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MKT 201-Introduction To Marketing (Answer Any 5) (8X5 40)

This document contains exam questions from marketing courses MKT 201, MKT 407, MKT 301, MKT 405, and MKT 406. The questions cover topics such as segmentation, targeting, and positioning; target marketing strategies; product classifications; marketing mix; branding; market research methods; customer satisfaction and retention; pricing strategies; advertising appeals and media; and international marketing concepts like cultural dimensions, research challenges, and qualitative vs. quantitative research. Students must answer any 5 of the 40 total questions provided.

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Jubayer Ahmed
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165 views3 pages

MKT 201-Introduction To Marketing (Answer Any 5) (8X5 40)

This document contains exam questions from marketing courses MKT 201, MKT 407, MKT 301, MKT 405, and MKT 406. The questions cover topics such as segmentation, targeting, and positioning; target marketing strategies; product classifications; marketing mix; branding; market research methods; customer satisfaction and retention; pricing strategies; advertising appeals and media; and international marketing concepts like cultural dimensions, research challenges, and qualitative vs. quantitative research. Students must answer any 5 of the 40 total questions provided.

Uploaded by

Jubayer Ahmed
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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MKT 201-Introduction to Marketing (Answer any 5) (8X5=40)

1. Compare and contrast between segmentation, differentiation, targeting and positioning with
appropriate illustrations. Briefly describe four major factors that a marketer needs to
consider while segmenting international markets.
2. Briefly describe the stages of target marketing strategies with appropriate illustrations.
3. Briefly describe the classifications of product and service with appropriate illustrations.
4. Compare and contrast between person marketing, place marketing and social marketing
with relevant examples. Briefly explain the elements of product mix with appropriate
illustrations.
5. Define product features, style, design and brand with examples. Briefly describe three major
factors that a marketer needs to consider while developing brand strategies with
appropriate illustrations.
6. Suppose Toyota is going to set up a manufacturing plant of vehicles in our country and
consider yourself as a market analyst responsible to evaluate the feasibility of that
investment. Based on your analyses suggest the type of customer that Toyota should target
and also mention the pricing strategy that Toyota should pursue in order to make its venture
a successful one in our country. Justify your arguments with logical explanations.

MKT 407-Basic Marketing Research (Answer any 5) (8X5=40)

1. Define projective data collection techniques in research with appropriate illustrations.


Briefly describe the classification of projective data collection techniques with relevant
examples.
2. Define survey method of data collection with appropriate illustrations. Briefly describe the
classification of survey methods with relevant examples.
3. Compare and contrast between population, sample and census with relevant examples.
Suppose you are conducting a research on the students of City University to determine their
overall satisfaction level considering the quality of education provided by distinguished
faculty members. Develop a survey questionnaire to collect relevant information from
students addressing the research problem under investigation with appropriate illustrations.
4. Define non-probability sampling techniques with relevant examples. Briefly explain the
classification of non-probability sampling techniques with appropriate illustrations.
5. Define probability sampling techniques with relevant examples. Briefly explain the
classification of probability sampling techniques with appropriate illustrations.
6. Suppose a huge number of students have recently switched from Royal University
Bangladesh to Northwest University Bangladesh due to higher tuition fees, poor
administrative support and poor teaching quality. You have been appointed by the
authorities of Royal University Bangladesh to investigate this issue and you are expected to
provide solutions in the form of recommendations based on your research findings. Mention
the type of research you need to conduct along with the type of research design you need
to follow. Also mention the type of data collection technique(s) you need to carry out as
well as the sampling technique you feel is appropriate to support your investigation. Justify
your answer with proper logic.
MKT 301-Marketing Management (Answer any 5) (8X5=40)

1. Define customer perceived value with relevant examples. Mention the determinants of
customer perceived value as well as describe the steps of customer value analysis with
appropriate illustrations.
2. Define total customer satisfaction with examples. Briefly explain the process of customer
profitability analysis (CPA) with appropriate illustrations.
3. Mention four major determinants of customer retention with examples. Briefly explain the
process of measuring customer life time value with appropriate illustrations.
4. Compare and contrast between market skimming pricing and market penetration pricing
with relevant examples. Briefly explain five product mix pricing situations with appropriate
illustrations.
5. Briefly explain the stages along with the characteristics of product life cycle (PLC) with
examples. Describe the attributes of product life cycle for stylish products with appropriate
illustrations.
6. Describe the major characteristics of business markets with examples. Compare and contrast
between different buying situations namely straight rebuy, modified rebuy and new task
with appropriate illustrations.

MKT 405- Advertising (Answer any 5) (8X5=40)

1. Briefly describe the factors you need to consider in evaluating an advertisable product with
appropriate illustrations. Compare and contrast between informative advertising, persuasive
advertising, reinforcement advertising and reminder advertising with examples.
2. Compare and contrast between advertising based on print media & television and also
mention the advantages and disadvantages of television and radio based advertisements
with appropriate illustrations.
3. Briefly explain the applications of bandwagon, testimonial, expert opinions and logical
appeal techniques in advertising with relevant examples.
4. Briefly explain the 5M’s model in advertising with examples. Compare and contrast between
centralized and decentralized system in advertising with appropriate illustrations.
5. Compare and contrast between electronic media based advertising and outdoor based
advertising with appropriate illustrations. Briefly explain four vital qualities that make up a
good advertisement with examples.
6. Suppose Pedrollo Irrigation Water Pump Company appointed you as its brand executive and
you have been asked to develop a commercial theme based on its product offerings.
Formulate an advertising theme as well as recommend the type of media you need to
consider to communicate your messages with proper logic and justification.
MKT 406- International Marketing (Answer any 5) (8X5=40)

1. Define adaptation and its impact in international business with examples. Compare and
contrast between cultural imperatives, cultural electives and cultural exclusives with
appropriate illustrations.
2. Mention the impact of US culture on international business with examples. Briefly discuss
the influence of security & mobility, personal life, affiliation & social acceptance and power
& achievement on global management styles with appropriate illustrations.
3. Compare and contrast between P-Time and M-Time with relevant examples. Briefly describe
the impact of gender bias and corruption in international business with appropriate
illustrations.
4. Compare and contrast between bribery, extortion, lubrication and subornation with relevant
examples.
5. Mention the breadth and scope of international marketing research with appropriate
illustrations. Briefly describe the five step research process in international business with
relevant examples.
6. Compare and contrast between qualitative and quantitative research in international
business with appropriate illustrations. Briefly explain the problems and challenges of
gathering primary data in international business with relevant examples.

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