Scribd Logo
Upload

Welcome to Scribd!

  • 29 views

    Marketing Department:-: Particulars Godrej Parle Agro Amul

    Uploaded by

    Dhruvi Patel
    The document summarizes and compares the marketing strategies of three companies - Godrej, Parle Agro and Amul. It outlines their product portfolios, distribution channels, positioning strategies, promotion tools, pricing approaches, sales force management, CRM practices, products exported and countries, and market segmentation strategies. The key details provided for each company are listed in a structured table format.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Marketing Department:-: Particulars Godrej Parle Agro Amul

    Uploaded by

    Dhruvi Patel
    29 views4 pages
    The document summarizes and compares the marketing strategies of three companies - Godrej, Parle Agro and Amul. It outlines their product portfolios, distribution channels, positioning strategies, promotion tools, pricing approaches, sales force management, CRM practices, products exported and countries, and market segmentation strategies. The key details provided for each company are listed in a structured table format.

    Original Title

    project chap 4

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document summarizes and compares the marketing strategies of three companies - Godrej, Parle Agro and Amul. It outlines their product portfolios, distribution channels, positioning strategies, promotion tools, pricing approaches, sales force management, CRM practices, products exported and countries, and market segmentation strategies. The key details provided for each company are listed in a structured table format.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    29 views4 pages

    Marketing Department:-: Particulars Godrej Parle Agro Amul

    Uploaded by

    Dhruvi Patel
    The document summarizes and compares the marketing strategies of three companies - Godrej, Parle Agro and Amul. It outlines their product portfolios, distribution channels, positioning strategies, promotion tools, pricing approaches, sales force management, CRM practices, products exported and countries, and market segmentation strategies. The key details provided for each company are listed in a structured table format.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    Marketing Department :-

    PARTICULARS GODREJ PARLE AMUL


    AGRO

    List of Products soaps, Frooti, Bread Spreads

    hair colour, Appy, Cheese Range


    liquid
    Appy Fizz, Mithaee Range
    detergents,
    Bailley, Pure Ghee
    room
    fresheners, Bailley Soda, UHT Milk
    Range
    hand wash, Dhishoom ,
    Infant Milk
    mosquito pest Frio. Range
    repellent
    products, Milk Powders

    Curd Products

    Ice-Creams

    Milk Drink

    Health
    Beaverage

    Soups

    Specific Distribution Channel Manufacturer Parle plants Products

    E-commerce Wholeseler Agents


    sites
    Carry Wholeseler
    Distributors forward
    Agents Retailer
    Supermarket
    Retailers Consumer
    Retailers

    Consumers

    Positioning Strategies Godrej uses Innovation , Pricing ,


    value-based
    and user Pricing Promotion
    benefit based Approach , (Brand
    positioning Assader),
    strategy to Promotion
    highlight the planning Quality of
    intrinsic Product
    culture and
    attachment
    that the brands
    have with the
    customers
    over the years.

    Promotion Tools used Advertising , Newspaper , Branding ,

    Brand TV ads , Product


    Ambassadors , Portfolio ,
    Online ads ,
    Pricing . Product
    Public Pricing ,
    Relations
    Digital
    Marketing

    Pricing Strategy Godrej has Parle Agro Amul has a


    decided to has adopted low-cost
    keep its Market pricing
    pricing policy Penetration strategy for the
    competitive Strategy products that
    and means low are consumed
    individual. price with regularly.
    capturing
    Godrej large market.
    believes in
    value added
    pricing
    system.

    Sales Force Management Recruitment , Induction, Recruitment ,

    Training and Recruitment, Training


    Supervision , supervision,
    Motivation ,
    Motivation Evaluation Evaluation ,
    and
    Incentives, Personality
    and behavioral
    Evaluation elements

    CRM Practices Strategic , Surveys , Sponsorships


    for Awards
    Operational , Lead and Olympics ,
    Management,
    Analytical Talent
    Tasks promotions
    Management through events

    World Milk
    Day
    celebrations

    List of products exported and in which Brazil, Parle Agro At present,


    countries beaverages Amul exports
    Germany, are expoerted milk and other
    Sri Lanka , to Dubai, dairy products
    Thailand, to about 20
    United States Malaysia, countries,
    Of America, Africa, including the
    Bangladesh , United States,
    Malaysia
    Nepal, Sri Philippines,
    Lanka , US, Thailand,
    Canada, the Malaysia, ,
    UK, UAE, Australia, New
    southeast Zealand, ,
    Asia, and Afghanistan,
    Australia. neighbouring
    Bangladesh,
    Sri Lanka and
    Nepal, among
    others.

    Market Segmentation Behavioural Demographic Demographic

    You might also like