11 SENIOR HIGH SCHOOL

Disciplines and Ideas in the

Applied Social Sciences
Quarter 3 – Module 9:
Clientele and Audiences in Communication
Disciplines and Ideas in Applied Social Sciences – Grade 11
Alternative Delivery Mode
Quarter 3 – Module 9: Clientele and Audiences in Communication
First Edition, 2020

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Published by the Department of Education

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Undersecretary: Diosdado M. San Antonio

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Reviewer: Gemma F. Depositario,Ed.D.
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Office Address: Kagawasan, Ave., Daro, Dumaguete City, Negros Oriental

Tele #: (035) 225 2376 / 541 1117
E-mail Address: [email protected]
 11

Disciplines and
Ideas in Applied
Social Sciences
Quarter 3 – Module 9:
Clientele and Audiences in
Communication
Introductory Message
For the facilitator:
Welcome to the Disciplines and Ideas in the Applied Social Sciences 11 Alternative
Delivery Mode (ADM) Module on Clientele and Audiences in Communication!
This module was collaboratively designed, developed and reviewed by educators
both from public and private institutions to assist you, the teacher or facilitator in
helping the learners meet the standards set by the K to 12 Curriculum while
overcoming their personal, social, and economic constraints in schooling.
This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration their
needs and circumstances.
In addition to the material in the main text, you will also see this box in the body of
the module:

Notes to the Teacher

This contains helpful tips or strategies that
will help you in guiding the learners.

As a facilitator, you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to manage
their own learning. Furthermore, you are expected to encourage and assist the
learners as they do the tasks included in the module.

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For the learner:
Welcome to the Disciplines and Ideas in the Applied Social Sciences 11 Alternative
Delivery Mode (ADM) Module on Clientele and Audiences in Communication!
This module was designed to provide you with fun and meaningful opportunities for
guided and independent learning at your own pace and time. You will be enabled to
process the contents of the learning resource while being an active learner.
This module has the following parts and corresponding icons:
This will give you an idea of the skills or
What I Need to Know competencies you are expected to learn in
the module.

This part includes an activity that aims to

check what you already know about the
What I Know
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.
This is a brief drill or review to help you link
What’s In the current lesson with the previous one.

In this portion, the new lesson will be

introduced to you in various ways; a story, a
What’s New
song, a poem, a problem opener, an activity
or a situation.
This section provides a brief discussion of
What is It the lesson. This aims to help you discover
and understand new concepts and skills.
This comprises activities for independent
practice to solidify your understanding and
What’s More
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.
This includes questions or blank
What I Have Learned sentence/paragraph to be filled in to process
what you learned from the lesson.
This section provides an activity which will
What I Can Do help you transfer your new knowledge or skill
into real life situations or concerns.
This is a task which aims to evaluate your
Assessment level of mastery in achieving the learning
competency.
Additional Activities In this portion, another activity will be given to

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 you to enrich your knowledge or skill of the
lesson learned.
This contains answers to all activities in the
Answer Key
module.
At the end of this module you will also find:

References This is a list of all sources used in developing

this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of the
module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.

If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are not
alone.
We hope that through this material, you will experience meaningful learning and
gain deep understanding of the relevant competencies. You can do it!

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 What I Need to Know

MOST ESSENTIAL LEARNING COMPETENCY

• Describe the clientele and audience of communication.

HUMSS_DIASS 12-IIa-37
• Distinguish the needs of individuals, groups, organizations, and communities.
HUMSS_DIASS 12-IIa-38

At the end of the module, you should be able to:

1. Describe the clientele and audience of communication;
2. Distinguish the needs of individuals, groups, organizations, and communities;
and
3. Value the importance, functions, and needs of the clientele and audiences of
communication

What I Know

A. Multiple Choice. Write only the letter of your choice in your notebook.

_____1. The status that a person enjoys in a communication context.

a. educational level b. age range c. social status d. organization

_____2. Each cultural generation sets its trends and has an impact on
communication.
a. Social Media b. Age Range c. Job Type d. Community

_____3. Communication connotes ____________?

a. communion b. community c. to share d. all of these.

_____4. It requires reading skills and health literacy and the ability to engage in
complex and unfamiliar topics. An audience with limited literacy skills may
find it difficult to communicate effectively.
a. Education Level b. Job type c. Information Sources d. Clientele

_____5. It hinders the ability of the person to effectively sends and receive
information.
a. Job Type b. Primary Language

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 c. Individuals d. Health Status

_____6. The availability or accessibility of information.

a. Audiences b. Information Sources
c. Social Media d. Age Range

_____7. This uses symbols, words, pictures, facial expressions, hand signs,
graphics, body language, etc.
a. Community b. Communication
c. Individuals d. Organization

_____8. Commonly categorized based on region and skin color.

a. Race and Ethnicity b. Age Range
c. Job Type d. Health Status

_____9. Which does not belong to the group?

a. Individuals b. Group/Organizations
c. Community d. None of the above

_____10. This is the first thing to be considered for the message to be effective.
a. Graphics b. The medium of Communication
c. Primary Language d. Individual

_____11. A client of communication that tends to have communication needs that

are specific to them.
a. Group and organization b. Community
c. Individual d. Clienteles

_____12. This is the client of communication in which message has to be responsive

to the need and must gain access to communication instructions and
technologies.
a. Individuals b. Group and organizations
c. Community d. None of the above

_____13. This is important especially in communication materials that involve

graphics and photos to reflect the demographics of the audience.
a. Design b. Sound c. Infographics d. Advertisements

_____14. If your target audiences are younger, what is the most appropriate medium
to use?
a. Emails b. Memos c. Meetings d. Social Media

_____15. Which of the following is FALSE about communication?

a. Community requires to interact with other people.
b. Communication is simple.
c. Communication can be formal and informal.
d. None of the above

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B. Identification: Read each question carefully and identify the correct answer.
_________1. The transfer of information from one place, person, or group to
another.
_________2. It helps instill confidence to your client that their needs and concerns
will be addressed
_________3. The more you provide regular updates to the client and keep them in-
the-know the more client.
_________4. Each generation sets its own trends and has its own cultural impact.
_________5. Describes shared cultures like values, practices, and beliefs.
_________6. An audience with limited ________ skills may find it difficult to
communicate effectively.
_________7. The primary means of making communication easy.
_________8. Paying close attention to your clients and always put yourself in their
shoes is the best way to practice empathy.
_________9. A person or organization using the services of other professional
person or company.
_________10. True or False. Honesty is the best policy to gain the client’s trust and
confidence in your service.

What’s In

The professionals and practitioners in communication are the communicators

and journalists. The core purpose of journalist is to research, document, write, and
present the news in an honest, ethical, and unbiased way. Communicators are
persons who are able to convey or exchange information, news or ideas, especially
one who is eloquent or skilled.

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 What’s New

Think of as many clientele and audiences of communication as you can. Using a

concept map, write this clientele and audiences inside the circles. Write your answer
in your notebook.

Clientele and Audiences

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 What is It

CHARACTERISTICS OF CLIENTELE AND AUDIENCES OF COMMUNICATION

Description

It is the status that a person enjoys in a

Social Position communication context. One may be a president or
leader, middle manager, a colleague, or a subordinate
in an organization of the community.
Language is the primary means of making
communication easy. It helps express ideas and
Individual Counselling feelings of a person to another and paves the way to
make a good relationship.

Being able to communicate effectively and accurately

is important because it does not only convey
Educational Level
information but also modifies attitude and stimulates
thinking. An audience with limited literacy skills may
find it difficult to communicate effectively.
is important in the delivery and receiving of
information. The ability of the person to effectively
Health Status transfer information and accurately understand the
information given may change if there is a condition
that hinders the person to communicate. For example,
disability in hearing.
Age is very important to consider. When a group of
individuals grows up at the same time, they most
Age Range likely share many of the same experiences, common
values, beliefs, and attitudes. This is called cultural
generations. Each cultural generation sets its trends
and has its impact on communication.
The race is commonly categorized based on region
(e.g., Chinese or American) or skin color (e.g., black
Race and Ethnicity
or white), and religion. Ethnicity, on the other hand,
describes shared cultures like values, practices, and
beliefs.
An audience with no access to computers may not be
Job Type
effective in disseminating materials through internet
sites.
Information Sources The availability or accessibility of information.

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The Importance of Great Communication in Client Relationships

1. Transparency - A client wants to work with accurate and honest people.

Being transparent can create a stronger and more profitable client
relationship. The more you provide regular updates to the client and keep
them in-the-know the more client relationship is stable.

2. Trustworthiness - It is good to remain accessible to your client and have

regular contact with them. It will help them build trust and respect for you. It
will also instill confidence in your client that their needs and concerns will be
addressed as soon as possible.

3. Understanding/Empathizing - You have to make sure that you can convey

messages and information effectively. Having regular conversations with your
clients allow you to have a good understanding of their expectations and
requirements. When issues arise, it is best to resolve and restore it through
healthy verbal communication with the client. Paying close attention to your
clients and always put yourself in their shoes is the best way to practice
empathy.

CLIENTELES OF COMMUNICATION AND IT’S NEEDS

Need: good communication skills to be able to

establish good relationship.

Individuals
It is important that an individual understand what
the other person is saying. It also means a
person transmitting the information can clearly
express their own needs and concerns.

Involves trust and cooperation.

Needs:
- Can exchange ideas and gain more knowledge
Groups & organizations and understanding.
- Can together arrive at a decision or course of
action.

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 A group of people living and interacting with one
Communities another in a particular environment.
Needs:
- Must gain access to communication
infrastructure and technologies.

What’s More

Answer the following questions below in your notebook.

1. Who are the clienteles and audiences of communication?

2. Why is client communication important?
3. Among the characteristics mentioned above, which do you think is the best
characteristics of good communication with clients?

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 What I Have Learned

Make a personal reflection of what you have learned about the lesson by
completing the phrases below.

I have learned that__________________________________________

_________________________________________________________

_________________________________________________________

_________________________________________________________

I have realized that _________________________________________

_________________________________________________________

_________________________________________________________

_________________________________________________________

I will apply ________________________________________________

_________________________________________________________

_________________________________________________________

_________________________________________________________

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 What I Can Do
Look at the pictures carefully and say something about the picture. Please
write at least two (2) sentences. Write your answer in your notebook.
1.

https://www.123rf.com/photo_71969185_stock-vector-two-cartoon-men-talking.html

_________________________________________________________________________
_________________________________________________________________________

2.

https://www.nrc.no/expert-deployment/what-we-do/communication-with-communities/

_________________________________________________________________________
_________________________________________________________________________

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3.

https://study.com/academy/lesson/physiological-noise-in-communication-definition-lesson-quiz.html

_________________________________________________________________________
_________________________________________________________________________

4.

https://www.incorp.asia/blog/hr/importance-of-good-communication-at-workplace/

_________________________________________________________________________
_________________________________________________________________________

5.

http://blogs.biomedcentral.com/bmcblog/2014/08/11/the-power-of-pictures-how-we-can-use-images-to-promote-and-communicate-science/

_________________________________________________________________________
_________________________________________________________________________

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 Assessment

A. Multiple Choice. Write only the letter of your choice in your notebook.

_____1. The status that a person enjoys in a communication context.

a. educational level b. age range c. social status d. organization

_____2. Each cultural generation sets its trends and has an impact on
communication.
a. Social Media b. Age Range c. Job Type d. Community

_____3. Communication connotes ____________?

a. communion b. community c. to share d. all of these.

_____4. It requires reading skills and health literacy and the ability to engage in
complex and unfamiliar topics. An audience with limited literacy skills may
find it difficult to communicate effectively.
a. Education Level b. Job type c. Information Sources d. Clientele

_____5. It hinders the ability of the person to effectively sends and receive
information.
a. Job Type b. Primary Language
c. Individuals d. Health Status

_____6. The availability or accessibility of information.

a. Audiences b. Information Sources
c. Social Media d. Age Range

_____7. This uses symbols, words, pictures, facial expressions, hand signs,
graphics, body language, etc.
a. Community b. Communication
c. Individuals d. Organization

_____8. Commonly categorized based on region and skin color.

a. Race and Ethnicity b. Age Range
c. Job Type d. Health Status

_____9. Which does not belong to the group?

a. Individuals b. Group/Organizations
c. Community d. None of the above

_____10. This is the first thing to be considered for the message to be effective.
a. Graphics b. The medium of Communication
c. Primary Language d. Individual

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_____11. A client of communication that tends to have communication needs that
are specific to them.
a. Group and organization b. Community
c. Individual d. Clienteles

_____12. This is the client of communication in which message has to be responsive

to the need and must gain access to communication instructions and
technologies.
a. Individuals b. Group and organizations
c. Community d. None of the above

_____13. This is important especially in communication materials that involve

graphics and photos to reflect the demographics of the audience.
a. Design b. Sound c. Infographics d. Advertisements

_____14. If your target audiences are younger, what is the most appropriate medium
to use?
a. Emails b. Memos c. Meetings d. Social Media

_____15. Which of the following is FALSE about communication?

a. Community requires to interact with other people.
b. Communication is simple.
c. Communication can be formal and informal.
d. None of the above

B. Identification: Read each question carefully and identify the correct answer.
_________1. The transfer of information from one place, person, or group to
another.
_________2. It helps instill confidence to your client that their needs and concerns
will be addressed
_________3. The more you provide regular updates to the client and keep them in-
the-know the more client.
_________4. Each generation sets its own trends and has its own cultural impact.
_________5. Describes shared cultures like values, practices, and beliefs.
_________6. An audience with limited ________ skills may find it difficult to
communicate effectively.
_________7. The primary means of making communication easy.
_________8. Paying close attention to your clients and always put yourself in their
shoes is the best way to practice empathy.
_________9. A person or organization using the services of other professional
person or company.
_________10.True or False. Honesty is the best policy to gain the client’s trust and
confidence in your service.

12
 Additional Activities
Give a communicator or journalist you know and cite their good characteristics
in one paragraph. Write your answer in your notebook.

Answer Key

WHAT I KNOW and ASSESSMENT

A. Multiple Choice
1. c 11. a
2. b 12. c
3. d 13. a
4. a 14. d
5. d 15. B
6. b
7. b
8. a
9. d
10. c
B. Identification.
1. Communication
2. Trustworthiness
3. Transparency
4. Cultural generations
5. Ethnicity
6. literacy
7. Language
8. Understanding/Empathizing
9. Client
10. True

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References

https://www.scribd.com/presentation/432462176/Clientele-and-Audiences-in-Communication

https://helveticamediuma.com/learn/audience/

https://www.scribd.com/presentation/362675225/Clienteles-of-Communication

https://www.cliffsnotes.com/study-guides/principles-of-management/communication-and-
interpersonal-skills/methods-of-communication

https://identitygroup.co.uk/the-importance-of-great-communication-in-client-relationships/

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For inquiries or feedback, please write or call:

Department of Education – Schools Division of Negros Oriental

Kagawasan, Avenue, Daro, Dumaguete City, Negros Oriental

Tel #: (035) 225 2376 / 541 1117

Email Address: [email protected]
Website: lrmds.depednodis.net