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Visual Identity: Comdata Group + Country Name (In English)

The logo is the most important part of the visual identity and must be used consistently according to guidelines. The basic colors for the Comdata Group logo are orange and blue. External materials should include the logo and tagline "Improving your customer experience." Guidelines specify allowed uses of the logo and lockup, as well as prohibited uses like altering elements, placement, or colors. File formats and fonts are also designated.

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141 views5 pages

Visual Identity: Comdata Group + Country Name (In English)

The logo is the most important part of the visual identity and must be used consistently according to guidelines. The basic colors for the Comdata Group logo are orange and blue. External materials should include the logo and tagline "Improving your customer experience." Guidelines specify allowed uses of the logo and lockup, as well as prohibited uses like altering elements, placement, or colors. File formats and fonts are also designated.

Uploaded by

oana olteanu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Visual Identity

Logo

The logo is the most valuable asset of our visual identity and should therefore be used consistently and
according to the guidelines. Each local entity will follow the rule:
COMDATA GROUP + COUNTRY NAME (in English).
The basic colors for the Comdata Group logo are Comdata Group Orange and Blue.
Remember to always use the master artwork and never reproduce the logo without consulting the Headquarter.

“Improving your customer experience” is an expression of our brand and together with the logo it should
be used on external, customer-facing materials such as brochures, advertisements, marketing materials and
tender/offer documentation.

Example Comdata Group + Country Name


Colors
When it’s impossible to use Comdata Group Orange and Comdata Group Blue for visibility or technical reasons,
black/white can be used.

C 10 0 M 4 2 Y 1 6 K 6 C 0 M 64 Y 91 K 0
R 0 G 105 B 166 R 2 39 G 118 B 34
PA N TON E 3 0 7 C PAN TONE 158 C

C 0 M 0 Y 0 K 60 C 0 M 0 Y 0 K 100
R 13 4 G 1 3 4 B 1 3 4 R 0 G 0 B 0

Use of files

File CMYK for PRINT FORMAT File RGB for SCREEN FORMAT
Typhography

Banglan MN Regular Banglan MN Bold

A BC D E F G H IJ KLMNO PQ R STUVWXYZ ABC D EF G H IJ K LMN O P QRST UV WX Y Z


a b cd e fghij klmno pqrs tuv wxyz ab cde fg h i jk l m nop q r s tu v wxyz
1 23 45 67 89 0!? % @ #* 1234567890! ? % @ #*
Banned logo use examples

LOGO

DIVISION The philosophy


NAME

Don’t link any text to the left, Don’t use the logo in headlines Don’t enclose the logo in a shape. Don’t rotate, invert, spin,
right or top of the globo or sentences. angle or pivot the logo.
different of Comdata Group.

Don’t use a drop shadow on Don’t use more than one logo Don’t alter the shape of the logo. Don’t change the size
the logo. per visual surface. relationship or placement of
the elements.

COMDATA GROUP

Don’t change the color of the Don’t skew the logo. Don’t place the logo on a Don’t use capital letters for
logo. background that makes it illegible. logo.
Banned logo use examples

LOCKUP

Don’t change the color of the tagline. Don’t change the tagline position. Don’t use a drop shadow on the
logo and tagline.

IMPROVING YOUR CUSTOMER EXPERIENCE

Don’t change the size relationship or Don’t use capital letters for
placement of the elements. tagline.

ROMANIA

Don’t change the color of the Don’t change the country/service Don’t change the size relationship Don’t use small letters for the
country/service name. name position. or placement of the elements. country/service name.

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