Introduction:-

Our world today is characterized by promotion.

Every day when we open the newspaper or saw view

on t.v channels we are bombarded with

advertisement.
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Limca
Sprite
Maaza

Just look at the prized sponsored by several firms at

the end of well know television programmed like

Shaktimaan on Doordarshan, Airtel des ki aawasj

dus ka dum, Indian idol.

Channels it isn’t the prized on the television to

attract the costumers it may have discount coupons,

gifts & several similar incentives program

creatively.Designed by marketer that draws the

customer’s brain in the organization.

Sales promotion is one of the most loosely used

terms in marketing but in beverages companies it

use separate. Sales promotion consist short term

invectives to encourage purchase & sales or

services.
 SALES PROMOTION tools are used by most

organization including manufactures, distributers,

traders, non profit instructions & retailers etc.

Today many customers packaged goods company’s

sales promotion accounts for 75% or more of all

marketing expenditure. Sales promotion 12%

annually, compared with advertizing increase of

only 7.7%.

Sales promotion is basically in 3

Forms.

Consumer promotion:-Targeted final

buyers.

Trade promotion: - Targeted retailers &

wholesalers.

Sales force Promotion: - Targeted the

numbers of sales force

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WHYCOCA-COLA USING
SALES PROMOTION
(Objective of sales promotion)
Sales promotion is main tool for increasing sales so flowing

causes for adopting sales promotion.

1.To stimulate the demand by popularizing product

2. To face competition effectively.

3. To keep the memory of products in mind of

consumers.

4. To supplement the personal selling & advertising.

5.To establish the large market segment.

6. To capture more market share from competitor.

7.To maintain the market.

8. To attract distributers towards our brands.

9. To attract more consumers by gave them free gifts on

products.
10.To include middle man wholesaler & retailers to
purchase goods in large quantity by offer them more
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facilities on higher trade more cash discount, bonus

etc.
11.To arrest seasonal decline in sales.
12.To assist sales man in increasing sales, achieving sales
target & salesman’s activities for problem sales.
13.To help of new products this introduced in market
recently.
14.To introduce such sales promotion methods as to
adopt aggressive selling and their by increase sales.
15.To stimulate market research

Various typs of sales promotion methods are being

used in organization in Coca-Cola these following

methods are using in sales promotion technique.

1.Consumer sales promotion methods.

2.Traders, wholesalers, retailer’s sales promotion

methods.
3.Sales force promotion methods.
1. Consumer sales promotion methods:-
Consumersales promotion methods are those

methods which are directed at consumersto induce

them to buy the company’s product the aresome

consumer sales promotion devices.

• Free trails.

• Samples

• Premium

• Bonus stamps

• Cash refund offer

2.Trade sales promotion method:
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Trade sales promotion is an incentive given to

middle man to buy
Goods in large quaint form the producer or
manufacturer.
The main sales promotion methods are such as:
• Discount

• Display and advertising allowance

• Buy-back allowances

• Store demonstration
•
Free goods
• Free tours etc.
3.Sales promotion method:

Sales promotion method is those methods whichintended to motivate the sales

force to increasesales. These methods support a sales man toperform his job

more effectively and sincerely.

• Bonus to sales force
•
Sales force contests
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• Sales
meeting
convention
and
conferences

OVERVIEW ABOUTCOCA-COLA
Every person who drinks a coca-cola enjoy moment of refreshment and shares
an experience that millions of others have savored. All of those individual
experience combined have created a worldwide phenomenon – a truly global
brand. The Coca-Cola company, nursingthe global community with the world
largest selling soft drinks since 1886, returned to India in 1993 after a grape of
16 years giving a new thumbs up to Indian soft drink market. In the same year
,the company took our ownership ofthe nations top soft drink marketbrands &
bottling market. No wonder ourbrands assumed an iconic status in mind of
consumers. Coca-Cola serves in india some recalled brands across the world
including name such as Coca-Cola, diet coke, Sprite, Fanta, Thums-up, Limca,
Maaza & Kinely (packaged drinking water).
The biz.system of coca-cola in India directly employs apporxmatly 6,000
people, & indirectly creats employment for many more related industries throw
our wash procurement , supply and distribution system.
The vast Indian operations comprise 25 company owned bottling operations &
24 franchise –owned bottling operations . the apart a network of contract packers
also mfg. a range of the product for company. On the distribution front ,10 tone
trucks, open-bay three wheelers that can navigate the narrow alleyways of Indian
cities, ensure that our product available in each corner of the country.
The coca cola is reasponsible for the mfg. distrubtion& sales of product across
the country.

Mission, Vision & Values

The world is changing all around us. To continue to thrive as a business
over the next ten years and beyond, we must look ahead, understand the
trends and forces that will shape our business in the future and move
swiftly to prepare for what's to come. We must get ready for tomorrow
today. That's what our 2020 Vision is all about. It creates a long-term
destination for our business and provides us with a "Roadmap" for winning
together with our bottling partners.

Our Mission

Our Roadmap starts with our mission, which is enduring. It declares our purpose as
a company and serves as the standard against which we weigh our actions and
decisions.

 To refresh the world...

 To inspire moments of optimism and happiness...
 To create value and make a difference.

Our Vision 
Our vision serves as the framework for our Roadmap and guides every aspect of
our business by describing what we need to accomplish in order to continue
achieving sustainable, quality growth.
  People: Be a great place to work where people are inspired to be the best
they can be.
 Portfolio: Bring to the world a portfolio of quality beverage brands that
anticipate and satisfy people's desires and needs.
 Partners: Nurture a winning network of customers and suppliers, together
we create mutual, enduring value.
 Planet: Be a responsible citizen that makes a difference by helping build
and support sustainable communities.
 Profit: Maximize long-term return to shareowners while being mindful of
our overall responsibilities.
 Productivity: Be a highly effective, lean and fast-moving organization.

Our Winning Culture

Our Winning Culture defines the attitudes and behaviors that will be required of us
to make our 2020 Vision a reality. 

Live Our Values 

Our values serve as a compass for our actions and describe how we behave in the
world.

 Leadership: The courage to shape a better future

 Collaboration: Leverage collective genius
 Integrity: Be real
 Accountability: If it is to be, it's up to me
 Passion: Committed in heart and mind
 Diversity: As inclusive as our brands
 Quality: What we do, we do well

Focus on the Market 

 Focus on needs of our consumers, customers and franchise partners

 Get out into the market and listen, observe and learn
 Possess a world view
 Focus on execution in the marketplace every day
 Be insatiably curious

Work Smart

 Act with urgency

 Remain responsive to change
 Have the courage to change course when needed
  Remain constructively discontent
 Work efficiently

Act Like Owners

 Be accountable for our actions and inactions

 Steward system assets and focus on building value
 Reward our people for taking risks and finding better ways to solve
problems
 Learn from our outcomes -- what worked and what didn’t

Be the Brand

 Inspire creativity, passion, optimism and fun