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Neighborhood Laundry Marketing Plan (SWOT ANAYLYSIS)

The document provides a SWOT analysis for a proposed neighborhood laundry business. Strengths include well-trained staff, discount programs for regular customers, and a convenient service model. Weaknesses are the small size of the business, start-up debt requirements, and existing competition. Opportunities exist in consistent customer demand, serving busy customers, and competitive pricing. Threats include high costs for quality machines, seasonal fluctuations, and potential decreased reliance on the service from new home builds. The business objectives are to establish a sustainable business within a year, gain brand loyalty in the first 3 months, provide consistent service, and endorse new trends.

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Den Mark Pallogan Silawon
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158 views2 pages

Neighborhood Laundry Marketing Plan (SWOT ANAYLYSIS)

The document provides a SWOT analysis for a proposed neighborhood laundry business. Strengths include well-trained staff, discount programs for regular customers, and a convenient service model. Weaknesses are the small size of the business, start-up debt requirements, and existing competition. Opportunities exist in consistent customer demand, serving busy customers, and competitive pricing. Threats include high costs for quality machines, seasonal fluctuations, and potential decreased reliance on the service from new home builds. The business objectives are to establish a sustainable business within a year, gain brand loyalty in the first 3 months, provide consistent service, and endorse new trends.

Uploaded by

Den Mark Pallogan Silawon
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Strength

 * Well trained staff to ensure optimum customer service.


*Attractive discount program: We offer a special discount offer for our
valuable and regular customer’s. As laundry business is an easy and
convenient to start and it is not a capital or management intensive. And we
make importance of Superior customer value.
*Well thought out business model addressing market demand.
* We offer a quick and convenient service in order to save a customer’s
time. It is a very lucrative business, as not everyone that puts on clothes has
the time to do the laundry involved thereafter. Many people have a tight
schedule, so they consider it a waste of time doing their laundry.
Weaknesses *Our business is a small form of business and if our location of the service isn’t a
good place it will not be convenient for people to come and serve our service.
*Debt required to start the business up.
*Competition from already established business. Less experience than
competitors. A limited marketing budget needed to create brand
awareness.

Opportunities * A constant, consistent market demand because everyone has dirty


clothes.
* Opportunity from busy people who don’t have time to do their own
laundry themselves and we can change our business location in the city
area or near to the city.
* Laundry price is cheaper than others which help to attract more
customers. We can have a walk in  facility at our laundry service
Threats * As our business is using high quality machines and many kinds. The cost of
the machines is high so there cannot be no profit for the first month, or
several months.
* A somewhat seasonal market demand due to many students leaving
during the summer.
* A large increase in home built in the area that will decrease the reliance
of the service.

Silawan, Den mark P. July 21, 2021


Human Resources Management
MSRD-1A

 Neighborhood Laundry Marketing Plan (SWOT ANAYLYSIS)


Organizational Objectives:

 Establish sustainable business by the end of the first year.


  To establish a good brand to customers and gain brand loyalty in its first three months
of operation by prevailing a socially responsible enterprise.
 To provide our customers with a consistent, dependable-when-promised service.
 To endorse a new trend and technology in laundry business.

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