Scribd Logo
Upload

Welcome to Scribd!

  • 49 views

    SWOT Analysis

    Uploaded by

    nestor
    The document discusses SWOT analysis, which analyzes strengths, weaknesses, opportunities, and threats. It was created in the 1960s and is a framework that can help companies meet challenges and identify new markets. The document provides details on each component of SWOT analysis and examples of internal and external factors.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    SWOT Analysis

    Uploaded by

    nestor
    49 views15 pages
    The document discusses SWOT analysis, which analyzes strengths, weaknesses, opportunities, and threats. It was created in the 1960s and is a framework that can help companies meet challenges and identify new markets. The document provides details on each component of SWOT analysis and examples of internal and external factors.

    Original Title

    SWOT-analysis

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document discusses SWOT analysis, which analyzes strengths, weaknesses, opportunities, and threats. It was created in the 1960s and is a framework that can help companies meet challenges and identify new markets. The document provides details on each component of SWOT analysis and examples of internal and external factors.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    49 views15 pages

    SWOT Analysis

    Uploaded by

    nestor
    The document discusses SWOT analysis, which analyzes strengths, weaknesses, opportunities, and threats. It was created in the 1960s and is a framework that can help companies meet challenges and identify new markets. The document provides details on each component of SWOT analysis and examples of internal and external factors.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 15

    SWOT

    Analysis
    The SWOT analysis was created in
    the 1960’s by Business gurus,
    Edmund P. Learned, C. Ronald
    Christensen, Kenneth Andrews and
    William D. Book in their book,
    Business Policy, Text and Cases
    (Irwin 1969)
    What is SWOT Analysis?
     SWOT, which stands for Strengths, Weaknesses,
    Opportunities, and Threats, is an analytical framework that
    can help a company or individual meet its challenges and
    identify new markets.

     The framework can help identify the business’ risks and


    rewards.
    STRENGTHS
    Internal attributes and resources
    that support a successful
    outcome.
    WEAKNESSES
    Internal attributes and resources
    that work against a successful
    outcome.
    OPPORTUNITIES
    External factors that the entity can
    capitalize on or use to its
    advantage
    THREATS
    External factors that could
    jeopardize the entity's success
    Example of SWOT Analysis
    The company is a fast food chain with
    spaghetti and fried chicken as best seller in
    their menu items

    STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

     Location  Small space  families with  Competition


    young
     Uniqueness  Lack of dish children
    SWOT Analysis is also
    a means of identifying
    the internal and
    external factors that
    may affect the business
    INTERNAL FACTORS
     Financial resources such as money and sources of funds for investments

     Physical resources, such as they company's location, facilities, machinery,


    and equipment

     human resources consisting of employees

     access to natural resources, trademarks, patents, and copyrights

     Current processes, such as employee programs, department hierarchies


    and software systems, sales and distribution capabilities, marketing
    programs, etc.
    EXTERNAL FACTORS
     economic trends including local, national, international financial trends,
    developments in the country’s stock market, reforms in the banking system, growth
    of the Gross Domestic Product

     market trends, such as a new products or technology or evolving buyer’s profiles,


    including changes in tastes and lifestyle behavior

     national and local laws, and statues as well as political, environmental, and
    economic regulations

     Demographic characteristics of the target market such as the age, the gender, the
    culture of the costumers

     Relationships with suppliers and co-owners

     Competitive threats
    SWOT analysis is a guide to prepare for a
    new venture, design business strategies
    and identify area of change and reform. We
    used it properly, the business owner can
    anticipate problems, including possible
    solutions and take advantage of identified
    opportunities.
    THANK YOU FOR LISTENING!

    You might also like