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    Let's Begin: Week 4: Promoting The Activity

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    Christina Zamora
    Event promotion is an essential part of event planning that helps drive awareness, registrations, and meeting event goals. While social media makes promotion easier, it is still important to put time and effort into promotion as events are about making long-term connections. The appropriate promotional tools depend on the event, target audience, and location. Allowing enough time for promotion allows people to plan to attend. Getting a sponsor or celebrity can help promotion. Hard copy publicity should be clear and informative while leaving an element of surprise. Social media promotion through hashtags, engagements, and competitions can increase attendance. However, promotion may not be applicable or affordable for small local community events with limited budgets.

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    Let's Begin: Week 4: Promoting The Activity

    Uploaded by

    Christina Zamora
    22 views2 pages
    Event promotion is an essential part of event planning that helps drive awareness, registrations, and meeting event goals. While social media makes promotion easier, it is still important to put time and effort into promotion as events are about making long-term connections. The appropriate promotional tools depend on the event, target audience, and location. Allowing enough time for promotion allows people to plan to attend. Getting a sponsor or celebrity can help promotion. Hard copy publicity should be clear and informative while leaving an element of surprise. Social media promotion through hashtags, engagements, and competitions can increase attendance. However, promotion may not be applicable or affordable for small local community events with limited budgets.

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    NSTP_Week4

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    Event promotion is an essential part of event planning that helps drive awareness, registrations, and meeting event goals. While social media makes promotion easier, it is still important to put time and effort into promotion as events are about making long-term connections. The appropriate promotional tools depend on the event, target audience, and location. Allowing enough time for promotion allows people to plan to attend. Getting a sponsor or celebrity can help promotion. Hard copy publicity should be clear and informative while leaving an element of surprise. Social media promotion through hashtags, engagements, and competitions can increase attendance. However, promotion may not be applicable or affordable for small local community events with limited budgets.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    22 views2 pages

    Let's Begin: Week 4: Promoting The Activity

    Uploaded by

    Christina Zamora
    Event promotion is an essential part of event planning that helps drive awareness, registrations, and meeting event goals. While social media makes promotion easier, it is still important to put time and effort into promotion as events are about making long-term connections. The appropriate promotional tools depend on the event, target audience, and location. Allowing enough time for promotion allows people to plan to attend. Getting a sponsor or celebrity can help promotion. Hard copy publicity should be clear and informative while leaving an element of surprise. Social media promotion through hashtags, engagements, and competitions can increase attendance. However, promotion may not be applicable or affordable for small local community events with limited budgets.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    WEEK 4: PROMOTING THE ACTIVITY

    Let's Begin
    According to the Social Tables website, there's nothing like a little friendly competition to
    bring everyone together in the name of a good cause — whether it's a charity, team
    bonding, or simply the competition itself. But for planners, organizing a sports event is a
    whole different ball game, full of unique considerations and tricky logistics that can get a
    little out of hand if you let them. Promoting an event will help you drive awareness,
    registrations and meet your event goals.

    READ
    Please read the following links:
     How To Promote An Event
    https://bit.ly/2MOKmtN
     How To Promote Your Event
    https://bit.ly/2N7o0Ui
     Your 2021 Guide to Successful Event Promotion
    https://bit.ly/3tGTgKr

    THINK
    Once you've finished studying the materials, please complete the Learning Journal.
    LEARNING JOURNAL
    NAME: Christina Marie Z. Lumaad YR/COURSE: 1st Year-BS Anthropology
    WEEK: 4 – Promoting the Activity DATE: March 23, 2021

    Complete each of the statements briefly and write your reflection on this week's lesson/ topic.
    I used to think that:
     In this day and age, event promotion is no longer an essential. It is easily done and
    possible by the widespread use of social media. That as long as the event is getting
    attendees that is all it takes to say that an event is successful, or that even promotion will
    just add to the expenses of an event. I used to also see it as additional workload especially
    when event planning itself is stressful enough.

    Now I know that:


     Putting time and effort into an event no one attends pretty much defeats its purpose. In
    fact, event promotion is even more important nowadays because of the increased number
    of brands competing in order to gain customers. Events are inherently about making
    connections, this connection isn’t just confined to the event. This is a long-term process
    which starts with the promotions and lasts even when the event is over. First and
    foremost, your choice of promotional tools depends on what your event is, who is your
    target audience, and where your event will be held. It is also hard to know whether people
    will attend the event so it’s essential to allow enough time to create a buzz and allow
    people to plan to attend an event. It is also applicable to get a sponsor, if possible, as it
    can be a powerful force in helping to promote your event. If you don’t have a sponsor on
    board, consider whether you can attract a celebrity or ‘trail’ details of high profile
    speakers. Lastly, publicity in hard form should be clear and informative. Don’t include
    too much information but ensure that all the crucial details are present and correct. This
    gives an element of surprise, and what the attendees will be expecting from the event.
    Also of course, now that social media is everything, make sure that your website and
    social media accounts are updated regularly. Try to even use your event hashtag every
    chance you get, activate the event attendees and maybe run competitions or giveaways to
    increase engagements.

    However, I am not sure:

     If event promotion, can be applicable to small events or even at local events. Obviously,
    it is notoriously time consuming and expensive and some local communities cannot
    afford such things especially if they are on a shoestring budget. Hosting alone and even
    more sponsoring events can be a risky investment. The time spent on planning, designing
    invitations, mailing costs, advertising and venue and catering expenses all add up fast.
    Even if it is beneficial for a community to host events, finance is still always going to be
    a struggle.

    I hope/plan to:
     Learn more methods or techniques used in event promotion. I find it very interesting
    especially seeing an event become a smashing success. I also just hope to find more cost
    effective ways to carry out events

    Overall, I feel, because:


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