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SOP - Summer Intern

This document outlines standard operating procedures for designing a marketing campaign to promote a digital marketing trainee program. It instructs an employee to research the market, target a specific audience, use feasible marketing strategies, and generate leads while adhering to guidelines and a deadline.

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Parthasarathy T
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37 views1 page

SOP - Summer Intern

This document outlines standard operating procedures for designing a marketing campaign to promote a digital marketing trainee program. It instructs an employee to research the market, target a specific audience, use feasible marketing strategies, and generate leads while adhering to guidelines and a deadline.

Uploaded by

Parthasarathy T
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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PERFORMANT
INTERNET COMPANY

Standard Operating Procedure


You have to perform the following task in this SOP

You are supposed to work for the promotion of the Digital Marketing Trainee program.
You have to design a campaign for the same.
We expect you to first know about the trainee program. A detailed pdf is attached.
The campaign should be designed after doing proper market research as well.
We expect you to use realistic ideas that can be formulated in the market.
You are supposed to target a particular audience and reach out to them with the
product i.e. the Trainee program (pdf has already been shared)
You can use any channel for this purpose.
Whichever marketing strategy is feasible according to you can be used.
The purpose of the marketing campaign is lead generation.
We expect you to get some leads for the same.

Please Note-
You’re authorized to use the company’s name and logos.
You’re authorized to update that you are a part of our company (on your LinkedIn
account and other social media accounts).
You are allowed to use your social media for the marketing campaign
You’re allowed to resolve information issues related to the company
You can create an email ID, for example: <Yourname>[email protected] in
case you don't want to use your personal email in reaching out to prospects.
You can prepare and promote promotional letters/blogs related to the company.
We expect you to provide relevant details that are mentioned in the Trainee
Program pdf to the prospects.
Any misleading information that you provide can lead to severe grievances.
Do adhere to the deadline of the task.

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