TEAM 4

TOPIC: The World of Ideas - Global Media Cultures

-Analyze how various media drive forms global integration

-Explain the dynamic between local and global cultural productions etc.

South America
Argentina's economy is one of the least connected to global value networks. Exports account for
a tiny percentage of local value added, implying that forward integration into global networks is
limited. Furthermore, the low value of the backward integration index indicates that businesses
employ foreign intermediate products and services, as well as foreign capital goods,
infrequently, which is likely one of the primary causes for companies' poor export performance.

HOW DOES ARGENTINA TRY TO ENGAGE MORE IN GLOBAL INTEGRATION

- Taking an active role in pursuing further MERCOSUR-large-market trade agreements.

- Further reducing administrative requirements for importing and exporting, including by fully
implementing the online one-stop mechanism nationwide.
- one-stop shop mechanism intends to ensure that organisations and individuals can
deal with cross-border privacy-related issues from their home-base, and that such issues can be
addressed consistently across the EU.
- Improving the certification system for work competences to enhance employability, in particular
for informal workers.
- Simplifying insolvency procedures and increase their effectiveness to reduce costs for
entrepreneurs
- refers to situations where a debtor cannot pay the debts she owes
- Improving the quality of lifelong learning institutions for adults through better coordination
between the different existing institutions across and within provinces.

NORTH AMERICA (CANADA)

• North America has rich and varied resources. Although it contains less than 10 percent
of the world’s population, it has an extraordinarily high proportion of the world’s resource wealth.
It produces a substantial percentage of the world’s oil, iron ore, steel, copper, lead, and zinc.
With a significant percentage of the world’s coal and oil output and electrical power production,
it possesses the critical elements of modern industry.
• Canada faces a globalized market served by global supply chains in goods and services,
within which an increasingly integrated North American economy has to compete.
• Canada's advancements in technology and the Internet have “fundamentally changed”
how Canadians and Canadian businesses interact, as well as how they produce, distribute and
consume goods and services in the international market.

HOW MEDIA SUPPORT GLOBAL INTEGRATIONS AND CANADA ENGAGEMENT IN

GLOBAL ECONOMY
• Through worldwide news broadcasts, television programming, new technology, film, and
music, the mass media are now considered as having a vital role in increasing globalization and
allowing cultural interaction and numerous flows of information across countries.
• Canada is one of the most globally integrated countries in the world, with a highly
advanced system of communications and information technology, a government that is active in
international organizations, an economy that is dependent on trade, a population that travels
abroad frequently, and a society composed of individuals from a myriad of cultural backgrounds.
• Canada uses trade promotion and advertising through media as a crucial factor in
promoting manufactured products as well as related professional services in Canada to develop
and maintain a sales-oriented corporate website.
• Over the past century, Canada has become an important player in the development of a
universally rules-based international trade order. Its success in connecting national economies
into a global economy have proven to be significant to Canada's ability to take advantage of the
continuing process of global integration.

ASIA

Philippines
Intro - The Philippines is a country in Southeast Asia in the western Pacific Ocean. The
Philippines is the world's 27th largest economy by nominal GDP according to the International
Monetary Fund 2021 and the 10th largest economy in Asia. The Philippines is one of the
emerging markets and the 3rd highest in Southeast Asia by GDP nominal after Thailand and
Indonesia.
The Philippine economy has become more integrated with the global economy. This can be
seen in the general increase in goods trade and worker migration. Participation in bilateral and
international initiatives by the Philippines has a significant impact on the country's international
economic integration. Its membership in international organizations and partnerships such as
the World Trade Organization (WTO), the International Monetary Fund (IMF), and the World
Customs Organization (WCO) as well as its host status in the Asia-Pacific Economic
Cooperation (APEC) further enhances its global connectivity.
HOW MEDIA SUPPORT GLOBAL INTEGRATIONS
• The mass media is seen as playing a critical role in promoting globalization and
facilitating cultural exchange and multiple flows of information and images between countries
through international news broadcasts, television programming, new technologies, film, and
music.
HOW DOES PHILIPPINES TRY TO ENGAGE MORE IN GLOBAL INTEGRATION?
- Trough trading agreements
- the Philippines cultivates constructive relations with its Asian neighbors
- Programs and Organizations
how various media drive different forms of global integration:
In the Philippines, consumers are very aware of their brands. Almost all consumer goods are
sold because of advertisements. Most of the country's leading advertising agencies are affiliated
with international firms. Advertising in the Philippines has evolved beyond traditional tri-media
outfits (print, TV and radio). As well as electronic billboards and web advertising, local
advertisers now use special events and product launches, direct marketing, social media
promotion and other tools to promote their products. When it comes to product advertising,
many market segments use "localized" versions of Western image models and concepts. As a
result, local advertising often relies on celebrity endorsers or other prominent individuals.
The media has a significant impact on globalization. To work all over the world, various media
are used for globalization. Television, the Internet, computers, and other forms of media are
thought to have a significant impact on globalization. As a result, globalization cannot occur in
the absence of media. We couldn't communicate if we didn't have language. The printing press
saved information for future use. Opportunities were disseminated all over the world thanks to
electronic media. People can get information from radio and television, which is a powerful
mass medium. People can access information from all over the world using digital media via
phones and computers.

Australia

All about Australia Economy

According to the International Monetary Fund, The Australian economy is set to become the
world’s 12th largest economy in 2021. Despite the pandemic, Australia’s GDP will be around
A$2 trillion (US$1.6 trillion). Australia is home to just 0.3% of the world’s population, but
accounts for 1.7% of the global economy.
Analyze how various media drives form Global Integration.
Australia is an open economy that is deeply integrated in global trade. A network of 15 free
trade agreements grants Australian exporters preferential access to markets across Asia, and in
North and South America. Having two-way trade occurs within the Asia-Pacific region. Australia
also joined the world’s largest free trade agreement. It is negotiating further trade agreements
with the United Kingdom (UK), the European Union (EU) and India.

GLOBAL INTEGRATIONS:
• Sustained Investment

Australia attracts investment from around the world. Foreign direct investment (FDI) powers
productivity growth in Australia’s domestic and export industries. Services take about half of all
FDI. From 2016–2020, FDI in real estate and financial services, the two largest recipients in the
services sector, rose by 12% and 13% per year respectively.

• Export markets in Asian regions

Close integration with dynamic economies in Asia drives wealth creation in Australia. Twelve of
Australia’s top 15 export markets are in the Asian region, generating total exports worth A$357
billion in 2019–20 (three-quarters of our total exports of goods and services).

Australia benefits from 15 free trade agreements (FTAs).

Local and global cultural production

The value of Australia’s exports of goods and services reached almost A$475 billion in 2019–
20, about a 1% increase in challenging times. Primary products accounted for 63% of total
exports. Iron ore exports increased by 32% while coal exports fell by 22%. Beef exports also
increased, partly thanks to our high agricultural standards.
Today’s network covers multiple export sectors, from agriculture and seafood to minerals and
energy. They make Australia a natural gateway for trade between Asia-Pacific economies.
Australia's export-focused mining sector is the biggest primary-industry beneficiary, accounting
for 35% of the total FDI, or A$360 billion.

Local and global cultural production

The value of Australia’s exports of goods and services reached almost A$475 billion in 2019–
20, about a 1% increase in challenging times. Primary products accounted for 63% of total
exports. Iron ore exports increased by 32% while coal exports fell by 22%. Beef exports also
increased, partly thanks to our high agricultural standards.
Today’s network covers multiple export sectors, from agriculture and seafood to minerals and
energy. They make Australia a natural gateway for trade between Asia-Pacific economies.
Australia's export-focused mining sector is the biggest primary-industry beneficiary, accounting
for 35% of the total FDI, or A$360 billion.
Just as Australia increases GDP through global cultural production, they also have a great
economy within the country. As being the largest market for Australian beef and sheepmeat.

Cultural goods are subject to an economy, too, but the cultural economy follows its own laws
and logic. Consumers of culture are produced by culture, just as consumers of consumer goods
are produced by the logic of production and distribution. Cultures have always occurred
because of local processes merging from outside influences. For example, traders brought their
cultures to the world, but they were also inspired by what they encountered. Many years ago,
we witnessed the rise of a kind of global culture. Parts of local culture are increasingly
competing with and being replaced. This is since this influence was initially recognized and
welcomed. Many people found fashion, music, art, and the foreign way of life fascinating and
exciting and fulfilling. Culture began to be mostly generated by intentionally incorporating
features from other cultures. Simultaneously, a global layer formed, combining local behaviors
and customs from diverse locations. Radio and television were important promoters for this
change. The internet arrived later and made it easier for people to witness different cultures in
other parts of the world. The link between local and global culture is that we may learn from and
experience diverse cultures, and culture improves our quality of life and general well-being for
both individuals and communities. Embracing other cultures has a negative impact on local life,
such as the loss of identity and jobs. Ignoring the fact that culture is not static but dynamic, as it
is the result of reflection and discovery. Today, it appears that humanity is devolving culturally
(because a lot of us embraced new trends and forgot about our past) but still there are people in
society who support and promote global cultural output and those who seek to restore the past,
whatever that past may have been and offered.

AFRICA

Zambia

Facts about Zambia:

Zambia, in southern Africa, is a landlocked country of rugged terrain and diverse

wildlife, with many parks and safari areas. There are over 73 dialects spoken in Zambia,
but the official language is English. Zambia is surrounded by eight countries: Angola,
Botswana, Democratic Republic of Congo, Malawi, Mozambique, Namibia, Tanzania,
and Zimbabwe. There’s a massive man-made lake that sustains life in the country.
Lake Kariba is the world’s biggest man-made lake and is used for commercial fishing
operations and to supply electric hydropower to Zambia and Zimbabwe. Zambia relies
on copper as one of its biggest exports. They produce around 1.5 million tonnes a year.

All about Zambia’s Economy

Zambia’s economic growth slowed to 6.6% in 2011 from 7.6% in 2010, mainly as a
result of a weaker mining sector performance. Growth is expected to slow down further
to 5.8% in 2012 due to the impact of tumbling copper prices. Zambia’s economy sank to
the bottom of the mostly unfree category this year and registered its lowest score since
the inception of the Index in 1995. The country’s crushing load of external debt has
damaged economic freedom. In addition to addressing its poor fiscal health, reversing
course would require the government to reform its weak rule-of-law institutions to
strengthen its judicial system and the fight against corruption.

Zambia’s economic freedom score is 50.4, making its economy the 159th freest in the
2021 Index. Its overall score has decreased by 3.1 points, primarily because of a
decline in fiscal health. Zambia is ranked 39th among 47 countries in the Sub-Saharan
Africa region, and its overall score is below the regional and world averages.
HOW MEDIA SUPPORT GLOBAL INTEGRATIONS
The media plays an important part in the integration drive by teaching and enlightening
SADC (Southern African Development Community) citizens about the various benefits
of belonging to a shared Southern African society.

Most SADC citizens are broadly unaware of the various benefits of regional integration,
largely due to limited reporting of the region by the media.The media must unpack the
different facets of industrialization so that citizens can contribute to unlocking the
potential to take full advantage of the vast resources to develop SADC economies.

Local and global cultural production

Zambia's main export, copper, accounts for 70 percent of Africa's production and 60
percent of the country's total exports. Other exports include: sugar, tobacco, gemstones,
cotton and electricity.

The benefits of globalisation have not been felt to the fullest in Zambia except for the
increase in the communication services. Too much emphasis has been on the macro-
economic sphere rather than on domestic production. The excessive openness of the
market created a dumping ground for goods from South Africa, Zimbabwe and the
developed world, killing the manufacturing industry. The inability by the government to
control the depreciation of the Kwacha has further worsened the position of the local
industry whose production relies much on imported raw materials amidst the unstable
exchange rates. This has gravely impacted on the manufacturing industry leaving it with
no option but to further restructure, close up or scale down in production. Government is
called upon to offer better tax exemption for the manufacturing industry to survive, as is
the case with other countries. Furthermore, local products should be promoted and
not be discriminated against in relation to foreign imported ones.

African countries have benefited relatively less from the positive effects of globalization
than other parts of the world in terms of economic growth and development. Following
largely an inward-oriented development strategy in the early decades of the post-
independence period, the majority of African countries failed to take advantage of the
opportunities provided by the dynamic growth impetus associated with globalization in
the 1970s and 1980s. Instead of becoming more integrated into the world economy,
they were largely marginalized and experienced slow growth and stagnation.
Members
1.DIOSO, CHARISSA MARIE SANTELICES
2.DY, SUZZANE RYLE RAPADA
3.ELCANO, ANDREA LOUISE YET
4.DAGANIO, JOHN MICHEAL MILAN
5.SUCERO, KC PHA

CONCLUSION

All things considered, every country in the world develops their economic growth through
numerous different ways. One of which is through the use of different media forms. Media is
now having a significant role in promoting globalization and allowing intercultural changes and
various flows of information across nations. Aside from supporting the establishment of cross-
national communication networks, it also serves as an extensive transnational transaction of
products and services which helps every country’s economy.