AIESEC Competence Stack
AIESEC Competence Stack
Authenticity/Authen
tic Learning 6 1 2 8 10 6
Personal
Effectiveness 9 2 10 10 9 10
Problem Solving 5 7 7 6 2 1
Goal oriented 1 8 5 2 3 2
People Skills/
Empathy 7 3 4 7 7 3
Leadership 3 10 1 1 1 7
Interpersonal Skills 8 4 9 9 8 8
Management Ability 4 9 8 4 6 5
Team Work
2 6 6 3 5 4
Hector Alex Lore Lorraine Tolba Tobi Overall
10 10 9 8 9 8 7.25
1 8 10 7 8 7 7.583333333
9 9 5 6 2 2 5.083333333
8 1 2 4 3 6 3.75
6 7 6 5 4 5 5.333333333
3 6 7 10 6 10 6.5
2 5 1 1 1 4 3.083333333
7 2 8 9 10 9 7.583333333
5 4 3 2 7 1 4.833333333
4 3 4 3 5 3 4
Name General input
Aga
Collective
Learning
Forward
Effort from
Past
Thinking
Connector
Competence Categories Level 0
Resourceful
Creativity Level 1
and long term dataOpenness
to assess verify critical
improvement of the Data Savvy Being
Experiment
Respect
direction
situations and
andtrend
Thinking draw of information
in to adjust
business performance. Analytical
constantly the organisation by
Improves Continuously the surrounding
Supportingby
customer being eager to find
being eager
each to find
other
shoes
different
above your own for a Integrate and Includes and
Managing to be mates
perspectives
backgrounds
with the
intention to build good
Drives
Driven
Having the intention to
quality customer openconflict
minded to understand to
working relationships
experience. Customer Obsessed achievement
put customers
customers' needs and
experience
Action first
oriented
grow the business. Enjoying working and
Proactive
Sparks Ambition being driven by own measures of excellence
proactive to transform and maintaining
appropriate high-
timescales
You communicate your Drives Achievement performance
ambition to empower ideas into actions in a and understand
change, seeks clarity
adaptability at the desired changes and
Resilient during uncertainty and
pace uncertainly to strive
efficient at work to and
Sets Pace find facing uncertainty
solutions to face
meet deadlines even and do not let it affect
based onLevel 2
the analysis Level 3 Level 4
of past data and and the success of the a strategy to drive a
leading department which
new proactive andimprove
data-
current areality
team to
that and experiment continuously
enables skills ways to progress in the and progress in the
the importance of different individual
and emotional support
effort tobeing
empower the respecting
strategies that enables diverse
and perspectives
and empower the of
without biased
team to put customers embracing
good customerindividual the network to provide
network to implement
first and lead by experience and the right strategy for a
these to identify the organisation goals and effectively a clear
drive of each
convincing individual
others the use thisteam
to the to empower
and direction
managementand in
focus
the of
benefit of the idea and critically evaluate the entity, constantly
changing needs of the
communicate brainstorm for new
effectively to the team the changeand
initiatives unite organisation or
andcreate
meet deadlines even act on the change to
the team by providing stakeholders and
when the change improve the strategies
clear direction and
Functional Persona
This core capability sits at the heart
Competence of marketing and plays an essential
Description Able to choose the right
Level 0 research
role in developing and using deep Able to build
method, whatfriendly
data torelations with
gather, and
This core capability
insights to create marketing sits at the heart stakeholders
provide analysis of market
Insights of the marketer’s role solutions
in uniting that
the
Marketing Championing the
strategies
organisation
and
goalsachieve
and deliver
to meet customer
lead to the achievement
all business
and capability
sustainable goals,
needs
of business
organisational
Able
Able to
Able to intuitively
to generate
build
projectmarketing
simple
friendly
desired
plan based
customer
relations with
state
on the analysis
Customer This core
identifying and leading sits at the heart
change across stakeholders
performance.
of the TM's role in uniting the of the
Talent Championing the
the
Thisorganisation
core capability
organisation
customer.
of marketing
and achieve all
to
and
for sits
meet
the at
plays an
business
benefit
member the needs
heart
essential
goals,
Able to identify customer needs
and Able to intuitively
address
Ablemembership
to choosethethe
issue project
with
right
desired
simple
research
state
Managemen Members role in developing and using deep and actionable solutions
method, what data to gather, and
identifying and leading change across
insights to createfor
the organisation TMthe strategies
benefit of and
the Ableprovide analysis
to identify of talent
members needs
Insights
t deliver
member.
achievement
sustainable
solutions that lead to the
This coreofcapabilities
business goals and
is very
and address
Able to pitch the
Ableand
ideaissue
to generate
that is actionable
interesting
simple
with simple
in different ways
TM plan
solutions
on the for audience
Effective important organisational
for sales profile. It is the based analysis
performance.
key interpersonal skill and how we
Sales Communication
Relationship building
Abilityour
can utilize
relationship
to build
to boost
for many
long lastingskills
communication
retention and
benefits.
Able
Able
Able
topresent
intoto
explorevery
how
complex
communicate
a build simple
two
and
friendly
to build
situations
ways and
attractive
relations
meaningfulwith
This core capability
customersits at the heart
loyalty presentationstakeholders
(verbally and written)
relations
of the operation’s role in uniting the
Championing the organisation to meet customer needs Able to intuitively project customer
Carries
and achieve out organizational
all business goals, strategy desired state
customer with a clearand
identifying understanding
leading change of the
across
industry trends, economic
the organisation sectors
for the benefit of the Able to identify customer needs
and market dynamics that drive
customer. and address the issue with simple
product strategic imperatives Able
andto analyze operational
actionable solutions
Operation Business Acumen
and its positioning. Demonstrates
business foresight along with the
ability to integrate diverse
problem and suggest improvement
points
t
Able to and
culture use internal
strategicplatform
plans, and forimplementing
the good
use inside
digital the functioninand
transformation linedriving
with the needs
IT Support organisational
of the organisation result through effective usage
of platform
Programming Programming?
Assists in the achievement of
Recognises the importance of brand positioning
brand strategy and guidelines Contributes to brand plans
Level 1 Assists in to Level
the 2
management of of Level 3
Recognises
Assists with thethedevelopment
role of brandof Contributes the development Manages
Developsbrand(s)
marketing andcommunications
implement brand
guidelines in protecting the brand brand(s)communications
marketing through the plans within
Recognises
marketing the importance
communications of Supports information-gathering
implementation campaigns of brand plansas campaigns usingbrand
both guidelines
physical and
information-gathering
analysingactivities as part of
product portfolio part of
Provides theinformation
within organisational
brand guidelines strategy
to support Contributes digital
information tools and ideas
the Recognises
organisational the importance of Contributes to the development
Collects, synthesises, analyses andofto
performance and strategy
innovating process
new theprocess
development in termsofofcustomer
digital
the organisational strategy process
measuring
Recognises
Assists brand
customer
in the the performance
importance
propositions
delivery of
of marketingand Contributes
value
Assists
to the
incapability
propositions
the
delivery
analysis and
of customer
Analyses,
reports
Delivers
value
measures
measurement
integrated
propositions
and data onin
reports
marketing
using the results
measuring and to inform future
monitoring the Supports
marketing the collection
communications and terms
brandof digital capability
effectiveness
communications
Recognisesactivities activities
the importance of using measurement
reporting using
campaigns of measurement of brand data communications
Contributes to campaigns
the management using bothof
effectiveness
Recognises
both physicalthe
developing andofimportance
all
channel marketing
digitaland/or of
channel Assists with theboth
effectiveness
physical
management and
of Contributesphysical
customer to and
the
value digital
embedding
propositions tools ofand
digital
activities
integrating
developing, andand
digital plans
launching physical
andthat Assists
customer digital
with
value the tools
integration
propositions of
and Participates in reviews of marketing
partnership marketing plans Supportsreviews
Supports the development
of marketing of capability tomeasurement
product/service the benefit
portfoliosofdata
the and
marketing
monitoring activities
customer value digital
Assists and
product/service
with physical
the marketing
portfolios
implementation Develops
activities usingchannel/partnership
both meet customer needs and channel/partnership
activities to identify marketingof
improvements Implements
marketingtoplans customer
processes
to meet aligned
customerwith
Collects
Recognises
support theinformation
propositions
the importance
achievement thatofof processes designed plans to maintain analytics identify improvements
contributes to the review of company
needs
Able values
toand
customise to maintain
achieve business
the corporate
membershipgoals
complying business
with processes
goals designed corporate reputation Contributes toreputation
the implementation of
marketing
toRecognises
maintain corporateactivities
the importance of
reputation Assists with
Supports thethe useimplementation
of social analytics of value propostion based on different
digitally
Uses socialenhanced
analytics marketing plans
enhancing
Recognises marketing plans through
the importance of digitally
Supports
and listening enhanced
the marketing
implementation
tools and reports of students and group listening tools
Supports
managing the use
digital
thegrasp of social
activities
channel analytics
to market to Able to trainactivities
Recognises
channel/partnership resttheofreason
the members
for
marketing Implements
to channel and/or
identify improvements to
Have a clearand listening ontools
the member findings Ensures that
partnership
organisational all marketing
marketing
processes activities
activities
that will
Demonstrates
meet the needs
recuitment limited
value knowledge
ofproposition
customers, on the value
corporate propostionrisk
governance,
activities of Able to create and customise
Able comply with LC
toenhance corporate
social governance
reputation
of relevant
channel legislation
partners and theand management and compliancesmart
to help
AIESEC's members to
membership set with Able
Able tocreate
align
observable
processes and
LC wide
wide
behaviors
relevant
members
induction
based on
legislation
goal
plan,
regulation goals and
relevant development
legislation plans
and regulation setting
agenda with
selectionand the LC's
content
model and overalll
forable trainand
tobusiness
all members
Have a clearorganisation
understanding of each AbleAbleto assist
to identifydepartments
candidate's wide and newly
interviewers regulation
goals
on elected
how to TLs idetinfy
Able to assist
functions LC wide
desired physical and
membershiip in day to day marketing activities
Able to support
physical
observable and other functions
online
behaviours induction
in selectionon obserable behaviours in selection
Haveonline
a clearinduction
state activities
understanding of goal the execution of the development
activities
process Able
Able totohave
Able a clear
to coordinate
create processoverview
LC wide the team
campaignsof the
to to LC
setting, tracking goal achievement Able plan based impletemet
to 100% on functional team wide development
implementimplementand track plan
team on tothealign
standards the LC
induction
Have anda setting development of
clear understanding plan
team competency educational
Able to allocate plan plan to the
candidates
Able to support LCown
standards in your wideteam and
learning appropriate
standards education and TLs on how to
educational planexecute Able to gather LC wide data on team
Able to support LC member Able to
Able to support deliver content for
LC and functional Able
Ableto deliver content for manageiral
manageiral
team standards
competencies and Able to to
standards create
completion
create
competencies, and a LC wide
and
implement
leadership
member
adjust the
LC wide
qualities and
engagement
Understand how activties
learning and member
Able to engagement
deliver LC activties
learning and LC strategy
learning engagement
for higher
and development plan
completion planrate
leadership qualities cross functional competenciies
development can help achieve LC development actitiies
Understand how to use
and functional goalsdifferent Able to
Explore oncommunicate
what to improve the on Able
Able tototrack
Explore understand
onthewhat tothe LC data
effectiveness
improve onof
of LC
Undertand
platform what ismembership
to improve people's importance of poeple's analytics peoples
analytics Able to support
different functional
functionalities VPsthe
inside to learninganlaytics
different and adjust
and development
functionalities inside TM
plan
the
productivity (AIESEC Hub, EXPA, and track
create learningmemerbs on filling it
and development Ableto strategy
toimprove
suggest and createstrategy
LC
platform platform functional
etc) plans structures
Understand how the LC structure Understand each functions
Assist membership to use platform Identify which
structure and how datatheyto support
use to Identify which data to use to improve
supports the LC business goals improve certain project
the functional goals Able to support functional VPs to
strategy
functionality create functional structures to support
Able bussiness goals
Understand the role of sales in the Notto onlycontribute
understand formulation
the valueof Able to lead the formulation of the
overall businessthestrategy sales strategy
propostion of theand execute
product, butthealso sales strartegy in the local offering
level
Clearly understand main value strategy with precision Able to create
Able to trainnewthe products
sales force on
propositions of the product being able to adapt different customers based on the different needs of the
need in the sales journey by Ableindependently
to map out creating
tactics to prospects
resolve each
Understand sold
the similarities/ Able to create
repackaging orhis/her
creatingown newsets of
value customers
needs, pains and gains with real
pattern of a the
Understand list of prospects
difference of prospectspropositions
in the given industry Able to use B2B marketing startegy to
examples
needs, pains and gains a real Able to map out tactics to resolve create
Able topull prospects,
develop notpitches
different just pushin
Understand
each needs, the mainand
pains pitches
gainsof prospects
different
Understandscenario
the main pitches of AIESEC's different products and Able to collect valuescenarios
customers insights
AIESEC's different products know how to use different pitches to have a holistic understanding of the
Able to observe and learn from a accroding
Able to settle to different
differences needswith customers
Able
Ableto train need for the
the local local
sales level
force on
Able to to win
turnconcessions
objections into without
new
negotationthe process minimum noise developing
damaging pitches
the relationships
Understand common Able to turn objections into new
opportunity for sales
objections and able to memorise Assistsopportunity
with the development of
tactics for each objection for sales
Able tointernal
understand different internal
Able to close communications
sales according to buildto Abletotoprovide
Able train theinsights
local sales force on
and feedback
Supports communication handling objections
closing techniques
to build cross-cultural Able tostrong the sales
track cross-cultural
timeline
the sales team as a for thetolocal
Collaborates
Able track sales
internally force
the sales on
to team
buildclosing
strong
as a
understanding within an understanding within an cross-cultural understanding for
team leader, provide feedback and
environment LCVP, provide feedback and training
environment training for different competencies for different customer
competencies
AbleWorks to do research on LC'swith supply Design a strategy based on supply and
collaboratively demand for local level
Works with others to form a colleagues to and demand
deliver good practice Works as a champion
Able to tailor national to interpret
partnership and
to
conducive environment for cross- react different
LC level/set a smallculture in cross-
partnership on LC
cultural understanding and meet organisational objectives Drawing lines
Ensure implementationbetween
functional external
teams of issue
strategy
Understand the importance of Assist the
in creating delivery of strategy
cross-cultural level
Drawing lines between external with internal
based operation,
on supply and create
and demand
supply and demand for operation Able based
understanding
issue to be
with onthesupply
account
internal andresponsible
within demand
customer
operation, and concrete action steps
Recognises
Understand what's the need
the for cross-
importance Assists with the implementation
ofprocesses
IR partners and co-deliver with
of Works with
Ensure commitment LCVP, MCVP toinside the
and team
co-deliver
cultura understanding
Understand
of drawing the
lines and external
importance
between supports
ofofIR create concrete action
designed tosteps inside
maintain operation,
Implements
based on eachthinking
Coordinate
colleagues processes on the
cross-function
tocustomer
implement longer
flowchange
aligned and
with
activity
Recognises the importance Assist
the cross-function
Supports
IR operation
partners, change
ensuring
(design collaboration
plansa and
delivery
projectthe + sustainable impact, andtosupply
working with
the implementation of change collaboration to align
initiatives and
issue with
Recognises
complying withinternal
the operation
importance
processes of
designed toorganisation
align supply
implementation of reputation
executue) and
changedemandto meet organisation
otherorganisation
organisation
values maintain
to create even
through
toSupport the
analysing
maintain
positive
practical
product
organisation
behaviour
activities
portfolio
reputationof desiredinformation
Provides
Research value
the propostion
relevance toof IRwe
supportand Understand thedemand reputation
relevance and ensuring
Recognises the importance
International Relation of Recognises the reason for theContributes
right mindset bigger
to the ofimpact
development
partnership of
within
performance and innovating new the development
understand promised
the of customer
relevance of
having a defined statement that Supports
corporate the development
governance, risk of Ensurescustomer allvalue
that customer LC propositions
customer experience
customer
Demonstrates
describes propositions
the limited
desired knowledge
customer customer value propositions
partnership
experience activitieswith that Develops experience
of relevant legislation and management and compliance activities
activities comply with corporate
that contribute to the
experience so that plans can be put contribute
relevant to the achievement
legislation and regulation of Contributes
governance
Coordinate to thethe
processes
cross-function
Able to create andmanagement
andsynergy
implementrelevantofin
Recognises
Understand the importance
regulation
in place to how learning
deliver of
this and Assists with the management of achievement of desired customer
developing, launching and inthe day
Able desired
customer to
to day customer
customer
support
value customerexperience
experience
propositions wide
and customer
product legislationvalue
packaging
customer's learning propositions
and
experience to regulation
align and
relevance
and development
development can help achieve LC activities product/service
and market portfolios
needs
monitoring customer valueof learning and
product/service educational
portfolios plan plan in LC level
and functional
Recognises the goals
importance Supports the delivery of activities
propositions Delivers activities that deliver the
delivering the customer experience that contribute to the
Able to deliver customer learning customer Able tocustomer
track theexperience
effectiveness of
Contribute to customer
and maintaining customerwide experienceactitiies
learning and educational plan and development customer's learning and development
satisfaction plan in LC level
Ensure standards delivery per
customer flow, coordinate it in an
event based activities to build a Ensure every standards fulfilled and
sense of community within our tackle people and process issue
Ensure delivery of 16 standards customer
Tailor strategy that taking into
Understand the importance of Contribute on process accounts some aspect of operations to
standards delivery for the customer improvement in standrads delivery improve standards delivery
Understand how to use different Explore on what to improve on Explore on what to improve on
platform to improve customer different functionalitieswith
Able to communicate inside the
entity different
Able to dofunctionalities
firefighting in inside the
local level
experience (AIESEC Hub, EXPA, platform
partners, enforce, and support platform to improve customer
etc) standards delivery for both side satisfaction
Identify which data to use to
Assist customer to use platform improve certain project related to Identify which data to use to improve
functionality customer customer strategy
Makes decisions in terms of annual
Deals with small decisions based on Makes some decisions for projects budget execution for the LC and other
small expenses. Have the necessary
in the LC.skills to be Knows perfectly planning
ones affecting how to handle and goallocal
Can be part a small project such an OCVP Finance in a local event or conferences,
Does accounting and events
for the such
fulfilment. LC. Isasfluent
OPS,
OC in the LC. project. Knows how
Is responsible to create
to track basic
all the IPS,
with iGVtheprojects.
accounting All events
software ending on
that is
Is aware what accounting is. expenses that Budgets.
the team is doing. used and uses profit.
accounting principles.
Knows the regulations of the country
Knows theaccounting
regulationsprinciples.
of the
Knows basic regulations of the Understands country
Has
that
Know
every
arehow document
neccesary forthat
totransactions.
create theproves
LC to
Financial
country. Knowsthat how are
toneccesary
read Financialfor his
operate. financial
Undestand why legal audits
Is aware of financial ratios and Statements and tasks.
is able to calculate Statements for the LC and calculate
are put inratios
Knows
financial place
how and
tofor complies
fill,anuse, to them.
and track
specific periodanof
other basic indicators. financial
Knows how ratiosto for
fill, the
use,projects
and trackanda annual budget
Knows how to read and events he/she is responsible for. time. Knows howfor to hisdo LC as well as
horizontal and
interpretate a budget template. budget
Undertand template
the risks forthat
anythe
local
LC budgets
Undestand vertical for events
the five analysis. such as local
types of risks and is
Undestand basic risks that could could be facing event.and knows the conferences.
capable of the
runningKnows how
a risk to read
assessment
Masters all
Entity's technological
annual budget. platform
exist the
in the LC. Uses theplan
action software
behind and technology
each one of for thetheLC. Creates action
Understand software and that entity is using. Isplan for main
capable of
that his LC them.
use for Financial risks.
technology that his LC use for creating useful tools in short period of
Financial Management Management. Is capable of times and does researchand on how
Supports information-gathering as creating a new tool. Contributes information ideastoto
part of the strategy process Gathers information as part of the leverage technology
the strategy processfor this.
Recognises the importance of strategy process Able to understand the big picture of
Contributes information
information-gathering to of Supports information-gathering as
as part Develops
specific tacticaland
function strategy
serve to assist
their needsin
Support in creating
different
the organisational insights
functional
strategyplans
process part Able
of thetoorganisational
utilising Contributes usethe
to strategy
thedevelopment
statistical of the achievement
Contributes information of operational
and ideas to
Support data analysis process intoterms of data
digital
statistical knowledge/skills to serve knowledge
(membership/finance/operation/sa tactical crunch
strategy and TM/Finance/sales/marketing/custome
the organisational strategy process in
Challenge capability
perspectives Able to utilise statistical
organisational
Support purposefor
les/marketing)
output creation drive decision based onindata the Challenge termsrperspectives
experience cross-function
goals
of digital capability
Recognises the importance of function based on data and basedknowledge/skills
on data and influence to serve decision
different stakeholders
Understand how to use different to influence decision makingon organisational
making purpose
integrating
platform todifferent
understand
improve technology
the data
membership to Explore on what
Assists functionalities
to improve
with the integration
Explore to
Contributes on the
what to improve
embedding ofon
digital
support operational
visually/verbally activities different insideofthe different
capability functionalities
to the benefit inside
of thethe
productivity (AIESEC Hub, EXPA, different technology to support
platform platform to improve organisation functional strategy
etc) operational activities
NST Only: Knowledge about agile
AssistRecognises
membershipthe importance of
to use platform Identify which data to use to Identify
Contributes
development which to data to use
the implementation
methods. to improve
Ability to codeof
Assists with the
improve implementation
certain project of
enhancing organisational
functionality digitally to enhance organisational
digitally least strategy
in atenhanced oneorganisational
web languageplans
effectiveness through digital
effectiveness
activities
Leads the development of brand
Manages the alignment of all strategy and articulates desired
elements of the brand strategy with
Leads and brand Level
directs positioning
the5development
marketing
Level goals 4
Creates integrated marketing of an integrated marketing
communications
Manages brand(s) plans
and using
co-ordinates both Distils
Leads the
communication essence
organisation ofwide
the brand
strategy co-
to
Manages cross-functional processes and/or maintains
Influences
operation digital
in the a portfolio
strategy
development withinof the
of
for thephysical
brand and digital
support
development tools
activities
of customer communicate with all stakeholders
Contributes information and ideas to organisation
customer value brands
in terms of its impact
propositions,
Defines
the valueappropriate
organisationalpropositions strategy andprocess
measurementstheir onLeads andstrategic
promotes thestrategic
use of
Uses brand tracking
progression and/or in
tocapability
market
structure,
identifying cultureopportunities
and
for the
terms
Implements planof and monitor
digital
integrated theirfuture
marketing use LeadsDefines
metrics theimprove
to
for
and directs measures
plans
innovation used of
marketing
the delivery to an
performance analysis to inform determine brand effectiveness and
communications brand plans using
activities both Leads the to effectiveness
integrated
development marketing of channel
Manages
Reviews,
Manages and
the and maintains
establishes
embedding andtoolscustomer
develops
of digital use results
Leads
Leads and the inform
embedding
directs the future of activities
digital
management
physical
value propositionsdigital and to the and/or communications
partnership strategy
marketing to
plans
channel/partnership
Evaluates
capability activities
into marketing andmarketing
recommend
plans Leads
Leads
capability
of projectsthethe into alignment
development
relatedmarketing
toalltheof people,
ofstrategy
a system
delivery to
product/service portfolios through communicate
to meet
processes evolving withcustomer
andofbrands needsof
stakeholders
to deliver
strategies
improvementsbenefit to meet thecustomer
ofusing measurement
customer needs of critical
the benefit
customer and review
value
business and
the appraisal
customer
propositions
goals to
and
and cross-functional
achieve
data and business
analytics teams goals company
improve future
product/service values and
marketing maintain
portfolios strategy
Manages people, processes and
Able Manages
to align the implementation
national wide members of corporate reputation
brands to maintain corporate
goal Manages
Develops
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