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12

Entrepreneurship
Module 1-10

Department of Education ● Republic of the Philippines

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Entrepreneurship – Grade 12
Alternative Delivery Mode
Module 1-10
First Edition, 2020

Republic Act 8293, section 176 states that: “No copyright shall subsist in any work of the
Government of the Philippines. However, prior approval of the government agency or office
wherein the work is created shall be necessary for exploitation of such work for profit. Such
agency or office may, among other things, impose as a condition, payment of royalty.”

Borrowed materials included in this module are owned by the respective copyright holders.
Effort has been exerted to locate and seek permission to use these materials from the respective
copyright owners. The publisher and author do not represent nor claim ownership over them.
Published by the Department of Education – Region X – Northern Mindanao
Regional Director: Dr. Arturo B. Bayocot, CESO V

Development Team of the Module

Authors: Joel Y. Yacas Janice B. Dominguez

Naneth M. Valdehuesa Ronee D. Quicho
Mary Cris A. Maquilan Marylinda T. Puzon
Charity E. Parel Denver E. Neri
Lorena Fe S. Anub Ethel Lalaine B. Morales

Evaluators: Cherryl F. Descallar Eddy Lou T. Hamak

Sherriemae V. Reazol
Reviewers:
Illustrator: PSSg Edzel M. Dominguez
Layout Artist:
Management Team:
Chairperson: Dr. Arturo B. Bayucot, CESO III
Regional Director
Co-Chairpersons: Dr. Victor G. De Gracia Jr., CESO V
Asst. Regional Director
Mala Epra B. Magnaong
CES, CLMD
Members: Dr. Bienvenido U. Tagolimot, Jr. Rone Ray M. Portacion
EPS-ADM EPS-LRMDS
Printed in the Philippines by: Department of Education – Bureau of Learning Resources (DepEd-BLR)
Office Address: Masterson Avenue, Upper Balulang, Zone 1, Cagayan de Oro City, Cagayan de Oro,
Lalawigan ng Misamis Oriental
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TABLE OF CONTENTS

Introductory Message ………………………………….....

QUARTER 1:
Module 1 – Introduction of Entrepreneurship ……….....
Module 2 – Recognize the Potential Market …………...
Module 3 – Recognize and Understand the Market ……….
Module 4 – Market Research ……………………………
Module 5 – 7P’s of Marketing & Branding ………….……………

QUARTER 2:
Module 6 – 4 M’s of Production and
Business Model ………………….………….
Module 7 – Forecasting Revenues and Costs ……………
Module 8 – Computation of Gross Profit ……………….
Module 9 – Business Implementation ………………….
Module 10 – Bookkeeping ……………………………......
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Introductory Message

For the Learner

Have you ever dreamed of becoming the next multi-millionaire? If you’re

thinking that winning the lottery is the only way to become one. Well think again, it is
not chances that give you millions, instead being a millionaire is a result of hard work
and determination. Starting your own business is a good start towards fulfilling your
dreams. Entrepreneurship is the way!
You may often hear the word entrepreneur and entrepreneurship. But what
does it really mean? You may refer to an entrepreneur as the person managing the
business and entrepreneurship as the business venture. Some may say there is no
difference.
So, what does this module provide you towards reaching your dreams?

1. It outlines the concepts and basic principles, and processes of developing a

business plan.
2. It helps you understand the environment and market in your locality as a
factor in developing a business concept.
3. It allows you to experience starting and operating your own business.

Substantial knowledge of entrepreneurial principles and processes is

important as this increases the chances or making your business successful.
In this module, you are guided with a set of learning icons that will help you
understand the underlying principles of entrepreneurship.

1. What I Need to Do – the icon used to introduce the learning objectives in this
module.
2. What I Know – the icon used to test what you have learned in this module.
3. What’s In – the icon used to connect your previous learning with the new lesson.
4. What’s New – the icon used to introduce new lesson through a story, an activity,
a poem, song, situation or activity.
5. What is It – the icon that will help you discover and understand entrepreneurial
concepts.
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6. What’s More – the icon that will help enrich your learning’s of entrepreneurial
concepts.
7. What I Have Learned – the icon that will help you process what you have
learned in the lesson.
8. What I Can Do – the icon that allows you to apply what you have learned into
real-life situations.
9. Assessment – the icon that evaluates your level of mastery in achieving the
learning objectives.
10. Additional Activities – the icon that enhance your learning and improves your
mastery of the lesson.

This module will help give you all the essentials needed in your
entrepreneurial journey.
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12

Entrepreneurship
Quarter 1 – Module 1
Introduction to
Entrepreneurship

This instructional material was collaboratively developed and

reviewed by educators from public and private schools, colleges, and
universities. We encourage teachers and other education stake
holders to email there feedback, comments, and recommendations to
the Department of Education at action @deped.gov.ph

We value your feedback and recommendations.

Department of Education ● Republic of the Philippines

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What I Need to know

Businesses are the backbone of the ecoomy. Entrepreneurs plays an

important role in developing the economy through providing the needed products
and services including the solution to the problem of unemployment.
Entrepreneurs are encouraged by the economy because they can provide
a lot of opportunities for the uemployed young people. It will increase in per
capita income, higher standard of living and increased individual saving, revenue
to the government in the form of income tax, value added tax, export duties,
import duties, and balanced regional development

After reading this module, the learners should be able to:

1. discuss the relevance of the course;
2. explain the key concepts of common competencies;
3. explain the core competencies in Entrepreneurship;
4. explore job opportunities for Entrepreneurship as a career.

In going through the module, you have to extend your patience in

understanding, analysing what you are reading. Follow the directions and/or
instructions in the activities. Answer the entire given test and exercises carefully.
Comply the required activities provided.
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What I Know

Before starting with this module, let us see what you already know about
Entrepreneurship. Answer the questions below.

Instruction: Read the statements carefully then write True if the statement is correct
& write False if you think the answer is not correct.
____________1. Entrepreneur means “to undertake.”
____________2. Entrepreneurship is a process of actions of an entrepreneur who is
always in search of opportunities.
____________3. The greatest significance of entrepreneurship is to help
identify and develop the managerial capabilities of entrepreneurs.
____________4. Entrepreneurship will lead to the creation of organizations.
____________5. Entrepreneurship can improve the life of the entrepreneur only.
____________6. Coward people will become successful entrepreneur.
____________7. An entrepreneur is a “Risk Taker”.
____________8. Entrepreneurship is not an economic activity.
____________9. Entrepreneurs are innovative.
____________10. Profit potential is the compensation of the entrepreneur.
____________11. An entrepreneur can become a business consultant.
____________12. An entrepreneur can also be a researcher.
____________13. An entrepreneur can also become a salesman.
____________14. Entrepreneurship graduates can become a business
reporter.
____________15. The entrepreneur could easily see the results of his efforts.
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Lesson
Introduction to Entrepreneurship
1

What’s In

Before we will proceed to our lesson, Can you tell me what comes into your
mind when you hear the word Entrepreneur? Write it one fourth sheet of paper and
give it to your teacher. (All answers will be accepted)

What’s New

Activity 1 Let Me Know

Give at least five (5) names of entrepreneurs that you know. May it be from
your locality or within Philippines. Identify what are their common traits as
entrepreneur. Write it in one half cross wise and submit it to your teacher.

What is it?

Competencies of Entrepreneurs

1. What characteristics that you can observe or see that is common to them?
2. Who among the entrepreneurs you mentioned that you admire most and why?
3. In your own opinion, what do you need to possess to become a successful
entrepreneur?
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RUBRIC FOR ESSAY
Content The content was well-thought ,guide 4
questions were thoroughly answered
Organization The paper was well-written with ideas 3
easily conveyed to readers.
Development Points are thoroughly developed 3
TOTAL 10

Relevance of Entrepreneurship to an organization

1. Development of Managerial capabilities- this means that one of the

benefits an entrepreneur gets is to develop his managerial skills.
2. Creation of Organizations- which means that because of entrepreneurships
many organizations will exist.
3. Improving standard of living- this means that entrepreneurship can lift up
the economic status of an individual.
4. Means of economic development- this means that not only the life of the
entrepreneur is improved but also the society where the business is located.

Concept of Entrepreneurship
The word “entrepreneur” was derived from the French verb enterprendre,
which means “ to undertake” This is pinpointing to those who ”undertake” the risk of
enterprise. The enterprise is created by an entrepreneur and the process is called
“Entrepreneurship”
Entrepreneurs are innovators, willing to take risks and generate new ideas to
make it unique and profitable solutions to the present-day problems.

Factors Affecting Entrepreneurship

1. Personality Factors which includes:

a. Initiative- which means doing things even before being told
b. Proactive-which means he can classify opportunities and seize it.
c. Problem Solver- which means he can retain good relations with other
people
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d. Perseverance-meaning he will pursue things to get done regardless of
challenges
e. Persuasion- means that he can entice people to buy even if they don’t.
f. A Planner- meaning he makes plan before doing things and do not fail to
monitor it.
g. Risk-taker which means that he is willing to gamble but he will calculate it
first.
2. Environmental Factors which include political, climate, legal system,
economic and social conditions and market situations.

Common Competencies in Entrepreneurship

1. Decisive- an entrepreneur must be firm in making decisions.

2. Communicator- an entrepreneur must have a convincing power.
3. Leader-an entrepreneur an entrepreneur must have the charisma to be
obeyed by his employees
4. Opportunity seeker- an entrepreneur must have the ability to be the first to
see business chances.
5. Proactive- controlling a situation by making things to happen or by preparing
for possible future problems.
6. Risk Taker- they have the courage to pursue what is their business ideas.
7. Innovative- the entrepreneurs have big business ideas and they do not stop
improving and thinking of new worthwhile ideas for their business.

Core Competencies in Entrepreneurship

1. Economic and dynamic activity- Entrepreneurship is an economic activity

because it involves the creation and operation of an enterprise with a view to
creating value or wealth by ensuring optimum utilization of limited resources.
2. Innovative- Entrepreneurs constantly look for new ideas, thus he needs to be
creative.
3. Profit Potential- meaning the entrepreneur can be compensated by his profit
coming from the operation.
4. Risk bearing –meaning the entrepreneur needs to gamble but wise enough
to offset the risk.
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Types of entrepreneurs

1. Innovative entrepreneur- they are those who always make new things by
thinking of new ideas.
2. Imitating entrepreneurs- they are those who don’t create new things but only
follow the ideas of other entrepreneurs.
3. Fabian entrepreneurs- they are those skeptical. They don’t initiate but follow
only after they are satisfied.
4. Drone entrepreneur- they are those who lives on the labor of others. They
are die-hard conservatives even ready to suffer the loss of business.
5. Social entrepreneurs-they are those who initiate changes in the various
fields such as education, health, human rights, environment and enterprise
development.

Career Opportunities of Entrepreneurship

1. Business Consultant- with the expertise of the entrepreneur he can be a

very good source of advices to other entrepreneurs and would be business
man.
2. Teacher- a graduate of an entrepreneurship can be use his knowledge in
teaching
3. Researcher- the entrepreneur can be employed as researcher by an
enterprise.
4. Sales- the entrepreneurship graduate can apply as salesman
5. Business Reporter- the entrepreneur being expert in the field, he can be
employed as business reporter.

Types of Entrepreneurs

1. Innovative entrepreneurs- have the ability to think newer, better and more
economical ideas.
2. Imitating- these are people who follow the path show by innovative
entrepreneurs
3. Fabian Entrepreneurs- are skeptical about changes to be made in the
organization.
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4. Drone entrepreneurs- are persons who lives on the labor of other
5. Social entrepreneur- are people who drive social innovation and
transformation in various fields including education, health, human rights
and many others

is What’s More

Activity 2 Self- Assessment

Direction: Find out if you have the qualities of an entrepreneur. Put a check mark on
the box.
Qualities YES NO
Risk Taker
Communicator
Leader
Opportunity Seeker
Proactive
Innovator
Decisive

Interpretation: If you have more YES than NO, you have the qualities of an
entrepreneur.

Generalization

_______________ are people who take the risk, they are innovators and
contributors to the development of the _______________.
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What I Can Do

Activity 3 Interview the Known

Choose three successful entrepreneurs in your community or nearby places

and conduct an interview using the guide questions below. Discuss the result of your
interview to your teacher.

1. What motivated you to become an entrepreneur?

2. What do you think are your characteristics and competencies that made
you a successful entrepreneur
3. What do you think of being employed? Why didn’t you choose that path?

Assessment

Now, that you are finished accomplishing the module, let us check what you have
learned. Answer the questions given below by encircling the letter of the correct
answer.

1. The entrepreneurs who create new ideas are called?

a. Innovative c. Fabian
b. Imitating d. Drone
2. The entrepreneur who lives on the labor of others is called?
a. Drone c. Imitating
b. Fabian d. Innovative
3. These are entrepreneurs who are to follow the path shown by innovative
entrepreneur.
a. Innovative c. Social Entrepreneurs
b. Imitating d. Fabian
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4. Which of the following is NOT a function of an entrepreneur?

a. Skills management
b. Risk taking
c. Conduct research
d. Make no changes with his product
5. Entrepreneur means:
a. Risk taker c. To research
b. To undertake d. To improve standard of living
6. It is a personality factor which means “doing things even before being told”
a. proactive c. persuasion
b. perseverance d. initiative
7. It is a personality factor which means convincing customers to buy the
product
a. Proactive c. Self-confidence
b. Persuasion d. Risk taker
8. Which of the choices is NOT part of the environmental factors?
a. Political
b. Weather condition
c. climate
d. family background of the manager
9. All except one does NOT belong to the group?
a. Unfair trade practices c. Political protest
b. Strikes d. Product
10. The entrepreneur who is skeptical about the changes in the company is called?
a. Fabian c. Drone
b. Social entrepreneur d. Imitating
11. Which is NOT a career for an entrepreneur?
a. Business consultant c. Research and Development
b. Sales d. Domestic Helper
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12. They are entrepreneurs who drive social innovation and transformation in
various fields.
a. drone c. Fabian
b. Social entrepreneur d. Imitating
13. Which of the statements below is true?
a. Entrepreneur has limited career opportunities
b. Entrepreneurs are prone to constant high income
c. Entrepreneurs are contributor to the development of the society
d. Entrepreneurs are the reasons for unemployment problem
14. Which of the statement is NOT true?
a. An entrepreneur will patiently wait for his efforts to bear fruit.
b. The profit of the entrepreneur is immediate.
c. All entrepreneurs are successful
d. Entrepreneurs are researchers
15. Which of the following is NOT true?
a. Entrepreneurship create organizations
b. Improves the life of the entrepreneur alone
c. Entrepreneurs improves the economy
d. None of the choices

Additional Activities

Activity 4 Research Me

Research on the life story of at least three (3) entrepreneurs in your locality;
identify how they started their business. Ask how much their start-up capital.