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    Aachi Brief NN

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    Apsara Gnanaraj
    Aachi Group is an Indian brand that aims to provide affordable, high-quality food products to all of society. [1] It focuses on total quality management and uses stringent quality control processes. [2] This includes sourcing high-quality raw materials and implementing cold grinding technology to ensure aroma retention and longer shelf life. [3] Aachi also prioritizes food safety and has invested in an accredited laboratory to test products according to high standards.

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    Aachi Brief NN

    Uploaded by

    Apsara Gnanaraj
    29 views6 pages
    Aachi Group is an Indian brand that aims to provide affordable, high-quality food products to all of society. [1] It focuses on total quality management and uses stringent quality control processes. [2] This includes sourcing high-quality raw materials and implementing cold grinding technology to ensure aroma retention and longer shelf life. [3] Aachi also prioritizes food safety and has invested in an accredited laboratory to test products according to high standards.

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    Aachi Group is an Indian brand that aims to provide affordable, high-quality food products to all of society. [1] It focuses on total quality management and uses stringent quality control processes. [2] This includes sourcing high-quality raw materials and implementing cold grinding technology to ensure aroma retention and longer shelf life. [3] Aachi also prioritizes food safety and has invested in an accredited laboratory to test products according to high standards.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    29 views6 pages

    Aachi Brief NN

    Uploaded by

    Apsara Gnanaraj
    Aachi Group is an Indian brand that aims to provide affordable, high-quality food products to all of society. [1] It focuses on total quality management and uses stringent quality control processes. [2] This includes sourcing high-quality raw materials and implementing cold grinding technology to ensure aroma retention and longer shelf life. [3] Aachi also prioritizes food safety and has invested in an accredited laboratory to test products according to high standards.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 6

    Aachi Group : A Brand Built on Compelling Ideas,

    Creating Trust and Commitment to Quality.

    The vision of Aachi Group, under the leadership of Shri A.D.Padmasingh Isaac,
    is to be the brand that aims to cater food products on a sustainable basis to all
    segments of society at affordable prices, thus aiming to increase the essential
    value for all stakeholders and its consumers at large. At Aachi, "Quality" is the
    watch word for all product development and manufacturing stakeholders. Here's
    a brief account to know why Aachi products are loved and accepted by customers
    worldwide.

    Ingressing into Quality


    Total Quality Management and Good Manufacturing
    Process are the core values of Aachi. We procure high
    quality raw materials sourced from the best farmers all
    over India and overseas. Stringent quality control
    measures are applied followed by appropriate processing
    that helps retain the quality checked raw material and are
    taken to the production floor for processing. Roasted
    spices are blended as per specially developed in-house
    formulations and then packed in hygienically issued
    quality packing materials. Cold Grinding Technology

    Today, In addition to establishing factories at Ayanambakkam and Redhills in sub-urban Chennai, we have
    also implemented state-of-the-art, hi-tech cold grinding Technology machinaries at Gummidipoondi- which
    in turn processes around 50,000 metric tonnes of Spices and Spice Mixes oer annum. This facilitv 2:rinds
    spices in a way that ensures aroma retention with a longer shelf-life.

    Assertion on Food Safety


    Food is Medicine - and hence safety and quality are fundamental pri­
    orities for consumer health. Food safety and quality has now become
    a necessity for consumers, retailers, manufacturers, food business
    operators and regulators. Aachi has invested in establishing an R&D
    centre titled - Scientific Food Testing Services P Ltd. (SFTS), for
    food manufacturing divisions & industries to achieve the required
    quality standards. SFTS endeavors to implement its state-of-the-art
    facilities along with its high standards of testing methods in chemical
    requirement and biological testing of food and food products.

    The NABL accredited & FSSAI recognized laboratory comes fully equipped with hi-tech facilities for
    chemical and biological analysis, not only in the food section but also other emerging sectors like biotechnol­
    ogy, nutraceuticals and herbal research.
    Aachi's hunger for growth keeps us constantly on the lookout for newer opportunities, with regard to product
    ranges in the market.
    Aachi Red Revolution
    We have been partnering with pioneers in the agricultural industry
    and laying groundwork for improving yield and quality of cash
    crops. 'Nallakeerai' Jaganathan is one such visionary who has
    been assisting us in converting 1,000 acres of agricultural land
    into a high yield farm, where farmers will be provided with Govt.
    subsidised seeds (Chilli Seedlings), knowledge of natural farming
    impartation and how to avoid the use of fertilizers. Aachi Group
    will provide them with maintenance such as barriers, tube wells,
    ��;;;;��=�;;::::;;:;;;;;:;;;;;;;;;;::=���
    sprinklers and agricultural machinery amounting to Rs 5 Lakhs
    per month. And when the yield is ready, the farmers get to mark
    their own price, usually at or above the fair market price depend­
    ing on the quality.

    Aachi, The Masala Giant


    Today, Aachi has a manufacturing capacity of 120 metric tonnes of spices and spice mixes per day. The equip­
    ments are state-of-the-art. This is backed by our continuous and relentless efforts in product and process
    improvement, new product developments and implementing appealing package designs that are in line with the
    changing global tastes. All incoming raw materials and packaging are tested for compliance to set specifica­
    tions. All product flows are monitored on-line as part of Quality Assurance.
    Aachi products are sold in almost every state in India. The Aachi brand has 200+ products with over 550+ Stock
    Keeping Units (SKUs) as in the beginning of 2020. There are over 3500 exclusive sales agents (entrepreneurs)
    and the brand is sold in over 1 Million retail outlets all over India.

    Aachi's overseas presence in foreign markets too is ever expanding and enlarging!! Almost 200 of our products
    are exported to more than 61+ countries - covering UK, US, UAE, Netherlands, Germany, Malaysia, Singapore,
    Thailand and many others - with an addition of another 15 newer markets. We recognize the need for authentic
    indian spices, gravies, pastes and other mixes amongst the indian diaspora abroad. We then act on bridging that
    gap through the proper execution of resources between packaging, logistics and distribution to make sure our
    products are available for purchase, to anyone worldwide, by just visiting their nearest local stores !!

    It is no wonder that within a span of 22 years, Aachi has emerged as a successful pan Indian brand and is the
    recipient of"India's No 1 Most Trusted Brand 2020" award from Trust Research Advisory. KPMG world con­
    sulting and Research Corporation has also evaluated us as"Asia's Fastest Growing FMCG Brand" in 2014.
    When compared to our competitors, brand Aachi has recorded a phenomenal growth within a short span of
    time without compromising on quality. This is what has led us to climb this dominant position in the masala
    and ready to eat products category. With this momentum in quality control, food safety and customer satisfac­
    tion, we are certain to break more barriers, explore innovations and surge ahead in annual sales to achieve a
    breakthrough turnover of Rs 1,450 Crores FY 2021 -2022 !!
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