Lesson 1

COMMUNICATION: ITS PRINCIPLES AND ETHICS

Let’s Get Started!

Activity 1: Effective Communication

Read the statement of speaker A in the dialogue and answer the questions that
follow. Write your answer on the space provided.

“I know that you believe you

understand what you think I said,
but I am not sure you realize that
What??
what you heard is not what I
meant!”

Sender Receiver

1. What does the sender convey in his message?

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2. Describe how communication had taken place between the sender and the receiver.
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3. Do you believe that communication does not only involve sending and receiving
of the message? Explain.
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4. What do you think are the factors that need to be considered in a communication situation?
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 Let’s Do this!

Activity 2: What Communication is

Analyze the communication situation below then come up with your own
definition of Communication. In your definition, you have to mention all the elements
found in the picture. Your answer must not be more than 20 words. Write your answer
on the space provided.
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Activity 3: Models of Communication

There are different models of communication. The communication situation in
Activity 2 is an illustration of an Interactive Model. In this model, communication is 2-
way. There is a MESSAGE EXCHANGE and it includes FEEDBACK aside from sender,
message, channel, and receiver. To learn more about the different models of
communication as well as its principles, please open the link
https://www.youtube.com/watch?v=kkwAJmnS0Oo and do the following activities.

Identify what model of communication is being represented by the following

communication situations. Write Linear, Interactive, Transactional on the space
provided.
___________________1. Reading the news
___________________2. Watching your favorite show on TV
___________________3. Debate
___________________4. Listening to a radio drama
___________________5. Job interview

Activity 5: Ethical Communication

What is ethical communication?
Ethics is the study of values and morals of what is right and wrong. To be
an ethical communicator means to practice being truthful, honest and accurate in
communications. Ethical communication entails the accepting and understanding of
three key elements: "What one hopes to achieve through the communication (the ends),
how one chooses to communicate (the means), and the “real-world” outcomes (the
consequences) of communication are particularly important features of ethical
communication". (Sage, 2009)

Read the following communication situation and answer the question that follows.
Write your answer on the space provided.

You work at a company that tries to become affiliated or in a relationsh with as many
online merchants as possible. This means you work with a variety of merchants in
different industries. One such industry you were working with, which is an industry that
is known to make a lot of money, is adult websites. These webpages on your site
outlinking to the adult websites caused some morally wrong issues as the coupon
content that would come through was not appropriate for all audiences using our site. In
addition, you did not want kids accidentally getting to these adult websites through your
business. Source: https://ethiccomm.weebly.com/ethical-communication.html

In what way can you clean up your website while maintaining goodwill with your
business partners at the same time observing ethics in communication?
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Name: ______________________________________________
Course/Year/Section: ___________________________________
Class Schedule: _______________________________________

Let’s Test What You Know!

A. Think of a situation during the quarantine period where communication went wrong.
It can be experiential, or you just had observed from the people in your community.
Using the transactional model of communication, create the dialogue of at least 3
exchanges and come up with a comic strip out of this situation (optional). Apply any of
the principles of communication learned and see to it that your characters observe
ethical communication. Use the space below.

Speaker I:

Speaker 2:

Speaker I:

Speaker 2:

Speaker I:

Speaker 2:

Lesson 2
 ELEMENTS OF COMMUNICATION

Let’s get started!

Activity 1

Try to analyze the illustration below then answer the questions that follow. Write your
answer on the space provided.

1. What is the message? How is it conveyed?

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2. Tell the functions of the sender, message, channel, receiver, and feedback in the
communication process?
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3. What is the importance of these elements in any communication situation?
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Name: ______________________________________________
Course/Year/Section: ___________________________________
Class Schedule: _______________________________________

Let’s test what you know!

I. Analyse the communication situation in the comic strip below then identify
the elements of the communication process.

1. Source -

2. Receiver -

3. Message -

4. Channel -

5. Feedback -

6. Context -

7. Noise and Interference -

Lesson 3

VERBAL AND NON-VERBAL COMMUNICATION

 Let’s get started!

Activity 1

React to this dialogue between a little girl and her Dad by answering the
questions that follow. Write your answers on the space provided.

Source: https://www.google.com.ph/search?q=verbal+and+non+verbal+communication

1. How is the message conveyed?

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2. What types of communication are used in this situation?
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3. What is more important in this communication situation, words or actions? Why?

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Let’s do this!

Activity 3: Analyze the comic strip then answer the following questions.

1. Explain why the old man thinks that her wife is yelling at him.
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2. In what way can the principle “Understanding of verbal messages depend on the
language system of the listener” be applied in this situation?
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Lesson 4

COMMUNICATION AND GLOBALIZATION

Let’s get started!

 What is globalization? How does it happen? What are its advantages and
disadvantages? What is its impact on communication? How does it affect global
communication?

Activity 1: What is Globalization

Read the article then answer the questions that follow.

WHAT IS GLOBALIZATION ANYWAY?
By Alex Gray (World Economic Forum, 2017)

How globalization works

In simple terms, globalization is the process by which people and goods move easily across
borders. Principally, it's an economic concept – the integration of markets, trade and investments with few
barriers to slow the flow of products and services between nations. There is also a cultural element, as
ideas and traditions are traded and assimilated.
Globalization has brought many benefits to many people. But not to everyone.
Storm in a coffee cup
To help explain the economic side of globalization, let's take a look at the well-known coffee
chain Starbucks.
The first Starbucks outlet opened its doors in 1971 in the city of Seattle. Today it has 15,000
stores in 50 countries. These days you can find a Starbucks anywhere, whether Australia, Cambodia,
Chile or Dubai. It's what you might call a truly globalized company.
And for many suppliers and jobseekers, not to mention coffee-drinkers, this was a good thing.
The company was purchasing 247 million kilograms of unroasted coffee  from 29 countries. Through its
stores and purchases, it provided jobs and income for hundreds of thousands of people all over the world.
But then disaster struck. In 2012, Starbucks made headlines after  a Reuters
investigation  showed that the chain hadn't paid much tax to the UK government, despite having almost a
thousand coffee shops in the country and earning millions of pounds in profit there.
As a multinational company, Starbucks was able to use complex accounting rules that enabled it
to have profit earned in one country taxed in another. Because the latter country had a lower tax rate,
Starbucks benefited. Ultimately, the British public missed out, as the government was raising less tax to
spend on improving their well-being.
How did globalization happen?
We might think of globalization as a relatively new phenomenon, but it’s been around for
centuries.
One example is the Silk Road, when trade spread rapidly between China and Europe via an
overland route. Merchants carried goods for trade back and forth, trading silk as well as gems and spices
and, of course, coffee. (In fact, the habit of drinking coffee in a social setting originates from a Turkish
custom, an example of how globalization can spread culture across borders.)
What drives it?
Globalization has speeded up enormously over the last half-century, thanks to great leaps in
technology.
The internet has revolutionized connectivity and communication, and helped people share their
ideas much more widely, just as the invention of the printing press did in the 15th century. The advent of
email made communication faster than ever.
The invention of enormous container ships helped too. In fact, improvements in transport
generally – faster ships, trains and airplanes – have allowed us to move around the globe much more
easily.
What's good about it?
Globalization has led to many millions of people being lifted out of poverty.
 For example, when a company like Starbucks buys coffee from farmers in Rwanda, it is providing
a livelihood and a benefit to the community as a whole. A multinational company's presence overseas
contributes to those local economies because the company will invest in local resources, products and
services. Socially responsible corporations may even invest in medical and educational facilities.
Globalization has not only allowed nations to trade with each other, but also to cooperate with
each other as never before. Take the  Paris Agreement on Climate Change, for instance, where 195
countries all agreed to work towards reducing their carbon emissions for the greater global good.
This chart, however, shows that global attitudes towards globalizing forces aren't all that good. It
shows that, in fact, in all but a couple of countries polled, people believe life was better in the old days.
What's bad about it?
While some areas have flourished, others have floundered as jobs and commerce move
elsewhere. Steel companies in the UK, for example, once thrived, providing work for hundreds of
thousands of people. But when China began producing cheaper steel, steel plants in the UK closed down
and thousands of jobs were lost.
Every step forward in technology brings with it new dangers. Computers have vastly improved
our lives, but cyber criminals steal millions of pounds a year. Global wealth has skyrocketed, but so has
global warming.
While many have been lifted out of poverty, not everybody has benefited. Many argue that
globalization operates mostly in the interests of the richest countries, with most of the world's collective
profits flowing back to them and into the pockets of those who already own the most. Although
globalization is helping to create more wealth in developing countries, it is not helping to close the gap
between the world's poorest and richest nations. Leading charity Oxfam says that when corporations
such as Starbucks can legally avoid paying tax,  the global inequality crisis worsens. Basically, done
wisely (in the  words of the International Monetary Fund) globalization could lead to "unparalleled peace
and prosperity". Done poorly, "to disaster".

Let’s Learn!

Explain the following effects of globalization to communication by citing a situation.

Write your answer on the space provided.

1. Virtual Interaction
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2. Cultural Awareness in Speech
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3. Cultural Awareness in Body language
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4. Time Differences
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Name: ______________________________________________
Course/Year/Section: ___________________________________
Class Schedule: _______________________________________

Let’s Test what you Know!

 Make a poster showing the impact of Globalization on Communication.
Screenshot your work and send it via email/messenger.

Lesson 5
CULTURAL AND GLOBAL ISSUES

Let’s get started!

Activity 1: Effective Cross-Cultural Communication

Each numbered paragraph in the following article contains 1 tip for effective
cross-cultural communication. Identify the 10 tips and fill them into the graphics that
follows. Write phrases only for your answers. Take number 1 as the example.
Effective Cross-Cultural Communication

In today’s diverse workplace, communication issues can take on an added dimension

of complexity. Every culture has its own set of tacit assumptions and tendencies when it comes
to face-to-face interactions, and trying to get your point across effectively can sometimes be
difficult. Even when a language barrier doesn’t exist, cross-cultural communication can be
challenging. Here are our top ten tips for effective cross-cultural communication:

1. Many cultures have specific etiquette around the way they communicate. Before you meet,
research the target culture, or if time allows, do some cross cultural training. For example, many
cultures expect a degree of formality at the beginning of communication between individuals.
Every culture has its own specific way of indicating this formality: ‘Herr’ and ‘Frau’ in Germany,
reversing family and given names in China and the use of ‘san’ in Japan for men and women
etc. Be aware of these familiarity tokens and don’t jump straight to first name terms until you
receive a cue from the other person to do so.

2. Not even the most educated non-native English speaker will have a comprehensive
understanding of English slang, idioms and sayings. They may understand the individual words
you have said, but not the context or the meaning. As a result you could end up confusing them
or at worst, offending them.

3. Even if English is the common language in a cross cultural situation it’s not a good idea to
speak at your normal conversational speed. Modulating your pace will help, as will speaking
clearly and pronouncing your words properly. Break your sentences into short, definable
sections and give your listener time to translate and digest your words as you go. But don’t slow
down too much as it might seem patronizing. If the person you’re speaking to is talking too
quickly or their accent is making it difficult for you to understand them, don’t be afraid to politely
ask them to slow down too.

4. In a cross cultural conversation there’s no need to make it harder for both of you by using big
words. Just keep it simple. Two syllable words are much easier to understand than three
syllable words, and one syllable words are better than two syllable words. Say “Please do this
quickly” rather than “Please do this in an efficacious manner.”

5. Active listening is a very effective strategy for improving cross cultural communication.
Restate or summarise what the other person has said, to ensure that you have understood
them correctly, and ask frequent questions. This helps build rapport and ensures that important
information doesn’t get missed or misunderstood.

6. Make the conversation flow more freely by taking it in turns to speak. Make a point and then
listen to the other person respond. Particularly when people are speaking English as their
second language it’s better to talk to them in short exchanges rather than delivering a long
monologue that might be difficult for them to follow.
7. If you’re not sure whether the other person has understood you properly, write it down to
make sure. This can be particularly helpful when discussing large figures. For example, in the
UK we write a billion as 1,000,000,000 but in the USA, it’s written as 1,000,000,000,000.

8. Don’t phrase a question that needs a ‘yes’ or ‘no’ answer. In many cultures it is difficult or
embarrassing to answer in the negative, so you will always get a ‘yes’ even if the real answer is
‘no’. Ask open-ended questions that require information as a response instead.

9. Many cultures take business very seriously and believe in behaving professionally and
following protocol at all times. Consequently they don’t appreciate the use of humour and jokes
in a business context. If you do decide to use humour make sure it will be understood and
appreciated in the other culture and not cause offence. Be aware that British sarcasm usually
has a negative effect abroad.

10. Effective cross cultural communication is about all parties feeling comfortable. In any
conversation with a non-native English speaker, treat them with respect, do your best to
communicate clearly and give them encouragement when they respond. This will help build
their confidence and trust in you.

Source: https://www.chrysos.org.uk/blog/top-ten-tips-for-effective-cross-cultural-communi4

Task: Write the ten tips in the graphics below. The first has been done for you.

1.
maintain
etiquette
10 2

9 3
Tips for Effective
Cross-cultural
Communication

8 4

7 5
6
Let’s Do this!
Activity 2: Communication and Cultural Differences
Give one (1) example of verbal and nonverbal culture of the following countries.

Country Verbal culture Non Verbal culture

1. Japan

2. China

3. Singapore

4. Korea

5. India

Name: ______________________________________________
Course/Year/Section: ___________________________________
Class Schedule: _______________________________________

Let’s test what you know!

1. Choose 1 global problem from the list below.
a. COVID 19
b. Climate Change
c. Poverty
d. Discrimination
2. Write an essay about how cultural awareness and modern means of
communication could help solve this problem. Follow the format below.

 5 paragraphs only
 1st paragraph- INTRODUCTION (1 sentence-maximum of 10 words)
  2ND to 3rd paragraphs should state the answers to the question “How can
cultural awareness and modern means of communication help solve
(COVID 19)?
 Each paragraph should contain only 1 answer (2 sentences only per
paragraph-maximum of 10 words per sentence)
 5th paragraph – CONCLUSION (1 sentence-maximum of 10 words)

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Title

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