Lesson 1: Approaches To Community Development: Subject: Primary Health Care (PHC) 2
Lesson 1: Approaches To Community Development: Subject: Primary Health Care (PHC) 2
Lesson 1: Approaches To Community Development: Subject: Primary Health Care (PHC) 2
COMMUNITY ORGANIZING:
is a social development approach that aims to transform the individualistic and voiceless
poor into a dynamic, participatory, politically responsive communities.
• is a process of helping the people move from problem identification to problem solution.
• a process by which a community identifies its needs and objectives, develops the confidence
to take action in respect to them, and in so doing, extends and develops cooperative and
collaborative attitudes and practices in the community. (Ross, 1967)
1. CO is transformative - it seeks to effect change, to liberate the poor from the yoke of
powerlessness.
2. CO is collective – it requires concerted effort of a significant number of people who have a
common problem and share the same vision
3. CO is sustained – there can be no real organizing if the process itself and the corresponding
results are short-lived. The process is dynamic and is always evolving.
4. CO is systematic – it is a strategy with a set of tactics planned by the CO
5. CO is sustained – there can be no real organizing if the process itself and the corresponding
results are short-lived. The process is dynamic and is always evolving.
6. CO is participatory process – it emanates from the bottom-up and is not something imposed
from the top-down.
COMMUNITY DEVELOPMENT:
• is an organized effort of people to improve the conditions of the community life and the
capacity of the people for participation, self-direction and integrated efforts in community
affairs in which development is accomplished by the people.
• It seeks self-help, voluntary participation, and cooperation of the people in the community
but usually with technical assistance from government or voluntary organizations.
COMMUNITY PARTICIPATION:
A process by which people are enabled to become actively and genuinely involved in defining the
issues of concern to them, in making decisions about factors that affect their lives, in formulating
and implementing policies, in planning, developing, and delivering services and in taking action to
achieve change.
PURPOSES:
Get to know the culture, economy, leaders & lifestyle of the community
Come to respect the people
To be accepted as member of the community
How it is done?
at the beginning of the COPAR process, live with poor for at least 3 months
visit as many people as possible in the community
Listen and/or take part in small talk & informal group discussions
Share the people’s housing, food, entertainment & meetings
The process of looking systematically for issues around which to organize the people by
gathering their true sentiments, attitudes and knowledge concerning their situation.
Purposes:
• Become informed about the community
• Identify potential issues which might galvanize people to action
How?
• Study existing documents/reports on the people’s problem and maps which provides
pertinent data
• Learn from the people themselves by observation, engaging in dialogue and talking to key
informants of the community
Purposes:
identify the key persons, opinion leaders and isolates in the community
get the indigenous leaders to express their support
HOW?
3. Analyze the sociogram & identify the key persons, opinion leaders & isolates
Key person – is the star, he/she is the person who is approachable by most people; an
obvious leader
Opinion leader – who is approached by the key person and is therefore, the person behind
the key person’s opinions and ideas
The community will identify the members of the Research Team using their own criteria
Sample criteria:
o Can read & write
o Can give time to the training & actual research
o Willing to go around the community
o Trusted by the community
a. Identify & prioritize issues or problems (based on the PSI & community consultation)
Example of issues:
1. Malnutrition
2. Home deliveries
3. Access to potable water
4. Lack of sanitary toilet
2. Tabular/Columnar Questionnaire
• Paper-saving
• Easy to tabulate
Name of No. of Children No. of 0-1 year old No. of 0-6 years
Household Head (Gidaghanon sa Anak) children old children
(Bana & Asawa)
In FGD, appoint the Facilitator that will lead the discussion and the Documenter that will
document the proceedings of the discussion
Diseases J F M A M J J A S O N D
Fever X
Cough X
Dengue X X
Sore eyes X X
Diarrhea X X
J F M A M J J A S O N D
Ting-init x x x
Ting ulan x x x x
The organization-building phase cannot be easily distinguished from the other phases.
It is the phase that can begin as early as the time when the CO facilitates the Entry Phase
In the Entry Phase, the people decides to create a core group (Step 13)-it is already a
step in Organization building
Witnesses the mobilization of the community in accordance to the action plan earlier
agreed upon.
the duration of this phase depends upon the intricacies of the project, the speed by which
the external resources are delivered and the community’s resolution to overcome petty
squabbles in order to attain a higher goal
The last and final phase marks the end of the CO’s stay in the community and the NGO’s turn over to
the People’s Organization of its direct responsibility for organizational growth. (COPAR, Canave-
Anung, 1997)
Leaving the immersion site & Documentation (COPAR, Estrada Castro, 2012; (COPAR, Tuesca-
Untalan, 2005)
2. Good listener
o hears what’s being said and what’s behind the words
o always available for the participant to voice out their sentiments and needs
3. Keen observer
o keep an eye on the proceedings, process and participants’ behaviour
4. Systematic
o knows how to put in sequence or logical order the parts of the session
5. Creative/Resourceful
o uses available resources
6. Analytical/Critical thinker
o decides on what has been analysed
7. Tactful
o brings about issues in smooth subtle manner
o does not embarrass but gives constructive criticisms
8. Knowledgeable
o able to impart relevant, updated and sufficient input
9. Open
o invites ideas, suggestions, criticisms
o involves people in decision making
o accepts need for joint planning and decision relative to health care in a particular situation;
not resistant to change
10. Sense of humor
o knows how to place a touch of humor to keep audience alive
12. Coordinator
o brings into consonance of harmony the community’s health care activities
13. Objective
o unbiased and fair in decision making
14. Flexible
o able to cope with different situations
1. Competing is assertive and uncooperative—an individual pursues his own concerns at the
other person's expense. This is a power-oriented mode in which you use whatever power
seems appropriate to win your own position—your ability to argue, your rank, or economic
sanctions. Competing means "standing up for your rights," defending a position which you
believe is correct, or simply trying to win. Competing is best used:
a) When quick decisive action is vital; e.g. emergencies
b) With important issues where unpopular courses of action need implementing such as
cost cutting, or enforcing unpopular rules and discipline
c) With issues vital to company welfare when you know you are right
d) To protect yourselves against people who take advantage of you
2. Accommodating is unassertive and cooperative—the complete opposite of competing.
When accommodating, the individual neglects his own concerns to satisfy the concerns of
the other person; there is an element of self-sacrifice in this mode. Accommodating might
take the form of selfless generosity or charity, obeying another person's order when you
would prefer not to, or yielding to another's point of view. Accommodating is best use:
a) Wrong- when you realize you are wrong, to allow a better position to be heard, to learn
from others
b) Others- when the issue is much more important to the other person than to yourself
c) Relationship- when preserving harmony and avoiding disruption are especially
important
d) Losing- when continued competition would only damage your cause, i.e., when
outmatched and losing
e) Development- to aid in the managerial development of subordinates by allowing them
to experiment and learn from their own mistakes
f) Social credits- to build up social credits for later issues which are important to you
Each of us is capable of using all five conflict-handling modes. None of us can be characterized as
having a single style of dealing with conflict. But certain people use some modes better than others
and, therefore, tend to rely on those modes more heavily than others—whether because of
temperament or practice.
Your conflict behavior in the workplace is therefore a result of both your personal predispositions
and the requirements of the situation in which you find yourself.
1. Trust and Reciprocity: The law of reciprocity is the foundation of cooperation and
collaboration. What you give out is likely to be what you get back. Mutual exchange and
internal adaptation allows two individuals to become attuned and empathetic to each
other’s inner states. Hence a powerful technique to master in any kind of dispute is to
empathize with the feelings and views of the other individual by managing what we express
– both verbally and non-verbally. This builds trust which sustains the process of resolving
conflict.
2. Relationship and Bond: The key to defusing conflict is to form a bond, or to re-bond, with
the other party. We do not have to like someone to form a bond with him or her. We only
need a common goal. Treat the person as a friend, not an enemy, and base the relationship
on mutual respect, positive regard and co-operation. Once a bond has been established, we
must nurture the relationship as well as pursue our goals. We need to balance reason and
4. Engaging in dialogue/conversations
At all times it’s important to keep the conversation relevant, stay focused on a positive
outcome and remain aware of the common goal. It is imperative to avoid being hostile or
aggressive. The next stage is negotiation, in which we add bargaining to the dialogue.
Talking, dialogue and negotiation create genuine, engaging and productive two- way
transactions. We need to use energy from the body, emotions, intellect and the spirit.