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UX Strategy Toolkit

This document contains information about direct and indirect competitors, including competitor names and websites. It also includes sections on the website/app's purpose, user access details, funding, revenue streams, traffic/downloads, product categories, content types, personalization features, and competitive advantage. The final sections provide notes on the product's region, customer reviews, and questions for the team.

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Vương Nguyễn Minh
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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132 views37 pages

UX Strategy Toolkit

This document contains information about direct and indirect competitors, including competitor names and websites. It also includes sections on the website/app's purpose, user access details, funding, revenue streams, traffic/downloads, product categories, content types, personalization features, and competitive advantage. The final sections provide notes on the product's region, customer reviews, and questions for the team.

Uploaded by

Vương Nguyễn Minh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Your Value Prop Goes URL of Website or App

Here Store Location


DIRECT COMPETITORS
Competitor Name 1 http://www.loremipsumer.com

Competitor Name 2
Competitor Name 3
Competitor Name 4

INDIRECT COMPETITORS
Indirect Competitor Name 1

Indirect Competitor Name 2

Indirect Competitor Name 3

Indirect Competitor Name 4


Purpose of
User Names and Year
Site/App/Product/S
Password Access Founded
ervice
Username: [email protected] Phasellus scelerisque dapibus 2012
password: consectetur mauris vel faucibus. Sed et diam
purus.
Funding Revenue
Rounds Streams

Nulla sem dui, mollis id Morbi in risus a turpis


placerat ut, cursus vitae convallis faucibus.
erat. Suspendisse sit amet
sodales neque.
Monthly Traffic or App Downloads
(note: use Similarweb.com for
websites)
1,838,254 molestie eros s (Compete). 1,463,413 fusce
varius erat (Quantcast). fringilla pretium (Alexa).
# of SKUs / Listings
(estimate)

pretium 50,000 fusce


Social
Primary Categories
Networks

Duis justo risus, auctor id felis et, auctor Proin efficitur leo
ultrices quam. nulla, sed ultricies
dolor finibus id. Proin
at imperdiet purus
Content Types

Donec consequat lacus rhoncus dui maximus, sit amet


sagittis diam viverra.
Personalization Features

Morbi auctor vel sapien eu efficitur. Donec quis


massa at ante vulputate ultricies. Curabitur in
pulvinar nibh.
Community/UGC Features

Phasellus consectetur malesuada arcu, molestie


scelerisque augue mollis in. Nunc interdum
Competitive Advantage

Etiam quis urna tincidunt ipsum ultrices viverra.


Region

This is where the product or service is based or


widely used. Could be worldwide or just a country
like the US or Poland. Knowing this helps to spot
opportunities for entry.
Heuristic Evaluation

Duis aliquam aliquam quam, sit amet molestie ipsum


tempus et.
Customer Reviews

Duis aliquam aliquam quam, sit amet molestie ipsum


tempus et.
General Notes

Aliquam cursus ex ex, eu hendrerit massa


sagittis non. Integer blandit
Questions/Notes to Team

nterdum et malesuada fames ac ante ipsum


primis in faucibus.
Analysis

Nulla consectetur vitae purus sed condimentum. Aliquam sit amet lacus
posuere, rhoncus elit eu, tempus ante.
USER RESEARCH STUDY (SCREENER): <Location and da

Phone
Name Email Address
Number

Participant name 1
Participant name 2
Participant name 3
Participant name 4
Participant name 5
Participant name 6
Participant name 7
Participant name 8
Participant name 9
Participant name 10
: <Location and date goes here>

Rating 1-3 if we should


Time Booked choose them (3=yes,
2=maybe, 1= no).
Screener Question 1 Screener Question 2
Screener Question 3 Availability Additional Notes
USER RESEARCH STUDY (INTERVIEWS):
<Location and date goes here>

Questions / Prompts
SCREENER INFO
Name of Interviewee
Contact Email
Contact Phone
Time Scheduled of Sessions (2, 3, 4, 5, 6, 7, 8, 9)

SET-UP QUESTIONS (15 MINS)


Hi <name> I'm <xxxx> and this is <xxxx>. We are conducting this study because we want to
learn from people about < blah blah blah>. We are trying to build a <website or app> that
<solves some of the issues makes the process better>! You can help us the most by giving us
honest feedback to our questions. This interview is not being recorded and is totally anonymous.
If you don't remember or don't simply know the answer to a question, please just say so. And
again, thank you so much for helping us with this study.

Set up problem-related question 1 goes here (i.e. Can you please tell me how you currently solve
for <the problem you are trying to solve goes here>?)
Set up problem-related question 2 goes here (i.e. What are the issues that may get in the way of
you solving this problem effeciently or effectively?)
Set up problem-related question 3 goes here (i.e. How often do you face this problem and how
often do you experience it?)

Walk-through of Key Experience 1 (value innovation for the solution)


Questions go here...

Walk-through of Key Experience 2 (value innovation for the solution)


Questions go here...

Walk-through of Key Experience 3 or other screens that show pricing/expose the


business model
Questions go here...

Thank you so much for your time. You provided us with a lot of helpful insights and we truly
valued your time!
Additional Insights

Validated Learnings

This free template is part of the UX Strategy Toolkit that accompanies Jaime Levy's book "UX Strategy". (CC)
2019 - http://userexperiencestrategy.com
Interview 1 @ 2pm Interview 2 @ 3pm

First Name, Last Name


[email protected]
(323)298-6318
2pm
s
Yes would pay $10 a month of the app, love the
solution. Validated!

(To copy just click Download as an excel (xlsx) file


and import back into Google Drive as a spreadsheet;
enjoy!!!)
Interview 2 @ 3pm
Interview 3 @ 4pm Interview 4 @ 5pm
Interview 5 @ 6:30pm Interview 6 - 7:30pm
Interview # - 7:30 pm Interview 7 - 8:30 pm
Unplanned Interview
FUNNEL MATRIX: <Your Product Name Goes Here><Mo
Stage Definition (customize your
Funnel Stage
own)
SUSPECT A suspect is user that might possibly require
your product or service.

LEAD A lead is a potential sales contact -- an


individual or organization that expresses an
interest (i.e. by providing their email address)
PROSPECT in your product
A prospect or services.
is anyone who is demonstrating a
desire for a particular product/service by
engaging with in a valuable (to the business)
way.
CUSTOMER A customer is a person or organization that
pays to use a product or service.

REPEAT USER Repeat users are customers who "regularly" use


your product or service.

REFERENCE A user who refers others (evangalizes) on


behalf of your product.
Goes Here><Month(s)/Year>

User's Process Desired Action Business Task Metrics


Required
Validated Learnings
Functionality

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