DEGREE

PROGRAM
with Advanced Certification in
Digital Marketing & E-Commerce or Data Science & Analytics
from
FROM THE
CHANCELLOR’S
DESK
RANKINGS AND RECOGNITIONS
Dr. Chenraj Roychand,
Chancellor,
Jain deemed-to-be University • NAAC ‘A’ Graded University with Graded
Autonomy

The key to building a successful career is by • Awarded ISO 9001: 2015 certification
by TUV India
staying updated with the latest industry-relevant
• Awarded 5 Stars by KSURF in the Young
skills. Online learning is a perfect solution to
Universities category
gain these in-demand skills in a flexible learning
• Ranked 6th Private Universities in India
format. At Jain deemed-to-be University, we’ve by India Today
been working towards empowering learners to • Awarded ‘A’ Grade at National Level and
reach their career goals, by delivering impactful A* at State Level Grading from CRISIL

and accessible education.

To address the changing needs of modern

professionals, we’ve launched Jain Online, to
make education accessible to all. Fusing
Founded in 20,000+ Aspiring
competent academic experts and digital 2009 Students
innovators, Jain Online seeks to make
individuals gain global insights to challenge
real-world problems and develop a global
network to achieve long-term career goals. 3735 11 Student
Publications Support Cells
This program is a result of all that work, where
we reimagined the learning experience for
working professionals. It has been designed to
be rigorous enough to impart practical & 89 International & 2500+
relevant skills, while still offering the flexibility National Collaborations Recruiters

that professionals need to balance their work

schedule. We are eager to see how learners will
leverage this opportunity to build bright and
1000+ Faculty Students from
rewarding careers.
Members 43+ Countries
INTRODUCTION
As the old saying goes, change is the only constant. This especially holds true in the world of business,
where new technologies and innovative business practices are dictating how the future will be written.
Modern professionals understand the need to stay updated with the latest skills, and are on the lookout
for high-quality learning in a flexible and convenient schedule.

With the proliferation of digital technologies that are dictating how companies will grow, the requirements
and expectations from the traditional management degree have now changed.

THE INCREASING DEMAND FOR DIGITAL PROFESSIONALS

In this digital era, companies value managers who are equipped with both a holistic understanding of
business, and a comprehensive understanding of how digital tools and platforms can be harnessed for
business success. The domains with the most potential for impact are Data Science and Digital
Marketing.
The Domains With The Most Potential For Impact
Are Data Science And Digital Marketing.
In order to empower professionals to build
management skills with a digital focus, Jain
DIGITAL MARKETING
deemed-to-be University is collaborating
with Great Learning to deliver this MBA
2/3rd Nearly two-thirds of companies
program with a specialization in either
plan to add people in digital
Digital Marketing & E-Commerce (or) Data
marketing roles in the coming year
Science & Analytics.

20L Estimated 20 Lakh jobs in digital

marketing in India alone
BUILDING IN-DEMAND SKILLS

The degree first builds your foundations

DATA SCIENCE
with a comprehensive general management
curriculum and adds a deep-dive into either
2.7M There are an estimated 2.7 million
Digital Marketing or Data Science
job postings in data science and
techniques - allowing you to experience
analytics globally
how these technologies can be leveraged
effectively to drive maximum business
33% The Indian data science industry
value. We look forward to the innovations
is growing at over 33% - and has
that learners of this program will bring about
consistently been among the
as they successfully build a rewarding
fastest growing industries
career.
WHY PURSUE
AN MBA FROM
JAIN ONLINE ?

Modern professionals need a flexible learning schedule to meet their upskilling needs, and that’s what
this online MBA program from Jain deemed-to-be University in collaboration with Great Learning offers.
That’s not the only advantage though - you also:

Learn from top management Gain the recognition

faculty with live and interactive of an MBA degree from
online lectures a reputed institute

Earn an MBA degree with a Gain practical skills through

future-ready specialisation in project based learning

Data Science or Digital Marketing supported by Great Learning

Learn alongside a diverse

Become industry-ready with
batch of peers for a rich
mentorship from experts
learning experience

Build your skills with a Get dedicated

curriculum designed by leading career support
academicians & industry experts from Great Learning
 ABOUT THE PROGRAM

MASTER OF BUSINESS PROGRAM HIGHLIGHTS

ADMINISTRATION (MBA)
• 2-Year Program
This two-year program offers foundation
• Online Learning with Mentorship
courses, core courses, specialisation
• Optional Classes at Jain Campus, Bangalore
courses and a comprehensive master
thesis intermediary, apart from an option to • Degree from Jain deemed-to-be University

pursue a cross-functional and open • Professional Certificate from Great Learning

elective. The core and specialisation

courses incorporate the AICTE’s model
curriculum as prescribed for a full-time MBA
program.
You can choose to specialise in either of
these domains:

DATA SCIENCE or
DIGITAL MARKETING
The 2nd Semester of the program offers a
deep dive into the specialisation. The
program is designed to provide in-depth
knowledge of the chosen specialisation and
its applications in improving business
processes and decision making. The
program’s curriculum is intended to
increase a learner’s business knowledge
and leadership skills thus providing a way to
accelerate one’s career in management
roles.
WHO IS THIS PROGRAM FOR?

• Professionals & entrepreneurs looking to gain comprehensive skills in management with minimal

disruption to their schedule.

• People who are on a career break and are looking to re-enter the workforce.

• Early & mid-career professionals looking to build their credentials and establish their expertise.

• Professionals wanting to gain broad management skills with an expertise in Data Science or Digital
Marketing.

AFTER THIS PROGRAM, YOU WILL:

• Become an expert in implementing data science or digital marketing strategies.

• Gain broad management expertise with a specialization in the latest technologies.

• Solve business problems by leveraging the latest technologies.

• Become an ideal management candidate with a unique specialisation for in-demand

roles such as Digital Marketing Manager, business growth roles or Data Science
Lead, Analytics Manager and so on.
CURRICULUM
SEMESTER 1
• Principles of Economics & Maths
• Managerial Effectiveness & Ethics
• Accounting & Finance
• Organizational Behaviour & Human Resources Management
• Quantitative Techniques & Analytics

DATA SCIENCE DIGITAL MARKETING

AND ANALYTICS AND ECOMMERCE
SPECIALISATION SPECIALISATION

SEMESTER 2 SEMESTER 2
• Entrepreneurship • Entrepreneurship
• Marketing Management Research • Marketing Management & Research
• Python for Data Science • Digital Marketing and E-Commerce Fundamentals
• Statistics for Decision Making • Inbound Marketing: Content and Search Marketing
• Data Wrangling and Exploratory Data Analysis • Outbound Marketing: Digital Ads and Social
Media Marketing
SEMESTER 3
• Business Environment & Strategy
SEMESTER 3
• Operations Management • Business Environment & Strategy
• Data Visualisation • Operations Management
• Business Analytics • Web and Social Media Analytics
• Data Analytics using Excel • Consumer Behaviour
• Effective Business Communication • Brand Management for E-Commerce
• Effective Business Communication

SEMESTER 4
• SQL for Data Science
SEMESTER 4
• Predictive Analytics using Machine Learning • Growth Marketing

• AI for Business • Digital Product Management

• Web & Social Media Analytics • Marketing Analytics

• Analytical Problem Solving for Business • Integrated Marketing Strategy

• Capstone Project • Analytical Problem Solving for Business

• Capstone Project
Course matrix subject to change based on emerging
industry trends and academic requirements.
 GET THE GREAT
LEARNING ADVANTAGE

Great Learning is India’s leading professional PERSONAL CAREER COACH

learning company. When you choose this program,
you also get access to Great Learning’s extensive Get access to career mentoring depending upon
your experience in the industry with a personal
pool of industry experts and dedicated career
career coach. The coaches are either industry
assistance.
veterans or professionals who’ve transitioned
• 750,000+ Learners into management roles so the candidates benefit
from their guidance on how to build a management
• 2000+ Industry Expert Mentors
career.

• 160+ Countries

• 400+ Hiring Partners GREAT LEARNING JOB BOARD

• Best Ed-Tech Company of the Year* The program provides candidates access to the
*EdTech Review Awards 2020
Great Learning Job Board. 400+ organizations
approach us with job opportunities which are shared
through the Job board with our candidates. We’ve
seen over 8000+ alumni transitions to the careers of
their choice, with an average salary hike of 48%.

GL EXCELERATE
CAREER FAIR
E-PORTFOLIO & RESUME
We conduct career fairs to connect our students to BUILDING SESSIONS
industry opportunities. Our recent career fair saw
An e-portfolio is a snapshot of all the projects done
leading hiring partners like Accenture, HSBC,
and skills acquired during the program that is
Ust-Global, Rakuten, Myntra, DXC Technologies, shareable across social media channels. We also
Tredence, Brillio, TheMathCompany, AB IBev etc. help you build your resume to highlight your skill-set
conduct over 300 interviews. along with your previous professional experience.
HIRING
PARTNERS

AND MORE
 ADMISSIONS

ELIGIBILITY PROGRAM FEE

• Candidates must have a 10 + 2 + 3-year

Total Fee ₹ 1,90,000 + GST
bachelor’s degree from a recognized
One-time Registration Fee: ₹ 2000
university/institution or an equivalent
qualification as recognized by the Examination Fees (Per Year): ₹ 3000

Association of Indian Universities or other

competent bodies, in any discipline. FEE BREAKUP

Semester-wise Fee Plan

I Sem ₹ 50,000

II Sem ₹ 50,000

III Sem ₹ 50,000

IV Sem ₹ 50,000

Year-wise Fee Plan

I Year ₹ 1,00,000

II Year ₹ 1,00,000

FINANCIAL AID

• Zero Cost EMI

• EMI Options available for 8 months

 CONTACT US

mobile : 99999 00000 | email : [email protected]

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