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A STUDY ON CONSUMER AWAERNESS
Submitted in partial fulfillment of the requirements

for the award of
BACHELOR OF BUSINESS ADMINISTRATION

BY
DEPARTMENT OF BUSINESS ADMINISTRATION

DEPARTMENT OF BUSINESS ADMINISTRATION
BONAFIDE CERTIFICATE
This is to certify that this Project Report is the bonafide work of

Mr.________________________. Reg. No. ___________ who carried out the
project entitled “CONSUMER AWAERNESS” under our supervision from
_______________ to_____________
Internal Guide External

Guide
Head of the Department
Submitted for Viva Voce Examination held on_________________
Internal Examiner External

Examiner
ACKNOWLEDGMENT
I would like to whole hearty thank and express my sincere gratitude to the
Chancellor _________________________. _________________University for
his constant encouragement in the development of this Project.
I also sincerely thank ___________________________________.,

Director of Sathyabama University for the constant encouragement and
stimulating atmosphere provided to me.
I also wish to thank the Vice Chancellor of

_______________________________________and our HOD Mr.
_____________________________ Dept. of Bachelor of Business
Administration, ______________________ for their valuable advice and support.
I extend my sincere thanks to my guide

_____________________________ for continuous support throughout the
development of this project.
I also extend my sincere thanks to my family and my friends for their

encouragement and support.
DECLERATION
I, _____________________ here by declares that the project

report entitled “CONSUMER AWARENESS” done by me under the
guidance of __________________________________ (internal) and
_______________________________, MANAGER OF BUSINESS
DEPARTMENT (External) is submitted in partial fulfillment of the requirement
for the award of the degree in BBA.
DATE:
PLACE: SIGNATURE OF THE CANDIDATE

TABLEOF CONTENTS
S.No. TITLE NAME PAGE No.
CHAPTER - I
1 INTRODUCTRION 02
CHAPTER – II
2 NEED FOR THE STUDY 03
3 COMPANY PROFILE 04
4 REVIEW OF LIERATURE 11
CHAPTER - III
5 OBJECTIVES OF THE STUDY 13
6 SCOPE OPF THE STUDY 14
7 RESEARCH METHODOLOGY 16
8 LIMITATIONS OF THE STUDY 20
CHAPTER - IV
9 ANALYSIS & INTERPRETATION 21
CHAPTER - V
10 FINDINGS OF THE STUDY 47
CHAPTER – VI
11 SUGGESTIONS 49
12 CONCLUSTIONS 51
CHAPTER – VII
13 ANNEXURE 53
CHAPTER – VIII
14 BIBLIOGRAPH 56
LIST OF TABLES
1 CLASSIFICATION OF GENDER 22
2 CLASSIFICATION OF AGE 24
CHECKED THE EXPIRY DATE OF THE

3 PRODUCT 26
WHETHER WEIGHT OF THE PRODUCTS

4 MENTIONED 28
5 CLASSIFICATION BASED ON EXPERIENCE 30
HOW MANY MEMBERS CHECKED THE WEIGHT

6 OF THE PRODUCT MENTIONED 32
TABLE SHOWING WHETHER CONSUMER

7 CHECKED THE M.R.P RATE OF THE PRODUCT 34
TABLE SHOWING WHETHER THE CONSUMER

8 ARE SATISFIED WITH THE PRODUCT 36
TABLE SHOWS THAT WHETHER SATSIFIED

9 38
WITH SALESMEN FACILITIES
TABLE SHOWS WHETHER SALESMEN GIVING
10 40
INFORMATION ABOUT NEW PRODUCT
TABLE SHOWS THAT THE SALESMEN
11 RELATIONSHIP WITH CUSTOMER 42
TABLE SHOWS THAT IN WARRANTEE PERIOD

12 SALESMEN ATTENDING SERVICE SATISFIED 44
LIST OF CHARTS
CHART SHOWING THE CLASSIFICATION

1 23
OF GENDER
2 CHART SHOWS THE CLASSIFICATION OF AGE 25
CHART SHOWS DID YOU CHECK THE EXPIRY

3 DATE OF THE PRODUCT 27
CHART SHOWS WHETHER WEIGHT OF THE

4 PRODUCTS MENTIONED 29
CHART SHOWS HOW MANY MEMBERS

CHECKED THE WEIGHT OF THE PRODUCT
5 31
MENTIONED
CHART SHOWING WHETHER CONSUMER

6 CHECKED THE M.R.P RATE OF THE PRODUCT 33
CHART SHOWS WHETHER THE CONSUMER

7 ARE SATISFIED WITH THE PRODUCT 35
CHART SHOWS WHETHER YOUR COMPLAINTS

8 ARE CONSIDRED BY YOUR SALESMEN 37
CHART SHOW THAT WHETHER THE

9 CONSUMER SATSIFIED WITH SALESMEN 39
FACILITIES
10 CHART SHOWS WHETHER SALESMEN GIVING 41
INFORMATION ABOUT NEW PRODUCT
CHART SHOWS THAT THE SALESMEN
11 RELATIONSHIP WITH CUSTOMER 43
CHART SHOWS THAT IN WARRANTEE PERIOD

12 SALESMEN ATTENDING SERVICE SATISFIED 45

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For Complete Project Free Download Visit: WWW - Collegeproject.info

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For Complete Project Free

A STUDY ON CONSUMER AWAERNESS

Submitted in partial fulfillment of the requirements

BACHELOR OF BUSINESS ADMINISTRATION

DEPARTMENT OF BUSINESS ADMINISTRATION

This is to certify that this Project Report is the bonafide work of

Internal Guide External

Head of the Department

Submitted for Viva Voce Examination held on_________________

Internal Examiner External

I also sincerely thank ___________________________________.,

I also wish to thank the Vice Chancellor of

I extend my sincere thanks to my guide

I also extend my sincere thanks to my family and my friends for their

I, _____________________ here by declares that the project

PLACE: SIGNATURE OF THE CANDIDATE

S.No. TITLE NAME PAGE No.

2 NEED FOR THE STUDY 03

5 OBJECTIVES OF THE STUDY 13

6 SCOPE OPF THE STUDY 14

8 LIMITATIONS OF THE STUDY 20

9 ANALYSIS & INTERPRETATION 21

10 FINDINGS OF THE STUDY 47

S.No. TITLE NAME PAGE No.

CHECKED THE EXPIRY DATE OF THE

WHETHER WEIGHT OF THE PRODUCTS

5 CLASSIFICATION BASED ON EXPERIENCE 30

HOW MANY MEMBERS CHECKED THE WEIGHT

TABLE SHOWING WHETHER CONSUMER

TABLE SHOWING WHETHER THE CONSUMER

TABLE SHOWS THAT WHETHER SATSIFIED

TABLE SHOWS THAT IN WARRANTEE PERIOD

CHART SHOWING THE CLASSIFICATION

2 CHART SHOWS THE CLASSIFICATION OF AGE 25

CHART SHOWS DID YOU CHECK THE EXPIRY

CHART SHOWS WHETHER WEIGHT OF THE

CHART SHOWS HOW MANY MEMBERS

CHART SHOWING WHETHER CONSUMER

CHART SHOWS WHETHER THE CONSUMER

CHART SHOWS WHETHER YOUR COMPLAINTS

CHART SHOW THAT WHETHER THE

CHART SHOWS THAT IN WARRANTEE PERIOD

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