This document outlines a business plan for starting a microbrewery in Mexico. The plan aims to provide all the knowledge needed to start a microbrewing business, including recipes, equipment requirements, costs, processes, and legal/HR needs. It estimates startup costs of $258,740 over 4 months. Potential risks include locating near schools/churches, improper brewing techniques, incomplete equipment, and delays in legal documentation. A financial analysis projects positive net present value, return on investment of 119%, and payback in the second year of operation.
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Attribution Non-Commercial (BY-NC)
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Download as DOC, PDF, TXT or read online from Scribd
This document outlines a business plan for starting a microbrewery in Mexico. The plan aims to provide all the knowledge needed to start a microbrewing business, including recipes, equipment requirements, costs, processes, and legal/HR needs. It estimates startup costs of $258,740 over 4 months. Potential risks include locating near schools/churches, improper brewing techniques, incomplete equipment, and delays in legal documentation. A financial analysis projects positive net present value, return on investment of 119%, and payback in the second year of operation.
This document outlines a business plan for starting a microbrewery in Mexico. The plan aims to provide all the knowledge needed to start a microbrewing business, including recipes, equipment requirements, costs, processes, and legal/HR needs. It estimates startup costs of $258,740 over 4 months. Potential risks include locating near schools/churches, improper brewing techniques, incomplete equipment, and delays in legal documentation. A financial analysis projects positive net present value, return on investment of 119%, and payback in the second year of operation.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOC, PDF, TXT or read online from Scribd
This document outlines a business plan for starting a microbrewery in Mexico. The plan aims to provide all the knowledge needed to start a microbrewing business, including recipes, equipment requirements, costs, processes, and legal/HR needs. It estimates startup costs of $258,740 over 4 months. Potential risks include locating near schools/churches, improper brewing techniques, incomplete equipment, and delays in legal documentation. A financial analysis projects positive net present value, return on investment of 119%, and payback in the second year of operation.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOC, PDF, TXT or read online from Scribd
Download as doc, pdf, or txt
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Business Case
1.0 Introduction / Background
There is currently in Mexico the boom of the crafted beer, people is getting it to the exploration of new options rather that the currents market from big companies. Taste, body, appearance, aroma and other terms are staring to be used on beer’s talks.
2.0 Business Objective
Will many people trying to ingress to the craft beer world it this project objective to create a plan that will deliver all knowledge required to create a micro brewing company.
3.0 Current Situation / Opportunity Statement
As mentioned earlier, there is an increment of people trying to make their own
beer and sell it as craft beer; the market is just beginning to see many brands of homemade beers that are using process totally manual and with no big idea of what this business is all about. There is where this plan will deliver a solution to all people that have the will of starting a new business in the craft beer , providing the knowledge of cost, equipment requirements, process requirements, legal requirements, Human Resources needs, Quality Standards, Risk associated to it, Recipes and successions of steps to start the a micro brewing company.
4.0 Critical Assumptions and Constraints
This project it is considering that all requirements are met to be successful,
recipes should be followed as stated, equipment should be purchased as listed and people trained properly.
5.0 Analysis of Options and Recommendations
This project is listing several recipes that can be tried at will or create their own. It is recommended to have a publicity campaign to know the local market where micro brewing company is going to be placed.
6.0 Preliminary Project Requirements
Analyze projection on market, if is required more fermenters should be
purchased. It is required to create a publicity campaign. 7.0 Budget Estimate and Financial Analysis
This planning and opening of this project is made to be done in 4 months, from the placement of the equipment and raw material Raw material, Legal and Government requirements and documentation are not part of the estimation, even though it could take 3 months.
9.0 Potential Risks
Consider the location with schools or churches are less of 300mts where the micro brewing is going to be. Brew not followed to recipe so taste batch is spoiled. Equipment is not complete at arrival. People are not well prepared. Government and legal documentation is taking more than supposed.
