Submitted by:

CRUZ, Ralph Victor Rody S.

MACAISA, John Kyle C.

PADAYAO, Christian

REYES, Frank Llyod B.

SALEN, Carl Dhaniel G.

Submitted to:

Mr. Alwen Apid

Organization and Management Professor

 I. Executive Summary

The YouthSMA Center will be located near the Antipolo Cathedral, a new recreational

center open for the youth and youth-at-heart. Located just a few blocks away from the church, at

the center of the city’s metropolitan area, this facility offers an experience that will open the

hearts and minds of individuals into new areas of expertise and mold them into virtuosos or

skilled athletes, depending on the field that they’d choose. The center provides an environment

that fosters an individual’s strengths and help them overcome weaknesses, while continually

placing emphasis on fun and innovative ideas. Not only that, but the customers also get the

chance to help the marginalized youth fulfill their dreams for 10% of the business’ earnings will

go directly to the Cartwheel Foundation, a non-profit organization that aids communities of

marginalized indigenous youth into getting the chance to enjoy education and recreational

activities. The facility includes a shop where arts, sports, and musical goods can be bought, and a

music studio and an art studio, complete with all the equipment an individual needs in order to

hone his/her inner virtuoso. Currently, the sports programs will be held outside the center,

specifically at the Fatima Village Covered Court for basketball and at The Badminton House for

badminton. In addition to that, YouthSMA also provide lessons-at-your-doorstep services

wherein we will be the ones who’ll come to you to teach you the fundamentals and advanced

lessons in basketball or guitar, depending on what you’d prefer (we only provide lessons-at-your-

doorstep courses within the Antipolo area at the moment).

 Currently, there are over 200,000 youth in Antipolo City between the ages 4-18. According

to the studies made by the city’s Youth and Sports Coordinating Office, only 30% of those

children participate in sports and other recreational activities, making the other 70% prone to

“negative recreation” (drugs, violence, or sexual activities). Our aim is to increase the number of

youth and youth-at-heart who participate in recreational activities and promote their health and

well-being through fun and conventional ways.

II. Business Details

2.1 The Company

YouthSMA (Sports, Music, and Arts) is a youth sports, music, and arts development

center serving the youth, ages six to eighteen, in the Antipolo area. The focus of the business is

to promote youth participation in sports, music, and arts, develop their skills and talents in the

said fields, and increase the rate of adept people (in the fields of sports, music, and arts) within

the community where the YouthSMA is established.

YouthSMA will rent a building near the Antipolo Cathedral. Our sports programs

(Basketball and Badminton) will be held in the respective areas: Fatima Village Covered Court

for basketball and The Badminton House for badminton. Music courses (Guitar and Piano) will

be held at either our office’s music studio or the customers’ place of choice (for guitar lessons

only) while art courses (Drawing and Painting) will be conducted at our office’s art studio. The

business will also offer sporting goods, musical equipment, and art supplies that will be available

at our store.

2.2 Mission, Vision, and Objectives

Mission

Our mission is to work in partnership with the community to strive for excellence in

meeting the needs of our customers’ body, mind and spirit, and the needs of the indigenous youth

through the provision of recreational and sports programs. The YouthSMA will provide a safe

and supportive environment for our customers whilst promoting good morality and camaraderie

among them.
Vision

Our vision is to provide exclusive, innovative and sustainable programs and services to

our customers and improve their physical, mental and emotional health and well-being.

Objectives

 To provide enjoyment for our customers

 To contribute to the mental, emotional, physical, and social development of the youth and

the youth-at-heart

 To foster character by placing emphasis on fair play and fun

 To provide an opportunity for our customers to participate in a common leisure interest

2.3 The Products/Services

 Music lessons (Guitar and Piano)

 Sports Programs (Basketball and Badminton)

 Art Lessons (Drawing and Painting)

 Musical instruments and equipment

 Art supplies

 Sporting goods and equipment

 Music Studio Rental

2.4 The Market

There are over 677,741 people living in Antipolo City (as of May 1, 2010), and among

those 600,000, over 200,000 are youth according to the census conducted by the Philippine

Statistics Authority last May, 2010. Currently, only 30% of those 200,000 children participate

in organized sports, music, and arts activities. More importantly, only 5% of girls in that census

are involved in sports (according to the city’s Youth and Sports Coordinating Office). The

current rates provide YouthSMA with an excellent opportunity to impact our target group,

which is the youth. This will have a tremendous impact on the success of the program over the

next five years.

2.5 The Place

The business will be established in a commercial building near the Antipolo City

Cathedral. Based on our personal experiences with regards to the area, a great number of high

school students frequently pass the plaza in front of the church every after class hours. Another

important factor to note is that there are parents who frequently visit the church with their

children during the weekends. Lastly, the proposed area is where many people of various age

differences frequently pass to. With those points taken into consideration, we have decided that

that area is the most suitable area to put up the business.

2.6 The Brand

“Fuel your future as you help fuel theirs”

10% of the business’ total income goes directly to the Cartwheel Foundation, a non-profit

organization that focuses its efforts towards giving the marginalized and disadvantaged

communities of indigenous people the chance to enjoy their right to an education and recreation.
III. Sales and Marketing Strategies

3.1 The Target Market

- Our market demographic is targeted to the youth, specifically, kindergarten-college

students who study in private schools and are in the 4-18 age group in the Antipolo

Metro area.

3.2 Competitive Advantage/Product Differentiation

YouthSMA’s competitive edge is threefold. One is our distribution channel

wherein customers get to choose whether it will be us who will directly come to

them to provide our services, or them who will come to us (to our office) for our

services. The business’ second advantage is that we are the only hobby center-

type of business in Antipolo who offers courses not only in music, but also in

sports and arts. Lastly, by simply joining our programs, customers get to help the

marginalized youth in fulfilling their dreams. 10% of the business’ earnings will

go directly to the Cartwheel Foundation.

3.3 The Price

The products and services offered by YouthSMA are as follows:

- Guitar Lessons

 In-store (Fixed Schedule: Every Saturday and Sunday/2 hours per session/10

sessions/₱2,000)

 Home-teaching (Customer’s preferred schedule/2 hours per session/10

sessions/Antipolo area only at the moment/₱3,000)

- Piano Lessons

 In-store (Fixed Schedule: Saturday and Sunday/2 hours per session/10

sessions/₱2,000)

- Music Studio Rental (Complete set of musical instruments/₱200 per hour)

- Basketball Lessons

 Clinic (Every Saturday and Sunday/2 hours per session/Will be held at the

Fatima Village Covered Court/7am-9am/₱2,500 good for 1 month)

 1-on-1 (Customer’s preferred schedule/2 hours per session/Will be held at a

basketball court near the customer’s area/10 sessions/₱15,000 good for 1

month/Antipolo area only/We will be giving freebies at the end of the

program(i.e. personalized training regime, medicine ball, basketball))

- Badminton Lessons

 Customers may choose between Saturday and Sunday (7am-9am) or Tuesday and

Thursday (4pm-6pm)/2 hours per session/Will be held at The Badminton House

near Lores Executive Village/₱3,000 good for 1 month

 - Drawing and Painting Lessons

 In-store (Every Saturday 2-3pm/Every Sunday 9-10am and 2-3pm/Complete

equipment/We can accommodate up to 8 persons in our studio/₱200 per session)

3.4 Promotional Tools and Techniques

- Brochures

- Social media page

- Video presentations

- Yearly-school visits

- Barangay sports clinic sponsorships

- Cartwheel Foundation donations (Corporate Social Responsibility)

IV. Management Team and Personnel

4.1 Organizational Chart

Customer Accounting
Service

Facilities Sales -
Manager Marketing
4.2 Job Descriptions

 Cashier - handles the cash register to ring people up, take their money and give

them their change and a receipt. Also has to wrap or bag the customer/s’ purchase.

 Sales Representatives - sell retail products, goods and services to customers.

Sales representatives work with customers to find what they want, create solutions

and ensure a smooth sales process.

 Sports Trainers - Develop and implement training programs and routines

designed to improve athletic performance.

 Music Teacher – Teaches students to play musical instruments.

 Art Teacher - Supervises and assist students, grade artwork, encourage creativity

 Accountant - performs accounting functions such as audits or financial statement

analysis of the business.

 Marketing Agent – handles advertising to promote the business.

4.3 Job Specifications

 Cashier:

 Female

 20-35 years old

 At least a college graduate

 At least 1 year of experience in similar types of post

 Experienced with cash handling

 Must display good customer care and interpersonal skills

 Sales Representatives:

 Male or Female

 20-35 years old

 Has a degree in marketing or business

 Having at least 2 years of sales experience is favorable

 Must have excellent sales and negotiation skills

 Must show flexibility and persistence during work hours

 Must have knowledge regarding gaming products

 Sports Trainers:

 Male

 25-45 years old

 Having a degree in a health related field is a plus factor

 One or two years in athletic training setting preferred

 Must be adept in sports-related activities

 Music Teacher:

 Male or Female

 20-50 years old

 Must be a competent and talented musician

 Must be knowledgeable in musical topics such as notes and scales

 Art Teacher:

 Male or Female

 No particular age requirement

 Knowledgeable on art history and different art genres in order to teach a

range of art styles

 Has the ability to communicate concrete and abstract concepts to students

 Has the ability to spot and cultivate creativity

 Accountant:

 Male or Female

 No particular age requirement (But below 60 years old of course)

 Must be an Accountancy graduate

 At least 2 years of experience with an accountancy firm

 Must have experience with handling of financial statements

 Must have a keen eye for detail

 Must have mastered general math skills

 Marketing Agent

 Male or Female

 20-40 years old

 Has a degree in Marketing

 Proven working experience in Marketing-related fields

 Having a degree in Computer Science is a plus factor

 Having excellent IT skills is also a plus

 Must display creativity and technical ability

4.4 Credentials of Shareholders

Name: CRUZ, Ralph Victor Rody S.

Address: Blk 18 Lot 25 Damiana st. Robinson Homes East,

Barangay San Jose, Antipolo City

Telephone: 941-3165

Cell Phone: 09362066935

Email: [email protected]

Date of birth: September 6, 1999

Gender: Male

Education

Grade School: St. Clare Montessori School

High School: Sumulong Memorial High School

Skills and Awards:

- Can play the guitar and piano really well

- Well-versed in music

- Can sing and dance

Name: MACAISA, John Kyle C.

Address: #64 F. Dimanlig st. Antipolo City

Telephone: N/A

Cell Phone: 09154869727

Email: [email protected]

Date of birth: December 20, 1999

Gender: Male

Education

Grade School: Mother Goose Montessori Grade School

High School: Sumulong Memorial High School

Skills and Awards:

- Can play the guitar

- Can dance and draw

- Has good computer skills

- Service award in Dance Troupe during Junior High School

Name: PADAYAO, Christian

Address: 101 Carigma st., Tanag, Antipolo City

Telephone: 570-68-31

Cell Phone: 09154617845

Email: [email protected]

Date of birth: August 24, 1999

Gender: Male

Education

Grade School: Juan Sumulong Elementary School

High School: Sumulong Memorial High School

Skills and Awards:

- Can play basketball well

- Knowledgeable when it comes to body fitness

Name: REYES, Frank Llyod B.

Address: Blk.28 Lot 25 Filmorr st. Cuesta Verde, Barangay.

Dalig, Antipolo City

Telephone: N/A

Cell Phone: 09362346036

Email: [email protected]

Date of birth: November 19, 1999

Gender: Male

Education

Grade School: Sñra Dela Paz Academy

High School: Sumulong Memorial High School

Skills and Awards:

- Plays badminton well

- Knows a thing or two about body fitness

Name: SALEN, Carl Dhaniel G.

Address: 63A Dela Paz st. Barangay San Isidro,

Antipolo City

Telephone: 697-0262

Cell Phone: 09179796927

Email: [email protected]

Date of birth: July 13, 1999

Gender: Male

Education

Grade School: La Salle College Antipolo

High School: Sumulong Memorial High School

Skills and Awards:

- Junior High School Completer with an award of 7th Honorable Mention

- Has decent computer skills

- Knows how to play basketball

- Knows how to play the guitar

VI. Financial Plan/Projection

6.1 Sales Projection

Measure Daily Monthly Yearly

Revenue ₱158,100

from

Services ₱2,257,200
Revenue ₱1,000 ₱30,000

from Goods

Sold

Daily Sales is not applicable to this kind of business as the business doesn’t have a fixed amount

of sales every day. Instead, we have estimated the daily sales the business will gain from the

goods we sell in our store. Thus, ₱1,000.

Five-year Projected Sales

Measure 2017 2018 2019 2020 2021

Revenue ₱2,257,200 ₱2,708,640 ₱3,250,368 ₱3,900,441 ₱4,680,529

(20% compounded annual increase of sales)

6.2 Capital Expenditure

Measure Expenditures (PHP)

 Materials Expenses ₱70,000
Labor Expenses ₱100,000
Promotional Expenditures ₱50,000
Equipment Expenditures ₱221,940
Renovation ₱150,000
Goods to be sold ₱250,000
Total Cost ₱841,940

6.3 Operational Expenditure

Measure 2017 2018 2019 2020 2021

Labor Expenses ₱1,440,000 ₱1,440,000 ₱1,584,000 ₱1,663,200 ₱1,746,360
Energy Expenses ₱90,000 ₱92,000 ₱95,000 ₱95,000 ₱100,000
Promotional Expenditures ₱50,000 ₱40,000 ₱30,000 ₱20,000 ₱15,000
Equipment Expenditures ₱20,000 ₱20,000 ₱30,000 ₱30,000 ₱35,000
Rent ₱120,000 ₱120,000 ₱120,000 ₱120,000 ₱120,000
Stocks ₱180,000 ₱190,000 ₱200,000 ₱200,000 ₱210,000
Donations ₱200,000 ₱200,000 ₱200,000 ₱200,000 ₱200,000
Total Cost ₱2,100,000 ₱2,102,000 ₱2,259,000 ₱2,328,200 ₱2,426,360

6.4 Determination of ROI (Return on Investment)

Measure 2016 2017 2018 2019 2020 2021

Total Sales ₱2,257,200 ₱2,708,640 ₱3,250,368 ₱3,900,441 ₱4,680,529
Total CapEx ₱841,940 ₱650,000 ₱500,000
Total OpEx ₱2,100,000 ₱2,102,000 ₱2,259,000 ₱2,328,200 ₱2,426,360
Net Income/Loss (₱691,940) (₱492,800) ₱106,640 ₱991,368 ₱1,572,241 ₱2,254,169

 The business will be able to reach a net income of ₱106,640 after 2 years.

VII. Findings and Recommendations

YouthSMA

Advantages
  Recreational programs are of high popularity among youth

 The business generates a substantial amount of income every month

 Break-even point will be reached only after two years

 High ROI after 5 years

 ROI can reach up to 300% of your initial investment after a few years

 The whole community benefits from the business’ existence. The customers get to

learn and develop new skills, the marginalized people are given the opportunity to

build their dreams, and investors reap huge amounts of money.

Disadvantages

 Initial investment is costly but it is a good venture since it will take only one year

to recover it.

 Store goods (musical instruments, sporting goods, art supplies, etc.)

don’t sell quickly but is greatly overthrown by the high income earned from the

sports and recreational classes the business offers.

 The first few months after putting up the business will not be that profitable

although after a year of proper handling, the business’ income will surely soar

high.

 Promoting the business will not be that easy at first, though it is possible that the

business will be well-known after a months-worth of promotion.

 All in all, the business is a highly feasible investment as the percentage of the youth

who engage in recreational activities will significantly increase resulting to lower

rates of alcohol and drug abuse among minors, and the health and well-being of

individuals in the community will improve. Plus, the marginalized youth will be

given the chance to reach their dreams through the business’ donations to the

Cartwheel Foundation. Lastly, investors will yield a large amount of money within

one or two years’ time.