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    This Study Resource Was: Chotukool Case Study Answer One

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    Melvin Shaji
    Godrej & Boyce Company launched the Chotukool refrigerator to target rural poor consumers in India. The Chotukool was an innovative product that was portable and affordable through process innovation. It involved radical innovation by not conforming to current refrigerator technology. The modifications were architecturally competence destroying by completely redesigning the product rather than improving existing components.

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    This Study Resource Was: Chotukool Case Study Answer One

    Uploaded by

    Melvin Shaji
    165 views2 pages
    Godrej & Boyce Company launched the Chotukool refrigerator to target rural poor consumers in India. The Chotukool was an innovative product that was portable and affordable through process innovation. It involved radical innovation by not conforming to current refrigerator technology. The modifications were architecturally competence destroying by completely redesigning the product rather than improving existing components.

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    ChotuKool_Case_Study_Outline.docx

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    Godrej & Boyce Company launched the Chotukool refrigerator to target rural poor consumers in India. The Chotukool was an innovative product that was portable and affordable through process innovation. It involved radical innovation by not conforming to current refrigerator technology. The modifications were architecturally competence destroying by completely redesigning the product rather than improving existing components.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    165 views2 pages

    This Study Resource Was: Chotukool Case Study Answer One

    Uploaded by

    Melvin Shaji
    Godrej & Boyce Company launched the Chotukool refrigerator to target rural poor consumers in India. The Chotukool was an innovative product that was portable and affordable through process innovation. It involved radical innovation by not conforming to current refrigerator technology. The modifications were architecturally competence destroying by completely redesigning the product rather than improving existing components.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    1

    Chotukool Case Study

    Answer One

     Innovation refers to the ability of an organization to develop and implement ideas

    that creates value for the customers.

     Godrej & Boyce Company was founded in 1897 in India and deals in sales of

    office furniture, home appliances and industrial process equipment.

     However in recent year the company has been experiencing stiff competition over

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    er as
    its market share from international rivals like Samsung and Haier that deal in

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    similar products.

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     In response it decided to respond by initiating an innovative product targeting
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    rural poor in India.
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     However innovating the product for rural poor market segment has pros and cons.
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    v i y re

    Answer Two

     Chotukool refrigerator achieved product innovation because it was designed to be


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    a portable appliance to meet the needs or the nomadic life of the rural poor
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    consumers.
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     On the other hand process innovation was achieved by making the product
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    affordable.

     The changes that were made on the Chotukool refrigerator involved radical

    innovation because they did not conform to the current technology the company

    was using to make refrigerators.

    This study source was downloaded by 100000832422301 from CourseHero.com on 09-20-2021 03:03:03 GMT -05:00

    https://www.coursehero.com/file/102747532/ChotuKool-Case-Study-Outlinedocx/
    2

     Finally the modification was architectural competence destroying because the

    entire features of the Chotukool refrigerator were enhanced by designing a

    completely new product rather than improving the current components.

    Answer Three

     No, it did not disrupt the market for traditional refrigerators.

     Remarkably Chotukool and become a complementary product that could be used

    together with the traditional refrigerator.

    Answer Four

     No, the Godrej & Boyce Company had done everything that was required to meet

    m
    er as
    its objectives in the target market.

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     First the company had gathered enough information about the target market.

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    Second the company had considered a the technique it could use to lower the
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    cost by establishing an efficient distribution channel.
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    Answer Five
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     One of the product that apply to lessons learned by Godrej & Boyce Company

    with Chotukool project is Tata Motor’s Nano car which was aimed at becoming
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    the cheapest car in the country.


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    sh is

     The other company that Chotukool project apply to is the DocTalk, a healthcare
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    innovative platform for doctors to communicate directly with patient.

    This study source was downloaded by 100000832422301 from CourseHero.com on 09-20-2021 03:03:03 GMT -05:00

    https://www.coursehero.com/file/102747532/ChotuKool-Case-Study-Outlinedocx/
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