Republic of the Philippines

DEPARTMENT OF EDUCATION
Region I
Division of Ilocos Sur

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LESSON TITLE: Identifying the Genre, Purpose,
Intended Audience, and Features of Viewed Texts
_______________________________________________________

Name of Teacher-Writer: Rommel P. Yadao

School: Sinait National High School

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Welcome to a fresh start of meaningful exploration and discovery in English!

This module is designed to help you learn English at home, at your own pace.
It aims to develop your mastery of the subject through the different activities that
promote independent learning, practical skills and confidence using the English
language. It also follows a recommended presentation of lessons that simulates a
classroom-based teaching and learning process. This is with the hope of bringing the
experience right at your fingertips.
This Self-Learning Kit for Grade 7 students contains a single topic. You are
given a day to study and complete the different stages. Make sure to carefully read
the instructions first before doing anything. Take good care of this material. Please
keep it clean and do not write anything on it. You must write all your answers in your
activity notebook before submitting this module.
Stay honest and diligent.
Have a wonderful and exciting journey ahead!

Your Most Essential Learning Competency is to: EN7VC-

I-d-6: Identify the genre, purpose, intended audience, and
features of various viewed texts such as movie clip, trailer,
newsflash, internet-based programs, documentary, and videos.

At the end of the lesson, you are expected to:

1. Identify the genre, purpose, intended audience and

features of the material viewed;
2. express insights through a film review; and,
3. organize information from a material viewed.

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 Directions: Use the given clues to solve the mystery word.
Write your answer on your activity notebook.

https://heavy.com/4-pics-1-word-cheats/2014/04/film-theater-popcorn-ticket/

Mystery Word:

 A recording of moving images or motion pictures that tells a story.

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 Technology of today has made it more convenient to get
access to movies, internet-based videos and television programs.
As a result, this also requires you to develop a skill called
“Viewing”. It is the ability to process information from visual
materials such as maps, graphs and motion pictures.

Motion Pictures are viewing materials with genre of its own. Genre is a term
for a category of media based on its specific style, form, or content. Knowing the
genre of a viewing material is an important skill to develop because it will help you
better understand and choose what you are viewing.

Here are the common genres and sub-genre of viewing materials and their
definition and examples.

GENRE SUB-GENRE

Animation- it is a way of animating 1. Computer-Generated Imagery or

hand-drawn, computer-generated or CGI
objects’ images.  It is a way of animating a cartoon on
a computer.
Example: Saving Sally (2016)

2. Traditional Animation
 It is a way of animating a cartoon by
drawing or painting pictures by hand.
Example: Mutya (2011)

Drama- it is a movie or television 1. Action

production intended to portray life  It features heroes that are put into a
involving conflicts and emotions. series of challenges that include
physical strengths, combat scenes
and struggles against a villain.
Example: Buy Bust (2018)

2. Fantasy
 It features elements of magic and
supernatural.
Example: Encantadia (2016)

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 3. Horror
 It is meant to cause fears from
viewers.
Example: Sukob (2006)

4. Soap Opera and/or Telenovela

 A series shown often every day of the
week. It features love, drama and
other situations depending on the
genre of the program.
Example: Pangako Sa’yo (2000)

5. Science Fiction
 It features an actual or imagined
impact of science on people or the
society.
Example: Immanuel (2011)

Comedy- It is a light and amusing 1. Action Comedy

program.  It emphasizes playful and funny
actions often in a stressful situation.
Example: Praybeyt Benjamin (2011)

2. Romantic Comedy
 It is a light, comic movie or other
works that focus of the development
of a romantic relationship.
Example: Please Be Careful with My
Heart (2013)

Cooking Show- It presents food

inspiration and presentation including the
different stages of cooking.
Example: Chef Boy Logro: Kusina Master
(2012)
Game show- It features a real contest,
often a trivia competition or physical
challenge with rewards.
Example: Minute To Win It (2014)
Instructional/Educational- It is a
television program for distance
education.
Example: Sianiskwela (1994)

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News Program- It features real and up- 1. Current Affairs
to-date events. - It is a broadcast journalism
where it is focused on the
analysis and discussion of a
news story.
Example: TV Patrol World

2. Entertainment News
- It focuses on entertainment
industry including world of film,
TV and music.
Example: Chika Minute

Public Affairs- It refers to a TV program

that focuses on politics and public
concerns.
Example: COVID-19 Briefing, SONA

Sports- Coverage of a sports event.

Example: UAAP

Variety Show- it is made up of a variety

of acts like musical performances, sketch
comedy, magic, animal and circus acts
etc.
Example: ASAP

It is also important for you to know that these genres have a specific purpose
and target audience.

Purpose is the reason why a viewing material is created. To know the

purpose of the writer or the director, ask yourself these questions:
1. Why is the writer/director telling or showing me this?
2. What does the writer/director want me to know or do after viewing this?

There are three main categories for purpose.

1. Persuade – This is to convince the viewers to agree with an idea or
argument.
2. Inform – It focuses on facts. There is no bias in this type of viewing
material.
3. Entertain – It aims to amuse or catch the interest of viewers.

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 Audience is the intended viewers of the material. Audience can be classified
in different ways. Movie and Television Review and Classification Board (MTRCB)
uses the following:
1. Viewers of all ages – A material is appropriate for all audiences. It is also
known as the Rated G.
2. Viewers 13 years old and above with supervising adult – A material may
have contents that are not suitable for that said age which require the
presence of parents or adults. It is known as Rated PG.
3. Viewers 13 years old and above – it is known as the Rated R-13.
4. Viewers 16 years old and above – it is known as the Rated R-16.
5. Viewers 18 years old and above – it is known as the Rated R-18.

Note:
Remember that these genres and sub-genres can be
combined or found in a single program, especially in films.
Therefore, find the viewing material’s central characteristic and
use it as a basis in determining its possible genres.

Good job! You are very enthusiastic in learning the

topic. Now that you have learned the different genres, purpose,
intended audience, and features of various viewed texts, let us
deepen your understanding about them with these additional
examples with their purpose and intended audience.

Genre Example Audience Purpose

Animation-Computer Urduja (2008) Viewers of all ages Entertain
Generated Imagery
Animation-Traditional Andong Agimat: Viewers 18 years Entertain
Animation Kanya ang Kalye old and above
Drama-Action Descendants of Viewers 13 years Entertain
the Sun Remake old and above with
(2020) supervising adult
Drama-Fantasy Daig Kayo ng Viewers of all ages Inform
Lola ko (2017)
Drama-Horror Feng Shui Viewers 18 years Entertain
old and above

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 Drama-Soap Marimar (2007) Viewers 13 years Entertain
Opera/Telenovela old and above with
supervising adult
Cooking Show Helen’s Kitchen Viewers 13 years Inform and
(2019) old and above with Entertain
supervising adult
Instructional/Educational Matanglawin Viewers of all ages Inform
(2019)
News Program-Current CNN Newsroom Viewers 13 years Inform
Affairs Ngayon old and above with
supervising adult
News Program- Closet Viewers 13 years Entertain
Entertainment News Confidential old and above with
(2020) supervising adult
Public Affairs SONA 2020 Viewers 13 years Inform and
old and above with Persuade
supervising adult

How did you find the lesson? Were you able to grasp the
idea I presented? In order to find out that you understood or not,
try to answer the following activities on your own. Copy and
answer the activities in your activity notebook.

Activity 1
Directions: Match each genre and sub-genre in column A with its example in
column B. Write the letter of your choice in the space provided.

Column A Column B
1. Animation-Computer Generated Imagery a. Covid-19 cases to rise, says WHO
2. Variety Show b. RPG Metanoia (2010)
3. Drama-Action c. PBA League
4. Drama-Fantasy d. The Buzz
5. Drama-Horror e. Sunday Pinasaya
6. Comedy f. Kambal Karibal (2017)
7. Instructional/Educational g. The Healing (2012)
8. News Program h. Wansapanatym
9. Public Affairs i. Mathtinik
10. Sports j. Ang Probinsyano
k. EDSA People Power
l. Hello Everything Viral Video

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Activity 2
Directions: Determine the genre and sub-genre of a viewing material based on the
brief description given. Encircle the letter of the correct answer.

1. SNHS writers earn another award in journalism.

a. Instructional/Educational b. Public Affairs c. Sports

2. Marco runs as fast as he could to escape the man wearing a terrifying mask.
a. Drama-Horror b. Comedy-Action Comedy c. Sports

3. The typhoon washed away the boat to an island full of strange creatures.
a. Drama-Action b. Drama-Horror c. Drama-Science Fiction

4. Pacman avoids all the punches then delivers a deadly blow to his opponent.
a. Drama-Action b. Comedy-Action Comedy c. Sports

5. The fairy turns garbage to monsters to protect the forest.

a. Drama-Horror b. Drama-Fantasy c. Drama-Telenovela

6. Tonight, the judges have seen acts like juggling, singing, and acting.
a. Game Show b. Public Affairs c. Variety Show

7. The competition was tight. Both chefs presented delicious dishes to the
judges.
a. Cooking Show b. Game Show c. Variety Show

8. The guest doctor taught how smoking affects the lungs.

a. Game Show b. Instructional/Educational c. Variety Show

9. The actor explains how he manages his time in school and showbiz.
a. News Program-Entertainment News b. Public Affairs c. Variety Show

10. The sketch shows a cat chasing a mouse.

a. Animation b. Drama c. Variety Show

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 Here are the concepts you need to remember:
Viewing is the ability to process information from visual materials.
Genre is a term for categories of media based on its specific style, form, or
content
The most common genres and sub-genres of viewing materials are:
 Animation- Computer-generated Imagery (CGI), Traditional Animation
 Drama- Action, Fantasy, Horror, Soap Opera/Telenovela, Science
Fiction
 Comedy- Action Comedy, Romantic Comedy
 Cooking Show
 Game Show
 Instructional or Educational
 News Program- Current Affairs, Entertainment News
 Public Affairs
 Sports
 Variety Show
Show
Purpose is the reason why a viewing material is created.
There are three main categories for purpose.
1. Persuade – This is to convince the viewers to agree with an idea
or argument.
2. Inform – It focuses on facts. There is no bias in this type of
viewing material.
3. Entertain – It aims to amuse or catch the interest of viewers.

Audience is the intended viewers of the material. Audience can be

classified according to age. Example:
1. Viewers of all ages
2. Viewers 13 years old and above with supervising
3. Viewers 13 years old and above
4. Viewers 16 years old and above
5. Viewers 18 years old and above

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 Now that you have learned the different genres and sub-
genres, purpose, intended audience and features of various viewed
texts, what is your favorite genre of viewing material and why? If you
were a filmmaker, how would you want your audience to respond?
Write your answer in your activity notebook.

General Directions: Copy and answer all the assessments in your activity
notebook.

Assessment 1
Directions: Solve the puzzle by giving the genre or sub-genre of a viewing material
based on clues provided.

Descriptions:
Across Down
1. Life, Episodes, Conflicts, Plots, 2. Jokes, Clowns, Laughters, Pranks,
Revelations Make-Faces
4. Headlines, Timely, Tv Studio, 3. Magic, Wizards, Wishes, Curses, Wands
Broadcaster, Society 5. Basketball, Legend, Team, Fans, Court

2. 3.

1.

4. 5.

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Assessment 3
Directions: Using the diagram below, identify the genre and sub-genre, purpose,
and intended audience of the material viewed based on its plot description.

1. Juan is 12 years old. After his parents died in a car accident, he is now facing
life in a more difficult way compared to other children of his age. He currently
lives in his uncle’s house. He helps his uncle’s family by doing household
chores and taking care of the goats to return the kindness they have given to
him. He still goes to school and plays basketball with his friends but for him,
life is no longer truly normal. Will Juan make it through?
Conventions: Audience: Purpose:
What Genre or Sub- Who is/are the intended What is the purpose of
Genre is it? How do you audience of the material the material viewed?
know? viewed?
Answers: Answers: Answers:

2. Dr. Cruz has spent most of his life studying the science of time and space.
One day, he accidentally stumbles upon a major discovery. He learns that he
can manipulate time and space to transport particles from one place to
another using the equipment he invented. He improves this equipment by
turning it into a giant machine he called Matter Transporter. He launches his
transporter and travels through time to help people and save the world. Will
Dr. Cruz succeed?
Conventions: Audience: Purpose:
What Genre or Sub- Who is/are the intended What is the purpose of
Genre is it? How do you audience of the material the material viewed?
know? viewed?
Answers: Answers: Answers:

3. President Rodrigo Duterte says classes will remain suspended in the country
until a vaccine or a cure against Covid-19 is made available. According to the
president, the health and the safety of learners are his top priority at the
moment. The government is also planning to release additional budget to
support the health department to expand its capacity to conduct more studies
and tests on the said virus.
Conventions: Audience: Purpose:
What Genre or Sub- Who is/are the intended What is the purpose of
Genre is it? How do you audience of the material the material viewed?
know? viewed?

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 Answers: Answers: Answers:

4. Once upon a time in the mountains of Ilocos Region, a pink goat named
Sadiwa is born. Sadiwa grows to be a truly unique goat. With her pink coat,
she always gracefully walks, jumps, and runs in the meadows to the hills of
exotic wild flowers. The clouds even kiss and hug her as she plays. She truly
stands out in the herd of hundreds. One dry summer, a hunter arrives in the
mountains. Every goat runs into the safety of the dried bushes but Sadiwa
fails to hide no matter how much she tries. The hunter spots her and catches
her as the other goats could not do anything but watch her taken away.
Conventions: Audience: Purpose:
What Genre or Sub- Who is/are the intended What is the purpose of
Genre is it? How do you audience of the material the material viewed?
know? viewed?
Answers: Answers: Answers:

5. Pedro volunteers on behalf of his father to fight in the war, a war between the
two world’s most powerful nations. He knows that he is too young but the
safety of his aged father matters more for him this time. After a few days, he
has found himself in the battlefield. His hands are shaking and his heart is
pounding. Fighter jets, tanks and guns are everywhere. Loud cries of
cannons, bombs and the wounded are all around him. He is totally
overwhelmed by the experience he thought would never happen in his
lifetime.
Conventions: Audience: Purpose:
What Genre or Sub- Who is/are the intended What is the purpose of
Genre is it? How do you audience of the material the material viewed?
know? viewed?
Answers: Answers: Answers:

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 Online References:

S.C. Lannom. 2019.Ultimate Guide to Movie Genre, 2019. Accessed June 1,

2020.https://www.studiobinder.com/blog/movie-genres-list/

List of genres. (ND). Accessed June 1, 2020.https://en.wikipedia.org/wiki/

List_of_genres.

Purpose, audience, tone content. (ND).

https://saylordotorg.gitgithub.io/text_writing-for-success/s10-01-purpose-
audience-tone-and-cont.html

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 ENGLISH 7
QUARTER 1, WEEK 2
MOTIVATION: Assessment 2:
Answer: MOVIE
Possible Answer:
Title: Urduja
Activity 1:
1. B Genre: Animation-CGI
2. E Setting: In a village
3. J
4. H Characters: Animals and native people
5. G
6. L Summary: Urduja is a princess who is torn between
7. I arranged marriage and falling in love with another man.
8. A
9. K What is the main purpose of the trailer?
10. C
To inform audience of some Filipino culture.
Activity 2:
1. b Who are the intended audience of the trailer? Filipino
2. a people and all viewers of all ages
3. c
4. c What message does the trailer want to convey? To
5. b persuade people to watch the film, a film about Filipinos.
6. c
7. a Would you recommend the trailer? Why or why not?
8. b Yes, because people can learn from it.
9. a
10. a Assessment 3:
1. Convention: Drama, Soap Opera: It talks about the
tragic life of a boy. The ending is a clue that there are
Activity 3: other episodes to unfold.
Audience: Viewers 13 years old and above with
1. Genre: Educational/Instructional
Purpose: To inform supervising adult
Audience: Viewers of all ages Purpose: Entertain
2. Genre: Sports 2. Convention: Drama, Science-Fiction: The details
Purpose: entertain circle in science specifically time machine.
Audience: Viewers 13 years old and above with
Audience: Viewers 13 years old and
supervising adult
above with supervising adult
3. Genre: News Program-Current Affairs Purpose: Entertain
Purpose: To inform 3. Convention: Current Affairs: A real incident happened
Audience: Viewers 13 years old and in the past.
above with supervising adult Audience: Viewers 13 years old and above with
supervising adult
Purpose: Inform
APPLICATION: 4. Convention: Animation-CGI, Drama-Fantasy: The
Possible Answer: Math-tinik is my favorite details are whimsical which can be achieved through
viewing material; I want to teach my audience to animation
Audience: Viewers of all ages
solve math problems.
Purpose: Inform
5. Convention: Drama-Action: The character is in a
warzone.
Assessment 1: Audience: Viewers 18 years old and above
1. Telenovela
2. Comedy Purpose: entertain
3. Fantasy
4. News
5. Sports

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