Review of Related Literature
Revenue Generation
With the rise of information technology, many businesses are
in a state of emergency on how will they cope with the gaps
brought by it. The use of information technology on inventory
management has proven to be of great competitive advantage to
businesses especially on the generation of revenue. Researchers
generally agree that excess inventories at the firm level
indicate supply-demand mismatch and are frequently associated
with poor operational performance (Singhal, 2005; Fisher, 1997).
Inventory-related costs such as carrying, material handling,
obsolescence, and insurance undermine profit margins and lower
stock price (Singhal, 2005; see Calloni et al. 2005 for a
comprehensive discussion on various inventory-driven costs).
Thus, better inventory performance (typically operationalized as
higher inventory turns or reduced inventory levels) is frequently
associated with better financial performance at the firm level.
According to the study of Naliaka and Namusonge (2015), they have
concluded that the utilization of inventory management has
affected inventory control systems, inventory lead time, and
inventory control practices in terms of enhanced timely
deliveries, reduced production costs, increased product quality,
decreased production cycle time, reduced wastages, reduced stock
levels, reduced material costs, increased customer satisfaction,
reduced obsolescence, and surplus, increase sales and reduced
inventories, and increased profitability.
To further support the claims, Kithinji (2015) stressed that
companies should invest more in information technologies in order
to achieve proper flow on business processes, minimize and reduce
costs, enhanced efficiency, and increase sharing of information
which will lead to improved performance affecting factors that
are related to revenue growth.
Definition of Terms x Bibliography
Revenue Generation. Revenue generation is one of the most
important activities any business can engage in. It is defined as
a process by which a company plans how to market and sell its
products or services, in order to generate income.
Cost Reduction. Cost reduction is to be understood as the
achievement of real and permanent reduction in the unit cost of
goods manufactured or services rendered without impairing their
suitability for the use intended or diminution in the quality of
the product.
Frost, D. (2021, August 31). What is revenue generation? Cognism.
https://www.cognism.com/revenue-generation
Singh, S. (2016, June 18). Cost Reduction: Meaning, Essentials
and Techniques. Learn Accounting: Notes, Procedures,
Problems and Solutions.
https://www.accountingnotes.net/cost-accounting/cost-
reduction/cost-reduction-meaning-essentials-and-
techniques/6343
V.W., N. (2015, June 20). Role of Inventory Management on
Competitive Advantage among Manufacturing Firms in Kenya: A
Case Study of Unga Group Limited. Hrmars.
https://hrmars.com/papers/detail/IJARBSS/1595/Role-of-
Inventory-Management-on-Competitive-Advantage-among-
Manufacturing-Firms-in-Kenya-A-Case-Study-of-Unga-Group-
Limited