Republic of the Philippines

SORSOGON STATE UNIVERSITY

Sorsogon City Campus
Sorsogon City

GENERAL EDUCATION CURRICULUM

COURSE SYLLABUS IN PURPOSIVE COMMUNICATION

Vision
An Institution with a culture of excellence in developing globally competitive and values-
oriented leaders and professionals

Mission
The Sorsogon State College is committed to provide industry-relevant programs that are
anchored on a culture of research and entrepreneurship for the development of Sorsogon and
beyond

Core Values Quality Statement Policy

L – Leadership
E – Excellence The Sorsogon State College commits quality education anchored on its
A – Accountability mission and vision for the development and growth of the
D – Discipline community. SSC shall transform knowledge through research and
E – Environmental instruction while adhering to statutes and continual improvement of the
Stewardship system.
R–
Responsiveness to
Change
S – Socially
Responsible

General Education Curriculum Goals and Context

General education lays the groundwork for the development of a professionally competent,
humane and moral person. It also prepares the Filipino for the demands of 21 century life and
st

the requisite abilities to anticipate and adapt to swiftly changing situations, to think
innovatively, and create solutions to problems. General education enables the Filipino to find
and locate herself/himself in the community and nationhood amid the forces of globalization.

General Education Outcomes

The General Education Curriculum aims to develop competencies-based outcomes which are
categorized into: 1) Intellectual Competencies; 2) Personal and Civic Responsibilities; and 3)
Practical Skills.

Category Competencies
Intellectual 1. Higher levels of comprehension (textual, visual, etc.)
competencies 2. Proficient and effective communication (writing, speaking, and use of
new technologies)
3. Understanding of basic concepts across the domains and knowledge
 4. Critical, analytical, and creative thinking
5. Application of different analytical modes (quantitative and
qualitative, artistic and scientific, textual and visual, experimental,
observation, etc.) in tackling problems methodically
Personal and 1. Appreciation of the human condition
civic 2. Capacity to personally interpret the human experience
responsibilities 3. Ability to view the contemporary world from both Philippines and
global perspectives.
4. Self-assuredness in knowing and being Filipino
5. Capacity to reflect critically on shared concerns and think of
innovative, creative solutions guided by ethical standards.
6. Ability to reflect on moral norms/imperatives as they affect
individuals and society
7. Ability to appreciate and contribute to artistic beauty
8. Understanding and respect for human rights
9. Ability to contribute personally and meaningfully to the country’s
development
Practical skills 1. Working effectively in a group.
2. Application of computing and information technology to assist and
facilitate research
3. Ability to negotiate the world of technology responsibly
4. Problem-solving (including real-world problems)
5. Basic work-related skills and knowledge

COURSE SYLLABUS

1. Course Code: GE 13
2. Course Title: Purposive Communication
3. Pre-requisite: None
4. Credit: Three (3) units
5. Class Schedule:

6. Term: 1 semester, A.Y. 2021-2022

st

7. Consultation time: By appointment, Faculty Room

8. Course Description:

This course is a three-unit course that will develop students’ communicative competence
and enhance their cultural and intercultural awareness through multimodal tasks that provide
them opportunities for communicating effectively and appropriately to a multicultural audience
in a local or global context.
It equips students with tools for critical evaluation of a variety of texts and focuses on the
power of language and the impact of images to emphasize the importance of conveying messages
responsibly. The knowledge, skill, and insights that students gain from this course may be used
in their academic endeavors, their chosen discipline and their chosen careers as they produce
relevant oral, written, audio-visual and/or web-based output for various purposes.
 9. Course Objectives in Relation to Curriculum Outcomes:
Course Objectives Curriculum Outcomes
At the end of the course, the students should be able to:
a b c
1. Describe the nature, elements and functions of verbal and non-
/ /
verbal communications in various and multicultural contexts
2. Explain how cultural and global issues affect communication. / / /

3. Determine culturally appropriate terms, expressions and images / /

4. Evaluate multimodal texts critically to enhance receptive
/ / /
(listening, reading, viewing) skills;
5. Convey ideas through oral, audio-visual, and/or web-based
presentations for different target audiences in local and global / / /
setting using appropriate registers.
6. Present ideas persuasively using appropriate language register,
/ / /
tone, facial expressions, and gestures
7. Write and present academic papers using appropriate tone, style,
/ / /
conventions, and reference styles
8. Adopt cultural and intercultural awareness and sensitivity in
/ / /
communication of ideas
9. Adopt awareness of audience and context in presenting ideas; / / /
10. Appreciate the differences of the varieties of spoken and written
/ / /
languages
11. Appreciate the impact of communication on society and the
/ / /
world.

10. Course Coverage

Week CO Topics Teaching Learning Activities Assessment

VMGO
Course Orientation/ Introduction
Legal Mandates of Creating SSC
School Rules and Regulations
1
Grading System
GAD,CMO.1,S.2015
RA 10121- PDRRM Act of 2010
CHED – ROV CMO No.15, s. 2020
• Synchronous and
asynchronous online
Communication Script writing showing a
discussion on elements and
process, principles, combination of verbal and
types of communication
and ethics nonverbal communication

1 • Communication Quizzes on identifying

2&3 • Asynchronous activities on
3 Processes elements of
identifying elements and
• Communication communication
principles and ethics of
Principles
communication
• Communication Critique paper on principles
Ethics of communication
• Asynchronous activities from
the video, “The Social
 Network” and the article,
“Social Media and Ethics”

• Asynchronous activities from

the essay, ‘Flight from
Conversation’ or ‘Connected Reaction paper and/or
but Alone’ and ‘How social online discussion forum on
Communication and
media can make history’ or the impact of globalization
3&4 1-11 Globalization
‘Wiring a web for global good’ on how people
• World Englishes
communicate, and vice
• Asynchronous and online versa
collaborative activities on
World Englishes
Quiz on using culturally
appropriate terms,
Local and Global expressions and images
Communication in • Synchronous online discussion
Multicultural Setting on using culturally appropriate Research and presentation
• Culturally terms, expressions and on various cultural and
Sensitive and images; varieties and registers intercultural modes of
Bias-free of language. communication
5&6 1-11
Language
Reflection paper on the
Varieties and • Exercises on using culturally importance of awareness
registers of spoken appropriate terms, and understanding of
and written expressions, and images cultural diversity when
language engaging to
communication in
multicultural setting
Evaluating messages Invitation for people to join
and/or images (e.g. cause-oriented events
• Synchronous online discussion
pictures, using various media such as
on multimodal text
illustrations? Of email, social media, print
7&8 4 different types of and/or electronic
texts reflecting advertisements
• Exercises on analyzing content
different cultures
of various multimodal texts
(regional, Asian, Evaluation paper on
Western, etc.) multimodal texts
MIDTERM EXAMINATION
• Synchronous discussion and
breakout sessions on
Oral, audio-visual, and/or
identifying problems with the
web-based presentations
Communication aids research presentation in the
using online
9 5 and strategies using video
communication tools for
tools of technology
varied audiences and
• Asynchronous activities on the
contexts
use of online communication
tools
• Synchronous online discussion
Public announcement
on informative, persuasive,
(audio/video, social media)
and argumentative
about disaster
communication
Communication for
10-13 1-11 Editorial about
Various purposes • Synchronous online discussion
environmental issues
of Types of Speeches and
Public Speaking (Read,
Formal one-minute speech
Memorized,
based on current issues
Impromptu/Extemporaneous)
 (extemporaneous/recorde
d speech)
Communication for
work purposes
(Healthcare,
Education, Business
and Trade, Law,
Media, Science and • Synchronous online discussion
Technology) on effective communication
• Principles of and oral presentation in the
Professional workplace
Workplace documents
Communication
14 -
1-11 • Communication • Analysis of different
15 Written and oral
in Twenty-first communication material
presentation.
Century
Workplace • Writing exercise on
• Professional communication materials for
Correspondenc workplace
e
• The Job
Application
Processes
• Job Interview
Communication for
academic purposes
(Research-based
journal or magazine
• Synchronous online discussion
article)
on communication for Analysis Papers
16 - • Academic
1-11 academic purposes
18 Research and
Academic Presentations
the
• Independent research
Documented
Essay in the
Twenty-first
Century
Final Project: Multimodal advocacy campaign (print, audio, visual, web-based) addressing
current issues tackled in previous tasks
FINAL EXAMINATION

11. Course Outcomes in Relation to Course Objectives

Course Outcomes Course Objectives

A student completing this course should at the
minimum be able to: 1 2 3 4 5 6 7 8 9 10 11
a. Discuss the communication process, / / / / / / / / / / /
principles and various communication ethics
b. Compare cultural diversity in the 21 century
st / / / / / / / / / / /
setting
c. Examine the different uses of multimodal forms / / / / / / / / / / /
of communication
d. Create a public service announcement in print, / / / / / / / / / / /
audio or web-based form
 12. Performance Indicators:

Program Outcomes Performance Indicators

Demonstrate proficient and effective Competently performs communication
communication skills. tasks in various settings.
Exhibit intercultural awareness through Display sensitivity in local, national and
multimodal tasks using web-based output for international issues through advocacy
various purposes. campaigns.

13. Course Requirements:

• MIDTERM and FINAL Exam

• Quizzes
• Critique Paper
• Reaction Paper
• Public Service Announcement (poster, media campaign, and advertisement)
• Poster

14. Course Evaluation:

Examination - 30%
Recitation - 20%
Research Work - 20%
Short Quizzes - 20%
Attendance - 10%
Total 100%

References:
Ambida, Roger. Purposive Communication. C & E Publishing Inc. 839 EDSA, South Triangle,
Quezon City. 2019.

Barrot, Jessie S., Purposive Communication in the 21st Century. C & E Publishing Inc. 839 EDSA,
South Triangle, Quezon City. 2018.
Bernardo, Ritchel B. Oral Communication. JFS Publishing Services, Unit 9005 Central Park
Condominium 2, 168 D. Jorge Street Pasay City, 1303 Philippines. 2016.
Caudilla, Jesus Perry L. Purposive Communication. Books Atbp. Publishing Corp. 2019.
Fixmer-Oraiz, Natalie. Gendered Lives : Communication, Gender, And Culture. Cengage Learning,
Inc., 2019.
Kottak, Conrad Phillip. Cultural Anthropology. NY McGraw-Hill Education. 2019.
Lim, Jonna Marie A. A Course Module for Purposive Communication. Rex Bookstore, Inc., 856
Nicanor Reyes Sr. St., Sampaloc, Manila. 2019.
Madrunio, Marilu R. Purposive Communication: Using English in Multilingual Contexts. C & E
Publishing Inc. 839 EDSA, South Triangle, Quezon City. 2018.
Reyes, Christian Lawrence. 21st Century Discourse : Purposive Communication. 2018.
Wakat, Geraldine S. Purposive Communication: OBE And PPST-Based. 2018.
Other References:
CHED Memorandum Order (CMO) No. 74, series of 2017
https://ched.gov.ph=2017/11
SSC Student Handbook
Website: www.traveltrilogy.com
IATF – EID MGCQ COVID-19 PROTOCOLS

15. Flexibility
The Professor and the students are allowed to use other learning resources (internet)
related to the subject aside from those already identified in this syllabus.

Prepared by:

MARIA CECELIA G. DY, MAED MANUEL D. FORTES

Asst. Professor 2 Instructor 3
0908-814-2327 0948-856-5585
[email protected] [email protected]

MARYJEAN N. GAMBA, Ed. D. MARIA CHONA A. MAPULA, MAED

Asst. Professor 3 Asst. Professor 3
0917-506-8254 0921-922-8954
[email protected] [email protected]

Noted:

BERNARDO F. QUIÑONES, Ph. D.

Dean

Recommending Approval:

GERALDINE F. DE JESUS, MAT

Campus Administrator

Approved:

RITZELDA A. DERI, Ph. D.

Vice President for Academic Affairs