BUSINESS PLAN
ILIGAN CITY NATIONAL HIGH SCHOOL
SUBMITTED BY:
MARIZ ANTHONETTE F. ZALSOS
GRADE 12- EMERALD
SUBMITTED TO:
MRS. JULIE RAE ONG
Vision
At Midnight coffee, we’re all about getting people together and enjoying each other’s company. We believe
that what we do can weave a fabric of positive relationships and experiences that stretch from our coffee
and out into the world.
OUR VISION
Improve the lives of our guests
Support the communities we serve
Promote our common humanity
Mission
We want to be a welcoming, comforting presence in every community we serve and anywhere else we
happen to show up. We know our guests have a choice — and we never want them to feel less than
special.
OUR MISSION
OUR MISSION is to serve everyone better than
anyone else.
INTRODUCTION
This business plan is for Midnight coffee, owned and operated by Mariz Anthonette Zalsos . It will be a
multicultural restaurant which will serve clients desiring Filipino and American foods. Midnight coffee seeks
to meet the needs of the varied and growing ethnicity of the greater area of Iligan city by being the first to
offer authentic and classic coffee ,and food from this restaurant will be prepared primarily from fresh food
products.
This restaurant will seek to create a Caribbean atmosphere. International music and culture will be
incorporated into the restaurant through paintings, murals, and West Indian reggae music.
The restaurant's location is in the Philippines here in Mindanao,land of promises lot of falls here in Iligan
city . The restaurant's size of 1200 square feet will consist of the cooking area with refrigerator and freezer,
counter eating area, dining area, waiting area for takeout food, and restroom.
There will be three full-time employees and the owner: a cashier, two cooks, and the owner/manager.
Management plans to adopt a "just in time inventory system" to avoid unnecessary refrigeration and excess
stock. To effectively and efficiently manage the inventory, there will be an independent buyer for the
restaurant.
MARKETING PLAN
MARKETING PLAN
The indirect competition and advantages OF MIDNINGHT COFFEE over other coffee in the area are as
follows:
Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves
headquartered in Seattle, Washington. As the world's largest coffeehouse chain, Starbucks is seen to be
the main representation of the United States' second wave of coffee culture.
Burger King offers their customers high quality service and a family oriented atmosphere. Food is
expensive and generally unhealthy.
Midnight coffee is planned to provide classic coffee that will take the customer on a natural and a smell
the aroma of the coffee . It is evident that natural beans is more nutritious and healthy for the body, and
midnight coffee plans to provide this healthy and fresh beans coffee from the land of batangas . The
restaurant will prepare mostly fresh food products, using only a minor and unavoidable portion of frozen
food products.The midnight coffee menu has been created quite differently from the customary American
menu. Though coffee items may be similar to American coffee the special ingredients , the aroma of the
coffee , and methods of preparation will provide a unique flavor unmatched by any other. The menu has
been created by the finest American . He sincerely hopes that customers will enjoy the entrees.
The marketing plan for this coffee shop
designed to incorporate the customer as a
share benefactor in the profitability of this
business. The goal and profitability of this
coffee shop will be attained through the
guarantee of customer satisfaction. There is
provision for additional menu items.
Customer suggestions and evaluations will be
considered.
Midnight coffee expects to build an
enormously successful coffee shop
around the world , through emphasis on
product and service. Quality work produces
more than just a steady income, it leads to an
endless stream of referrals, more business, and higher profit.
MARKETING TARGET
Students
The largest students population will become an important part of our profit.
Business People
The downtown business community is growing rapidly with addition of a new building and a flurry of
new professional center .Midnight coffee will provide a perfect setting for business meeting .
Seniors
Midnight café will target the senior to meet their friends and co partners or family bonding with the
set of sunset in the background.
LOCATION
MANAGEMENT PLAN
Goal To have a competent and knowledgeable management staff which functions as a team.
Objectives
Hire experienced, qualified persons
Conduct weekly management meetings
On-going training to include outside classes in food service, management, etc.
Reviews every six months
Performance incentives
Encourage creativity
Organization
Midnight coffee will be operated as a Sole Proprietorship. There will be private investors. However, these
investors will be silent investors with a payoff of investment within three years. These investments will be
paid twice-yearly in equal installments including interest.
Overall management will be the responsibility of the owner. There will be a general manager .
Proprietor
As Owner Mariz Anthonette Zalsos brings to midnight café an extensive and varied background. The
owner of the business who have te power to make a rule and also to manage the different strategy selling
and to achieve the success of business.
General Manager
Qualifications
This position has not been filled. The requirements of the position require 10 years experience in
restaurants, at least five of those years in some type of supervisory position. A bachelor's degree in hotel
and restaurant management is preferable. The candidate for this position will be required to submit a
resume and verifiable references. The candidate will be interviewed and hired by the proprietor.The general
manager will report directly to the owner. They will be responsible for the overall management of the staff.
They will work in conjunction with the owner in ordering supplies, maintaining inventory, handling customer
complaints and scheduling staff. Other duties would include ensuring staff coverage for all shifts and
reports to the owner.
Server
Qualification
The servers must have at a minimum a GED or be attending school or a training program and one year's
experience working in a restaurant. They must be at least 21 years of age. They must possess a friendly
and outgoing personality and have good personal hygiene.
Job Description
The server is responsible for waiting on tables, taking the customers' food and drink orders and acting as
cashier for their customers. They are responsible for helping to keep the serving area and the customer
areas clean and sanitary. They are responsible for helping the assistant cook keep the service area
stocked. At the end of their shift, they will be required to complete all side work as assigned.
Cashier
The one who manage the payment and change of customers .
Janitors \Janitress
The one who manage and maintain the cleanliness of the business in order to impress the customers.
Guard
The one who watch over to protect and control the peaceful of the business .
RULE OF THE STAFF LIST OF THE STAFF
OWNER/ACCOUNTANT MARIZ ANTHONETTE ZALSOS
MANAGER SHEMKEEEL MORENO
SECRETARY RAE DIANE TAGALA
CASHIER ORLY ROJAS
SERVICE CREW GAB STEWART
GUARD RYAN L.
BARISTA ALIEZA ZALSOS
OVER ALL CLEANERS LENI ESCARPE
ABEGAIL SANCHEZ
MANAGEMENT RULES
The ultimate aim of our coffee shop is customer satisfaction. The partners are energetic professionals with
proven skills and with the required expertise. By our team, we never lack efforts to make every single deal
a resounding success. Working together as well-knit team with a common goal to satisfy customer by
providing quality products at competitive prices, our team consists of the experienced and dedicated staffs,
who work in a team spirit to achieve common goals. In pursuit for overall excellence, we have evolved pro-
active mechanisms and work culture in introducing new food and beverages to satisfy our customer and
attract new ones.
The success of organization will always depend on knowledge, experience and skills of the promoters, so it
is necessary that the owners of the company must pour their “blood” to build image of thecompany.
KEYS TO SUCCESS:
GREAT LOCATION visibility, traffic pattern and convenient access.BEST PRODUCTS freshest coffee,
clean equipment and consistent flavors.They must be of the high quality and value. SERVICE Our patrons
are paying to have a good time. Their experience will suffer if service is not of the highest caliber. Each
member of the staffwill be courteous, efficient, and attentive. cheerful, skilled and
articulateMANAGEMENT: We will need to have a steadfast control on food beverage, and labor costs. The
dining at coffeehouse experience must be delivered in a fashion that will not only inspire repeat business,
but encourage word-of-mouth recommendations to others. Proper inventory,employee management,and
quality.The main risk is monetary and our target market may not patronize our product because it is locally
made.•The best organizational structure to adopt in the same manner,communication will be facilitated from
top to bottom and vice versa.
PRICING STRATEGY : We will offer two sizes of our coffee drinks, 12 ounce and 20 ounce.Our pastries
and cookies will range from P25-P75
ADVERTISING AND PROMOTION: We plan to spend moderately on advertising and promotion. We
intend to advertise in a social networking site such as face book and twitter. We will do have flyers and
leaflets to promote our business and will also offer loyalty card program to our valued customer.
FINANCIAL HIGHLIGHTS:The financial need of our business shall be sourced from partner’s equity. Each
of the members shall contribute an initial amount of P210, 000 in cash. Half of the capital will be used for all
expense to be incurred during the pre-operating period and during the half of the year of normal operation.
All purchases shall be on cash basis
Products No.of % of PRICE Projecte No. of Projecte No. of Projected
consume willingnes d sales days per d sales month/yea sales per
rs per s per day month per r year
day according month
to survey
Brewed 18 10% 25 45 24 1,080 12 12,960
Corn
coffee
Cafe 18 30% 70 153 24 9,072 12 108,864
Latte
Cafe 18 10% 85 76.5 24 3,672 12 44,064
mocha
Caramel 18 5% 85 135 24 1,836 12 22,032
Latte
Cappucci 18 10% 75 32.4 24 3,240 12 38,880
no
Hot choco 18 2% 90 54 24 7,776 12 93,312
Espresso 18 5% 60 585 24 1,296 12 15,552
Steamed 18 5% 65 504 24 1,404 12 16,848
milk
Choco 18 35% 80 306 24 12,096 12 145,152
chiller
Mocha 18 20% 85 2,229.5 24 7,344 12 88,128
Chiller
Caramel 18 15% 85 54 24 5,508 12 66,096
Chiller
Green 18 5% 60 45 24 1,296 12 25,920
Tea
Chamomil 18 5% 55 135 24 1,080 12 12,960
e Tea
Cookies 18 30% 25 54 24 3,240 12 38,880
Cupcakes 18 25% 28 54 24 3,024 12 36,288
Totalsale 761,684
s:
2017 2018 2019 2020 2021
Dr Cr Dr Cr Dr Cr Dr Cr Dr Cr
SALES 761, 149,5 3,273,8 3568,54 3,925,3
684 52 93.5 4.16 98.5
COST 81,6 122,4 183,611 275,416 316,729
OF 05 07.5 .25 .88 .41
SALES
GROSS 680, 3,293,1 3,608,6
PROFIT 079 27.28 69.16
LESS
OPERATI
NG
EXPENS
E
LEGAL 21,200 21,20 21,20 21,20 21,20
EXPENS 0 0 0 0
E
MKTG 9,300
EXPENS
E
RENT 35,000 35,00 35,00 35,00 35,00
EXPENS 0 0 0 0
E
REMODE 55,000
LING
SHOP 33,054.
MACHIN 5
ERIES
SHOP 99,485 99,48 99,48 99,48 99,48
SUPPLIE 5 5 5 5
S
SHOP 150,125
EQUIPM .7
ENT
OFFICE 125,117
EQUIPM .5
ENT
SALARIE 1,456,1 1,456, 1,456, 1,456, 1,456,
S 28 128 128 128 128
EXPENS
E
UTILITIE 34,000 34,00 34,00 34,00 34,00
S 0 0 0 0
EXPENS
E
DEPREC 43,488. 43,48 43,48 43,48 43,48
IATION 65 8.65 8.65 8.6 8.6
EXPENS
E
TOTAL 2,062,6
OPERATI 99.35
NG
EXPENS
E
NET 1,386,6 62,15 1,391,6 1,901,4 1,900,0
PROFIT/ 20.30 6.50 80.80 46.48 67.51
NET
LOSS
INCOME STATEMENT
SUMMARY ASSUMPTIONS
If our supplier increase their price,we will have other supplies which is restaurant and can be
bought at Robinson or near at the City. If the price still increase,we will be the one to produce
another branch.
Expense on labor art remain the same for the First 3 years then due to increase sales it is
necessary to hire 2 more staff to maintain quality and fast service.
To ensure the safety of the shop we have the security and we will install CCTV.
We believe that this is the start of our journey through our dreams and achieve our goals.And we
are going to become A millionaire .
Midnight coffee recommend to all people in Iligan City to buy our Aroma therapy coffee that can
chill and relax to your body, it is different to others and i will make yoh sure that this is very good
and make you feel better.
