BBS Curriculum Structure and Syllabus
BBS Curriculum Structure and Syllabus
The Faculty of Management (FOM), Tribhuvan University has its ultimate objective of educating students for
professional pursuits in business, industry and government. It is further dedicated to contributing to an
increase in the knowledge and understanding of business and public administration. FOM aims to develop a
networking with management institutes in the country and abroad to exchange new knowledge, technology,
and methods of achieving higher level efficiency in management of business and public entities. It also aims
to continuously innovate and promote cost-effective, socially relevant, modern technology based educational
programs in Nepal.
The FOM offers dynamic and cutting edge multidisciplinary disciplines such as: Bachelor of Business
Administration (BBA), Bachelor of Information Management (BIM), Bachelor of Business Management
(BBM), Bachelor of Public Administration (BPA), Bachelor of Hotel Management (BHM), Bachelor of
Travel and Tourism Management (BTTM), Bachelor of Business Administration in Finance (BBA-F),
Bachelor of Business Studies (BBS - 4 year annual system) , Post Graduate Diploma in Police Sciences
(PGDPS), Master of Business Administration (MBA), Master of Business Administration in Information
(MBA-IT), Master of Business Management (MBM), Master of Public Administration (MPA), Master of
Hospitality Management (MHM, Master of Travel and Tourism Management (MTTM), Master of Business
Administration in Global Leadership and Management (MBA-GLM), Master of Finance and Control (MFC),
Master of Business Studies (MBS) and The FOM also offers Master of Philosophy in Management (M. Phil.)
and doctoral program in management leading to a Degree of Doctor of Philosophy (Ph.D.)
FOM’s GOALS
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Bachelor of Business Studies (BBS)
Programme Objective
The objective of the BBS programme at the FOM is to develop students into competent managers for any
sector of organized activity. The programme is based on the principle that graduates will spend a major
portion of their life in a constantly changing environment. Therefore, the student should have an opportunity
to obtain a broad knowledge of the concepts and reality- based skills underlying the operation and
management of organizations.
Upon graduation, students should be equipped to function as a manager in business, industry and government.
The graduate should also have a variety of career opportunities in different sectors of business including
entrepreneurship and create much needed jobs for others.
Curricular Structure
The FOM recognizes the need for both breadth and depth in the total academic pattern. Therefore, the
curriculum for BBS degree comprises four separate and distinct course components:
1. A strong foundation allied areas of business such as language, economic analysis, legal environment
and quantitative method to prepare graduates to understand, analyze and comprehend the
management concepts, theories and practices.
2. Core business studies encompassing and integrating all functional areas to provide graduates with and
appreciation of the diversity and inter-relationship of business and management issues.
3. The opportunity to concentrate in one area of specialization such as accounting, finance, human
resources management and marketing in order to provide graduates with some degree of functional
expertise.
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Course Composition
Compulsory Courses
MGT 201: Business English
MGT 202: Business Statistics
MGT 207: Microeconomics for Business
MGT 204: Business Law
MGT 205: Business Communication
MGT 209: Macroeconomics for Business
Core Courses
MGT 211: Financial Accounting and Analysis
MGT 212: Cost and Management Accounting
MGT 213: Principles of Management
MGT 214: Fundamentals of Marketing
MGT 215: Fundamentals of Financial Management
MGT 223: Organizational Behavior & Human Resource Management
MGT 217: Business Environment and Strategy
MGT 224: Taxation in Nepal
MGT 225: Entrepreneurship
MGT 221: Business Research Methods
MGT 226: Foundation of Financial Systems
Concentration Area
(Three courses from any one of the following five functional areas)
Accounting
ACC 250: Accounting for Banking
ACC 251: Accounting for Business
ACC 252: Advanced Financial Accounting
ACC 255: Auditing
ACC 256: Advance Cost and Management Accounting
Finance
FIN 250: Fundamentals of Corporate Finance
FIN 251: Commercial Bank Management
FIN 255: Management of Financial Institutions
FIN 253: Fundamentals of Investment
FIN 254: Insurance and Risk Management
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Marketing
MKT 250: Fundamentals of Selling
MKT 251: Customer Relationship Management
MKT 252: Foreign Trade and Export Management in Nepal
MKT 253: Fundamentals of Advertising
MKT 254: Fundamentals of Services Marketing
Management
MGT 251: International Business
MGT 256: Small and Medium Enterprises
MGT 257: Event Management
MGT 258: Project Management
MGT 259: Technology & Information Management
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The Third Year programme
The purpose of the third year programme is to provide basic concepts, tools and understanding of the
fundamentals of business studies. The core courses provide essentials of learning which are basic to
understand broader area of business studies. The third programme is therefore organized into the following
core and compulsory courses:
Third Year (500)
MGT 204: Business Law 100
MGT 226 : Foundation of Financial Systems 100
MGT 217: Business Environment and Strategy 100
MGT 224 : Taxation in Nepal 100
MGT 214: Fundamentals of Marketing 100
In fourth year, the students are encouraged to focus on a particular functional and concentration area of
business studies. Building on the foundation laid in the first, second and third years, the principal mission of
the fourth year twofold:
1) To enable the students to concentrate in one functional areas of business. FOM offers four stream of
concentration courses:
a) Accounting
b) Finance
c) Management
d) Marketing
2) To provide opportunity to students to engage in research and final project presentation.
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Final Project Work
The education of future manager will be incomplete without exposure to organizational reality. Therefore, the
final project work is made an essential academic requirement for the fourth year students in all concentration
courses. To write a project work students will undergo a field work and spend four weeks studying and
learning from the organization during the time fixed by the campus/college. After the field work, the student
will write a project report on the format prescribed by the FOM and submit it to the college/campus for
evaluation. The student may also be asked to present the report to the general class and/ or faculty members.
The evaluation of the report will be made by a team of external and internal examiners appointed by the by
the Research committee of the respective campus/ college. The final viva-voce examination will be conducted
by Research committee of the concerned campus/ college. After the completion of the project report will be
submitted to the Office of Controller of examinations (Balkhu) for final scrutiny.
A student will have to pass the theoretical, practical and project work examinations separately in all the
courses having theoretical, project work and or practical components.
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Methods of Instruction
The campuses offering the BBS programme should use the methods of instruction which help prepare the
student for the realities of Nepalese business, industry and government in which he/she has to work. A
combination of lecture, group discussions, problem- solving exercises, guest lectures, practical work, and
project work will be used as approaches to learning. The campuses are also encouraged to use the case
method of instruction whenever required and wherever possible.
Graduation Requirements
The BBS programme extends over four academic years and the BBS degree is awarded on its successful
completion. All candidates for BBS degree must fulfill the following requirements:
1. The successful completion of 19 courses of 1950 marks and submit a final project report of 50 marks as
prescribed with passing grades in all the courses.
2. The passing scores obtained in all theory and practical components of the courses separately.
3. Completion of courses for the fulfillment of BBS programme must occur within the time limit as
prescribe by Tribhuvan University.
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MGT: 201: Business English
Course Description
This course, through spotlight on building business language competence and improving reading and
writing skills, helps students become successful communicators in business situations. It makes use
of three-pronged approach to enable them to hone their grammar and mechanics, and critical reading
and writing skills.
Objective
The objective of this course is to help students use their general English skills in interdisciplinary
contexts with lessons covering vocabulary and grammar exercises. It also aims to broaden students'
literary readings in order to enrich their linguistic competence, comprehension ability, writing and
presentational skills in business domain.
Course Outcome
The following objectives specify that the business students, at the conclusion of the course, should
be able to:
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Unit 4: Business Communication Messages 5marks (7 Hrs.)
Written; Oral; Visual Messages; Electronic Messages; Nonverbal messages
Prescribed Books:
Kirszner, Laurie G. & Stephen R. Mandell (2012). Patterns for College Writing: A Rhetorical
Reader and Guide. Boston: Bedford/St. Martin’s.
Holmes, H.I. (2019). English for Business Studies. Kathmandu: Buddha Publications
Suggested:
Tickoo, Champa & Jaya Sasikumar (1979). Writing with a Purpose. New Delhi: Oxford.
Guffey, Mary Ellen & Carolyn M. Seefer (2011). Business English. Ohio: Cengage Learning.
Oxford Business English Dictionary for Learners of English. Oxford: OUP.
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MGT 202: Business Statistics
Course Objective
The basic objective of this course is to provide students an understanding of concepts of business
statistics and to acquaint the students with necessary statistical and mathematical tools and
techniques to be used in business decision-making processes.
Course Description
This course comprises introduction to statistics, classification and presentation of data, measures of
central tendency, measures of dispersion, Skewness, kurtosis and moments, simple correlation and
regression analysis, analysis of time series, index numbers, probability, sampling and estimation,
quantitative analysis, determinant and matrix.
Learning outcomes
classify, present and analyze the business and management related data.
interpret the data from the management perspectives.
apply forecasting techniques in business and management.
use quantitative techniques in different decision making environments.
apply the tool for cause and effect relationship in managerial decision.
Course Details
Unit 1: Introduction to Statistics 5 LHs
Meaning, scope and limitation of statistics; Importance of statistics in business and
management; Types and sources of data; Methods of collection of primary and secondary
data; Precautions in using secondary data; and Problems of data collection.
Suggested Readings:
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MGT 207: Microeconomics for Business
Level: Bachelor's Full Marks:100
Nature of the Course: Compulsory Pass Marks: 35
Program: BBS Lecture Hours: 150
Course Objectives
This course aims to enhance the understanding of microeconomic theories and their practical
applications by developing students’ skill in the application of theories in business decisions making.
Course Description
This course comprises introduction to microeconomics, market equilibrium and efficiency, elasticity
of demand and supply, analysis of consumer’s behaviour, theory of production, cost and revenue
curves, product pricing theories and practices and factor pricing.
Learning Outcomes
By the completion of the course students will be able to:
Explain the nature and scope of the microeconomics and business economics.
Explain the concept of market equilibrium and efficiency and to analyze effect of change in
market demand market supply to the market equilibrium and efficiency.
Define and measure elasticity of demand and supply, their applications and uses in business
decision making.
Analyze the consumer's behaviour, derivation of the demand curve for normal goods by using
both cardinal and ordinal approach.
Explain the single variable and the multi-variable production functions and determination of
the optimal combination of two inputs.
Acquire the knowledge about the concept and nature of cost and revenue and to derive costs
and revenue curves.
Explain pricing of the products and the inputs under different market structures.
Course Details
Unit 1: Introduction --------------------------------------------------------------------- 15LHs
Microeconomics: meaning, scope, uses and limitations of microeconomics; Business economics:
nature and scope; Basic concepts: production possibility curve, marginal analysis, incremental
analysis, static and dynamic equilibrium analysis in microeconomics; and Ten principles of
economics.
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Suggested Readings
Mankiw, N. G. Principles of Microeconomics. New Delhi: Centage Learning India Private Limited,
Latest edition
Koutsoyianis, A. Modern Microeconomics. Hong Kong: ELBS, Latest edition
McConnell, C.R., Brue, S.L., Flynn, S.M. and Grant, R. Economics. New Delhi: McGraw Hill
Education, Latest edition
Salvatore, D. Managerial Economics. New Delhi: Oxford University Press, Latest edition
Slowman, J. and Sutcliffe, M. Economics for Business. New Delhi: Pearson Education.
Browning, E.K. and Browning, J.M. Microeconomic Theory and Application. New Delhi: Kalyani
Publishers, Latest edition
Pindyck, R.S. and Rubinfield, D. Microeconomics. New Delhi: Prentice Hall of India, Latest edition
Dwivedi, D.N. Microeconomic Theory and Applications. New Delhi: Tata McGraw-Hill Publishing
Company Limited, Latest edition
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MGT 211: Financial Accounting and Analysis
Course Objectives
The main objective of this course is to provide in-depth knowledge and understanding of basic
principles, concept and practices of financial accounting. This course also aims to develop students'
understanding on business transactions, record such transactions in an accounting system and enable
them to prepare and analyze the basic financial statements.
Course Description
This course contains conceptual and theoretical foundation of financial accounting; processing and
recording business transactions; accrual accounting concept; adjusting entries, closing entries,;
preparation of basic financial statements like income statement, statement of retained earnings,
balance sheet, value added statement and cash flow statement; and their analysis.
Course Details
Unit I: Basic Understanding of Financial Accounting 8 LHs
Forms of business entities: sole proprietorship, partnership and corporate entities; Cyclical nature of
business: financial cycle and operating cycle; Financial accounting : concept, features objectives
and scope ; Book-keeping, accounting and accountancy; Nature of accounting; Qualitative features
of accounting information; Users and uses of accounting information: internal users and external
users; Limitations of financial accounting; Bases of accounting: cash and accrual bases of
accounting; and Accounting and other disciplines.
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Unit 5: Accounting for Inventories and Cost of Goods Sold 8 LHs
Concept, nature and cost of inventory; Cost of goods sold model; Inventory valuation and income
measurement: periodic and perpetual system; Methods of inventory valuation in periodic and
perpetual system; Inventory estimation: retail inventory method and gross profit method; Effect of
inventory valuation on cost of goods sold and its disclosure; Analyzing the management of
inventory: inventory turnover ratio and number of days' sales in inventory.
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Unit 12: Basic Financial Statements 20 LHs
Financial statements-means of communicating accounting information: concept, purpose, types and
relationship;
Income statement: concept and types of income statement, components of an income statement,
preparation of single step and multi step income statement;
Statement of retained earnings: concept, components and preparation of retained earnings statement;
Statement of financial position or balance-sheet: concept, purpose, components and preparation of
classified statement of financial position or balance sheet;
Statement of changes in owners' equity: concept, components and preparation of statement of
changes in owners’ equity.
(Disclosure required for financial statements as per Nepal Company Act and NFRS).
Suggesting Readings
Accounting Standards Board, (2003). Nepal Accounting Standards. Kathmandu: ASB.
Greunnung & Keen, (2000). International Accounting Standards. A Practical Guide, USA: World
Bank
Narayanaswamy. R. Financial Accounting: A Managerial Perspective (Fourth Edition). New Delhi:
PHI Learning Private Limited.
NFRS (2014). Nepal Accounting Standards. Kathmandu: ASB.
Porter. G. & Norton, C. L. Introduction to Financial Accounting (8th Edition). Delhi: Cengage
Learning India Private Limited.
Tulsian, P. C.. Fundamental of Accounting. New Delhi: Mc Graw Hill Education Private Ltd.
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MGT 213: Principles of Management
Learning Outcomes
Upon successful completion of this course, students will be able to:
Understand what management is and why it is important
Have developed a working knowledge of fundamental terminology and frameworks in the
functions of management
Be able to identify and apply appropriate management techniques for managing
contemporary organizations
Have an understanding of the skills, abilities, and tools needed to obtain a job on a
management track in an organization of their choice.
Understand the changes in theories about how managers should behave to motivate and
control employees
Course Description
This course contains the Nature of Organizations, Introduction to Management, Management
History and Current Thinking, Environmental Context of Management, Planning and Decision
Making, Fundamentals of Organizing, Leadership and Motivation, Fundamentals of Influencing and
Communication, Control and Quality Management, Managing in Global Arena, Management Trends
and Scenario in Nepal.
Course Details
Unit 1: The Nature of Organizations 15 Hrs.
Concept of organization; Organizational goals: concept, purposes, and types; Features of
effective organizational goals; Goal formulation: processes and approaches; Goal succession and
displacement; Problems of goal formulation; Changing perspectives of organization.
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Unit 3: Management: History and Current Thinking 15Hrs.
Classical Theory: introduction, contribution and limitation; Human relations and Behavioral
science theories; System Theory; Decision Theory; Management Science Theory; Contingency
Theory; Emerging Management Concepts: workforce diversity, outsourcing, knowledge
management, learning organization.
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Unit 10: Control and Quality Management 11Hrs
Control Systems: concept, process, types, and characteristics of effective control system;
Potential Barriers to Successful Controlling; Quality Control Systems; Total Quality
Management (TQM): concept and tools; Deming Management: principles and techniques; The
Quality Improvement Process;
Suggested Reading:
Griffin, Ricky W., Management, AITBS Publishers and Distributors, Delhi.
Samuel C. Certo, Modern Management, Prentice Hall of India, Delhi
Charles W.L. Hill and Steven L. McShane, Principles of Management, Tata Mc-Graw-Hill
Company, New Delhi
Robins, Stephen P. and Coulter, Mary, Management, Prentice Hall of India.
James, Stoner, AF, Freeman, Edward, R. and Gillbert, R., Jr. Daniel, Management¸Pearson, India.
Pant, P.R., Principles of Management, Buddha Publication Pvt. Ltd., Nepal
Chalise, M. and Gautam, P. K., Principles of Management, KEC Publication and Distribution Pvt.
Ltd., Nepal
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MGT 205: Business Communication
Full Marks: 100 Lecture Hours: 150
Pass Marks: 35
Course Description
This is BBS second year English courses in 4yr BBS system under the Faculty of Management,
Tribhuvan university. This course allows students to explore the art of language communication
skills required for general as well as professional domains . It helps students improve their reading
and writing abilities in English in both social and professional interactions, and learn skills that they
can apply to business negotiations, telephone conversations, written reports and emails, and
professional presentations. This course seeks to enhance students’ cross-cultural understanding and
communicate in varied contexts. Other important concern of this course is to present a wide array of
ideas from different spheres of human activity, which is of vital importance for success as an
executive in management. Ideas are increasingly being considered an important resource just like
men, machines materials and money, and the best business schools have taken note of the
importance of creative thinking in the business world. Reading opinions of thoughtful people is
important because we learn about other opinions and ideas in the process and they help shape our
ideas and prepare us to become educated citizens who can think and form their own conclusions.
The course has two main components of equal weightage: (50% + 50%)
I. Business Communication Skills
II. Discourse in Disciplines
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apply formal structure and develop organization in writing proposal, reports, article etc.
understand arguments and respond the arguments accordingly
use English pertinent to the level of audience and the purpose as the medium of
communication
learn the art of using essential rhetorical techniques for developing effective communication
Evolve step by step disciplinary and interdisciplinary insights and ability to express in
acceptable English
Course Contents
I. Business Communication Skills
I. The Communication Process
- Elements of Communication Process
- Methods of Communication
- The Writing Process
- Oral Communication Process
- Group Work and Collaboration Process
- Communication Structures and Systems
- Management Style and Communication
- Barriers of Business Communication
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III. Science and Environment
1. Religion and Science
2. The New Physics
3. Root Cellar
4. On Warts
5. The Etiquette of Freedom
6. The Rights of Animals
Teaching Method
The suggested method of teaching is of two fold : introduce the theme of the texts and lead
students to the writing task i.e. guide the students to practice specific skills of language knowledge
to produce their own writings. The recommended approach is to view the books not as mere
language texts but to introduce students to many disciplines in order to expand their intellectual
horizon. It is important to discuss what it means to be educated through the ideas of great thinkers
and help students to become educated through thoughtful writings on different disciplines . The
method, therefore, is to engage students in a dialogue about the questions and ideas raised in each
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text by exploring through different perspectives and voices of others, and also sharing respectfully
their own experiences and thoughts.
Evaluation
The examinations will cover the language skills including a range of tasks,students’ ability to use
English in a variety of contexts. Examinations will evaluate the students’ ability to communicate
effectively in English that is reading and writing activities and using appropriate writing style.
Special credit will be given to originality of expression and depth of thinking,
Adhikari, Dharma, Tika Lamsal, I. Hugh Holmes, and Mike Sobiech. Business Communication:
Theory and Practice. Kathmandu: Buddha Publications, 2020.
Lohani, S., compiler & editor. Visions: A Thematic Anthology. Kathmandu: Vidyarthi Pustak,
Bhandar, 2020.
Recommended Reading
Abrams, M.H., and G.G. Harpham. A Glossary of Literary Terms. 11th ed., Cengage Learning, 2014.
Bargiela-Chiappini, Francesca, The Handbook of Business Discourse. Edinburgh UP, 2009.
Bovee, C.L., and John Thill. Business Communication Essentials. 7th ed., Pearson, 2016.
Chaney, Lilian H. Intercultural Business Communication. 4th ed., Pearson, 2007.
Guffey, Mary Allen, and Dana Loewy. Essentials of Business Communication. 11th ed., Cengage
Learning, 2018.
Hattersley M., and L. Mcjannet. (1997). Management Communication, Principles and Practice.
McGraw – Hill, 1997.
Jethwaney, J. Corporate Communication. Oxford, 2010.
Oxford Advanced Learner’s Dictionary of Current English. 10th ed., Oxford, 2020.
Pearson Education. Longman Business English Dictionary. 2nd ed., Longman, 2018.
Parkinson, Dilys, editor. Oxford Business English Dictionary. Oxford, 2005.
Tourish, Dennis, and Owen Hargie. Key Issues in Organizational Communication. Routledge, 2004.
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MGT 204: Business Law
Course Objectives
This course aims to impart the basic knowledge on legal aspects of business to the students so as to
provide with basic understandings of the fundamental concept, principles and Legal frameworks of
business to enhance their knowledge and managerial capabilities and apply in the practical field to
resolve complex issues and for effective management of business operations.This course familiarizes
students with the relevant provisions of various laws influencing business organization and to
resolve legal issues in business.
Learning Outcomes
Upon successful completion of this course, students will be able to:
Familiarize the concept and nature of law and business laws and sources of business law
and its importance in Nepalese and global context;
Understand fundamental concept, principles and Legal frameworks of Business laws;
Have an understanding of the incorporation, operation and termination of company-
voluntarily and compulsorily;
Understand the system of dispute settlement (competent court system and alternative
system - particularly Arbitration);
Develop competencies to understand the problem and resolve the issues related to the
business laws.
Course Description
This course contains various legal frameworks influencing business organizations in national and
international context and foundational information about the Nepalese legal system, dispute
resolution, and their impact on business as well as the major content of the Constitution of Nepal,
State and Federal legal systems.The course covers the laws relating to General Contract and specific
contracts, Company, Insolvency, Industrial Enterprises, Foreign Investment & Technology Transfer,
Intellectual property, International trade, and dispute settlement systems (court and arbitration).
Course Details
Concept, Nature and characteristic of law; Classification and sources of law; Meaning,
characteristics and sources of Nepalese Business Law; Changing dimension of Nepalese
Business Law and Constitutional provisions.
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Unit 2: The Law of Contract and other Liabilities 30 LHs
Meaning, Nature and definition of contract; Essential elements of valid contract; Meaning
and Rules regarding offer; Revocation or lapse of offer; Meaning and rules regarding
acceptance; Communication of offer and acceptance; Meaning and Rules regarding
consideration; Concept and importance of free consent; Flaws of free consent and legal
effects of contract caused bythe flaws: coercion, undue influence, misrepresentation, fraud,
mistake; Concept and importance of legality of objective and consideration- unlawful
agreements and void agreement; Meaning and definition of contingent contract; Rules
regarding contingent contract and distinguish from wagering agreement; Meaning, essentials,
importance and types of performance of contract; Rules regarding performance of contract;
Meaning of termination of contract; Modes of termination of contract; Meaning and types of
breach of contract; Remedies for breach of contract; Major provisions of Contract and other
Liabilities under the Muluki Dewani Samhita, 2074; Provisions of other obligations in brief-
Lease Contract; Hire-purchase Contract; Quasi contract; Unjust Enrichment; Concept of
Torts.
Bailment: meaning and concept, rights and duties of Bailor and Bailee; Finder of lost goods
(rights and duties of finder of lost goods); Meaning of pledge of pawn; Distinction between
bailment and pledge; Right and duties of pawned and Pawnee; Pledge by non- owner.
Meaning and nature of contract of sale of goods; Difference between sale and agreement to
sell Condition and warranty; Doctrine of caveat emptor; Transfer of ownership; Transfer of
title by non- owner; Rights and duties of unpaid seller; Buyer's remedies.
Meaning and general rules of agency; Modes of creating agency; Types of agent; Rights and
duties of agent; Personal Responsibility of agent; Right and duties of principal; Delegation of
authority; Sub-agent and substituted agent; Termination of agency; Procedure of registration
and effect of non-registration of agency in Nepal (under Agency Act, 2014).
Meaning of contract of indemnity- Rights and duties of indemnifier and indemnity holder;
Meaning and nature of contract of guarantee- Types of guarantee; Difference between
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indemnity and guarantee; Rights, duties and liabilities of surety; discharge of surety from
liability.
Meaning, nature and incorporation of company; Legal importance and formalities of annual
general meetings; Minutes and resolutions of a company; Legal provision regarding BoD's
report; Appointment and removal of an auditor; Insolvency of company; Nepalese law of
insolvency and feature of Insolvency Act, 2063.
The Court System; The Civil Procedure in Nepal; Meaning, features and importance of
arbitration; Appointment of arbitrators; Power and function of arbitrators; Disputes to be
settled by arbitration; Major provisions of Nepal Arbitration Act, 2055.
Concept and Nature of Intellectual property rights; Copyrights Act, 2059 and its major
provisions; Patent, Design and Trademark Act, 2022 and its major provisions; Trade Related
Aspects of Intellectual Property Rights (TRIPs); Industrial Enterprises Act, 2074 and its
major Provisions; Foreign Investment and Technology Transfer Act (FITTA), 2075 and its
major provisions.
Suggested Readings
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MGT 209: Macroeconomics for Business
Course Objectives:
Macroeconomics for Business aims to enhance understanding of macroeconomic principles and
Nepalese macroeconomic situation to the Bachelor level students. It will help to inculcate the skills
incorporating different macroeconomic domain in assessment of nature of business environment.
Course Description:
This course of macroeconomics makes students skilled to understand macroeconomic concepts,
theories and contemporary macroeconomic issues pertinent in Nepal. This course comprises an
introduction to macroeconomics, national income accounting, the classical theory of employment,
Keynesian macroeconomics, IS-LM model, inflation, business cycles, monetary theory and policy,
government finance and fiscal policy, the global economy and contemporary issues in references to
Nepal.
Learning Outcomes:
By the completion of the course students will be able to:
Explain the nature of macroeconomics and macroeconomic variables; explain the concepts
and difficulties of measuring national income and calculate the national income by product,
income and expenditure methods.
Derive consumption function, saving function, investment function, investment multiplier,
government expenditure multiplier, tax multiplier, foreign trade multiplier, IS curve and LM
curve and determine the equilibrium level of income and employment in Classical,
Keynesian and IS-LM model.
Describe the concepts and causes of inflation, deflation, stagflation and business cycles;
assess their effect and identify the measures of reducing their consequences in business.
Describe the concept and structure of financial market, monetary policy, government finance,
fiscal policy and fiscal federalism, in reference of Nepal and explore the effect of change in
monetary policy and fiscal policy in equilibrium level of national income.
Explain the effect of global and regional economy in Nepalese economy in reference to
exchange rate, balance of payments, foreign direct investment and foreign employment and
explain contemporary macroeconomic issues in Nepalese perspective.
Course Details:
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Unit 8: GOVERNMENT FINANCE LH 15
Government budget: Concepts and components; Deficit financing: concept, objectives and
methods; Sources of government revenue in Nepal, Government expenditure of Nepal;
Features of current government budget of Nepal; Fiscal policy: concepts, types, instruments
and objectives; and Fiscal federalism: concepts, components and Nepalese practice.
Suggested Readings:
Dwivedi, D.N. Macroeconomic Theory and Policy. New Delhi: Tata McGraw-Hill Publishing
Company Limited. Latest Edition.
Kumar, R. and Gupta, K. Business Economics: Applications and Analysis. New Delhi: UDH
Publishers and Distributers (P) Ltd .Latest Edition.
Slowman, J. and Sutcliffe, M. Economics for Business. New Delhi: Pearson Education. Latest
Edition.
Shreshtha, R.G., Adhikari, G.M. and Paudel, R.K. Macroeconomics for Business. Kathmandu: KEC
Publications. Latest Edition
Abel, A.B. and Bernanke, B.S. Macroeconomics. New Delhi: Pearson Education. Latest Edition
McConnell, C.R., Brue, S. L., Flynn, S. M. and Grant, R. Economics. New Delhi: McGraw Hill.
Latest Edition.
Jhingan, M.L. Macroeconomics. New Delhi: Vrinda Publication (P) Ltd. Latest Edition.
Mithani, D.M. Money, Banking, International Trade and Public Finance. Mumbai: Himalayan
Publishing House. Latest Edition.
Shapiro, E. Macroeconomic Analysis. New Delhi: Galgotia Publication (P) Ltd. Latest Edition.
Shah, R. K. Public Economics (Vol-2). Kathmandu: Ekta Books. Latest Edition.
Bista, R.B. Economics of Nepal. Kathmandu: New Hira Books Enterprises. Latest Edition
Yoshio, N. and Morgan, P. J. (2017). Financial Inclusion, Regulation and Education. Tokyo:
Asian Development Bank Institute.
Suggested Publications:
Publications of Nepal Rastra Bank, Central Bureau of Statistics, Ministry of Finance, National
Planning Commission, IMF, World Bank, Asian Development Bank.
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MGT 212: Cost and Management Accounting
Course Objectives
The objectives of the course are to provide the students with in-depth knowledge of cost and
management accounting in order to enable them to develop, arrange and classify cost information
required for decision making for maximizing the profit and reducing / eliminating losses. The course
further aims at developing a sound base for higher study in accounting besides in practical
knowledge required by the middle level managers to handle cost information independently.
Course Description
This course contains conceptual and theoretical foundation of cost and management accounting ; It
also comprises classification and segregation of cost, accounting for material and labour, allocation,
apportionment and absorption of overhead cost, costing in different situations such as service
costing, job and contract costing, process costing etc., income statement under variable and
absorption costing techniques, standard costing system with material and labour cost variance,
flexible budgeting under different levels of activities, overhead cost variance,
Course Details
Cost accounting and cost accountancy; Meaning, objectives, importance, scope, advantages
and limitations of cost and management accounting; Limitations of financial accounting;
Similarities and dissimilarities in financial, cost and management accounting
Concept, importance and classification of cost: basic concept of cost, expense, loss cost
center, profit center and cost unit, cost classification: based on function, identification,
behavior, controllability, decision making, time of recording, monetary expression, planning
and control, period and product cost;
Cost segregation and estimation: concept and methods of cost segregation: i) Two point
method ii) Least square method and iii) Estimation of cost
33
Unit 3: Accounting for Labour Cost 15 LHs
Labour Cost: Concept and need for control of labour cost; Remuneration without premium
plan: Features of good remuneration system, time and piece wage system; Remuneration
with premium Plan: Features of premium plan, premium bonus scheme-Halsey and Rowan
Plan, Taylor's Differential Piece Rate, Gant's Task and Bonus Plan, Group Bonus Scheme:
Priestman’s and Scalon’s Plan
Labour Turnover: Concept, causes and effects, cost of labour turnover: preventive and
replacement cost and calculations, labour turnover ratios.
Service Costing: Concept, features and scope of service costing; Preparation of cost sheet
for transport service for passenger, hospital, hotel and restaurant services, limitations of
service costing.
Job Order Costing: Concept and features; measuring direct material, direct labour and
manufacturing overhead cost; Accounting for job order: Preparation of job order cost sheet
showing non- manufacturing costs & determination of cost of goods manufactured, cost of
goods sold and unit cost.
Batch Costing: Concept and features; Determination of Economic Batch Quantity (EBQ).
Contract Costing: Concept and features; Similarities and dissimilarities in job and contract
costing; Contract costing procedures: preparation of contract account in the case of
incomplete, near to completion and complete contract, work certified and work uncertified,
contractee’s account, work in progress account and balance sheet; Cost plus contract;
Escalation and de-escalation clauses.
Process Costing: Concept, features and application; comparison of job costing and process
costing; preparation of process accounts with/without beginning and ending work-in-
progress inventory, partial and total transfer of output to next process, accounting for
process loss/gain: normal and abnormal loss, abnormal effective/gain and computation of
unit costs, and treatment of spoilage, wastage, scrap and defective unit; accounting for inter
process profit, reserve for unrealized profit.
Joint Product and By Product Costing: Concept, features and objectives of joint and by-
product, difference between joint product, main product and by-product; Apportionment of
joint costs under unit of output and revenue basis; Accounting for joint and by-products.
34
Unit 6: Accounting for Profit Planning 20 LHs
Variable Costing: Concept, features, use and importance preparation of income statement
under variable costing, treatment of manufacturing overheads, treatment of opening and
closing stock limitations and treatment of other expenses; limitations of variable costing.
Reconciliation of profit or loss between absorption and variable costing techniques showing
the causes of differences.
Cost Volume Profit Analysis: Meaning, importance; assumptions and limitations of CVP
analysis; Contribution margin and ratio, profit volume ratio; Break even analysis using
contribution margin, algebraic and graphic approaches; Break-even-analysis: under various
situations situations: changes on selling price, fixed cost, variable cost, under step fixed
cost, multi-products situations, margin of safety and determination of selling price to realize
desired profit ; Advantages and limitations of break even analysis.
Standard Costing: Concept of standard cost and standard costing, features, application,
advantages and limitations; Difference between standard and budget.
Variance Analysis; Material variances: Concept and calculation of cost, price, usage, mix
and yield variances; Labour variances: Concept and calculation of cost, efficiency, rate, mix,
idle time and yield variances.
Overhead Cost Variance: Concept and calculation of capacity, efficiency and spending
variances.
Budget: concept, features and importance of budget; budget and budgetary control; Types of
budget: sales budget, production budget, material budget & merchandize purchase budget,
labour budget, manufacturing overhead budget, cost of goods manufactured budget,
selling/distribution & administrative expenses budget and cost of goods sold budget.
Fixed and Flexible Budgeting: Concept and importance of fixed and flexible budgets;
Difference between fixed and flexible budgets; Flexible budgeting for overhead cost control
on activity levels and budget allowance for actual level attained.
35
Suggesting Readings
Atkinson, A. A., Kaplan, R. S., Matsumura, E.M., Young, S.M & Kumar, G. A. (2012).
Management Accounting/6e. New Delhi: Pearson Education Pvt. Ltd.
Lynch & Williamson, ( ) Accounting for Management Planning & Control, Tata McGraw Hill Co.
Pillai & Bagavathi (2017). Cost Accounting New Delhi: S. Chand and Company Ltd.
36
MGT 214: Fundamentals of Marketing
Course Objectives
This course aims at developing knowledge and skills in students in analyzing issues concerning
major decision making areas of marketing. It also aims to provide students about effective tools,
techniques and practical skills in marketing of goods, services and ideas. Besides this, an attempt has
been made to familiarize the students with the marketing practices in Nepal.
Course Description
This course contains introduction or marketing, understanding the market place and customer needs,
managing customer relationship, analyzing marketing environment, managing marketing
information, understanding buyer behavior, market segmentation, targeting, and positioning,
product decision, pricing decision, promotion decision, distribution decision, and marketing practice
in Nepal.
Learning Outcomes
On the completion of this course, students will be able to:
learn the basic concepts of marketing and understand the marketing strategy and effect of
marketing environment in business;
create value for customer and built a relationship with them to win customer trust and
confidence;
demonstrate the ability to apply market segmentation, targeting and positioning to win in the
competitive market place;
identify the importance of pricing and learn the distribution system to deliver product to the
customer;
know about the marketing communication tools and integrated marketing communication
Course Details
Unit 1: Introduction 20 LHs
Meaning and definition of marketing; Understanding the marketplace and customer needs
(customer needs, wants, and demand, market offerings-products, services, experience,
customer value and satisfaction, exchange and relationship); Marketing orientation: the
production concept, the product concept, the selling concept, the marketing concept, and the
societal marketing concept; Managing customer relationship and capturing customer value:
engaging customers and managing customer relationships; customer relationship
management; customer satisfaction; customer relationship level and tools; Customer
engagement and today’s digital and social media; Consumer generated marketing; Capturing
value from customers; Creating customer loyalty and retention; Creating customer loyalty
and retention; The marketing mix and its components.
37
Unit 2: Marketing Environment (Analyzing the marketing Environment) 16 LHs
Meaning of marketing environment; Types of marketing environment: the Micro
environment: company, suppliers, marketing intermediaries, competitors; Public and
customers; The macro environment: the demographic environment, the economic
environment, the natural environment, the political and social environment, and the
technological environment.
38
Developing New Products: new product, the new product development process, and product
life- cycle.
Kotler, P., Armstrong, G., Agnihotri, P. (2018), Principles of marketing, India, 17th Edition,
Pearson.
39
FIN 215: Fundamentals of Financial Management
Course Objective
This course Fundamentals of Financial Management aims to lay the foundation for understandings
fundamental concepts and principles of financial management. This course has been structured as a
compulsory course in finance. This course equips the students with fundamental tools and techniques
of financial management to prepare them to resolve complex financial issues concerning corporate
firms.
Course Description
This course is a core course in finance and includes the basic area of financial management
functions. This course consists of the introduction to financial management, understanding, and
analysis of financial statements, time value of money, fundamentals of risk and return theory, bond
valuation, stock valuation, cost of capital, capital structure and leverage, working capital
management, and distributions to shareholders.
Course Detail
40
Unit 4: Fundamentals of Risk and Return LH 18
Defining risk and return, expected rates of return, historical rates of return, standard
deviation, coefficient of variation; Risk aversion and required returns; Return and risk in a
portfolio context: The role of covariance and correlation; The capital asset pricing model
(CAPM): the beta coefficient, the security market line (SML): The relationship between risk
and rates of return.
41
Unit 10: Distributions to Shareholders LH 15
Concept and types of dividends; Factors affecting dividend policy; Dividend payment
procedures; Dividend policy in practice: Stability in dividends and residual dividend policy;
Stock dividends, Stock splits, Reverse stock splits; Stock repurchases; Dividend payment
practices in Nepal.
Text Book
References
Van Horne, J. C., Wachowicz, J. R. & Bhaduri, S. N. Fundamentals of financial management. New
Delhi: Prentice-Hall India Ltd.
42
MGT 223: Organizational Behavior & Human Resource Management
Course objectives
The objectives of this course are to introduce the basic concepts of Human Resource Management
and Organizational Behavior. It also aims to enhance the knowledge and approaches of Human
Resource Management and develop students' skills to handle tactfully emerging human resources
challenges and issues and to provide students with an in-depth understanding of fundamental
theories of organizational behavior.
Learning Outcomes
Upon successful completion of this course, the students will be able to;
Develop basic understanding of organizational behavior
Apply different dimensions of organizational behavior in organizational system and
procedures
Understand the importance and basic concepts of human resource management
Know the functions of human resource management and their importance for organizational
effectiveness
Course Description
This course contains Introduction to Human Resource Management, Human Resource Planning, Job
Design and Analysis, Recruitment, Selection and Socialization, Training and Development,
Motivation, Performance Appraisal and Reward Management, Compensation Management,
Employees Discipline, Labor Relations, and Grievances and Dispute Settlement in Part I. In Part II,
the course contains Introduction, Understanding Individual Behavior, Perception, Individual
Decision Making and Learning in Organizations, Personality and Positive Organizational Behavior,
Motivation, Job Satisfaction and Stress Management, Groups and Teams in Organizations,
Leadership, Communication, Conflict and Organizational Change.
Course Details
Part I: Organizational Behavior
Unit 1: Introduction 14 LHs
Concept of organizational behavior; Levels of OB analysis; Organizational behavior system; Basic
assumptions of organizational behavior; Contributing disciplines to the field of organizational
behavior; Individual behavior as an input-output system; Mental process: beliefs, attitudes, values,
needs, motives and behavior; Emotions and Cognitive dissonance; New challenges for manager in
OB.
Unit 2: Perception and Learning 12 LHS
Concept of perception; Perceptual process; Factors affecting perception; Attribution theory;
Attribution errors; Perception and individual decision making; Concept and principles of learning;
Learning theories: classical theory, operant theory, cognitive learning and social learning; Behavior
modification.
43
Unit 4: Job Satisfaction 8 LHs
Concept and importance of job satisfaction; Measuring job satisfaction; Effects of job satisfaction on
employees’ performance.
Employee health and safety, employee welfare, social security; Grievance handling and redressal;
General guidelines in administrating employee’s discipline; Emerging issues and challenges of
44
HRM: employee empowerment, downsizing, work- life balance, use of technology in HRM
functions, e-HRM, green-HRM, outsourcing HRM, ethics in HRM (surveillance vs. privacy); HRM
in Naples organization.
Suggested Readings
Aswathappa K., Human Resource and Personnel Management: Text and Cases, New Delhi:
Tata McGraw Hill.
Arnold, H.J. &Fieldman, D.C. Organizational Behavior. New York: McGraw Hill Book Company.
Decenzo, D.A. and Robbins, S.P., Human Resource Management, New Delhi: Prentice Hall of
India Pvt. Ltd.
Dessler, G., A Framework of Human Resource Management, New Delhi: Pearson Education.
Dwivedi,R.S.,Human Relations and Organizational Behavior:A Global Perspective. New Delhi:
Macmillan India Limited.
Newstorm, J.W., Organizational Behavior: Human Behavior at Work, New Delhi: Tata
McGraw_Hill Publishing company.
Robbins, S.P., Organizational Behavior, New Delhi: Pearson.
Chalise,M &Gautam,P.,Organizational Behavior & Human Resource Management, KEC
Publication, Kathmandu, Nepal
45
MGT 217: Business Environment & Strategy
Course Objective
This course aims to provide students with a sound understanding of environmental forces affecting
business operations and to improve their ability to analyze the effects of such environmental forces
on business. This course intends to provide students with a review of major environmental concept
and a basic understanding of how these forces affects the operations of business. This course also
provides the students to the fundamental concepts of strategic management and practices.
Learning Outcomes
Upon successful completion of this course, the students will be able to;
Understand the environmental components and their effect on business.
Know the international environment affecting Nepalese business
Understand the concept and importance of strategic management for the success of a
business organization
Analyze the internal and external environmental components to develop strategic alternatives
Evaluate, select and implement proper strategy for business competitiveness
Ensure the strategy is in right direction towards achievement of business goals.
Course Description
This course contains two parts: Business environment and strategic management. In business
environment students will be familiarized with the topics: Introduction to Business Environment,
Political Environment, Environment Regulations/Legal Environment, Economic Environment,
Socio-cultural Environment, Technological Environment, Asian and Global Environment. In
strategic management students will be familiarized with the topics: Strategic Management,
Establishing Company Direction, Internal Analysis, Evaluation Company Resources and
Competitive Capabilities, Strategic Options, Strategy Formulation and Strategic Choice, Strategy
Implementation, Strategic Control and Evaluation.
Course Details
Part I: Business Environment
Unit 1: Introduction to Business Environment 9 LHs
Business environment: concept, characteristics and components; External and internal environmental
variables; Environmental analysis process (scanning, monitoring, forecasting and assessment);
Environmental scanning: concept and types (concentrated and comprehensive scanning); Importance
of the study of business environment.
46
Unit 4: Economic Environment 20 LHs
Dimensions of an economy; Structure of Nepalese economy; Privatization: concept and methods of
privatization (share sales, management contract, lease assets and business sales, others);
Liberalization: meaning and requirement; Economic policies: monetary policy, industrial policy,
trade policy, Tourism policy, Employment policy; Effects of liberalization on Nepalese business.
Suggested Readings
Aswasthappa, K., Business Environment for Strategic Management.Mumbai: Himalaya Publishing
House.
Pearce, J. A. and Robinson, R.B., Strategic Management, New Delhi: AITBS.
Thomson, A. A. and Stickland III: Strategic Management, New Delhi: Tata McGraw-Hill.
Wheelen, T.L and Hunger, J.D: Strategic Management and Business Policy, New Delhi: Pearson
Education
Pant, P. R., Business Environment in Nepal, Kathmandu: Buddha Publication.
Bhandari, D.R., Business Environment and Strategic Management, Asmita Publication,
Kathmandu
.
48
MGT 224: Taxation in Nepal
Full Marks: 100 Lecture Hours: 150
Pass Marks: 35
Course Objectives
The objective of this course is to provide students with the knowledge of general principles and
practices of taxation in Nepal and develop in them the basic skills required to solve practical
problems regarding income tax, vat and enable for preparing tax returns.
Course Description
This course includes conceptual foundation, tax accounting, classification of taxpayers, taxation of
income, heads and sources of income, income from employment, capital gain tax, income from
investment, valuation of stocks and depreciation, business loss, income from business, total
assessable income, tax liability and tax payable, value added tax, rights and duties, tax collection and
realization, penal provision, review and appeal, tax auditing.
Course Details
Unit 1: Conceptual Foundation 10 LHs
Meaning and objectives of tax; Types of tax: Direct tax and Indirect tax; Canons of taxation;
Historical background of income taxation in Nepal; Tax laws: Constitution, Tax Act, Tax
rule, Finance Act, Legal precedents established by court; Features of Income Tax Act, 2058;
Meaning of basic terms used in income taxation.
Natural person and entities; Single, couple and family; Resident and non-resident; Special
provisions for natural person; Entities and retirement savings.
49
Unit 5: Heads and Sources of Income 2 LHs
Concept of capital gain and capital gain tax; Computation of capital gain on disposal of
depreciable assets, business assets, non-business chargeable assets; Provisions for adjustment
and carry-forward of capital loss, Applicable tax rates for individual and entities.
Methods of stock valuation, Adjustments of over and under valuation of stocks; Calculation
of cost of trading stocks; Assets pooling system of depreciation, Calculation of depreciation
basis and allowable depreciation; Provisions for unabsorbed pollution control cost, research
and development cost and repairs expenses; Provisions of additional depreciation allowance.
Concept of assessed business loss, Set-off of business loss, Carry forward of business loss.
Concept of business income; Concepts of capital and revenue incomes and expenses;
Chargeable and non-chargeable incomes from business; Deductible and non-deductible
expenses; Assessable income from business; Tax liability and tax payable.
Concepts of total assessable income and taxable income; Allowable reductions: retirement
contribution, insurance premium, remote area allowance; Reductions of additional exemption
limit for the persons having pension income and disabled individual, Reduction of foreign
allowance, Reduction of donations
50
Unit 13: Tax Liability and Tax Payable 6 LHs
Statutory exemption limit; Progressive slab rates and flat rates; Tax concessions;
Adjustments of advance tax; Tax deduction at source (TDS) and Tax credits; Tax payable
and tax clearance.
Concept, principles and types of Value Added Tax (VAT); Characteristics of Vat: Burden
shifting, multi- stage imposition, zero-rating, deletion of cascading effect, substitute of sales
tax; Evolution of VAT, Origin and evolution of VAT in Nepal; Methods of Vat: Addition,
Subtraction, Tax credit; Accounting of VAT: purchase book, sales book and VAT book;
Collection, realization and refund of VAT; Penalties, actions and appeal
Concept of tax collection, realization, remission and refund; Methods of tax collection:
installment, withholding (tax deduction at source, TDS), self-assessment, presumptive tax;
Methods of tax realization, Provisions of refund and remission.
Concept and differences of penalty and offence; Provisions relating to fees and interest,
provisions relating to offences; Concept of administrative review and appeal; Administrative
decisions eligible for review, procedure of filing objections for administrative review;
Provisions relating to appeal to Revenue Tribunal.
Relationship between Taxation and Auditing; Concept, types and major functions of
auditing; Internal control: Internal auditing and internal check; Concept, scope and
objectives of tax auditing; Provisions of tax auditing in Income Tax Act, 2058 and Value
Added Tax, Act,2052.
Suggested Readings:
GON, Budget speech and Finance Act (Recent)
GON, Income Tax Act, 2058 (With amendments)
GON, Income Tax Rules, 2059 (With amendments)
GON, Value Added Tax Act, 2052 (With amendments)
GON, Value Added Tax Rules, 2053 (With amendments)
Dhakal, K. D. et.al. (updated edition). Fundamentals of Taxation and Auditing, Ashmita Books
Publishers and Distributors Pvt. Ltd., Kathmandu.
Kandel, P. R. & Lamsal R. (updated edition). Tax Laws and Tax Planning in Nepal, Benchmark
51
Education Support Pvt. Ltd., Kathmandu.
K.C., J.B. (updated edition), Tax Laws and Tax Planning, Theory and Practice, Khanal Books
and Stationery, Kathmandu.
Lekhi, R. K. (2018). Public Finance, Kalyani Publishers, New Delhi.
Regmi, G.N. et.al. (updated edition). Fundamentals of Taxation and Auditing, KEC Books
Publication and Distribution Pvt. Ltd., Kathmandu.
Sapkota, P. P. & Pandey, D.L. (updated edition). Fundamentals of Taxation and Auditing,
Pinnacle Publication Pvt. Ltd. Kathmandu.
52
MGT 225: Entrepreneurship
Full Marks: 100
Pass Marks: 35
Lecture Hours: 150
Course Objectives:
This course aims to impart fundamental knowledge of entrepreneurships, theories of
entrepreneurships, and its different dimensions so that students inspire to involve in entrepreneurship
activities as well as gain skills to manage small business and new venture effectively.
Learning Outcomes:
Course Description:
Course Details:
53
Unit 2: Growth of Entrepreneurship 20 LHs
Historical perspectives and growth of entrepreneurship in Nepal (a brief review). Factors affecting
entrepreneurial growth: Economic factors, social factors, political factors, legal factors, geographical
factors, technological factors, global factors, cultural factors and psychological factors with
reference to Nepal; Evaluating opportunities for new venture: The opportunities, the government, the
suppliers, the enterprise team, the customers, the competition, the timing, the resources; Ingredients
for a successful new business; Identifying and recognizing the entrepreneurial opportunities in Nepal
Concept of business idea generation; The planning process; Sources and methods of business idea
generation; Selection of best ideas. Business plan development: Concept and contents of a sound
business plan; Basic elements of business plan: Financial plan, Marketing plan, Human resource
plan, Management plan, Production operational plan and Research and development plan.
Importance of business plan for new business setup. Techniques of presenting business plan.
Illustration of business plan preparation. Business plan evaluation and improvement; Concept and
template of Business Model Canvas and Lean Canvas Model. Concept of value proposition and
value co-creation. Entrepreneurial venture: creation of venture, venture project formulation,
implementation and evaluation of venture; Choosing a form of business organization: sole
proprietorship, partnership, and company.
Concept of family business, role of family business, stages of family business development. Family
business culture, Critical factors for starting family business, Conflict in family business. Roles and
responsibilities of family members in family business, Three circle model of family business,
Succession planning in family business, Problems and prospects of family business in Nepal.
Business ethics: concept and characteristics of ethical entrepreneurship, ethical issues in Nepalese
entrepreneurship; Role of entrepreneurs and entrepreneurial managers in promoting and sustaining
business ethics.
Micro, small and medium size enterprise: concept and characteristics, importance and contribution to
employment generation and resource mobilization in the economic development of Nepal.
Indigenous knowledge and major ethnic entrepreneurship- its problems and prospects; The
54
emerging entrepreneurship in Nepal: Rural entrepreneurship- problems and prospects, Women
entrepreneurship - problems and prospects, Tourism entrepreneurship - problems and prospects,
Agri-entrepreneurship - problems and prospects, Transport entrepreneurship- problems and
prospects, Green entrepreneurship- problems and prospects and e-entrepreneurship- problems and
prospects in Nepal; Social innovation and entrepreneurship: concept, significance to social value
creation and social change, status of social entrepreneurship in Nepal. Success and failure stories of
selected Nepalese entrepreneurship.
Institutional support: concept and need; Financial support agencies: Rural Development Banks,
micro finance institutions, commercial banks, micro enterprise development projects and programs;
Logistic support agencies: government, specialized and consultancy agencies, Industrial estates;
Role of Government in promoting entrepreneurship incentives, subsides and grants, Export oriented
units: Fiscal and Tax concession; Role of National Banking Institute, Insurance Institute,
Cooperative Training center in the entrepreneurship development in Nepal. Introduction to
Entrepreneurship Development Projects in Nepal with reference to IED, MEDEP and ELAM.
Suggested Readings
Charantimath, P.M. Entrepreneurship Development and Small Business Enterprises. Pearson, Delhi,
India
Hisrich, R. D.; Peter, M. P.; Shepherd, D. A. Entrepreneurship. Tata McGraw Hill, New Delhi.
Shapter, M.; Volery, T.; Weber, P.; & Lewis, K. Entrepreneurship and Small Business. Wiley India.
55
MGT 221: Business Research Methods
Full Marks: 50
Pass Marks: 17.5
Lecture Hours: 75
Course Objective
The primary aim of this course is to introduce students to the principle of research methods used
most frequently by business students. Basic knowledge of these methodological approaches is
absolutely critical to the comprehension of academic understanding and comprehensive and critical
writing which is an essence of business students. Therefore, the basic objective of this course is to
provide knowledge and understanding of basic principles of business research methods.
Course Description
The course comprises introduction to research, different types of research, literature searching and
frame working, research design issues, measurement, scaling, sampling, data collection and analysis,
research proposal and report writing . This encompasses the overall understanding and application of
appropriate research techniques, research statistics and presentation skills.
Learning Outcomes:
Course Details
Unit 1: Introduction 20 LHs
Meaning of research; Scientific research : features; Types of research: applied and basic; The
Scientific research process; Approaches to research: Paradigm shifts – Positivist Versus
interpretivist philosophies; Management research : concept, nature and value in business
decision making; Applying scientific thinking to management problems; and Ethical
concerns in research.
56
Unit 2: Literature Searching and Theoretical Framework 10 LHs
Literature searching : concept, purposes and kinds; Writing a literature survey; Literature
search through the internet; Relation of literature to research; Theoretical framework; Theory
and research: research approaches – deductive and inductive; Research problem:
identification of research problem in business, research questions; and Concept of
hypothesis formulation.
Variables and their types; Nature of measurement; Types of scales of measurement: nominal,
ordinal, interval and ratio scales; Scale construction for attitude measurement; Scales
commonly used in business research; Validity and reliability of measurement; Sources of
measurement problems; Concept of population, sample and sampling; Concept of sample
size; The sampling process; Types of sampling: probability and non-probability sampling;
and Sampling and non- sampling errors.
Types of data: primary and secondary; Importance of secondary data in business research;
Primary data: methods of collecting primary data; Questionnaires: design, components and
principles of questionnaire writing; Pilot testing and questionnaire administration; The
research interviews: face-to- face, telephone interviews and computer assisted interviewing;
Observation: concept and methods: participative and non-participative; Data analysis:
organizing and preparing data, presenting data in tables, graphs and charts; Pre-conditions
and the use of statistical techniques: descriptive (Mean, Median, Mode and Standard
Deviation) and inferential statistics: correlation analysis, statistical significance, basic
forecasting tools, regression (concept of linear and non-linear); Concept and illustration of t-
test : single mean and two means ; Chi-square test : goodness of fit and independence of
attributes; and Statistical testing of hypothesis.
Topic selection; Research proposal : purpose, types and structure; Writing research reports :
reporting process, contents of the research report and style of writing; Typing and layout of
the research report; Citations and references by using APA format; and Essentials of a good
research report.
57
Suggested Readings:
1. Cooper, D. R., Schindler, P. S., & Sharma, J. K., Business Research Methods, New Delhi:
Tata Mc Graw Hill.
2. Sekaran, U. & Bougie, R., Research Methods for Business, New Delhi: Wiley India.
3. Zikmund, W.G., Babin, B. J., Carr, J. C., Adhikari, A., & Griffin, M., Business Research
Methods, A South Asian Perspective, New Delhi: Cengage Learning.
4. Bryman, A., & Emma, B., Business Research Methods, New Delhi: Oxford University
Press.
5. Kothari, C.R., Research Methodology Methods and Techniques, New Delhi: New Age
International Publication.
6. Sachdeva,J.K., Business Research Methods, Mumbai: Himalayan publishing house.
7. Chawla, D. & Sondhi, N., Research Methodology, Mumbai: Vikash Publishing house.
8. Adhikari, D. R. & Pandey, D. L., Research Methodology for Management, Kathmandu:
Asmita Books Publishers & Distributors (p) Ltd.
9. Gautam, D.K. & Gautam,P.K.,Research Methodology, Kathmandu: KEC publication and
Distribution (p.) Ltd.
58
MGT 226: Foundation of Financial Systems
Full Marks: 100
Pass Marks: 35 Lecture Hours 150
Course Objectives
This course aims to equip students with the operational aspects of Nepalese financial system.
This will develop the theoretical understanding and practical insight on financial instruments,
the implication of interest rate and taxes in the supply and demand of funds in the financial
markets, depository and non-depository financial institutions, ancillary financial services,
operation of primary and secondary markets, regulation and regulatory authorities of the
financial system and exchange rate system, foreign reserve and balance of payment.
Course Description
This course focuses on the conceptual and operational aspects of the different components of
Nepalese financial system and covers the operational aspects of Nepalese financial system.
The course covers concept and components of financial systems; financial instruments,
interest rate and taxes, depository and non-depository financial institutions, ancillary
financial services, operation of primary and secondary markets, acts and regulation related to
the operation of the financial system and regulatory authorities, foreign exchange system,
foreign reserve and balance of payments.
Unit 1: Introduction LH 15
59
Saving and credit cooperatives in Nepal: role, structure and size and monitoring and
regulation.
Concept and types of non-depository institutions; Risk management industry: types of risk
management industry, fundamentals of risk management industry, and role of risk
management industry in the mobilization of saving and protection of individual and social
wealth; Mutual fund industry in Nepal: types, size, and structure; Pension funds: Concept,
fundamentals of provision for pension; Types and practices of pension fund in Nepal; Social
welfare funds and other retirement schemes.
Investment banking industry: concept and functions, the structure of investment banking in
Nepal; CDS & Clearing Ltd.: role and functions; Depository participants: concept and
functions; Securities dealer and broker; Credit rating agencies: Concept, functions and credit
rating agencies in Nepal; Deposit and Credit Guarantee Fund: role and functions; Credit
Information Bureau of Nepal: its products and services.
Concept and role of primary markets; Legal provision regardingthe issue of stocks and
debenture in Nepal; Process of initial public offerings; Further public offering and rights
issue; Application and allotment process of securities in Nepal
Concept, functions and role of secondary markets; Buying and selling the securities in the
secondary markets and settlement of the transactions; Stock market Index: NEPSE, float,
sensitive index; Construction and interpretation of NEPSE Index; Market capitalization and
market return.
Major provisions of relevant Acts: NRB Act, Bank and Financial Institution Act, Foreign
Exchange Act, Bank Offensive Act and Anti-money Laundry Act; Insurance Act, and
Securities Act; Role and power of Nepal Rastra Bank, Insurance Board, Nepal Securities
Board as regulatory authoriti
Exchange rate system in Nepal; Concept and components of foreign reserves; Concept of
balance of payments and balance of trade; Structure of balance of payment of Nepal; Funds
flows as foreign direct investment of multinational companies and international financial
institutions in Nepal
60
References
Madura, J. Financial institutions and markets. Delhi: Cengage Learning India Private Limited.
Khan, M.Y. Indian financial system. Delhi: McGraw-Hill.
Pathak, B. V. The Indian financial system: Markets, institutions and services. New Delhi: Pearson
Education India.
Nepal Rastra Bank, Nepal Rastra Bank, Financial Stability Reports.
Nepal Insurance Board, Annual Report
Nepal Rastra Bank Act, 2002.
Securities Act, 2063
Insurance Act, 1992
61
Acc 250: Accounting for Banking
Course Objectives
The objectives of the course are to provide the students with the basic knowledge required to
handle the accounting functions of banks. On completion of this course the students will be
able to gain the knowledge of total banking accounting practices of the banks. The course
further aims at providing knowledge required to analyze financial statements of banks.
Course Description
This course contains conceptual foundation of different banking activities.It also comprises
banking rules and regulation, accounting for deposit, bills for collection, guarantee, letter of
credit, remittance, credit and treasury management etc. Similarly, it focuses on new banking
technologies, BASEL, anti-money laundering, financial statement and its analysis.
Course Details
Unit 1: Introduction 8 LHs
Concept of bank account, Rules and classifications of accounts;Accounting
assumptions, principles and conventions;Evolution of banking industry, Development
of banking industry in Nepal; Banks: Meaning, nature, objectives, importance and
functions of banks; Types of Banks: Central Bank, Commercial Banks, Development
Banks, Financial Institutions, Micro Finance Institutions and Co-operative Banks;
Opportunities and Challenges of Nepalese Banking Sector; Legal provisions under
Banking and Financial Institutions Act (BAFIA), 2063; Unified directives issued by
Nepal RastraBank; Concept and importance of GAAP, Nepalese Accounting
Standards (NAS), International Accounting Standards (IAS), Nepal Financial
Reporting Standard (NFRS) and International Financial Reporting Standard (IFRS),
Relative aspects of NAS, IAS, NFRS and IFRS
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Unit 8:Accounting for Cash Transactions 7 LHs
Receiving cashier’s counter cash book; Paying cashier’s counter cash book; General cash
books, day books and denomination books; Bank reconciliation
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Unit 15: Financial Statements Analysis 20 LHs
Concepts and importance; Ratio Analysis: concept, importance and limitations;
Types of ratios:Profitability ratios:Net interest income growth (NII growth), Interest yield,
Net Spread, Operating profit growth; Shareholder ratios:Return on equity, Return on assets,
Earning per share, Price earnings ratio, Market price per share, Dividend payout ratios;
Liquidity ratios:Net liquid assets, Net liquidity ratios, Statutory liquidity ratio (SLR), Cash
reserve ratio (CRR), Gap analysis;
Activity ratios:Cost of fund, Base rate, Cost to income ratio, Credit deposit ratio, Net interest
margin, Non-funded income as a percentage of total operating income, Operating expenses
ratio (interest to total operating expense, office operating expense to total operating expenses
and HR expenses to total operating expenses) Staff efficiency (per employee income, per
employee business i.e. deposit plus loan);
Gearing and Financial ratios:Total borrowing to shareholder fund, Total external liabilities to
total assets, Total assets growth, Net worth growth; Cash Flow ratios:
Interest coverage ratio, Debt coverage ratio; Assets Quality ratios: Non-performing loans to
total loans, Loan loss reserves to gross loan, Earning coverage to loan losses, Increase in loan
loss reserve to gross income; Earning ratios:Net interest margin, Non-funded income
expenses as a percentage of total operating expenses; Capital Adequacy ratios:Capital fund as
a percentage of risk weighted assets
Suggested Readings:
Accounting Manual of banks
Bank and Financial Institutions Act, 2063
Circulars issued by NRB (Banks and Financial Institution Regulation department and Foreign
Exchange Management Department)
Indian Institute of Banking and Finance, (2008), Accounting and Finance for Bankers,
Macmillan India Ltd. Chennai India
International Chamber of Commerce and the UCPDC 600
Jain, S. P. &Narang, K. L., (2014), Advanced Accounting, Corporate Accounting,Vol. 11,
Kalyani Publishers, New Delhi
Negotiable Instrument Act, 2034
Nepal Rastra Bank Act, 2058
Unified Directives issued by NRB
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ACC 251: Accounting for Business
Course Objectives
The objectives of the course are to provide the students with in-depth knowledge of accounting
required to handle accounting works in the various business situations like partnership, consignment,
branch etc. independently. The course further aims at providing knowledge required by the students
for advance studies in accounting subject.
Course Description
This course contains various aspects of company accounts i.e. accounting for partnership,
consignments, joint ventures, branch, department, containers, professional men, royalty, installment
and higher purchase etc.
Contents
Unit 1: Accounting for Partnership 9 LHs
Concept of partnership; Partnership agreement and status of partners in the absence of
partnership deed; Accounting for partnership firm: partner’s capital a/c, fixed and fluctuating
capital; Accounting treatment of partner’s salary, interest and drawing; Partner’s loan
account; Preparation of profit and loss appropriation account in the book of the firm.
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Murry; Gradual realization and piecemeal distribution: Surplus capital method, Maximum
loss method
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Project Work 10 LHs
After the completion of fourth year concentration classes the students shall have to prepare and
submit a project work in the area they have specialized. The subject teachers have to discuss with
students on possible topics of the project work, availability and sources of literature, availability of
data, data collection methods, appropriate tools of data analysis, etc. relevant to the subject.
Suggested Readings:
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ACC 256 Advance Cost and Management Accounting
Course: Concentration Full Marks: 100
Course Objectives:
This course is designed to familiarize the students to the basic concept of Advance Cost and
Management Accounting. After completion of the course, students will be able to understand cost
and management accounting information and analysis of the different situation of the business.
Similarly, students will be able to take decisions after analyzing the different issues of the
organizations.
Course Description
This course will enable students to understand the concept, tools and techniques of cost &
management accounting. It covers fundamental of accounting, cost management and its techniques,
activity based costing, cost-volume-profit analysis, planning, standard costing, responsibility
accounting, master budgeting and decision making analysis etc.
Contents
Unit 1: Fundamental of Accounting 6 LHs
Concept, objectives, functions, scope and limitations of Cost and Management Accounting;
Management Accounting versus Financial Accounting versus Cost Accounting. Users of accounting
information; Professional ethics and social responsibility; Role of Cost and Management Accounting
in decision-making.
Unit 2: Cost Behavior Analysis 8 LHs
Cost concept and classification; Segregation of semi-variable cost using two point method and
regression method; Measurement of correlation, coefficient of determination, testing of significance
with ‘t’ value.
Unit 3: Accounting for Overhead Cost 12 LHs
Overhead cost distribution: Concept, primary & secondary distribution of overhead cost under direct
method, Repeated distribution method, simultaneous equation method; Concept and ascertainment of
total cost and profit under Traditional Costing Technique, limitations of Traditional Costing System;
Activity Based costing: Concept, ascertainment of cost and profit under ABC technique, benefits and
limitations of Activity Based Costing system. Relationship between Traditional and Activity Based
Costing.
Unit 4: Income Measurement and Reporting 10 LHs
Income measurement under Variable and Absorption Costing; Causes of differences; Effect of
inventories of work in progress and finished stock; Effect of FIFO and LIFO; Standard costs, actual
costs and income statements; Income statements under uncertainty
Unit 5: Cost Volume Profit Analysis 12 LHs
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Concept, objectives, assumptions, limitations and techniques of Cost Volume Profit Analysis;
Application of cost-volume-profit for breakeven analysis and profit planning for single and multiple
products; Cost-volume-profit analysis under resource constraints: Allocation of single resource
constraint, Allocation of multiple resource constraints using linear programming model
Suggested Books
Garrison, R.H., Noreen, E.W. & Brewer, P.C., (2017) Managerial Accounting, New Delhi:
McGraw-Hill Companies, Inc.
Lal, J., (2013). Cost Accounting, New Delhi: Tata McGraw Hill Co.
Pillai, R.S. N. & Bagavathi, V. (2017). Cost Accounting, New Delhi: S. Chand and Company
Ltd.
Kishore, M. R. (2016). Cost and Management Accounting, New Delhi: Taxmann Allied Services
Pvt. Ltd.
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MGT 255: Auditing
Course Objectives
This course is designed to impart knowledge on conceptual aspects of Auditing. It helps to enhance
the student with knowledge on working clarity in auditing. Similarly, it helps for understanding the
relevant audit procedures &techniques, to assess internal control systems by identifying audit risk
and to perform audit work effectively and efficiently by identifying various types of audit.
Course Description
This course contains conceptual foundation of an audit, planning an audit, internal check and
control, vouching, audit of impersonal ledgers, verification and valuation of asset & liabilities,
depreciation, reserve & provision, appointment, remuneration and right & duties of an auditor.
Similarly, this course focus on audit of a limited company, audit of divisible profits & dividends,
audit report, liabilities of an auditor, audit programs & procedures of different classes of audits,
investigation, government audit in Nepal and recent trends in auditing.
Course Details
Unit 1: Introduction 9LHs
Auditing: Concept,objectives, nature, scope, advantages and limitations;Evolution of auditing
practices; Prevention and detection of error with practical dealings(Rectification of
Error);Qualities of an Auditor ;Book keeping, accounting & auditing, auditing&
investigation;Terms of audit engagement.
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Vouching: Concept, importance and objectives;Vouching of cash transactions,vouching of
payments,vouching of receipts, vouching of sales, credit and cash sales; Internalchecks as
regard to cash sales, cashdiscount allowed & return, credit sales, review of internal check
system as regard to credit sales; Saleson approval basis, sales under hire purchases system,
goods on consignment, goods sent on package andcontainers, return;Vouching of purchase:
cash purchase, internal check as regard to cash purchase,discount received and return, credit
purchase, internal check as regard to credit purchase, discountreceived and return.
Concept of profit and divisible profit; Consequences of incorrect valuation of profit; Factors
affectingdividend-capital profit and revenue profit, dividend by appreciating assets
including intangible assets, losson fixed assets and dividend pre-opening profit and
dividend; Dividend on preference shares: cumulativeand non-cumulative preference shares,
unclaimed dividend.
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Unit 11: Audit Report 5 LHs
Audit report: Concept and contentof audit report;Types of audit report: statutory report,
general report,qualified report, tax audit report;Evaluation of audit evidence, adequacy and
appropriate of auditevidence.
Unit 13: Audit Programs and Procedures of different Classes of Audits 8 LHs
Audit of educational institutions, co-operative societies, charitable institutions, NGO's and
localgovernment bodies; Audit of partnership firm: concept of partnership firm
audit;Procedures to befollowed by a newly appointed auditor; Audit on behalf of different
types of partners; Performance audit: Concept, objectives and distinction between financial
and performance auditing.
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students on possible topics of theproject work, availability and sources of literature, availability of
data, data collection methods, appropriate tools of data analysis etc.
Suggested Readings:
Gupta, K., (2005).Contemporary Auditing, New Delhi: Tata McGraw-Hill
Ramaswamy, M.S. (2014). Principles and Practices of Auditing,New Delhi:S. Chand and Co.
Saxena, R.G. (2008). Principles and Practice of Auditing,Bombay: Himalayan Publishing
House.
B.N. Tandon, (2015). Practical Auditing,New Delhi: S.Chand and Co.
Nepal Government,Auditing Act, 2048with amendments.Nepal Government.
Company Act, 2063 with amendments.Auditing Standards Board of Nepal
Nepal Standard on Auditing.
Website: ICAB, AUSBGovernment of Nepal;
Income Tax Act, Co-operative Act, Education Act, Self-governance Act (withamendments).
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ACC 256 Advance Cost and Management Accounting
Course: Concentration Full Marks: 100
Course Objectives:
This course is designed to familiarize the students to the basic concept of Advance Cost and
Management Accounting. After completion of the course, students will be able to understand cost
and management accounting information and analysis of the different situation of the business.
Similarly, students will be able to take decisions after analyzing the different issues of the
organizations.
Course Description
This course will enable students to understand the concept, tools and techniques of cost &
management accounting. It covers fundamental of accounting, cost management and its techniques,
activity based costing, cost-volume-profit analysis, planning, standard costing, responsibility
accounting, master budgeting and decision making analysis etc.
Contents
Unit 1: Fundamental of Accounting 6 LHs
Concept, objectives, functions, scope and limitations of Cost and Management Accounting;
Management Accounting versus Financial Accounting versus Cost Accounting. Users of accounting
information; Professional ethics and social responsibility; Role of Cost and Management Accounting
in decision-making.
Unit 2: Cost Behavior Analysis 8 LHs
Cost concept and classification; Segregation of semi-variable cost using two point method and
regression method; Measurement of correlation, coefficient of determination, testing of significance
with ‘t’ value.
Unit 3: Accounting for Overhead Cost 12 LHs
Overhead cost distribution: Concept, primary & secondary distribution of overhead cost under direct
method, Repeated distribution method, simultaneous equation method; Concept and ascertainment of
total cost and profit under Traditional Costing Technique, limitations of Traditional Costing System;
Activity Based costing: Concept, ascertainment of cost and profit under ABC technique, benefits and
limitations of Activity Based Costing system. Relationship between Traditional and Activity Based
Costing.
Unit 4: Income Measurement and Reporting 10 LHs
Income measurement under Variable and Absorption Costing; Causes of differences; Effect of
inventories of work in progress and finished stock; Effect of FIFO and LIFO; Standard costs, actual
costs and income statements; Income statements under uncertainty
Unit 5: Cost Volume Profit Analysis 12 LHs
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Concept, objectives, assumptions, limitations and techniques of Cost Volume Profit Analysis;
Application of cost-volume-profit for breakeven analysis and profit planning for single and multiple
products; Cost-volume-profit analysis under resource constraints: Allocation of single resource
constraint, Allocation of multiple resource constraints using linear programming model
Suggested Books
Garrison, R.H., Noreen, E.W. & Brewer, P.C., (2017) Managerial Accounting, New Delhi:
McGraw-Hill Companies, Inc.
Lal, J., (2013). Cost Accounting, New Delhi: Tata McGraw Hill Co.
Pillai, R.S. N. & Bagavathi, V. (2017). Cost Accounting, New Delhi: S. Chand and Company
Ltd.
Kishore, M. R. (2016). Cost and Management Accounting, New Delhi: Taxmann Allied Services
Pvt. Ltd.
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FIN 250: Fundamentals of Corporate Finance
Full Marks: 100
Course Objective
This course "Fundamentals of Corporate Finance" aims to provide students with basic
understandings of fundamental concepts and principles of corporate finance. This course also
equips the students with fundamental concepts, tools, techniques, and theories of corporate
financial management which helps to prepare them to resolve complex financial issues of
corporate firms.
Course Description
This course "Fundamentals of Corporate Finance" is about how effectively financial resources
are raised and used in a business corporation. It helps students to learn effective management of
financial resources in a corporate firm and equips them with the necessary skills to do so. This
course includes the introduction to corporate finance, short-term financing, terms loan and lease
financing, long-term financing, hybrid financing - preferred stock, warrants and convertibles,
capital structure decision, financial planning and forecasting, international corporate finance and
merger and acquisition.
Course Details
Unit 1: Introduction to Corporate Finance LH 15
Corporate finance and financial manager; Financial manager’s responsibilities; Managerial actions
to maximize shareholder wealth; Corporate finance and other functional areas; The agency
problem: stockholders versus managers and stockholders versus creditors; Ethics in financial
decisions; Corporate governance and corporate social responsibilities.
Term Loans: Concept, cost and benefits, loan repayment schedule; Lease financing: concept,
merits and demerits of lease financing, forms of lease financing, Analysis of lease versus
buy/borrow decision using present value of cash flow approach; Lease financing in Nepal.
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Unit 4: Long-Term Financing LH 20
Long term debt: Debt instruments, Features of long-term debts; Types of bonds; Bond
innovations; Advantages and disadvantages of bonds; Common stock: Features of common
stock; Legal rights and privileges of common stockholders; Advantages and disadvantages of
common stock; Methods of selling securities: public offering, rights offering and private
placement; Analysis of rights offering and effect of rights offering on shareholders’ wealth;
The investment banks and investment banking process; Ranking of different types of
securities.
Preferred stock: Features and advantages and disadvantages; Warrants, reasons for using
warrants, value of warrants, warrant premium; Convertibles, reasons for using convertibles,
conversion ratio, conversion price, conversion value, straight bond value, minimum price of
convertibles and conversion premium.
Project Work LH 10
The students shall have to prepare and submit a project work in the area studied in the course. The
subject teachers have to discuss with students on possible topics of the project work, availability and
sources of literature, availability of data, data collection methods, appropriate tools of data analysis
etc. relevant to the subject within 10 lecture hours.
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Text Books
Ross, S. A., Westerfield, R. W. & Jordan, B. D. Fundamentals of corporate finance. New York:
McGraw-Hill Irwin.
References
Van Horne, J. C., Wachowicz, J. R. & Bhaduri, S. N. Fundamentals of financial
management. New Delhi: Prentice-Hall India Ltd.
Brealey, R. A., Myers S. C. & Alen, F. Principles of corporate finance. New York: McGraw- Hill
Irwin.
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FIN 251: Commercial Bank Management
Course Objective
The objective of the course is to build up the theoretical foundation and develop the analytical skill
of the students required to manage the bank at operation level in general. More specifically, the
objective of this course is to provide the students an overview of commercial banks management;
acquaint the students with the organizational structure of a bank, bank regulation, and supervision
and develop students’ skill to understand and analyze the financial statement of banks, manage
assets and liabilities of a bank.
Course Description
This course consists of the overview of banking industries and their services; banking regulations
and supervision, organization structure of banks, financial statements and performance evaluation of
banks, asset-liability management, investment management, liquidity and reserve management,
managing and pricing deposit liabilities, management of non-deposit liabilities, management of
capital, bank lending, and agency and electronic banking.
Course Details
Concept and classification of bank and financial institutions in Nepalese context; Unit banking
versus branch banking; Functions of a bank; Historical development of Nepalese banking industry in
Nepal; Structure and size of banking industry in Nepal; Organizational structure of Nepalese Banks;
Key trends affecting banking industry in Nepal.
Reasons of regulation of banking industry; Role of Nepal Rastra Bank in the regulation and
supervision of banking industry in Nepal; Institutional mechanism of Nepal Rastra Bank for
regulation and supervision of banking industry; Professional ethics of bank supervisors;
Macroprudential regulation of licensed financial institutions; Types of supervision: offsite and onsite
supervision; Onsite supervision: procedures, and reporting of supervisions; Offsite supervision:
rationale of off-site supervision, dimensions of offsite supervision of banks, contents of report on the
compliance of regulatory directives; CAMELS as an offsite and onsite supervision tools,
construction and interpretation of composite index.
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Unit 3: Financial Statements and Performance Evaluation of Commercial Banks LH 15
Concept of Uniform bank reporting system (UBRS) in Nepal; Balance sheet and income statements
as per UBRS; Concept of off-balance sheet items; Evaluating bank performance: value of stock,
profitability ratios-ROE, ROA, NIM, NNIM, NOM, and EPS; Evaluation of performance of bank in
the framework of DuPont model; Comparing the performance indices with industry average
indicators.
The demand for and supply of liquidity; Causes of liquidity problem; Strategy for liquidity
management; Estimating liquidity needs: Sources and uses of funds approach, The structure of fund
approach; Liquidity indicator approach; Legal reserve and money position management: legal
reserves, reserve requirements, calculation of reserve; Different sources of reserves; NRB Directives
regarding liquidity and reserve; Introduction to stress testing.
Types of deposit offered by banks; Position of deposits in the liabilities structure of Nepalese banks;
Structure of bank deposits of Nepalese banks; Interest rates offered on different types of deposits;
Pricing deposits at cost and profit margin; Using marginal cost to set interest rate on deposits;
Pricing based on the total customer relationship; NRB directives regarding the deposit collection.
Introduction to Bank for International Settlements and Basel; Concept and functions of capital;
Capital and risk; Types of capital; Measurements of capital according to BASEL III; NRB directives
regarding the measurement of capital and capital adequacy and case analysis on capital of Nepalese
banks.
Types of loans: commercial lending, real estate lending, agricultural lending, loan to individuals--
hire purchase loans, credit card loans, education loan and medical care loan; Regulation of lending;
Steps in lending process; Credit analysis; Sources of information about loan customers: credit
scoring, credit rating agencies, credit information bureau; Blacklisting; Essentials of loan agreement;
Recovery of loan; Directives of NRB regarding loans.
Project Work LH 10
The students shall have to prepare and submit a project work in the area studied in the course. The
subject teachers have to discuss with students on possible topics of the project work, availability and
sources of literature, availability of data, data collection methods, appropriate tools of data analysis,
etc relevant to the subject within 10 lecture hours.
Text Book
Rose, P.S., & Hudgins, S.C. Bank management and financial services (Irwin Finance).
References
Gup, B.E., & Kolari, J.W. Commercial banking. New Delhi: Wiley India
Koch, T.W., & Macdonald, S.S. Bank management. USA: The Dryden Press
Singh, K., & Dutta, V. Commercial bank management. New Delhi: McGraw- Hill Education
Nepal Rastra Bank Inspection and Supervision Bylaws, 2017. Kathmandu: Nepal Rastra Bank.
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FIN 253: Fundamentals of Investment
Course Objective
The objective of this course is to provide students with a basic understanding of fundamental
concepts and principles of investing and equip them with the tools and techniques for analyzing
individual securities and portfolios. By the end of this course, the student will be familiar with the
investment environment and be able to analyze securities and other investment vehicles and make
correct investment decisions from the viewpoint of individual and institutional investors.
Course Description
This course deals with the investment environment, principles, and process of investing in securities.
It also provides students opportunities to learn techniques for analyzing securities and forming
portfolios. The topics covered in this course are investment environment, securities markets and
transactions, risk and return, modern portfolio, investment in common stocks, bonds, mutual funds,
and derivative securities and real estate.
Course Details
Meaning of securities markets; Types of securities markets: primary and secondary markets, broker
and dealer markets, alternative trading system; General market conditions; Globalization of
securities markets: growing importance of international markets, ways to invest in foreign securities,
risk of investing internationally; Securities markets in Nepal: introduction, trading hours and
regulations; Basic types of securities transactions: long purchase, margin trading and short selling.
Introduction to online investing; Types and sources of investment information; Market averages and
indexes: introduction, uses, types and their construction including NEPSE Indexes; Making
securities transactions: role of stock broker, basic types of orders, online transactions, transaction
costs and investor protection; Recent developments of securities transactions in Nepal: online and
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automation, C-ASBA and DMAT, OTC transactions, cost of trading, taxes on capital gains and
dividends, credit rating in Nepal.
Concept of return: components of return, importance of return, factors affecting the level of return,
historical returns; Measuring return: real, risk-free and required return, holding period return,
expected return; Meaning of risk; Sources of risk; Risk of a single asset: standard deviation,
coefficient of variation; Combining risk and return of single asset; Concept of portfolio; Measuring
portfolio return and risk; Correlation and diversification; The Capital Assets Pricing Model (CAPM):
components of risk, beta, estimating return using CAPM, the security market line; Traditional
approach to portfolio management: Modern portfolio theory: the efficient frontier, portfolio beta, and
the risk return trade-off.
Pros and cons of stock ownership; Basic characteristics of common stock: common stock as a
corporate security, buying and selling stocks, common stock values; Common stock dividends: the
dividend decision, types of dividends, dividend reinvestment plans; Alternative investment
strategies.
Principles of security analysis; Economic analysis; Industry analysis; Fundamental analysis: the
concept, financial statements, key financial ratios, ROA-ROE interaction, common stock ratios; The
valuation process; Stock valuation models: the dividend valuation model, other approaches to stock
valuations, other price relative procedures; Valuing a company; Efficient markets and behavioral
finance: level of market efficiency, investor behavior and stock prices.
Meaning and types of fixed income securities; Essential features of a bond: bond interest and
principal, maturity date, call features, sinking fund, bond ratings; The market for debt securities;
Specialty issues; Convertible securities: conversion privilege, conversion value, conversion
premium, payback period, investment value. Fixed income securities market in Nepal.
The behavior of market interest rate; The term structure of interest rate and yield curve; The basic
bond valuation model; Measures of yield and return; Duration and immunization: the concept of
duration, measuring duration; Bond duration and price volatility; Uses of bond duration measures;
Bond investment strategies.
An overview of mutual fund; Open end and closed-end fund; Exchange traded funds; Other types of
investment companies; Types of mutual funds and services; Investing in mutual funds: investor uses
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of mutual funds, the selection process, investing in closed-end funds, measuring performance;
Mutual funds in Nepal.
Constructing a portfolio: role of investor’s personal characteristics, portfolio objectives and policies,
developing an asset allocation scheme; Evaluating the performance of individual investments:
collection of necessary data, analyzing the index of market performance, measuring the performance
of investment vehicles, comparing the performance; Assessing portfolio performance: measuring
portfolio return, comparison of portfolio return with overall market measures – Sharpe’s measure,
Treynor’s measure, Jensen’s measure; Portfolio revision.
Concept of derivative securities; Put and call options: basic features, advantages and disadvantages;
Option markets; Stock options; Option pricing and trading: profit potential from puts and calls,
intrinsic value; Other types of options: stock-index option, options on exchange-traded funds,
interest rate options, currency options, LEAPS; The future market: market structure, trading in future
market; Trading commodities: speculating and spreading; Financial futures: the financial futures
market, trading techniques; Derivative markets in Nepal.
Project Work LH 10
The students shall have to prepare and submit a project work in the area studied in the course. The
subject teachers have to discuss with students on possible topics of the project work, availability and
sources of literature, availability of data, data collection methods, appropriate tools of data analysis,
etc. relevant to the subject within 10 lecture hours.
Text Book
Gitman, L. J., Joehnk, M. D., & Smart, S. B. Fundamentals of investing. New Delhi: Pearson
Education.
References
Bodie, Z., Kane, A. & Marcus, A. J. Essentials of investment. USA: Mc-Graw-Hill Education.
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FIN 254: Insurance and Risk Management
Course Objectives
The purpose of this course is to impart students about the knowledge of the nature of risk,
identification of insurable risk, management of risk, and basic insurance policies. The course aims at
developing the necessary skills to analyze and evaluate appropriate life, non-life, and reinsurance
policies. The course also intends to familiarize the student with different laws and regulations
relating to insurance activities and products.
Course Description
This course deals with the basic nature of risk and the way it is managed by different types of
insurance policies. This course includes the introduction to risk and insurance, risk identification and
management, fundamental legal principles and insurance contract, life insurance, health insurance,
auto insurance, homeowners insurance, commercial property insurance, commercial liability
insurance, social insurance, and government regulation of insurance.
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Legal principles; Requirements of an insurance contract; Distinct legal characteristics of insurance
contract; Basic elements of an insurance contract.
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Commercial package policy; Important forms: Property coverage form, causes-of-loss form,
reporting form; Business income insurance; Transportation insurance: ocean marine insurance and
inland marine insurance.
Project Work LH 10
The students shall have to prepare and submit a project work in the area studied in the course. The
subject teachers have to discuss with students on possible topics of the project work, availability and
sources of literature, availability of data, data collection methods, appropriate tools of data analysis,
etc relevant to the subject within 10 lecture hours.
Text Book
Rejda, G.E. Principles of risk management and insurance. Noida(U.P): Pearson India Education
Services Pvt Ltd.
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References
Harrington, S.E. & Niehaus, G.R. Risk management and insurance. New Delhi: McGraw Hill
Education (India) Pvt Ltd.
Vaughan, E.J. & Vaugan, T.M. Fundamentals of risk and insurance. New Delhi: Willey India.
Williams, C.A., Smith, M.L. & Young, P.C. Risk management and insurance. Ohio: McGraw Hill.
Dorfman, M.S. Introduction to risk management and insurance. New Delhi: Pearson Education.
Government of Nepal, Insurance Act.
Beema Samiti: Directives and Annual Reports
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FIN 255: Management of Financial Institutions
Course Objective
The course aims to lay the foundation of students on the management of financial institutions by
imparting the fundamentals concepts and techniques of operation of financial institutions. By the end
of this course, students will understand various types and functions of financial institutions, the role
of the central bank and monetary policy, and understand the areas of activities in which the securities
firms are engaged in.
Course Description
Financial institutions are important components of market economy. Students studying finance
courses must be familiar with the purpose and functions of the financial institutions. Therefore, this
course deals with fundamental aspects of financial institutions as they operate in an economy. This
course includes: An overview of financial institutions, interest rate determination, the central bank
and monetary policy, commercial banks, microfinance, saving and credit cooperatives, insurance
companies, investment companies, pension funds, and securities firms and investment banks.
Course Details
Unit 1: Introduction LH 10
Interest rate fundamentals; Review of loanable fund theory; Movement of interest rates over
the time; Determinants of interest rates for individual securities: Inflation, real risk-free rate,
default or credit risk, liquidity risk; Special provision or covenants; Term to maturity; Term
structure of interest rates: unbiased expectation theory, liquidity preference theory, market
segmentation theory; Forecasting interest rates.
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Functions of central bank; Balance sheet of central bank; Monetary tools: Open market
operation, the discount rate, and reserve requirements; Effects of monetary tools on various
economic variables; Money supply versus interest rate targeting; Central bank and monetary
policy in Nepal.
Unit 4: Commercial Banks LH 20
Unit 5: Microfinance LH 10
Overview of pension funds; Types of pension funds: Defined benefit versus defined
contribution pension funds, insured versus non-insured pension funds, private versus public
pension funds; Retirement benefit calculation using: Flat benefit formula, career average
formula, and final pay formula; Return and impact of asset allocation; Pension fund
regulation and its management practices in Nepal; Social securities fund in Nepal.
Services offered by investment banks and securities firms; Securities firms and investment
bank activity areas: Regulations of investment banking, securities firms and businesspersons
in Nepal.
Project Work LH 10
The students shall have to prepare and submit a project work in the area studied in the course. The
subject teachers have to discuss with students on possible topics of the project work, availability and
sources of literature, availability of data, data collection methods, appropriate tools of data analysis
etc. relevant to the subject within 10 lecture hours.
Text Book
Saunders, A. & Cornett, M. M. Financial markets and institutions. New York: McGraw Hill Irwin
Madura, J. Financial institutions and markets. Delhi: Cengage Learning India Private Limited.
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MKT 252: Foreign Trade & Export Management
Course Objective
This course aims at providing basic understanding of the theories, processes and components of
foreign trade and export management. In addition, this course also aims to impart practical
knowledge of the operational aspects of export, import and transit management in Nepal.
Course Description:
This course contains introduction, commercial and industrial policy, balance of payments and
adjustment, export promotion through EPZ and SEZ, export procedure and documentation, export
finance, transit System and its arrangements in Nepal, role of regional economic cooperation &
international organizations in Nepal’s foreign trade.
Learning Outcomes:
On the completion of this course, students will be able to:
Understand the nature and importance of foreign trade in the economic development of
Nepal;
Know the commercial and industrial policy, balance of payment and adjustment;
Understand the export promotion through EPZ and SEZ, and export-import procedures and
documentations;
Have a board idea on export finance, transit system and its arrangement in Nepal;
Have knowledge about role of regional economic cooperation and international organization
in Nepal’s foreign trade.
Course Details
Unit 1: Introduction 15 LHs
Nature of Nepal’s foreign trade; Import and export structure of Nepal; Diversification of
Nepal’s trade; Role of foreign trade in economic development of the country; and Nepal in
the global trade.
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Problems of export trade of Nepal; Government’s efforts in bridging gap between import and
export; Efforts of private sector for export promotion; and Import control measures in Nepal.
Suggested Readings
Rathor, B. S. and Rathor, J. S., Export marketing, Mumbai, Himalaya Publishing House.
Cherunilam, Francis, International trade and export management, Mumbai, Himalaya
Publishing House.
Mannur, H. G., International economics, New Delhi, Vikas Publishing House.
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Basnet, KabiKeshari, A study of Nepal’s transit arrangement, (Nepali Version) Nepal
Adhyayan Samuha, Kathmandu.
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MKT 253 Fundamentals of Advertising
Nature of Course: Marketing Specialization Full Marks: 100
Level: BBS Pass Marks: 35
Year: Fourth Lecture Hours: 150
Course Objectives/
This course aims to impart knowledge to students to be able to understand and analyze the functions
of advertising business and develop fundamental skills in designing advertisements, media planning,
scheduling, advertisement budgeting and advertising effectiveness testing.
Course Descriptions
This course contains introduction, advertising goals and objectives, advertising department,
advertising agencies, advertisement construction, advertisement layout, message design and
advertising appeals, media, advertisement budgeting and testing of advertising effectiveness.
Learning Outcomes:
learn the concept of advertising, its significance, limitations, evolution etc. along with
objectives of advertising;
learn advertising department and advertising agency and their functions and organizational
structure;
know about advertisement construction and its layout, message design and advertising
appeals; and
familiar with media planning, budgeting and advertising effectiveness testing.
Course Details
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Unit 3: Advertising Department 10LHs
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Unit 10: Testing of Advertising Effectiveness 10 LHs
After the completion of forth year concentration classes, the students shall have to prepare
and submit a project work in the area they have specialized. The subject teachers shall have
to discuss with the students on possible topics of the project work, availability and sources of
literature, availability of data, data collection methods, appropriate tools of data analysis, etc
relevant to the subject within 10 lecture hours.
Suggested Readings:
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MGT 214: Fundamentals of Marketing
Course Objectives
This course aims at developing knowledge and skills in students in analyzing issues concerning
major decision making areas of marketing. It also aims to provide students about effective tools,
techniques and practical skills in marketing of goods, services and ideas. Besides this, an attempt has
been made to familiarize the students with the marketing practices in Nepal.
Course Description
This course contains introduction or marketing, understanding the market place and customer needs,
managing customer relationship, analyzing marketing environment, managing marketing
information, understanding buyer behavior, market segmentation, targeting, and positioning,
product decision, pricing decision, promotion decision, distribution decision, and marketing practice
in Nepal.
Learning Outcomes
learn the basic concepts of marketing and understand the marketing strategy and effect of
marketing environment in business;
create value for customer and built a relationship with them to win customer trust and
confidence;
demonstrate the ability to apply market segmentation, targeting and positioning to win in the
competitive market place;
identify the importance of pricing and learn the distribution system to deliver product to the
customer;
know about the marketing communication tools and integrated marketing communication.
Course Details
Meaning and definition of marketing; Understanding the marketplace and customer needs
(customer needs, wants, and demand, market offerings-products, services, experience,
customer value and satisfaction, exchange and relationship); Marketing orientation: the
production concept, the product concept, the selling concept, the marketing concept, and the
societal marketing concept; Managing customer relationship and capturing customer value:
engaging customers and managing customer relationships; customer relationship
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management; customer satisfaction; customer relationship level and tools; Customer
engagement and today’s digital and social media; Consumer generated marketing; Capturing
value from customers; Creating customer loyalty and retention; Creating customer loyalty
and retention; The marketing mix and its components.
Meaning of Consumer Market and Buying Behavior; Model of Consumer Buying Behavior;
Characteristics affecting consumer behavior; The buying decision process; Meaning of
business market and business buyer behavior; Model of business buyer behavior; Participant
in business buying process; Major influences on business buyers; buying style; Decision
Process of Business Buyer; Engaging Business Buyers with Digital and Social Marketing: e-
procurement and online purchasing; Business to business digital and social media marketing.
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Unit 6: Product, Service and Brands 18 LHs
Meaning of Products and Services; Level of Product and Services; Product and Service
Classification: consumer products, industrial products; Product and Service Decision:
product quality, features product style and design, branding, packaging, labeling and logos,
product support services, product line decision, product mix decision; Services Marketing:
the nature and characteristics of a service; Marketing Strategies for services firms; Branding
Strategy- Building strong brands: brand equity and brand value, brand positioning;
Developing New Products: new product, the new product development process, and product
life- cycle.
Meaning of price; Major pricing strategies: customer value based pricing, good value pricing,
value added pricing; Other pricing strategies: cost based pricing: cost plus pricing, breakeven
analysis pricing and target profit pricing, competition based pricing; and Internal and external
considerations affecting price decisions.
The nature and importance of marketing; Channel design decisions; Retailing and
wholesaling; Retailing trends and development wholesaling; Types of wholesalers; Channel
management decisions: selecting channel member, managing and motivating channel
members, evaluating channel members; Marketing logistics and supply chain management:
nature and importance of marketing logistics; Major logistics functions: transportation,
warehousing, order processing, inventory management, customer service; and Distribution in
Nepal.
Suggested Readings
Kotler, P., Armstrong, G., Agnihotri, P. (2018), Principles of marketing, India, 17th Edition,
Pearson.
Pass Marks: 35
Course Objectives
This course aims to provide knowledge to the students about effective techniques of selling and
developing practical skills in selling job. An additional attempt has been made to familiarize the
students with the sales force management technique.
Course Description
This course contains introduction, understanding, sales process, communication and transactional
analysis in sales jobs, buyer behavior and buying process, building future sales and customer
relations, managing sales force in the organization, arrangement of sales territories, arrangement of
sale quotas, international sales, evaluating, supervising and controlling sales and sales personnel.
Learning Outcomes:
Nature and meaning of selling; Marketing concept of selling concept; Role of selling in
society and in firm; Duties of sales representative; Types of job; Essential knowledge for
successful selling; and Qualifications for success in sales job.
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and product demonstration; Handling customers objections; Closing the sales; and Follow-up
action.
Meaning of buyer behavior; Types of buyer- Individual buyer and Industrial buyer;
Individual buying process; Factors affecting buying decisions; Organizational buying
process; Collecting information about buyers; and Costumer care and satisfaction.
Meaning of tasks and sales force management; Designing the sales; Recruitment and
selection of sales force; and Challenges in sales force and selection.
Meaning of sales territory; Need for establishing sales territories; Reasons for not having
sales territories ; Elements of territory management; account analysis developing account
objectives, territory allocation ,customers sales planning, scheduling and routing, territory
and customer evaluation.
Meaning and objective of sales quotas; establishing sales quotas; Types of sale quotas;
Methods of setting sales quotas; and Problems of establishing sales quotas.
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Unit 9: International Sales 13 LHs
Unit 10: Supervising, evaluating, and controlling Sales and Sales Personnel 15 LHs
Meaning and needs of sales supervision evaluation, and control; Process of sales control;
Tools of sales control and analysis - sales audit, market audit; Sales force expense and
analysis; Marketing cost analysis; Classification of marketing expenses; Credit control;
Market share analysis; Budgetary control; Ratio analysis; Management (MBO); and
Controlling sales personnel through supervision and evaluation.
After the completion of forth year concentration classes, the students shall have to prepare
and submit a project work in the area they have specialized. The subject teachers shall have
to discuss with the students on possible topics of the project work, availability and sources of
literature, availability of data, data collection methods, appropriate tools of data analysis, etc
relevant to the subject within 10 lecture hours.
Suggested Readings
Pedarson, Carton A., Wright, M.D., and Wright ,B.A. Selling: principles and methods, India,
Richard D. Irwin .
Cooper, Simon, Selling: principles, practice and management, London, Pitman Publishing.
Still, Richard R., Cundiff, Edward W., Bovoni, and Norman, A.P., Sales management: decisions,
strategies and cases, New Delhi, Prentice Hall of India.
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MKT 251: Customer Relationship Management
Nature of Course: Marketing Specialization Full Marks: 100
Level: Bachelor BBS Pass Marks: 35
Year: Fourth Lecture Hours: 150
Course Objectives
This course aims at providing fundamental knowledge to the students about the customer
relationship management and develops skill on automating and improving the business processes
associated with managing customer relationships in the areas of sales, marketing, customer-service
and support. This course helps them in acquiring, developing and retaining the satisfied loyal
customers; achieving profitable growth and creating economic value in a company’s brand.
Course Description
This course contains introduction, customer care and delighting customers, building customer
loyalty, customer retention, measuring customer satisfaction, customer service planning,
implementation of customer relationship management and warehousing, CRM practices in Nepal.
Learning Outcomes
identify the concept of CRM and value of CRM to organization, customers and customer
care;
understand the factors affecting customer loyalty and customer retention;
evaluate the customer satisfaction, employee’s satisfaction and company management
satisfaction;
develop customer service strategies, monitoring and controlling customer service strategies;
have basic knowledge about customer data management and ware housing and CRM practice
in Nepal.
Course Details
Concept of CRM; Reasons for customer relationship management; CRM in marketing; Value
of customer relationship management –to organization and customer; Types of customer
relationship management; and Various aspects of CRM; Stages of CRM strategy.
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Unit 2: Customer Care and Delighting Customers 15 LHs
Concept of customer care and delighting customers; Customer value and expectations;
Customer care and delighting programs.
Concept and importance of customer loyalty; Factors affecting customer loyalty; Attitudinal
and behavioural components of loyalty.
Concept and importance of customer retention; Analysis of customer life cycle; Reasons for
lost customers; Customer retention strategies; and Management of customer complaints.
Concept of customer service; Cost and value of customer service; Developing customer
service strategy; Monitoring and controlling customer service strategy; Managing customer
service and total service quality.
Information technology and CRM; Sources of customer data- internal and external sources;
Tools and techniques of data collection- publications, internet, marketing intelligence system,
etc. ; Concept and components of Data Warehouse- large reservoir, business dimensions and
easy retrieval; and Steps in data warehousing.
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Project Work 10 LHs
After the completion of fourth year concentration classes the students shall have to prepare
and submit a project work in the area they have specialized. The subject teachers have to
discuss with students on possible topics of the project work, availability and sources of
literature, availability of data, data collection methods, appropriate tools of data analysis etc.
relevant to the subject within 10 lecture hours.
Suggested Readings:
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MKT 254: Fundamentals of Services Marketing
Course Objectives
This course aims to impart fundamental knowledge about marketing of services and service
industries. In addition, this course also makes an attempt to acquaint knowledge to them regarding
service marketing practices in Nepal.
Course Description
This course contains introduction; marketing segmentation; targeting and positioning for services
firm, customer perception and expectations of services, buyer behavior and relationship marketing,
service product and quality management, pricing strategies for services, promotion strategies for
services, distribution strategies for services, and emerging service sectors in Nepal.
Learning Outcomes
identify the basic knowledge of marketing goods and services, and importance of services
marketing in the 21st century;
understand the market segmentation, targeting and positioning of service market;
develop understanding of various levels of service expectation and factors influencing
customer’s expectations;
identify the key differences in customer behavior in buying products and services;
describe the new service development process, understand the various approaches for service
pricing, components of promotion mix, strategic choice of distribution and understand the
nature of growth of service sector in Nepal.
Course Details
Unit1:Introduction 19 LHs
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Unit 2:Market Segmentation, Targeting and Positioning for a Services Firm 10 LHs
Concept and process of market segmentation for service product; Market segment strategies
for service product; Concept and process of service positioning in the target market; and
Servicepositioning strategies.
Customer perception on service product; Customer satisfaction and service quality; Gap
model of service quality; Concept of customer expectations and factors influencing customer
expectations; Service encounter and moment of truth; and Management of customer service
expectation.
Understanding buyer behavior; Factors influencing buyer behavior; Meaning and importance
of relationship marketing; Difference between transactional selling and relationship
marketing; Customer relationship development strategies; and Customer value building
approaches.
Concept and nature of service product; New service product and service product
development; Life-cycle strategies for service products; Branding the service product;
Maintaining service quality and model of service quality; Service-profit chain strategy;
Researching service quality and setting quality standard.
Meaning and objective of promotion for service product; Communication process for service
product; Promotion mix for service product; Selection strategies for selecting the promotion
mix; Integrated marketing communication for service product- service promised,
communicated message, integrated communication and guarantees; and Social ethics in
service promotion.
Nature of distribution for service product; Factors affecting the choice of distribution
channels; Distribution strategies- intensive, selective and exclusive; Managing distribution
channels- selection, motivation, training, evaluation, managing conflict; and Role of Internet
in global distribution system.
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Unit 9: Emerging Services Sectors in Nepal 14 LHs
After the completion of fourth year concentration classes the students shall have to prepare
and submit a project work in the area they have specialized. The subject teachers have to
discuss with students on possible topics of the project work, availability and sources of
literature, availability of data, data collection methods, appropriate tools of data analysis, etc.
relevant to the subject within 10 lecture hours.
Suggested Readings:
Jauhari, Vinnie &Dutta, Kirti, Services marketing, operations and management,New Delhi,
Oxford University Press.
Balaji, B., Services marketing and management, New Delhi, School and Co. Ltd.
Zeithaml, V.A., Bitner, M.J,Gremler, D.D., and Pandit, A. (2011), Services marketing, New
Delhi, Tata McGraw-Hill.
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MGT 251: International Business
Course Objectives
The objective of this course is to familiarize students with the environment and challenges of doing
business abroad. The course presents students with the opportunities to explore a number of issues
and concerns relating to international business.
Learning Outcomes
Upon successful completion of this course, students will be able to:
Understand what International Business is and why it is important to business graduates.
Comprehend the basic terminology and jargons frequently used in the operation of
International business.
Have the skill of selecting and applying appropriate managerial techniques in managing
international organizations.
Acquire skills, abilities and tools required for the employment career in International Business
organizations.
Update their knowledge in the contemporary theories & practices in managing international
business effectively and efficiently.
Course Description
This course contains globalization and international business, global economy and regional,
international trade and investment theories and practices, national difference in political, economic
and socio cultural environment, strategies for international business and international financial
environment to provide the basic knowledge to students.
Course Details
Unit 1: Globalization and International Business 12 LHs
Concept of domestic, international and global business. Opportunities and challenges of IB.
Globalization: Concept and drivers, Types of globalization: economic, cultural, political,
environmental, production, market. International Business Environment: Economic,
demographic, cultural and political-legal environment; Globalization debate: positive and
negative impact.
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Project Work 10 LHs
The final project work is made an essential academic requirement for the fourth year students in all
concentration courses. The faculty will give home/field assignment to students to develop/ design/
evaluate/ analyze/ control/ or similar other task related to project, and discuss in classroom so that
students learn practicum on international business.
Suggested Reading:
Cavusgil S.T., Knight G. and Riesenberger J. (2017). International Business. Fourth Edition.
England: Pearson Education Limited.
Hill, Charles and Hult, Tomas. (2019). International Business. Twelfth Edition. New York:
McGraw Hill Education.
Daniel J.D., Radebaugh L.H., Sullivan D.P. (2015). International business. Fifteenth Edition.
England: Pearson Education Limited.
Rugman A.M. and Collinson, S. (2012). International business. Sixth Edution. England:
Pearson Education Limited.
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MGT 256: Small and Medium Enterprises
Course Objective
The purpose of the course is to prepare students for the possibility of starting their own small and
medium entrepreneurial ventures in their society. This course provides knowledge and skills to the
students on various aspects of small and medium enterprises. The course emphasizes on improving the
skills of the students to identify business opportunities in Nepalese society.
Understand the importance of defining the right strategy for the SME in a fast changing world
and to apply specific tools, models and processes in Nepalese enterprises.
Identify and Analyze factors for successful strategies as well as reasons for failure based on
specific Nepalese case.
Understand the importance of the three Pillars for Success: Strategy - Execution - HR and to
assess their effectiveness.
Understand the importance of leadership, governance and approaches to conflict resolutions
and describe different models of governance at SMEs with their respective advantages and
disadvantages.
Understand the importance of values at an SME for their sustainability and their innovation
capacity.
Course Description
The course contains overview of entrepreneurship, creativity, innovation and social entrepreneurship,
legal issues and environment for the entrepreneurship development, new venture identification and
selection, preparation of business plan with business model canvas, and institutional support to
entrepreneurship development.
Course Details
Small and Medium Enterprises (SMEs): concept, objectives and characteristics; SMEs: role
and significance in the economy; SMEs and family business.
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Unit 2: Emergence of SMEs 20 LHs
History of SMEs; The Historical Trajectory of the SMEs; Industrial Development and SMEs;
SMEs Growth; Multi-Dimensional Connections: State Owned Enterprises (SOEs), Privatized
SOEs and SMEs; Provisions Pertaining to Promotion and Development of SMEs in Nepal
Rural Entrepreneur and Rural Entrepreneurship: Concept, Types and Characteristics; The
Relationship between SMEs and Rural Entrepreneurship; The Informal Sector and SMEs; The
Role of SMEs for Rural Entrepreneurship Development in Nepal
Assessment of business opportunities; SMEs and Market Access; Local Market; Market
Realities and Free-Market Ideology; The Role of the SMEs in Emerging Market; Government
initiatives and Private sector opportunity in Nepal; The SMEs and Interlocking Markets: The
Role of ‘Social Assets’
Concept of Business Idea; Business Idea Selection Process; Legal Form of Business; The
Crucial
Financial Planning; Estimation of Financial Requirements; The Relation between SMEs and
Finance; Sources of Finance: Internal sources and External sources of Financing including
Term Loans and Financial Accommodation from Financial Institutions; Small Enterprise Start
up Cost; Venture Capital
Status of Nepalese SMEs; SMEs and Links to the Informal Economy in Nepal; Economic
Contribution through SMEs in Nepal; Advantages of SMEs in Employment Generation;
Contribution of SMEs to Sustainable Development in Nepal
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Project Work 10 LHs
The final project work is made an essential academic requirement for the fourth year students in all
concentration courses. The faculty will give home/field assignment to students to develop/ design/
evaluate/ analyze/ control/ or similar other task related to project in SMEs, and discuss in classroom so
that students learn practicum on SMEs.
Suggested Readings
Hillary, R. (2017). Small and Medium-Sized Enterprise and Business Imperatives, The Environment,
Greenleaf Publishing, USA
SCHAPER, M.(2011). Entrepreneurship and small business, 3rd Asia Pacific Edition, Wiley India
(p) Ltd.
Thomson, A. (2016). Small Business, Education, and Management, The Life and Times of John
Bolton, Routledge, USA
GoV. of Nepal, MoF (2019). Annual Performance Review of Public Enterprises, Kathmandu, Nepal
UNCDP Report (2018). Access to Finance of Micro, Small and Medium-Sized Enterprises in Nepal
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MGT 257: Event Management
Course Objectives
This course aims to impart the basic event management knowledge and skills to the students so as to
enhance their event managerial capabilities and enable them to apply in the practical field. The
course provides a comprehensive knowledge to students about the various issues related to event and
help them understand the major functions and activities in event management.
Learning Outcomes
Upon successful completion of this course, students will be able to:
Understand what event management is and why it is important to business management
students
Understand event as a project
Have developed a working knowledge of fundamental terminology in the event management
Be able to identify and apply appropriate event management techniques in the event industry
Have an understanding of the skills, abilities and tools needed to perform a job of event
management.
Understand the concept, principles and issues of event regulation and laws
Understand the nature and scope of events in different sectors
Course Description
This course contains the introduction to event management, events as project, event planning and
team management, activities in event management, development of event strategy, event safety and
security, event laws and license, basic event accounting and events in different sectors and project
work related to event management.
Course Details
Unit1: Introduction to Event Management 20 LHs
Meaning of Event, Characteristics of Event, Historical Perspective of Event, Types of event:
On the Basis of size (Local, Major, Hallmark and Mega Events) and On the Basis of Contents
(Cultural, Musical, Sports, Private, Political, Corporate, Religious). Event Management:
Meaning, Principles, and Challenges, Event Team, Code of ethics, Feasibility analysis, Event
Industry: Meaning and Characteristics, Event management and business.
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Unit 2: Events as Project 15 LHs
Definition, Common Characteristics of Event and Project, Organizational Structure of Event
Project, Project Planning, Project Optimization, Project Evaluation and Review Technique,
Project Crashing, Project Risk Management, Project Implementation, Project Breakdown and
Shutdown
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Corporate Events, Types of Corporate Events (Meeting and conferences, Networking events,
Corporate hospitality, Exhibitions and trade shows), Events in Public Sector and Non-
government sectors, Cultural Events and Festivals, Sports Events, Mega Events: meaning and
characteristics, Impact of Mega Event on Tourism, economy and politics, Non-Profit Events
(Fundraising events, Political events, Religious events), Private Events.
Suggested Reading:
Jones, Meegan (2014). Sustainable Event Management, Routledge.
Capell, Laura (2013).Event Management for Dummies, Wiley.
Lynn Van Der Wagen and Brenda R. Carlos (2020). Event management, Pearson/Prentice Hall
Glenn A.J. Bowdin (2010). Evenet management, Oxford.
Bladen, Charles et al. (2012), Events management: An introduction, Routledge.
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MGT 258: Project Management
Full Marks: 10
Pass Marks: 35
Course Objectives
This course aims at familiarizing and equipping the students with significance of project
management and its important aspects so that they can acquire knowledge and skills essential for
project management. The course also aims at developing basic skills in students of project
identification, planning, implementation, appraisal and control.
Learning Outcomes
Upon successful completion of this course, students will be able to:
Understand the overall concept of project management and its importance
Have developed a working knowledge and frameworks in the functions of project
management
Be able to identify and apply appropriate project management techniques for managing
projects
Have an understanding of the skills, abilities and tools needed to obtain a job on a project
management track in an organization of their choice.
Have fundamental skills of preparing the projects plan
Course Description
This course contains concept of project and project management, project classification, developing
project plan and formulation, leadership and team management for project, project appraisal and risk
management, project closure and hand over, project management career paths and project
management practices in Nepal.
Course Details
Suggested Readings:
Harold Kerzner .Project Management: A Systems Approach to Planning, Scheduling, and
Controlling, 10th ed.
Gray, C. F., Larson, E. W. & Desai, G. V. Project Management: The Managerial Process. Chennai
McGraw Hill Education (India) Private Limited.
Maylor, H. Project Management. New Delhi: Pearson Education Ltd.
Mantel, S.J. et al. Project Management. New Delhi: Wiley-India.
David I. Cleland, Project Management: Strategic Design and Implementation, McGraw Hill
International.
Chandra, P. Projects. New Delhi: McGraw Hill Education.
Choudhury, S. Project Management. New Delhi: McGraw Hill Education.
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MGT 259: Technology & Information Management
Course Objectives
The basic objective of this course is to give a comprehensive knowledge to students about
organization and help them understand the major functions, principles, and techniques of using
technology and information management. The course provides an in-depth understanding of
fundamental concept of technology and information and its use for betterment of organizational
performance
Learning Outcomes
Upon successful completion of this course, students will be able to:
Understand what technology is and why it is important to business student.
Comprehend the basic terminology and jargons frequently used in the operation of technology
and information management.
Have the skill of selecting and applying appropriate technology in managing organizations.
Acquire skills, abilities and tools required for the technology and information management.
Course Description
This course contains the foundations of technology management, information system in business,
Management information: application and relationship, Information technology and strategic
advantages, e- business systems, use of IT in collaboration and social business, knowledge regarding
use of business intelligence and the emerging issues in information and technology management in
Nepal.
Course Details
Unit 1: Introduction to Technology Management 20 LHs
Concept of technology and technology management, Evolution and growth of
technology, Sources of technology, Forms of technology: process and products
technology; Role and significance of management of technology, Impact of technology
on society and business, ICT in business, Ethics in using information technology.
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Unit 3: Management Information: Applications and Relationship 20 LHs
Management Reporting System; Decision support system; Office information system
including video conferencing and e-mail; Use of internet and management information
system for managerial activities; Role and uses of various social media in business : research
and development, information management, innovation, venture creation ; Security issues
related to information and technology management.
Kenneth C. Laudon and Jane P. Laudon. Management Information Systems: Managing the digital
(13th ed.). Delhi, India: Pearson Education firms
James A. O’brien , George M . Marakash and Ramesh Behl. Management Information System (10th
ed.). Noida, India: McGraw Hill.
Ramesh Behl. Information Technology for Management. Noida, India: Tata McGraw Hill.
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