Brand Capacity Time takenDoor Price

Samsung 270 15 1 25200

Haier 300 30 2 21000
Whirlpool 330 45
panasonic
You are using the XLSTAT trial version. Number of days remaining until the trial expires: 11

XLSTAT 2021.3.1.1169 - Designs for conjoint analysis - Start time: 15/08/2021 at 08:52:04 / End time: 15/08/2021 at 08:5
Factors/Categories table: Workbook = conjoint analysis_432.xlsx / Sheet = Sheet1 / Range = Sheet1!$B$3:$F$7 / 4 rows
Maximum number of profiles: 10
Number of respondents: 1
Prohibited combinations: Yes
Initial partition: 123456789

Variable informations:

Nbr. of
Short Category Category Category Category
categorie
name 1 2 3 4
s
Brand 4 Samsung Haier Whirlpool panasonic
Capacity 3 270 300 330
Time taken 3 15 30 45
Door 2 1 2
Price 2 25200 21000

Information on prohibited combinations:

Prohibite
d Time
combinati Brand Capacity taken Door Price
ons
Combination 1 15 21000

Designs for conjoint analysis Optimized:

Observati Time Individual

ons Brand Capacity taken Door Price 1
Profile 1 panasonic 300 30 2 25200 2
Profile 2 Samsung 270 15 1 25200 3
Profile 3 panasonic 330 45 1 21000 1
Profile 4 Haier 300 15 2 25200 4
Profile 5 Haier 330 30 1 25200 5
Profile 6 Haier 270 45 1 25200 6
Profile 7 Whirlpool 300 30 1 21000 10
Profile 8 Whirlpool 270 15 2 25200 9
Profile 9 Samsung 330 45 2 25200 8
Profile 10 Haier 270 30 2 21000 7

Once you filled in the conjoint design with individuals responses, you can click on the button above to automatically launc

Optimization summary:

Log(Deter Norm.
Iteration
minant) Log Det
6 0.182 -2.061
 Order

time: 15/08/2021 at 08:53:30 / Microsoft Excel 16.014228

et1!$B$3:$F$7 / 4 rows and 5 columns
ve to automatically launch the interface and run a conjoint analysis.
You are using the XLSTAT trial version. Number of days remaining until the trial expires: 11

XLSTAT 2021.3.1.1169 - Conjoint analysis - Start time: 15/08/2021 at 09:01:48 / End time: 15/08/2021 at 09:01:49 / Mic
Responses: Workbook = conjoint analysis_432.xlsx / Sheet = CJT design / Range = 'CJT design'!$H$31:$H$41 / 10 rows an
Profiles: Workbook = conjoint analysis_432.xlsx / Sheet = CJT design / Range = 'CJT design'!$C$31:$G$41 / 10 rows and 5
Method: OLS
Response type: Rating
Constraints: Sum(ai)=0
Tolerance: 0.0001

Variable informations:

Nbr. of
Short
categorie Category Category Category Category
name 1 2 3 4
s
Brand 4 Haier Samsung Whirlpool panasonic
Capacity 3 270 300 330
Time taken3 15 30 45
Door 2 1 2
Price 2 21000 25200

Utilities:

Utilities (Individual data):

Individual
Source
1
Intercept 5.458
Brand-Haie -0.150
Brand-Sam 0.400
Brand-Whir 4.700
Brand-pana -4.950
Capacity-2 0.133
Capacity-3 -0.017
Capacity-3 -0.117
Time taken -2.117
Time taken 0.683
Time taken 1.433
Door-1 -0.850
Door-2 0.850
Price-2100 0.025
Price-2520 -0.025

Standard deviations table (Individual data):

Individual
Source
1
Intercept 0.000
Brand-Haier
Brand-Samsung
Brand-Whirlpool
Brand-pana 0.000
Capacity-270
Capacity-300
Capacity-3 0.000
Time taken-15
Time taken-30
Time taken 0.000
Door-1
Door-2 0.000
Price-21000
Price-2520 0.000
RMSE

Utilities (Descriptive statistics):

Source Minimum Maximum Mean Std.

deviation

Intercept 5.458 5.458 5.458 0.000

Brand-Haie -0.150 -0.150 -0.150 0.000
Brand-Sam 0.400 0.400 0.400 0.000
Brand-Whir 4.700 4.700 4.700 0.000
Brand-pana -4.950 -4.950 -4.950 0.000
Capacity-2 0.133 0.133 0.133 0.000
Capacity-3 -0.017 -0.017 -0.017 0.000
Capacity-3 -0.117 -0.117 -0.117 0.000
Time taken -2.117 -2.117 -2.117 0.000
Time taken 0.683 0.683 0.683 0.000
Time taken 1.433 1.433 1.433 0.000
Door-1 -0.850 -0.850 -0.850 0.000
Door-2 0.850 0.850 0.850 0.000
Price-2100 0.025 0.025 0.025 0.000
Price-2520 -0.025 -0.025 -0.025 0.000

Average utilities
6

-2

-4

-6
Brand-Haier

Brand-Samsung

Brand-Whirlpool

Brand-panasonic

Capacity-270

Capacity-300

Capacity-330

Time taken-15

Time taken-30

Time taken-45

Door-1

Door-2

Price-21000

Price-25200

Categories

Importances:

Importances (Individual data):

Individual
Source
1
Brand 63.487
Capacity 1.645
Time taken 23.355
Door 11.184
Price 0.329

Importances (Descriptive statistics):

Std.
Source Minimum Maximum Mean
deviation

Brand 63.487 63.487 63.487 0.000

Capacity 1.645 1.645 1.645 0.000
Time taken 23.355 23.355 23.355 0.000
Door 11.184 11.184 11.184 0.000
Price 0.329 0.329 0.329 0.000

Average importances

Brand Capacity Time taken Door Price

Goodness of fit statistics (Individual data):

Individual
Source
1
Observatio 10.000
Sum of wei 10.000
DF 0.000
R² 1.000
Adjusted R²
MSE
RMSE
MAPE 0.000
DW
Cp
AIC
SBC
PC
Press 0.000
 Order

/2021 at 09:01:49 / Microsoft Excel 16.014228

H$31:$H$41 / 10 rows and 1 column
1:$G$41 / 10 rows and 5 columns
You are using the XLSTAT trial version. Number of days remaining until the trial expires: 11

XLSTAT 2021.3.1.1169 - Market generator - Start time: 15/08/2021 at 09:06:47 / End time: 15/08/2021 at 09:08:11 / Mi
Variable informations: Workbook = conjoint analysis_432.xlsx / Sheet = CJT Analysis / Range = 'CJT Analysis'!$B$16:$G$2

Simulated market:

Product ID Brand Capacity Time taken Door Price

Product 1 Haier 270 15 1 21000
Product 2 Whirlpool 300 30 2 21000
Product 3 panasonic 330 45 2 21000
Product 4 Samsung 330 15 2 25200
 Order

8/2021 at 09:08:11 / Microsoft Excel 16.014228

JT Analysis'!$B$16:$G$21 / 6 rows and 6 columns
You are using the XLSTAT trial version. Number of days remaining until the trial expires: 11

You are using the XLSTAT trial version. Number of days remaining until the trial expires: 11

XLSTAT 2021.3.1.1169 - Conjoint analysis simulation tool - Start time: 15/08/2021 at 09:13:55 / End time: 15/08/2021 at
Utilities table: Workbook = conjoint analysis_432.xlsx / Sheet = CJT Analysis / Range = 'CJT Analysis'!$C$28:$C$43 / 15 ro
Variable informations: Workbook = conjoint analysis_432.xlsx / Sheet = CJT Analysis / Range = 'CJT Analysis'!$B$16:$G$2
Simulated market: Workbook = conjoint analysis_432.xlsx / Sheet = Market Simulation / Range = 'Market Simulation'!$C
Product ID: Workbook = conjoint analysis_432.xlsx / Sheet = Market generator / Range = 'Market generator'!$B$11:$B$1

Model: Complete profiles

Method: Logit(Beta=1)

Variable informations:

Variable Nbr. of
Category Category Category Category
informati categorie
1 2 3 4
ons: s
Brand 4 Haier Samsung Whirlpool panasonic
Nbr. of Category Category Category Category
Short
categorie
name 1 2 3 4
s
Brand 4 Haier Samsung Whirlpool panasonic
Capacity 3 270 300 330
Time taken3 15 30 45
Door 2 1 2
Price 2 21000 25200
Simulated market:

Simulated Time
Brand Capacity Door Price
market: taken

Product 1 Haier 270 15 1 21000

Product Time
Brand Capacity Door Price
ID taken
Product 1 Haier 270 15 1 21000
Product 2 Whirlpool 300 30 2 21000
Product 3 panasonic 330 45 2 21000
Product 4 Samsung 330 15 1 25200
You can click the row corresponding to the last product to change levels of attributes. By clicking on the button below, yo
Market share:

Market
Market
share: share
(Total)
Product 1 0.010
Market
Product
share
ID
(Total)
Product 1 0.010
Product 2 99.965
Product 3 0.012
Product 4 0.013
Market share plot:

Market share plot:

Market share (Total)

Product 1 Product 2 Product 3 Product 4

Utilities estimated with method Logit(Beta=1):

Utilities estimated with method Logit(Beta=1):

Utilities /
Market Standard
Market Utilities
share error
share:
Product 1 0.000 0.010 0.000
Product Market Standard
Utilities
ID share error
Product 1 0.000 0.010 0.000
Product 2 1.000 99.965 0.000
Product 3 0.000 0.012 0.000
Product 4 0.000 0.013 0.000
Utilities (Individual data):

Utilities
Individual
(Individua
1
l data):
Product 1 0.010
Product Individual
ID 1
Product 1 0.010
Product 2 99.965
Product 3 0.012
Product 4 0.013
 Order

Order

End time: 15/08/2021 at 09:13:59 / Microsoft Excel 16.014228

sis'!$C$28:$C$43 / 15 rows and 1 column
JT Analysis'!$B$16:$G$21 / 5 rows and 6 columns
'Market Simulation'!$C$26:$G$30 / 4 rows and 5 columns
t generator'!$B$11:$B$15 / 4 rows and 1 column

on the button below, you can then run again the analysis with the modified market.