Bob Leduc Marketing

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Marketing your business doesn’t have to be complicated.

Use these five


simple marketing techniques to build your business.

Here are 5 successful marketing techniques you can use to increase your
sales. All of them are simple to use. And they’re effective for building any
businesses.

1. Keep Adding Something New


Every time you add something new to your business you create an
opportunity to get more sales. For example, something as simple as adding
new information on your web site creates another selling opportunity when
prospects and customers visit your site to see the new information.
Adding a new product or service to the list of those you already offer
usually produces a big increase in sales. The added product increases your
sales in 3 different ways:

 It attracts new customers who were not interested in your


current products and services.
 It generates repeat sales from existing customers who also
want to have your new product.
 It enables you to get bigger sales by combining 2 or more
items into special package offers.

2. Become a Valuable Resource


Look for ways you can be a resource for your prospects and customers.
Supply them with free information. Help them do things faster, easier, less
expensively. You get another opportunity to sell something every time they
come back to you for help.

3. Separate Yourself from Your


Competition
Find or create a reason for customers to do business with you instead of with
someone else offering the same or similar products. For example, do you
provide faster results, easier procedures, personal attention or a better
guarantee?
Determine the unique advantage you offer to customers that your
competitors do not offer. Promote that advantage in all of your advertising.
Give your prospects a reason to do business with you instead of with your
competition and you’ll automatically get more sales.

RELATED: What’s Your Competetive Advantage?

4. Promote the End Result


Your customers don’t really want your product or service. They want the
benefit produced by using it.
For example, car buyers want convenient transportation with a certain
image. Dental patients want healthy and good-looking teeth without
suffering any pain. Business opportunity seekers want personal and financial
freedom for themselves and their family.

Make sure your web pages, sales letters and other sales messages are
promoting the end result your customers want.

5. Anticipate Change
Change is the biggest challenge to your business success. The days are gone
when a business could constantly grow by simply repeating what it did
successfully in the past …or even recently. Aggressive, innovative
competitors and rapidly changing technology make it impossible.
Expect change and prepare for it. Don’t wait until your income declines to
take action. Develop the habit of looking for early signs that something is
changing. Then confront it before you start to lose business.

Tip: Insulate yourself against the impact of change by increasing the


number of products and services you offer and by using a variety of
different marketing methods. Only a small portion of your total business
will be affected if the sales of one product decline or the response to one
marketing method drops.
RELATED: Multple Streams of Income for Your Business
How many of these 5 proven marketing techniques have you overlooked or
ignored? Start using them today and you’ll see an immediate increase in
your sales.

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