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Module 2 (Design Thinking)

1. The document discusses design thinking and the PIPE model of design thinking. Design thinking is a human-centered approach to innovation that integrates user needs, technology possibilities, and business requirements. 2. The PIPE model is a 4-phase design thinking process used at Isabela State University: Purpose (empathetic understanding), Ideation (generating solutions), Prototype (modeling best solutions), and Enhance (continuous improvement through feedback). 3. The PIPE model promotes collaboration by bringing together multi-disciplinary teams and users to work through each phase of the process. This leads to more innovative solutions.

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Marinette Medrano
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1K views5 pages

Module 2 (Design Thinking)

1. The document discusses design thinking and the PIPE model of design thinking. Design thinking is a human-centered approach to innovation that integrates user needs, technology possibilities, and business requirements. 2. The PIPE model is a 4-phase design thinking process used at Isabela State University: Purpose (empathetic understanding), Ideation (generating solutions), Prototype (modeling best solutions), and Enhance (continuous improvement through feedback). 3. The PIPE model promotes collaboration by bringing together multi-disciplinary teams and users to work through each phase of the process. This leads to more innovative solutions.

Uploaded by

Marinette Medrano
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Ambrose Hans G.

Aggabao, PhD
Ruby L. Mamauag
Koni Bernadette C. Tarayao
Jaylord P. Manaud
Institutional Elective 2 - Critical and Creative Thinking Page|2

Module 2. Design Thinking

LEARNING OUTCOME

In this module, you will learn about the concept of design thinking and ISU PIPE model of design
thinking. After completing this module, you should be able to:

1. relate the PIPE model of design thinking to collaboration and innovation.

LEARNING CONTENT

Design Thinking

Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to
integrate the needs of people, the possibilities of technology, and the requirements for business success
(Brown, IDEO).

Design thinking is a deep human process that taps into abilities we have that maybe overlooked by more
conventional problem-solving practices. It relies on our ability to be intuitive, recognize patterns, and
construct ideas that are emotionally meaningful as well as functional.

A concept is innovative if it meets human needs (Desirability), is implementable (Feasibility) and can
sustain the business (Viability). A concept is innovative if we combine together what is desirable from
a human point of view with what is technologically feasible and economically viable.

Figure 2. What makes a concept innovative?

Desirability

Feasibility Viability

Design thinking requires collaboration.

The success of a Design Thinking project is often credited to the way the project team is formed. It often
involves getting people from multi-disciplinary backgrounds and engaging users early in the project.

Aggabao, A. H Mamamuag, R. Tarayao, K.B. Manaud, J. ReCITE 2020


Institutional Elective 2 - Critical and Creative Thinking Page|3

Design Thinking Framework

The phases of design thinking based on IDEO can take you from a blank slate to a new, innovative
solution using these steps:

1. Frame a Question—Identify a driving question that inspires others to search for creative
solutions.
2. Gather Inspiration—Inspire new thinking by discovering what people really need.
3. Generate Ideas—Push past obvious solutions to get to breakthrough ideas.
4. Make Ideas Tangible—Build rough prototypes to learn how to make ideas better.
5. Test to Learn—Refine ideas by gathering feedback and experimenting forward.
6. Share the Story—Craft a human story to inspire others toward action.

PIPE Model of Design Thinking of Isabela State University (Aggabao, 2019)

The PIPE Model design thinking (DT) process is built from the stand point of continuous improvement.
In this lens, innovation is not a terminal process. Rather, every innovation is considered best product
that is subject to enhancement.

The model uses attitudes and dispositions based on critical and creative thinking to create innovation.
It has 4 phases:

1. Purpose- empathetic understanding


2. Ideation- generate large set of solutions
3. Prototype- modelling of best solution
4. Enhance- continuous improvement through feedback.

It offers a need-based approach towards innovation guided by the use of the following principles:
Exploration, Ideation, Reflective Judgement and Self-regulation to come up with the best product or
solution to a problem.

Figure 3. PIPE model of Design Thinking

Innovation and design may well serve as a platform to the learning process and an extension delivery
modality through systematic collaboration, partnership, and immersion. This organization maximizes
participation of institutions, faculty, students, and communities.

Aggabao, A. H Mamamuag, R. Tarayao, K.B. Manaud, J. ReCITE 2020


Institutional Elective 2 - Critical and Creative Thinking Page|4

Institution

Communities

Figure 4. Partnerships, Collaboration and Innovation.

Social Innovation programs that use design thinking to address problems in a community:

For Singapore Polytechnic- Learning Express Programme

For Isabela State University- Design Express Program

ACTIVITY

How does the PIPE model of design thinking promote collaboration and contribute to innovation?

RECOMMENDED LEARNING MATERIALS AND RESOURCES FOR SUPPLEMENTARY


READINGS

https://www.ideou.com/blogs/inspiration/what-is-design-thinking

https://podcasts.apple.com/us/podcast/creative-confidence-series/id1231685425

https://podcasts.apple.com/us/podcast/learning-to-embrace-tensions-heather-currier-
hunt/id1231685425

Berengueres, J. 2013. The Brown Book of Design Thinking. A Workshop Based Approach. University
of UAE.

The Essential Guide to Design Thinking. University of Virginia. Darden Executive Education.

Design Thinking. The Guide Book. Royal Civil Service Commission (Bhutan) in collaboration with
Singapore Polytechnic.

Aggabao, A. H Mamamuag, R. Tarayao, K.B. Manaud, J. ReCITE 2020


Institutional Elective 2 - Critical and Creative Thinking Page|5

ASSESSMENT TASK

Write down your thoughts about design thinking. Incorporate in your reflection the concept of social
innovation learned in Module 1, the PIPE model of design thinking and on the readings on the link
provided.

REFERENCES

https://www.ideou.com/blogs/inspiration/what-is-design-thinking

https://podcasts.apple.com/us/podcast/creative-confidence-series/id1231685425

https://podcasts.apple.com/us/podcast/learning-to-embrace-tensions-heather-currier-
hunt/id1231685425

Berengueres, J. 2013. The Brown Book of Design Thinking. A Workshop Based Approach. University
of UAE.

The Essential Guide to Design Thinking. University of Virginia. Darden Executive Education.

Design Thinking. The Guide Book. Royal Civil Service Commission (Bhutan) in collaboration with
Singapore Polytechnic.

Aggabao, A. H Mamamuag, R. Tarayao, K.B. Manaud, J. ReCITE 2020

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