INDIRECT COMPETITOR

Traveloka Philippines

Owner: PT Trinusa Travelindo

Location: Inoza Tower, 40th Street, Taguig, Metro Manila

Mission

to empower our users to discover the world by providing services that incorporate travel and lifestyle
experiences in one platform — turning their dreams into reality. Serving as a ‘one-touch multiple
booking and pay’ product, Traveloka Xperience is tailored to individual preferences and passions —
enabling them to simplify and customize their journey while providing them with a diverse range of
activities to be explored,"

Vision

To make travelling easier, faster, and more fun through the technology, to become the best travel agent
(OTA) in Philippines, to contribute in Philippines tour and travel Industry.

Marketing strategy:

Traveloka also
possesses an ingenious and
focused marketing marketing
strategy build a multi-channel
customer access platform to
motivate them to use the
service.
Website
Traveloka Vietnam's website
is quite user-friendly, which
helps customers easily look
up
information and update
promotions.
Television advisement
TV commercials have an
advantage in word of mouth
marketing, traveloka has
taken
advantage of this by mass
producing TVC funny
commercials on television.
Social Media
It is easy to see Traveloka
promoting services on
Facebook, Instagram,
Youtube, ... quite
frantic like livestream
with celebrities, voucher
donation minigame, ....
The ads on
Facebook are invested by
Traveloka quite creatively,
thoroughly and meaningful
campaigns, ...
The video is part of the
"Family is Tet" campaign
organized by Traveloka and
Da Nang
Tourism, to thank the "silent
heroes" who temporarily put
personal happiness to create
Tet for others. Traveloka
has funded the entire
cost, bringing their
families to this
beautiful coastal city.
Traveloka offers a
meaningful message: air
tickets, hotel rooms
have been handed over, many
families have finally enjoyed
a perfect Tet together
Traveloka also
possesses an ingenious and
focused marketing marketing
strategy build a multi-channel
customer access platform to
motivate them to use the
service.
Website
Traveloka Vietnam's website
is quite user-friendly, which
helps customers easily look
up
information and update
promotions.
Television advisement
TV commercials have an
advantage in word of mouth
marketing, traveloka has
taken
advantage of this by mass
producing TVC funny
commercials on television.
Social Media
It is easy to see Traveloka
promoting services on
Facebook, Instagram,
Youtube, ... quite
frantic like livestream
with celebrities, voucher
donation minigame, ....
The ads on
Facebook are invested by
Traveloka quite creatively,
thoroughly and meaningful
campaigns, ...
The video is part of the
"Family is Tet" campaign
organized by Traveloka and
Da Nang
Tourism, to thank the "silent
heroes" who temporarily put
personal happiness to create
Tet for others. Traveloka
has funded the entire
cost, bringing their
families to this
beautiful coastal city.
Traveloka offers a
meaningful message: air
tickets, hotel rooms
have been handed over, many
families have finally enjoyed
a perfect Tet together
Traveloka also
possesses an ingenious and
focused marketing marketing
strategy build a multi-channel
customer access platform to
motivate them to use the
service.
Website
Traveloka Vietnam's website
is quite user-friendly, which
helps customers easily look
up
information and update
promotions.
Television advisement
TV commercials have an
advantage in word of mouth
marketing, traveloka has
taken
advantage of this by mass
producing TVC funny
commercials on television.
Traveloka also
possesses an ingenious and
focused marketing marketing
strategy build a multi-channel
customer access platform to
motivate them to use the
service.
Website
Traveloka Vietnam's website
is quite user-friendly, which
helps customers easily look
up
information and update
promotions.
Television advisement
TV commercials have an
advantage in word of mouth
marketing, traveloka has
taken
advantage of this by mass
producing TVC funny
commercials on television.
Traveloka also
possesses an ingenious and
focused marketing marketing
strategy build a multi-channel
customer access platform to
motivate them to use the
service.
Website
Traveloka Vietnam's website
is quite user-friendly, which
helps customers easily look
up
information and update
promotions.
Television advisement
TV commercials have an
advantage in word of mouth
marketing, traveloka has
taken
advantage of this by mass
producing TVC funny
commercials on television.
Traveloka possesses an ingenious and focused marketing strategy build a multi-channel customer access
platform to motivate them to use the service.

 Website- website is quite user friendly, which helps customers easily look up information and
update promotions.
 Television Advertisement- TV commercials have an advantage in word of mouth marketing,
Traveloka has taken advantage of this by mass producing TVC funny commercials on television.
 Social Media- it is easy to see Traveloka promoting services on Facebook, Instagram, Youtube,
voucher donation minigame. The ads on facebook are invested by Traveloka quite creatively,
thoroughly and meaningful campaigns.

SWOT Analysis

Strength

1. Mobile application -based, so Traveloka is easy to access and use by the public anywhere and anytime
without having to come to the airport.

2. Because it cooperates with various types of airlines and hotels. It is easier for the community/users to
choose the airline according to their preferences.
3. Traveloka also provides various information such as, ticket price, type of airline, flight time, promo
ticket, luggage weight of each plane accurately. So that the public/users can book the plane/hotel in
accordance with their financial condition and plan their departure.

Weaknesses

1. Because public trust in online transactions is still lacking, so many people still use the service of
booking plane tickets manually.

2. Because not everyone can use Technology/ stutter technology or mobile applications.

Opportunities

Because the community's need to travel to a certain place continues to increase at all times with various
needs such as going home, vacation, business. Make traveloka as one of the most used applications,
because it is easy, fast, reliable,

Threats

Starting to appear similar applications such as tiket.com, nusatrip, pegipagi, u ticket, tiket2, airpaz,
ezytravel, etc. So traveloka has to spin its brain to think of creative ideas for publication and how to
compete with others.
INDIRECT COMPETITOR

Trivago PH

Owner: Expedia Group

Location: Philippines

Mission

To be the traveler’s first and independent source of information for finding the ideal hotel at the lowest
rate.

Vision

To actively involve and make better the travel solutions by adapting and implementing state of art
technologies into contemporary travel industry.

Marketing strategy

 Focuses on online marketing

SWOT analysis

Strength Opportunities

High growth rate Venture capital

Existing sale networks New markets as global

Experienced business unit New Services

Weakness Threats

Brand Portfolio Government regulations

More Competitors Financing Capacity

External business risks

Booking.com

Owner: Glenn D. Fogel

Location: 10th Floor Philamlife Tower,, 8767 Paseo de Roxas, Makati, 1227 Kalakhang Maynila

Mission

To help leisure and business travellers, whatever their budgets, easily discover, book and enjoy the
world’s best places to stay

Vision

To provide business and leisure travellers with the most accessible and cost-effective way of
discovering and booking the broadest selection of accommodations.

Marketing Strategy

 The company focuses on the value the booking.com brings to its consumers, which is
typically based on pricing, room selection, and an easy-to-use product.
 In relation to online marketing, booking.com is investing efforts in performance advertising-
targeting consumers who are using search engines in order to find customers at the
moment that they have a very clear intent.
 In recent years, the company is increasingly focusing on a more upper-funnel or mid-funnel
communication.

SWOT analysis

Strengths

 Good Returns on Capital Expenditure – Booking.com is relatively successful at execution of new

 Highly successful at Go To Market strategies for its products.

 Highly skilled workforce through successful training and learning programs. Booking.com is
investing huge resources in training and development of its employees resulting in a workforce
that is not only highly skilled but also motivated to achieve more.

 Strong dealer community – It has built a culture among distributor & dealers where the dealers
not only promote company’s products but also invest in training the sales team to explain to the
customer how he/she can extract the maximum benefits out of the products.
 High level of customer satisfaction – the company with its dedicated customer relationship
management department has able to achieve a high level of customer satisfaction among
present customers and good brand equity among the potential customers.

Weaknesses

 The profitability ratio and Net Contribution % of Booking.com are below the industry average.

 Days inventory is high compare to the competitors – making the company raise more capital to
invest in the channel. This can impact the long term growth of Booking.com

 Organization structure is only compatible with present business model thus limiting expansion in
adjacent product segments.

 There are gaps in the product range sold by the company. This lack of choice can give a new
competitor a foothold in the market.

Opportunities

 Lower inflation rate – The low inflation rate bring more stability in the market, enable credit at
lower interest rate to the customers of Booking.com.

 Organization’s core competencies can be a success in similar other products field. A comparative
example could be - GE healthcare research helped it in developing better Oil drilling machines.

 The new taxation policy can significantly impact the way of doing business and can open new
opportunity for established players such as Booking.com to increase its profitability.

 The new technology provides an opportunity to Booking.com to practices differentiated pricing

Threats

 New environment regulations under Paris agreement (2016) could be a threat to certain existing
product categories .

 Shortage of skilled workforce in certain global market represents a threat to steady growth of
profits for Booking.com   in those markets.

 Growing strengths of local distributors also presents a threat in some markets as the
competition is paying higher margins to the local distributors.

 Intense competition – Stable profitability has increased the number of players in the industry
over last two years which has put downward pressure on not only profitability but also on
overall sales.

 Changing consumer buying behavior from online channel could be a threat to the existing
physical infrastructure driven supply chain model.

 Imitation of the counterfeit and low quality product is also a threat to Booking.com’s product
especially in the emerging markets and low income markets.