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Rift Valley University Sidist Killo Campus Business Plan Assignment For The Course Entrepreneurship Maximum Weight Is Out 50%

The document provides instructions for a business plan assignment requiring students to work in teams to create a 15-20 page business plan prospectus for an original business concept. It outlines the required elements of the business plan prospectus, including an executive summary, company description, industry and competitive analysis, market analysis and marketing plan, financial risks and opportunities, management and personnel, works cited, and appendix. Each member of the team will contribute equally and evaluate one another's individual efforts. The maximum weight for the assignment is 50% of the course grade.

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379 views2 pages

Rift Valley University Sidist Killo Campus Business Plan Assignment For The Course Entrepreneurship Maximum Weight Is Out 50%

The document provides instructions for a business plan assignment requiring students to work in teams to create a 15-20 page business plan prospectus for an original business concept. It outlines the required elements of the business plan prospectus, including an executive summary, company description, industry and competitive analysis, market analysis and marketing plan, financial risks and opportunities, management and personnel, works cited, and appendix. Each member of the team will contribute equally and evaluate one another's individual efforts. The maximum weight for the assignment is 50% of the course grade.

Uploaded by

erena
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Rift Valley University

Sidist Killo Campus


Business Plan Assignment for the Course Entrepreneurship
Maximum weight is out 50%
Your task is to work as a team to produce a 15-20 page business plan prospectus for an original
concept. Each member of your team will be responsible for contributing an equal amount of
effort to the business plan. At the end of the project, each team member will assess the individual
efforts of your members for assistance with participation grades.
Elements of the Business Plan Prospectus
Front Matter:
1. Cover Page with company name and logo
2. Title Page with name of company, name of participants, course title and Instructor, and
date produced
3. Table of Contents
4. Table of Figures (For all graphics)
5. Executive Summary (1 pages, exceptionally written)--This is the resume of your business
plan, highlighting the key selling points about your business opportunity. This section
should sell the concept as a whole, with the hope that the reader will be interested enough
to read further.
Body:
Every business plan is different, so these section may or may not be appropriate, but these are
common:
1. Company Description, Products and Services--A clear, concise, and compelling
description of your business concept as well as the products or services it provides. In
describing the company and products it can be useful to describe the market for the
products, who would purchase the product and why.
2. Industry and Competitive Analysis--This section provides analysis of the trends of the
industry, noting strengths and weaknesses (e.g. is it growing?), as well as analysis of the
current and potential competition, noting competitive advantages or disadvantages for
specific competition.
3. Market Analysis and Marketing Plan--This section describes the potential market for
your products or services, identifying potential for sales within the target demographics.
The "marketing plan" describes how your company will reach the target audience, what
kinds of advertising, where, and what kinds of marketing themes may be appealing.
4. Financial Risks and Opportunities--This section puts in writing and charts or spreadsheets
an explanation of the financial costs vs potential rewards. This should describe the startup
costs necessary, the expected revenue, and the time to profitability. Analysis should be
made of the potential financial risks involved in the venture.
5. Management and Personnel—Summarizes the backgrounds and qualifications of the
members of your business group.

Back Matter:
1. Works Cited in APA format
2. Appendix(Appendix A should be your team's resumes, Appendix B can be any
supporting material you think would be helpful)

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