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Republic of The Philippines Department of Education: Region VII, Central Visayas

The document discusses the evolution of media from traditional to new media. It describes different eras such as the pre-industrial, industrial, electronic, and information ages. Traditional media examples included cave paintings, clay tablets, and the printing press. New media examples included the telephone, television, computers, internet, smartphones, and social media. The document provides activities for students to identify different media formats and their relationships throughout history.

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Cecille Hernando
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191 views6 pages

Republic of The Philippines Department of Education: Region VII, Central Visayas

The document discusses the evolution of media from traditional to new media. It describes different eras such as the pre-industrial, industrial, electronic, and information ages. Traditional media examples included cave paintings, clay tablets, and the printing press. New media examples included the telephone, television, computers, internet, smartphones, and social media. The document provides activities for students to identify different media formats and their relationships throughout history.

Uploaded by

Cecille Hernando
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Republic of the Philippines

Department of Education

Region VII, Central Visayas


DIVISION OF BOHOL

Media and Information Literacy


FIRST QUARTER

Quarter : 1 Week : 2 Day : 6 Activity No. : 6


Competency: : Explain how the evolution of media from traditional to new media
shaped the values and norms of people and society
Objective : Identify traditional media and new media and their relationships.
Topic : Evolution of Traditional to New Media
: Hand-outs, Smart Phones/Laptop/Tab Presentations,
Reference : Media and Information Literacy by: Mark N. Abadiano Ph.D.
Media and Information Literacy by Maria Jovita E. Zarate
Media and Information Literacy Teaching Guide for SHS Teachers in
Collaboration by CHED and Philippine Normal University
Copyrights : For Classroom Use

Concept Notes

Media is a method of communication or a form of publication commonly used to distribute


news and information.

Evolution of Media
Pre-Industrial Age (Before 1700s) - People discovered fire, developed paper from plants, and
forged weapons and tools with stone, bronze, copper and iron. Examples:
•
Cave paintings (35,000 BC)
•
Clay tablets in Mesopotamia (2400 BC)
•
Papyrus in Egypt (2500 BC)
•
Acta Diurna in Rome (130 BC)
 Dibao in China (2nd Century)
• Codex in the Mayan region (5th Century)
• Printing press using wood blocks (220 AD)
Industrial Age (1700s-1930s) - People used the power of steam, developed machine tools,
established iron production, and the manufacturing of various products (including books
through the printing press). Examples:
• Printing press for mass production (19th century)
• Newspaper- The London Gazette (1640)
• Typewriter (1800)Telephone (1876)
• Motion picture photography/projection (1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)
• Telegraph
• Punch cards
Electronic Age (1930s-1980s) - The invention of the transistor ushered in the electronic age.
People harnessed the power of transistors that led to the transistor radio, electronic circuits,
and the early computers. In this age, long distance communication became more
efficient.

Examples:
• Transistor Radio
• Television (1941)
• Large electronic computers- i.e. EDSAC (1949) and UNIVAC 1 (1951)
• Mainframe computers - i.e. IBM 704 (1960)
• Personal computers - i.e. HewlettPackard 9100A (1968), Apple 1 (1976)
• OHP, LCD projectors

Information Age (1900s-2000s) - The Internet paved the way for faster
communication and the creation of the social network. People advanced the use of
microelectronics

with the invention of personal computers, mobile devices, and wearable technology.
Moreover, voice, image, sound and data are digitalized. We are now living in the
information age.
Examples:
• Web browsers: Mosaic (1993), Internet Explorer (1995)
• Blogs: Blogspot (1999), LiveJournal (1999), Wordpress (2003) Social networks:
Friendster (2002),

 Multiply (2003), Facebook (2004)

• Microblogs: Twitter (2006), Tumblr (2007)

• Video: YouTube (2005

• Augmented Reality / Virtual Reality

• Video chat: Skype (2003), Google Hangouts (2013)

• Search Engines: Google (1996), Yahoo (1995) 1. Watch in Youtube the video clip
entitled “The Power of Literacy.” And
• Portable computersanswer the following questions after watching the video -
laptops (1980), netbooks (2008), tablets (1993)

• Smart phones

• Wearable technology

• Cloud and Big Data

Activity 1: Fill in the table below with the correct answer.


What What What
format/equipment format/equipment format/equipment
Age
did people use to did people use to did people use to
communication store share or broadcast
with each other information? information?

Pre-Industrial Age

Industrial Age

Electronic Age

Information Age

Activity 2: Observe the illustration below and identify the relationship of the
Traditional and New/Digital Media. Fill the table below the illustration
appropriately with the relationship or connection of both.
DIGITAL TRADITIONAL

Bibliography

Patricia B. Licuanan, Ph.D. n.d. Teaching Guide for Senior High School Media and
Information Literacy. Diliman, Quezon, City: Commission on Higher Education.
Zarate, Maria Jovita E. 2016. Media and Information Literacy. Sampalok, Manila: Rex
Book Store, Inc.

Ph.D, Mark N. Abadiano. 2016. Media and Information Literacy. Cronica BookHaus.

Retrieved from https://tinyurl.com/y6l33zja


Answer Key: (For teacher purposes)

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