UNIVERSITY OF NAIROBI

COLLEGE OF HUMANITIES AND SOCIAL SCIENCES

SCHOOL OF JOURNALISM AND MASS COMMUNICATION

KCS 202: DEVELOPMENT COMMUNICATION

COURSE OUTLINE

COURSE INSTRUCTOR CONTACT DETAILS CLASS DETAILS

MR. DANIEL IBERI Mobile: 0725 674 457 Venue: Virtual Day: Saturday
Expertise: Development Email: [email protected] or Lecture Hours
Communication [email protected] 9:00am – 12:00pm
Consultation:
Saturday: 12:00pm–:2:00pm

COURSE INTRODUCTION

This course will introduce students to the field of Development Communication. It will trace
the theory and the research in the Development Communication and will highlight the
present and future trends in the area. Students will learn about key concepts and approaches
in Development Communication and best practices in planning, implementing and
evaluating participatory and evidence-based interventions. In addition to above, the role of
communication in agriculture, health, education, environment protection and socio economic
development of the Third world countries in general and Kenya in particular will be
discussed. It draws on learnings and concepts from the social, behavioural and
communication sciences.

PURPOSE OF THE COURSE

To help the students enhance their knowledge on the basics of development communication.
It also aims to foster student critical reflection on the history of development practices, present
manifestation, as well as challenges.

COURSE REGULATIONS AND GUIDELINES

1. Regular and timely attendance of lectures.
2. Active participation in class discussions and assignments.
3. Active participation in class tutorials.
4. Prompt submission of Research papers and class assignments.
5. Participation in group work.
6. Familiarization with relevant case studies.
7. Wide reading and research.
8. Course grades are calculated as shown below:
Development Communication Daniel Iberi

Formative Evaluation CAT 1 – Assessment (Week 7) 10% 30%

CAT 2 – Group Presentation (Week 11) 10%

CAT 3 – Term Paper (due in Week 12) 10%

Summative Evaluation Final Examination (Week 12) 70% 70%

Total 100%

Development  Defining Development Communication – Class Lecture

Communication: An key definitions /Discussion
Introduction  Key concepts in Development
Communication
 Why Development Communication?

Suggested Reading: Servaes, J. (Ed.).

(2007). Communication for development and social
change. SAGE Publications India (Pg. 14 - 16)
Theories of An overview of theories of international Class Lecture
Development development: /Discussion
1. Modernization Theory
2. Dependency Theory
3. World Systems Theory

Suggested Reading: Reyes, G. E. (2001). Four

main theories of development: modernization,
dependency, word-system, and
globalization. Nómadas. Revista Crítica de Ciencias
Sociales y Jurídicas, 4(2), 109-124.
Schools of History and Schools of Development Class Lecture
Development Communication: /Discussion
Communication 1. Bretton Woods Institutions
2. Latin American,
3. Indian
4. African
5. Los Baños
6. Participatory Schools

Suggested Reading: Schools of Development

Communication (pg. 1 - 8)
Participatory The Participatory Development Class Lecture
Development Communication school /Discussion
Communication in  Value of participatory
perspective communication
 Types of participation
 Case Studies
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Development Communication Daniel Iberi

Suggested Reading: Participatory development

communication (PDC): rhetoric or reality?
The analysis of community-based level interventions in
Latin America and Africa with dialogue and
empowerment as intended outcomes by
Soledad Muñiz (pg. 18)

Applied/Practical Development communication in: Class Lecture

Components 1. Health /Discussion
2. Social change
3. Agriculture
4. Environment and sustainability
5. Governance

Case Studies Development Communication in: Class Lecture

1. Africa /Discussion
2. Latin America
3. Asia
4. Europe

Development Challenges and future trends Class Lecture

Communication /Discussion
Challenges Suggested Reading: Thomas, P. (2013).
Challenges for participatory development in
contemporary development practice. Development
Bulletin, 75. (Pg. 4 - 10)

RECOMMENDED READINGS

Aminah, S. (2016). The application of participatory communication in the implementation of

small farmers empowerment program. Jurnal Bina Praja: Journal of Home Affairs
Governance, 8(1), 135-148.
Choudhury, P. S. (2011). Media in Development Communication. Global Media Journal: Indian
Edition, 2(2).

Kheerajit, C., & Flor, A. G. (2014). Role of Participatory Development Communication in

Natural Resource Management: A Case in Ratchaburi Province, Thailand. Asian
Journal of Agriculture and Development, 11(1362-2016-107728), 87-102.
Manyozo, L. (2006). Manifesto for development communication: Nora quebral and the los
baños school of development communication. Asian Journal of Communication, 16(1),
79-99.

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Development Communication Daniel Iberi

Mefalopulos, P. (2008). Development communication sourcebook: Broadening the boundaries of

communication. The World Bank.

Melkote, S. R., & Steeves, H. L. (2015). Communication for development: Theory and practice for
empowerment and social justice. SAGE Publications India.

Melkote, S., & Steeves, H. L. (2015). Place and role of development communication in
directed social change: a review of the field. Journal of Multicultural Discourses, 10(3),
385-402.

Pattanaik, B. K. (2019). Introduction to Development Studies. Newbury Park, California: SAGE

Publications.
Reyes, G. E. (2001). Four main theories of development: modernization, dependency, word-
system and globalization. Nómadas. Revista Crítica de Ciencias Sociales y Jurídicas, 4(2),
109-124.
Thomas, P. (2013). Challenges for participatory development in contemporary development
practice. Development Bulletin, 75.

Thomas, T., & Mefalopulos, P. (2009). Participatory communication: A practical guide. The
World Bank.

Tufte, T. (2014). Voice, Citizenship, and Civic Action: Challenges to Participatory

communication. In Communication Theories in a Multicultural World (pp. 179-196).
Peter Lang.

Waisbord, S. (2005). Five key ideas: coincidences and challenges in development

communication. Media and glocal change. Rethinking communication for development, 77-
90.

Wilkins, K. G., & Mody, B. (2001). Reshaping development communication: Developing

communication and communicating development. Communication Theory.

Wilkins, K. G., Tufte, T., & Obregon, R. (2014). The handbook of development communication and
social change. John Wiley & Sons.

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