Andrea Mae E.

Peremne
BSPH – 1A
Purposive Communication

Media Analysis

Television Commercial: Head and Shoulders Shampoo

Key Concepts Guide Questions in Media Response to the
Analysis Questions
All media 1. What is the According to the text, we
messages are message of the must use Head and
“constructed” text? Shoulders to get rid of itch
and odor caused by
dandruff.
2. How effectively It is highly effective at
does it represent controlling dandruff
reality? flaking, according to their
advertisement. Unlike
beauty shampoos, it
completely removes
dandruff while also
protecting your scalp from
dirt and sweat. However,
because we all have
different hair sensitivity, I
can't say it's truly effective
at removing dandruff. We
cannot attain or achieve
this claim if we only use
this product once, but we
may see the results if we
use it on a regular basis.
 3. How is the The message was
message created with the product
constructed? concept in mind, as well
as the consumer's needs
and desires in mind.
Media have 1. What lifestyles, It depicts the natural
embedded values values and points of beauty, neatness, and
and point of view. view are represented self-care of each
in the text? individual.
2. Who or what is They fail to mention that
missing? the product is not suitable
for all hair types due to
the presence of sulfate,
fragrance, and alcohol.
Also, the cost of the
product whether it is
affordable or a little pricey
for the consumers.
Each person 1. What message do According to the text, this
interprets messages you perceive from product was designed to
differently. the text? treat dandruff, damaged,
and dull hair.
2. How might others The viewers may
understand it conclude that after using
differently? Why? the product for a certain
number of days, the
dandruff will be removed
automatically. Because
we have this attitude that
we are impatient to see
the outcome.
Media have 1. What is the The advertisement's goal
commercial, purpose is to inform the audience
ideological or of the text? about the product and
political interest. persuade them to buy and
use it.
2. Who is the target The target audience of
audience of the text? this advertisement is
those people with scalp
and dandruff problems.
3. Who might be Those who have no
disadvantaged? problem with dandruff in
their hair.
4. Who created the The product was created
text and why? by Procter & Gamble and
aired as a television
commercial by Head and
Shoulders Philippines.
Media messages 1. What techniques The brand used
are constructed are used and why? convincing words like
using a creative "100% dandruff free" to
language catch the attention of
having its own rules. those people having
dandruff problems. They
also put creativity through
putting people that act like
they have dandruff
problems.
2. Do you think the The advertisement
techniques used technique was quite
are effective? effective because some
Why? people enjoyed watching
advertisements that
included some acting and
had a theme that was
relevant to the product
being advertised.
3. What are other Aside from TV
ways of presenting commercials, they can
the also advertise on radio, in
message? newspapers and
magazines, and on
billboards to encourage
more customers.