Title Page

UN Restaurante Filipino

Business plan
October 19, 2018

Buhay na Tubig,
Imus, Cavite 4103
09064171959
[email protected]
www.unrestaurantefilipino.com

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 Table of Contents

1. Table of Contents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
2. Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
3. Business Description & Vision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
4. Definition of the Market . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 – 6
5. Description of Products and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 – 8
6. Organization & Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 – 11
7. Marketing & Sales Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
8. Financial Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 –
15
9. Appendices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 –
20

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 Executive Summary

I graduated as Bachelor of Science in Information Technology from De La Salle

University and after that I took Bachelor of Science in Culinary Arts from the same school
for my desire to build my own restaurant. I am Monica Morones and I came from a middle
class family but can reassure to build my own business or restaurant.

I am very confident about the food that I cook. Sometimes I invent some Filipino
fishes turning rice taste like Sinigang. I also make sure that the ingredients that I use is fresh
and healthy. I want to make people healthy because I, myself, I’m not that healthy. So I want
to spread my business to help people be healthy.

It is very hard to come up with this business because my family runs a business about
networking, but I don’t want to be talking to people because I’m not confident about myself
in terms of facing people. I know there are a lot of many restaurants with different types like
Italian, American, Chinese, Japanese, Korean, and more all over our country and I want to
make people love my restaurant it is what we eat every day from daily basis. Many people
doesn’t want to eat different type of food from different countries dishes because they think
that they are not familiar with their dishes.

I started cooking since I was 12 years old. Then I started to take cooking class from
my secondary school for four years. I always wanted to be a chef when I was A high school
student, but then I took Bachelor of Science in Information Technology because both two of
my sisters already took Bachelor of Science in Hotel and Restaurant Management for their
course in college so they want me to take another course. The advantage of them taking
Bachelor of Science in Hotel and Restaurant Management is that they will help me to run my
business as they know about more on how to run a restaurant because my passion is cooking.
I always annoyed my mom that I really want to take Culinary Arts but she won’t allow me to
take it so I studied Information Technology then I took Culinary Arts because that is what I
love to do.

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 Business Description & Vision

Un Restaurante Filipino is a restaurant opened since 2011. The owner decided to

name it “Un Restaurante Filipino” derived from the Spanish word means A Filipino
Restaurant. The owner name it that way because most of Filipino dishes was influenced by
Spanish like Sinigang, Sisig, Adobo, Pancit, and more. Un Restaurante Filipino is not all
abou a restaurant but it is has its own unique dishes and was invented by the owner. They
want to offer them healthier dishes and fresh ingredients to serve to customers.

Mission
To provide an exceptional dining experience that satisfies our guests’ tastes and every
guest who chooses “Un Restaurante Filipino” leaves happy.

Vision
To be one of the most top restaurant in the country to give quality service.

Business Goal
1. We want to offer healthier dishes.
2. To make our customers physically fit.
3. To increase sales.

Objectives
1. To provide an excellent quality to my customers.
2. To provide healthy foods for my customers.
3. To serve as your partner in this business.

Key Principles
1. To give discounts to Senior Citizens but only for a minimum of three persons who
will dine in.
2. To give free appetizers for a minimum of ten persons in a table who will dine in.

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 Definition of the Market

Business Industry and Outlook

My business is all about food industry. I want to build my own restaurant and want to
make everyone who taste it will be good. I am very overwhelmed by the news of building my
own restaurant. I decided to put my restaurant near our house in Buhay na Tubig because
there are many establishments near our place and I want also to take part in the business.
There are also nearby schools, companies, malls, and etc. near our place.

Market Needs
The business that I will build will be all about food so the most common thing that we
are always running out is ingredients that we’re going to use.

Target Market
The one we want to target are students and employees. Just as I said in the Business
Industry and Outlook is all about companies and schools near the place. They can eat
breakfast, lunch, dinner, or may be snacks at our restaurant. They will also need good quality
of food that we have to serve to them.

General Profile of Targeted Client

1. Angelica Macasinag
22 years old
Female
Working at ABC Company
Her position is a General Manager
2. Christell Magtalas
25 years old
Female
Flower Shop
Owner of the Flower Shop
3. Naneth Alperez
18 years old
Female
Unida Christian Colleges
College Student

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Share of the Market
Capital Share 10% - ₱500,000
Clients Share 5% - ₱250,000
Total Market Share - ₱750,000

My capital share overall is 10%

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 Description of the Products and Services

The list down below are what we offer to serve healthy Filipino dishes that will surely
satisfies our customers:
Products
A. Main Dishes
1. Chicken Pastel ₱200.00
2. Inun – unan ₱195.00
3. Kinunot ₱180.00
4. Sinanglay ₱220.00
5. Pinangat ₱205.00
B. Soups and Stew
1. Batchoy ₱245.00
2. Callos ₱215.00
3. Papaitan ₱210.00
4. Dinuguan ₱220.00
5. Kare – kare ₱260.00
C. Noodle dishes
1. Pancit Luglug ₱260.00
2. Pancit Canton ₱260.00
3. Batil – Patong ₱265.00
4. Pancit Malabon ₱280.00
5. Pancit Estacion ₱270.00
D. Miscellaneous food
1. Balut ₱55.00
2. Binalot ₱60.00
3. Siopao ₱45.00
4. Tokwa’t baboy ₱75.00
E. Bread and Pastries
1. Binaki ₱20.00
2. Pan de Coco ₱20.00
3. Pastel ₱35.00
4. Rosquillos ₱30.00
5. Shakoy ₱25.00
F. Desserts
1. Leche Flan ₱95.00
2. Halo – halo ₱100.00
3. Latik ₱70.00
4. Puto ₱60.00
5. Buko Pandan ₱55.00
G. Drinks
1. Soft Drinks ₱45.00

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 a. Coke
b. Sprite
c. Root Beer
2. Iced Tea ₱55.00
3. Smoothie ₱125.00
a. Avocado Kale Smoothie
b. Mango Kale Super Smoothie
c. Mango Yogurt Shake
d. Strawberry Smoothie
e. Strawberry Banana Smoothie
Other Offers
- For every ordering of any variety of our Soups and Stews we will be giving free one
choice of dessert.
- For every ordering five Bread and Pastries you will be receiving two soft drinks for
free.
These foods are healthy and delicious. That’s what we are aiming for. We want to
have the best service that we want to offer and to achieve to make you satisfied. Also
we are promoting it through Social Media, brochures, and tarpaulin.

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 Organization and Management
Republic of the Philippines
Province of Cavite Permit No.: 1917
City of Imus
OFFICE OF THE MAYOR
PERMITS AND LICENSE DIVISION

MAYOR'S PERMIT
Pursuant to the provision of Revenue Code of the City of Imus, PERMIT is hereby granted to

Un Restaurante Filipino
Business Name

Buhay na Tubig, Imus City, Cavite

Business Address

Un Restaurante Filipino
Name of Tax Payer

Restaurant
Line of Business

This permit is, however, subject to the provision of laws, ordinances, rules and regulations pertinent
to the same and may be revoked at any time during the calendar year.

HON. EMMANUEL L. MALIKSI

City Mayor

O.R. No.: 191101

Date: 6/17/2018
MBB (Note: This permit must be displayed in a conspicuous place within the establishment
and must likewise to be renewed after every end quarter/semester/year.
This permit is not valid if Official Receipt number is not hereon.)
VALID UP TO THE END OF 4TH QUARTER, 20 19.

Organization Chart

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 Monica C. Morones
(Owner)

Naneth Alperez Angelica Ang Tamey Garcia

(VP of Marketing) (VP of Production) (VP of Sales)

Michael Brutas Apple Brutas Elline Pacis Gela Solidum

(Public Relations) (Public Services) (Manager) (Manager)

Christell Magtalas
(Executive Secretary)

Dominador Nacar Jeremy Delos Santos

(Manager) (Manager)

SUMMARY
The CEO of the restaurant, Monica Morones, her role is to lead her staff to the
development of her company. She also responsible for the overall success of the company or the

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business. She needs to communicate to her staff to maintain good relationship. And also, assessing
risks to the company and ensuring they are monitored and minimized. Next, VP Marketing
named Naneth Alperez, She organize marketing plans company, injecting themselves into the
entire process. They might initially contact market researchers and analysts to determine what
products are in demand, work with product designers to meet that demand, and brainstorm
advertising campaigns with marketing specialists. As the vice president of the marketing
department, this executive is held responsible for a marketing initiative's success or
failure. Next, her name is Angelica Ang. directs and coordinates the development and
manufacture of all products made by that company. The person who holds this position
should ensure that the company uses the most efficient, effective and economically viable
methods for the production of the company's products. From time to time, it may be
necessary for the VP of production to seek out, evaluate and sign external production teams
to augment the production process. Next is Tamey Garcia as our Vice President for Sales. He
should be responsible for establishing the sales targets to meet the company objectives.
Responsible for developing strategic sales plans based on company goals that will promote
sales growth and customer satisfaction for the organization . He also need to Implements
approved distribution strategies. Manages multiple channel selling strategies. Next is under
the Vice President of Marketing is the Public Relation. His name is Andres Brutas, his role
should make an important contribution in helping to form an organization’s ideas about what
it is, what it should do and what its publics want and expect from it. Next her name is Apple
Brutas. Her position is a Public Service. She promote and maintain the highest levels of
integrity, impartiality, accountability and leadership across the government sector. Next is the
Executive Secretary her name is Christell Magtalas. Her job is to provide clerical and
administrative support.

Marketing and Sales Strategy

Primary Target Market

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  Students
 Adults
 Senior Citizens
Channels of Distribution
 Food Supplier – this is where you purchase your products and other supplies.
 Advertisements – print, radio and television advertisements help attract new
customers to your business.
 Deliveries – delivering food to different places.
Sales Strategies
1. Pricing
 A Discount to Senior Citizen if they present Senior Citizen I. D.
 A 10% percent discount who will be hiring us as a caterer.
 Promos on a certain occasions.
2. Promotion
 Charities and Celebrities
 Holidays
 Loyalty Offerings
3. Products
 Core Products
o Catering for a Crowd
o Hosting Special Events
o Your Competitive Edge
 Minor Products
o Buddle Fight
o Catering
4. Place
 Un Restaurante Filipino
o Buhay na Tubig, Imus, Cavite
 Other Branches
o Batangas
o Vigan
o Manila
5. People
 Students
 Adults
 Senior Citizen

Financial Management

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 UN Restaurante Filipino
Income Statement
For the Period ended November 17, 2017

Restaurant Service Income ₱ 287,000.00

Less: Cost of restaurant service
Direct labor- salaries of Workers ₱ 33,000.00
Restaurant supplies 29,655.00
Utilities expense 15,700.00 78,355.00
Gross Profit ₱ 208,645.00
Less: Operating expenses
Rent expenses ₱ 10,000.00
Taxes and license 9,000.00 19,000.00
Net Income ₱ 189,654.00

UN Restaurante Filipino
Balance Sheet

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 As of November 17, 2017

ASSETS
Cash and cash equipment ₱ 900.00
Accounts Receivable 677.00
Inventories 5,000.00
Total Current Assets ₱ 6,577.00
Net Plant and Equipment 4,020.00

Total Assets ₱ 10,597.00

LIABILITES AND OWNER’S EQUITY

Accounts Payable ₱ 1000.00

Notes Payable 800.00
Accruals 450.00
Total Current liabilities ₱2,250.00
Long Term bonds 1,010.00
Total Debt 3,260.00
Owner’s Equity 5,000.00

Total Liabilities and equity ₱8,260.00

UN Restaurante Filipino

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 Cash Flow Sheet
As of November 17, 2017

Net Income ₱ 189,654.00

Depreciation and Amortization 500.00
Decrease (Increase) in Inventories 360.00
Decrease (Increase) in Accounts Payable 780.00
Increase (Decrease) in Accounts Payable (660.00)
Increase (Decrease) in Notes Payable (1,200.00)
Net cash provided by (used in) operating activities ₱189, 434.00

Appendices

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Lists of Equipment

CHEF KNIVES

COMMERCIAL GRILLS

REFRIGERATION EQUIPMENT

RESUME

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Brochure

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