Scribd Logo
Upload

Welcome to Scribd!

  • 56 views

    Sample Marketing Plan Template

    Uploaded by

    Gaurav Shrinivas
    This marketing plan template provides an outline for a marketing plan, including sections for an executive summary, goals and objectives, industry analysis, product/service offering details, target markets, competition, distribution channels, promotion strategy, organizational structure, long-term strategy, financial projections, and references. The executive summary will provide an overview of the key aspects of the plan once it is completed. The template guides the author to describe their product/service, target audience, competition, how the offering will be delivered and promoted, and multi-year financial and strategic plans.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Sample Marketing Plan Template

    Uploaded by

    Gaurav Shrinivas
    56 views14 pages
    This marketing plan template provides an outline for a marketing plan, including sections for an executive summary, goals and objectives, industry analysis, product/service offering details, target markets, competition, distribution channels, promotion strategy, organizational structure, long-term strategy, financial projections, and references. The executive summary will provide an overview of the key aspects of the plan once it is completed. The template guides the author to describe their product/service, target audience, competition, how the offering will be delivered and promoted, and multi-year financial and strategic plans.

    Original Description:

    Marketing Plan Template

    Original Title

    MarketingPlanTemplate

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This marketing plan template provides an outline for a marketing plan, including sections for an executive summary, goals and objectives, industry analysis, product/service offering details, target markets, competition, distribution channels, promotion strategy, organizational structure, long-term strategy, financial projections, and references. The executive summary will provide an overview of the key aspects of the plan once it is completed. The template guides the author to describe their product/service, target audience, competition, how the offering will be delivered and promoted, and multi-year financial and strategic plans.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    56 views14 pages

    Sample Marketing Plan Template

    Uploaded by

    Gaurav Shrinivas
    This marketing plan template provides an outline for a marketing plan, including sections for an executive summary, goals and objectives, industry analysis, product/service offering details, target markets, competition, distribution channels, promotion strategy, organizational structure, long-term strategy, financial projections, and references. The executive summary will provide an overview of the key aspects of the plan once it is completed. The template guides the author to describe their product/service, target audience, competition, how the offering will be delivered and promoted, and multi-year financial and strategic plans.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 14

    (Sample Marketing Plan Template)

    Marketing Plan Title

    Author’s Name

    Date
    Marketing Plan Page 2

    Table of Contents

    Executive Summary ……………………………………………. 3

    Goals and Objectives …………………………………………… 4

    Industry Analysis ……………………………………………….. 6

    Creating the Offer ………………………………………………. 8

    Target Markets …………………………………………………... 10

    Competition ……………………………………………………… 11

    Distribution Channels ……………………………………………. 12

    Promotion ………………………………………………………… 14

    Organization Structure …………………………………………… 16

    Long Term Strategy ……………………………………………… 17

    Financials …………………………………………………………. 18

    References ……………………………………………………… 20
    Marketing Plan Page 3

    Executive Summary

    For this section, include a brief overview of the marketing plan, summarizing the key
    components of the plan. It is best to write this section once all the others have been completed.
    Marketing Plan Page 4

    Goals and Objectives

    Give a preliminary description of your product or service and what you hope to accomplish with
    your marketing campaign. Include incremental objectives you plan to accomplish as you attain
    your goal.
    Marketing Plan Page 5

    Industry Analysis

    Summarize the history, current state of affairs, and future projections for the industry and
    business environment where you plan to market your product or service.
    Marketing Plan Page 6

    Creating the Offer

    Define your product or service including the benefits; the price; the types of offering (consumer
    or business-to-business); the considerations of branding, packaging, labeling; and other issues
    related to your marketing plan’s offer.
    Marketing Plan Page 7

    Target Markets

    Identify the key demographics of your target audience: age, income, gender, geographical
    location, business type (for a business-to-business plan), etc.
    Marketing Plan Page 8

    Competition

    Identify specific competitors you will be addressing, their strengths and weaknesses, how you
    might position yourself against them or how you might target a different audience, etc.
    Marketing Plan Page 9

    Distribution Channels

    Describe how your product or service will reach your customers.


    Marketing Plan Page 10

    Promotion

    Describe how you will promote your plan, the media you might select, any public relations
    campaign ideas, the marketing messages you will develop, etc.
    Marketing Plan Page 11

    Organization Structure

    Describe the organization structure here. Consider who will manage your marketing plan, the
    legal structure you will operate within, the roles that need to be filled, the key players of the
    organization, the key players’ credentials, etc.
    Marketing Plan Page 12

    Long Term Strategy

    Nobody expects a marketing campaign to produce immediate results. Lay out your long term
    goals and objectives in yearly increments: Year 1; Year 2; Year 3.
    Marketing Plan Page 13

    Financials

    Overhead, office expense, production costs, salaries, promotion, projected revenues, etc.
    Marketing Plan Page 14

    References

    You can either cite your reference materials as footnotes within the document, or as a list of
    reference citations here.

    You might also like