Practical Research 2

Module 1: Characteristics, Strengths,

Weaknesses, and
Kinds of Quantitative Research

Content Standard/s:
• the characteristics, strengths, weaknesses, and
kinds of quantitative research.
Performance Standard/s:
• decide on suitable quantitative research in
different areas of interest.
MELCs (Most Essential Learning Competencies):
Describes characteristics, strengths, weaknesses, and kinds of
quantitative research

What you need to know?

At the end of this module, you will be able to:

• Identify the characteristics, strengths, weaknesses, and kinds of quantitative

research,
• Describe the characteristics, strengths, weaknesses, and kinds of
quantitative research; and,
• Inculcate the lesson.
(Take note: The following Content Standard/s, Performance Standard/s,
MELCs (Most Essential Learning Competencies, and What you need to
know? (Lesson Objectives) are not answerable. These are your guides in
studying the module.)

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 Motivational Activity

Draw a magnifying glass if the sentence tells something on the

strengths of a quantitative research and a pen if the sentence tells
something on the weaknesses of a quantitative research.

1. An expensive and require a lot of time to conduct.

2. The results in conducting quantitative research reached a comprehensive
answer and can be legitimately discussed and concluded.
3. Quantitative experiments can be difficult and hard to analyze. 4. All aspects of
the study are carefully designed before data is collected.
5. Provides the researcher a clearer picture of what to expect in his research.
6. It tends to generate only proved or unproven results.
7. Quantitative research is an excellent way of proving or disproving a hypothesis.
8. Quantitative design requires extensive statistical analysis
9. It only seeks precise measurements and analysis of target concepts to answer
his inquiry.
10. There were being very little room for depressing areas and uncertainty.

Lesson
Characteristics, Strengths, Weaknesses,
1 and Kinds of Quantitative Research

In Practical Research 2, is where the heart of inquiry lies on how can we describe
Quantitative Research and determine its strengths and weaknesses that we need to know.
Getting to understand quantitative research, one must have a review on how we can define
Research in general. Added to this, learn some tips to study quantitative research better.

Quantitative Research
Quantitative methods emphasize objective measurements and the statistical, mathematical,
or numerical analysis of data collected through polls, questionnaires, and surveys, or by
manipulating pre- existing statistical data using computational techniques. Quantitative
research focuses on gathering numerical data and generalizing it across groups of people or to
explain a particular phenomenon”.

Characteristics of Quantitative Research

Quantitative Research generates numerical data or information that can be converted into
numbers where measurable data are being gathered and analyzed. It is focus more in
counting and classifying features and constructing statistical models and
figures to explain what is observed.

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 Quantitative Research makes use of tools such as questionnaires, surveys,
measurements and other equipment to collect numerical or measurable data. The main
activity for which quantitative research is especially
suited is the testing of hypotheses.
➢ The data is usually gathered using structured research instruments.
➢ The results are based on larger sample sizes that are representative of the
population.
➢ The research study can usually be replicated or repeated, given its high reliability.
➢ Researcher has a clearly defined research question to which objective answers are
sought.
➢ All aspects of the study are carefully designed before data is collected.
➢ Data are in the form of numbers and statistics, often arranged in tables, charts,
figures, or other non- textual forms.
➢ Project can be used to generalize concepts more widely, predict future results, or
investigate causal
relationships.
➢ Researcher uses tools, such as questionnaires or computer software, to collect
numerical data.
➢ The overarching aim of a quantitative research study is to classify features, count
them, and construct statistical models in an attempt to explain what is observed

Strengths of Quantitative Research

It is highly recommended for the late phase of research because it provides the
researcher a clearer picture of what to expect in his research.
Objective in approach in the sense that it only seeks precise measurements and
analysis of target concepts to answer his inquiry.
Use quantitative research at the end of a design process to measure improvement.
Quantitative research design is an excellent way of finalizing results and proving or
disproving a hypothesis.
After statistical analysis of the results in conducting quantitative research, a
comprehensive answer is reached, and the results can be legitimately discussed and
concluded.

Weaknesses of Quantitative Research

Quantitative experiments can be difficult, expensive and require a lot of time to

perform. It must be carefully planned to ensure that there is complete randomization and
correct designation of control groups.
It is usually requiring extensive statistical analysis, which can be difficult, due to
most scientists not being statisticians and the field of statistical study is a whole scientific
discipline and can be difficult for nonmathematicians.

In writing your quantitative research, one must identify the appropriate design need
to utilize for the study, a researcher must have a prior knowledge to determine each types
and know what problem that can lead to use a particular method

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Kinds of Quantitative Research

Descriptive Design - also referred as Survey Research that can be used to get more details and tries to
find, to describe the existing status of a variable or phenomenon. It should be applied to give a detailed
description of the phenomenon or some factor at the moment. When the data is finally gathered, only
after that the researchers start to develop a hypothesis. Or the researcher does not start with a
hypothesis, but naturally develops one after the data is collected. Data collection is mostly observational
in natural situation.

Sample problems and/or research questions that can lead to descriptive research are:
> Business and Market researchers that want to observe habits and traits of consumers or brand
users.
>Organization, company and a business industry that wants to assess the mental state and status of its
staff.
>A school governance or division office that wants to understand if students will access online lessons
rather than textbooks, different learning modalities in time of emergencies like Pandemic.
>An educational institution to understand if its intervention and innovations or programs that increase
the overall academic performance of the students.

Correlational Design - explores the relationship between variables using statistical evaluation and use
to receive more statistical data. This design will study the relationships between the different variable
factors through the statistical data processing. If to speak about the information collection, then this
type is intended for observations without the exploration of cause and effect. Therefore, it is a non-
experimental research method, and also mostly observational in terms of data collection. The researcher
measures two variables, understands and assesses the statistical relationship between them with no
influence from any extraneous variable.

Sample problems and/or research questions that can lead to correlational research are:

>The amount of money a person has might positively correlate with the number of most number of
assets and companies he has.
>The level of being educated might negatively correlate with poverty when an increase in one variable
leads to a decrease in another and vice versa.
>A millionaire assets and happiness is not correlated. This means an increase in money doesn’t lead to
happiness.
>A study between fatal disease and marriage, where two variables: fatal disease and marriage. In which
marriage has a negative correlation with fatal disease. This means that people who are married are less
likely to develop this kind of disease.

Quasi-Experimental Design - which is also known as Causal-Comparative method seeks to begin a

causeeffect relationship between two or more variables. The researcher does not assign groups and does
not manipulate the independent variable. There are usually selected control groups which participants
are exposed to these factors and this control groups are identified to the variable. Results are compared
with results from group not exposed to the variable. The Quasi-research is used in field settings where
random assignment is either irrelevant or not required.

Sample problems and/or research questions that can lead to Quasi-Experimental research are:

>Impact on the social network of participating teachers in the Global Teaching Management through
using differing frequencies of follow-up to assess impact on maintenance of network cohesion.
>Supporting the Production of Vaccine against COVID-19 and Use of Health Systems Research
Syntheses That Draw on Quasi-Experimental Study Designs

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Activity 1
Identify and analyze the following statement that describes a research design. Choose your
answer from Descriptive Design, Correlational Design, Quasi-Experimental design
and Experimental design.

1. A kind of research which is conducted with a scientific approach using two sets of variables.
2. It is a kind of non-experimental study in which relationships are assessed without
manipulating independent variables or randomly assigning participants to different
conditions.
3. It is a type of research design where a researcher seeks to understand what kind of
relationships naturally occurring variables have with one another.
4. It is a scientific method which involves observing and explanatory in the behavior of a subject
without influencing it in any way.
5. A kind of research that involves the manipulation of an independent variable without the
random assignment of participants to conditions or orders of conditions.

ACTIVITY 2
Match the kinds of Quantitative Research Design in Column A with their Sample
Study in Column B. Pick the appropriate letter and write your answer on a separate
answer sheet.

Column A Column B Answer

A. Descriptive 1.Evaluating the Effect in On Line Learning among
Grade 12 students .

B. Correlational 2.Implementing New Strategies in teaching Online

over Normal Classroom Based Teaching.

C. Quasi- Experimental 3.A study between two variables

D. Experimental 4.School Administration to understand if its intervention

and innovations or programs that increase the overall
academic performance of the students.
5. Assessing Learners Performance with aid of Pop
Culture Videos in Language Learning

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 ASSESSMENT

Access Online

Use the link to access the research document. Then, read on the example of quantitative
research. Write a short essay about the article that will guide to conduct your own study.

A Quantitative Study of the Impact of Social Media Reviews on Brand Perception

This thesis can be categorized under the Influencer Marketing industry with respect to social
media initiatives. Influencer marketing is a modern tactic used by brands to enhance their
visibility to their target audience by using the services of influential people. The objective of this
thesis is to quantify the impact of social media reviews on brand perception. Specifically, this
thesis focuses on two diverse media platforms commonly used for sharing opinions about products
or services by publishing audio-visual or textual reviews: YouTube and Yelp. First, we
quantitatively analyze the impact of YouTube reviews of Smartphones on the audience through
their response to these video reviews. Second, using our findings from 942 YouTube Smartphone
reviews, we introduce a statistical model to predict audience engagement on a given video. Finally,
we apply our method of quantifying the impact of reviews on the content published on Yelp.com in
the restaurant industry. The results from this validation show that our method can be generically
applied to other social media platforms and consumer-focused industries. Our method can be
employed by brand managers to turn social media reviews into real-time feedback mechanism in
order to improve brand perception in the minds of their target audience.

Activity Sheet

Name:

How are the data results analyzed and interpreted in the research? What method or
instrument did the researcher use? Explain.

References
Bhat , A . 2021 QuestionPro, rettrieved from
https://www.questionpro.com/blog/correlational- research/
Joshi, N. 2015, A Quantitative Study of the Impact of Social Media Reviews on Brand
Perception

retrieved from https://arxiv.org/pdf/1710.08836.pdf

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