A STUDY ON THE FUNCTIONING OF BBK ELECTRONICS

Management Minor Project submitted to

MAHATMA GANDHI UNIVERSITY, KOTTAYAM

In partial fulfillment of the requirement of award of the degree of

BACHELOR OF BUSINESS ADMINISTRATION

BY
Mr. AJIN JOSHY

Under the guidance of

Ms. LIS MARIA ROY

SANTHIGIRI COLLEGE OF COMPUTER SCIENCES,

VAZHITHALA, THODUPUZHA

2019-2022

DEPARTMENT OF MANAGEMENT STUDIES

 CERTIFICATE
This is to certify that the project report entitled A STUDY ON THE FUNCTIONING OF BBK
ELECTRONICS, submitted to Mahatma Gandhi University in partial fulfillment of the requirement
of the award of Degree of Bachelor of Business Administration is a bonafide record of original
work done by Mr. AJIN JOSHY, under my guidance and supervision during the period of his study
in the Department Of Management studies, Santhigiri College of Computer Sciences, Vazhithala,
Thodupuzha.

Ms. LIS MARIA ROY Fr. JINCE GEORGE CMI Fr. Dr. BOBY ANTONY CMI
GUIDE HEAD OF DEPARTMENT PRINCIPAL

Internal viva-voce examination conducted

on…………………………………………

Internal Examiner
Place:
Date:
 DECLARATION

I, AJIN JOSHY, hereby declare that, the project report entitled A STUDY ON THE
FUNCTIONING OF BBK ELECTRONICS submitted to Mahatma Gandhi University in partial
fulfillment of requirement for the award of the degree of Bachelor of Business Administration is a record
of original work done by me, under the guidance of Ms. LIS MARIA ROY.

Ajin Joshy
Place:
Date:
 ACKNOWLEDGEMENT

I give all honour and praise to the Lord who gave me wisdom and enabled me to complete this
project successfully.

I record my sincere and heartfelt thanks to Fr. Dr. Boby Antony CMI our beloved Principal,
for providing the necessary facilities for the completion and presentation of the project.

I thank Fr. Jince George CMI, Head of the Department, for his guidance and inspiration
throughout the course of my study.

I profusely thank Ms. Lis Maria Roy, Guide, for her guidance and inspiration throughout the
course of my study.

I express my sincere gratitude and love to all my teachers for their friendly cooperation in the
successful completion of the project.

Ajin Joshy
 CONTENTS

Chapter Name of Chapter Page Number

Number
List of Tables VI

List of Figures VII

1 Company Profile 1

2 An Overview of the Industry 16

3 Discussion 29

4 Findings 36

Bibliography 44
 LIST OF TABLES

Table No: Name of Table Page

No:
3.01 Indian Smartphone Market Share 37
 LIST OF FIGURES

Figure No: Name of Figure Page

No:
1.01 BBK Electronics HQ
2
1.02 BBK sub brands 4

1.03 Competitors Of BBK 7

1.04 Organization Structure Of BBK 15

2.01 Manufacture Of Electronics Components 17

2.02 Price Skimming 25

3.01 Human Resource Management Process 35

3.02 Domination Of Chinese Brands In India 39

3.03 Global Smartphone Market Share 40

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CHAPTER 1

COMPANY PROFILE

1.1 BRIEF HISTORY OF ORGANIZATION AND CURRENT BOARD OF DIRECTORS

BBK Electronics is a Chinese multinational conglomerate. BBK Elecronics was

established in 1995 in the month of September by Duan Yongping a reclusive billionaire.
After successfully generating 1 billion Yuan from the “Subor” gaming console, a competitor

of “Nintendo” Entertainment System, Duan left his position and started running a Chinese

factory in1995. He then started the company Bubugao, which is the primary stage of BBK.
BBK Electronics now owns factories spread over 10 hectares of land and more than 17,000
employees. BBK Electronics began by the manufacture of CD, MP3, DVD players along with
other household appliances.

BBK owns a number of popular brands across various consumer electronics markets,
including headphones, Blu-ray players, and smartphones. It also oversees a number of major
smartphone brands including one fan-favorite Oppo, Vivo, Realme, and OnePlus.Duan
Yongping established Oppo with CEO Tony Chen in 2004. Vivo is the first major BBK sub
brand .Vivo was founded by Duan Yongping and Vivo CEO Shen Wei in 2009.Realme can be
considered as the sub brand of Oppo. Realme was established by Sky Li previously the Vice-
President of Oppo Electronics on May 4, 2018.Pete Lau the former Oppo vice president and
co-founder Carl Pei set up the OnePlus in 2013.In 2019 Real me introduced their new sub
brand Iqoo.

Oppo and Vivo have long been dominated Chinese smartphone market and
international smartphone market.OnePlus and Realme are quickly adding additional
markets and sales on top of the company‘s Chinese stronghold.

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Figure 1.01 BBK Electronics HQ Dongguan Guangdong China

Board of Directors:

1. Chairman Of The Group: Duan Yongping, he is the founder and chairman of

Dongguan-based BBK Electronics Corporation.
2. CEO Of The Organisation: Tony Chen, he is the founder of OPPO mobiles and now
acts as the CEO of BBK Electronics.
3. CFO Of The Organisation: Alice Cheng, she has been the chief financial officer of
BBK Electronics since 2007.

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1.2 MISSION / VISION STATEMENT AND QUALITY POLICY FOLLOWED /QUALITY

CERTIFICATION ATTAINED

BBK Electronics basic marketing strategy contains forward thinking middle to high
brand orientation, beautifully designed products and a meticulous designed expansion
strategy.BBk Electronics is passionate about the modern technology has to offer. From the
beginning BBK products has extended limitations of the technology. BBK Electronics aims to
combine innovation, low price and high quality. BBK follow the following principle that
consumers should receive high quality product at a reasonable price .This is regardless of
whether these are basic or more technologically innovative products. The BBK Electronics
initiated its first sub brand Oppo in 2004 and mission of the Oppo mobiles is“To allow extra

ordinary people engoy perfect technology”.The vision of the Oppo is “To establish a healthy

and sustainable model of Chinese company globally ”and “Oppo strive to become a healthier

and more sustainable company”. The vision of Vivo BBKs second sub brand is “To become a

healthier, longer-lasting global corporation and Vivos mission to its customers:Provide

quality products and superior service, to Employees: Create and maintain a harmonious,
respectful work environment, to Business Partners: Create a fair, equal cooperative platform
with mutual benefits, to Shareholders: Render above-average returns on investment.

Quality Certifications received by BBK Electronics are 1.National Price “Gold Disk”

BBK Electronics company has received the best low priced DVD player four
times.2.International Competition Brand of the year In 2006 BBK brand was awarded silver
for consumer electronics.3.All Russian Competition “ Narodnaya Marka ” In 2007 BBK

electronics was the winner of DVD player category.4.National Award “Product Of The Year ”

In 2012 BBK electronics was awarded in Portable DVD player category.

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1.3 BUSINESS PROCESS OF THE OGRANIZATION – PRODUCT PROFILE

BBK Electronics is a Chinese multinational corporation .BBK has its HQ in

Chang'an, Dongguan China.BBK involves with the manufacture of electronics such as
television sets, MP3 players, digital cameras and smartphones.BBK has 5 major brands
under them and BBK follows a Corporative Management strategy as BBK is divided into
five Corporates to so that they can minimize risk and increase the profit also they aim to
beat their competitors using this strategy. BBK aim to allow competition between their
sub brands as any of the brands got profit , it can be considered as the profit of the entire
BBK electronics.BBK doesn’t advertise themselves while their sub brands are famous all
over the world. The five major products under BBK corporation are Oppo, Vivo, One plus,
Realme, Iqoo. The Oppo was tasked with leading audiovisual equipment. The brand
launched off in 2004 as a manufacturer of MP3 and DVD players, and it expanded to Blu-
ray players, amplifiers, and headphones. Oppo turned its attention to phones with the
Smile Phone in 2008.Oppo first smartphone made its debut in 2012, and the brand scored
several firsts in the industry. Vivo can be considered as the second major brand of BBK
the brand is related to the manufacture of communications devices and within the last
10 years brand has spread expanded to over 100 global markets. One Plus started their
smart phone sale in USA and OnePlus is the only BBK company that’s recognizable in
most global market.OnePlus doesn’t have the scale of OPPO or Vivo. Realme is a new
brand, Realme was created as a sub-brand of OPPO to challenge Xiaomi in India.

Figure 1.02, BBK sub brands

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1.4CUSTOMERS OF ORGANISATION – LEVEL OF OPERATION

(GLOBAL/NATIONAL/REGIONAL)

BBK Electronics a Chinese based multinational corporation is the second largest

smartphone producer in the world.BBK products mainly include television sets, MP3 players,
digital cameras and smartphones.BBK has five major brands under them, they are
Oppo,Vivo,Realme,One Plus and Iqoo.BBK well known in countries like Russia, India, Belarus
and America.BBK was established in Russia in the year 2000 and today BBK Electronics is
largest manufacturer of audio video equipment and home appliance in Rusia.BBK Elecronics
Owns five major smartphone brands in India.BBK Electronics has understood the Indian
smartphone market by catering to all segments: the top-end, the mid-end and low-end.The
success of Oppo and Vivo, as well as OnePlus and Realme, shows that the strategy of creating
different independent brands could .BBK Electronics owns 40 per cent market share in India
‘s smartphone market. One Plus started their smart phone sale in America and OnePlus

primarily targets online sales via platforms like Amazon, which has helped BBK enter
European and US markets.BBK Electronics Dominated Chinese domestic market and BBK is
largest taxpayer in China.BBK moves ahead of the combined might of Huawei and Honor and
is right behind Samsung in terms of global shipments and share. Apple retains its second spot
during its fourth-quarter new release surge. However, it is otherwise now fourth place in the
global scheme of things. Oppo remains BBK’s largest individual brand and is only a couple of
percentage points behind Apple for third place on its own.

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1.5 COMPETITORS OF THE COMPANY

1.5.1 Xiaomi

Xiaomi manufactures and distributes mobile phones and consumer electronics. The
company also develops mobile applications. It offers internet value-added products
including TV boxes, backpacks, phone screen protectors, earphones, and more.

1.5.2 Huawei

Huawei is a global provider of information and communications technology

infrastructure and smart devices. The company offers a range of products, services, and
business solutions for telecom carriers, including wireless network, fixed network, cloud
core network, carrier software, IT infrastructure, network energy, professional services, and
network rollout services. It also builds a digital infrastructure platform utilizing cloud
computing, software-defined networking, big data, and Internet of Things to enable the
digital transformation of the government, public utilities, finance, energy, transport, and
manufacturing industries. In addition, Huawei provides smartphones, tablets, wearable
devices, converged home devices, and applications on these devices for consumers and
businesses.

1.5.3 Samsung Electronics

Samsung Electronics is a company engaged in the manufacture and distribution of

electronic products. It operates four business divisions: Consumer Electronics, Information
Technology & Mobile Communications Device Solutions and Harman. The Consumer
Electronics division includes digital TVs, monitors, air conditioners, and refrigerators.
Information Technology division offers mobile phones, communication systems, and
computers. Device Solutions division provides products such as memory and system LSI in

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the semiconductor business, and LCD and OLED panels in the display business. The Harman
division delivers connected car systems, audio and visual products, enterprise automation
solutions, and connected services.

1.5.4 Apple

Apple is a company that designs, manufactures, and markets mobile communication

and media devices. It offers personal computers, portable digital music players, and
distributes a variety of related software, services, peripherals, networking solutions, and
third-party digital content and applications.

1.5.5 Lenovo

Lenovo is a company that develops, manufactures, and markets technology products

and services. Its product lines include commercial and consumer personal computers, as
well as servers, workstations, mobile internet devices, including tablets and smartphones.

Figure 1.03, Competitors of BBK Electronics

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1.6 STRATEGIES – BUSINESS, PRICING, MANAGEMENT

1.6.1 Business Strategy

The business strategy adopted by BBK are Growth Strategy.BBK Electronics grows
there business by adding new products, new product lines, improvising the existing product
or selling the same product beyond the current geographical reach. Growth strategy allows
companies to expand their business.

1.6.2 Pricing Strategy

1.6.2.1 Competition Pricing: In the case of OPPO and VIVO, neither brands will
dramatically compete on price, with their competitors but instead try to gain more market
share through ramping up advertising and marketing, or reduce costs in the supply chain or
distribution levels, to maximize profits.

1.6.2.2 Skimming Pricing: BBK Electronics skimming pricing for some of their
products. The release of a new BBK product, a very high price is set at first in order to
maximize profit by selling the good to the early buyers.The price slowly decreases with time
in order to maximize profit by selling the product to other types of customers.

1.6.3 Management Strategy

Corporate Strategy: Corporate strategy is a type of strategy in strategic management.

It draws up at the top level by the senior management of a diversified company. Such a
strategy describes the company‘s overall corporate strategy. As well, corporate strategy

defines the long-term objectives and generally affects all the business-nits under its umbrella.

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1.7 CSR ACTIVITIES

The various brands under BBK have adopted activities which are beneficial to the society:

1.7.1 OPPO to facilitate the training of Under Privileged kids

Oppo a brand under BBK Electronics has partnered with India ‘ s leading cricket

training academy, PAYYADE Cricket Club to provide Scholarship and Cricket coaching to
underprivileged kids. Under the Scholarship program, the club will provide 2 years of cricket
training to the 20 kids.The children will get an opportunity to be trained under the guidance
of cricket expert and coaches.

1.7.2 OnePlus have announced the ‘ Power of One ’ initiative to empower Women

Entrepreneurs

One Plus aims to raise affordable micro-loans for women from low-income, rural
families empowering them to start or scale up their livelihood activities. Millions of OnePlus
fans will come together to positively impact the lives of hundreds of India’ lesser privileged
women across the country in their quest to fulfill their aspirations of being independent and
thereby having a better chance of securing their future.

1.7.2 VIVO:VIVO mobiles initiative “Corona Virus Warrior” donated One Lakh masks

Vivo, the global smartphone brand today donated one lakh medical masks to
Government of Maharashtra. The company also donated 5,000 N-95 masks that are designed
to filter airborne particles.

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1.8 EXPORT / IMPORT

BBK Electronics is second largest producer of smartphone in the world.BBK has five
major sub brands, Oppo, Vivo, Realme, One Plus , Iqoo.BBK brands has played well in
European and Southeast Asian markets. Combined with aggressive marketing and
investments in retail networks, Indian smartphone market has me completely conquered by
BBK Electronics.BBK had a huge growth in markets such as China and India.BBK is also a
leader in Russian audio video and home appliances markets.BBK popular brand One Plus has
conquered American smartphone users. By spreading itself across multiple brands, BBK has
managed to tailor its products to suit various market segments. The strategy has clearly paid
off in China and is quickly growing across India and now in parts of Europe.BBK Electronics
is way ahead of Samsung, as its three brands of the Indian market- Oppo, Vivo and Realme
account for 43 per cent of the total Indian market. Oppo and Vivo would be plying their trade
in the domestic Russian market soon.BBK Electronics would sell their phones in Russia in
partnership with local carrier MTS.BBK shipped 200 million phones in 2017.OnePlus is
building India as a global export hub for the brand and is already manufacturing 5G devices
and exporting to overseas markets, such as North America.OnePlus and Oppo have co-
invested to setup a manufacturing facility in the State of Uttar Pradesh‘s Noida to produce

5G smartphones. Oppo and Vivo together pushing parent BBK Electronics Corp’s India
revenue near the Rs 40,000 crore.Oppos sales went up by 80 per cent to Rs 21,525 crore.
Vivo grew by 54 per cent to Rs 17,202 crore in Financial Year 19.Vivo is planning to invest
3,500 crore rupees in the manufacturing facility in India. Oppo plans to double its production
capacity in India in 2020.

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1.9COLLABRATIONS AND EXPANSION PLANS

BBK Electronics Corporation is a Chinese Multinational conglomerate specializing in

electronics such as television sets, MP3 Players, Digital cameras and smartphones. The major
collaborators of BBK electronics are: Real tek , media tek, sigma, M-star and Ali Corporations

1.9.1 Real tek

Real tek Semi conductor corporation is a fabless semiconductor company situated in

the Hsinchu science park, Taiwan. Real tek was founded in October 1987 and
subsequently listed on the taiwan stock Exchange in 1998. Real tek currently
manufactures and sells a variety of microchips globally and its product lones broadly
fall into three categories : communication network ICs, computer peripheral ICs, and
Multimedia ICs.

1.9.2 Media tek

Media tek inc. is a Taiwanese fabless semiconductor company that provides chips for
wireless communications, high- definition television, handled mobile devices like
smartphones and tablet computers, navigation systems, consumer multimedia
products and digital subscriber line services as well as optical disc drives.

1.9.3 Sigma

Sigma corporation is a japanese company, manufacturing cameras, lenses, flashes and

other photographic accessories. All sigma products are produced in the company’s
own Aizu factory in Bandai, Fukushima, Japan.Although sigma produces several
camera models, the company is best known for producing high quality lenses and
other accessories that are compatible with the cameras produced by the BBK
electronics.

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1.9.4 M-star

M star semiconductor was a taiwanese fabless semiconductor company specializing

in mixed mode integrated circuit technologies based in Hsinchu Hsien. Mstar made
hardware for multimedia and wireless communications, in the form of display Ics and
mixed mode ASIC/IPs in addition to chip sets for GSM mobile handsets of BBK
electronics.

1.9.5 Ali Corporation

Ali corporation is a major designer and manufacturer of embedded systems integrated

circuit of BBK electronics, and a former manufacture of personal computer integrated
circuits. It is based in Taiwan and is a subsidiary of the acer group. The main products
of Ali corporation are 80×86 chipsets, Pentium chipsets, socket 370 chipsets, socket
478 chipsets…etc

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1.10 SWOT ANALYSIS OF THE COMPANY

1.10.1 Strengths
1.10.1.1 Newer and better products

BBK electronics launched its sub brands vivo, oppo, later oppo launched its sub
brands one plus and Realme with new specification and features. Now bbk
electronics launched its subsidiary IQOO to the market.

1.10.1.2 Quick market share

According to the international data corporations (IDC) quarterly mobile phone
tracker, BBK electronics now hold nearly 40 per cent share of the indian smart
phone market, much ahead of another smartphone brands.
1.10.1.3 Products available at affordable price
The ultimate aim of the BBK electronics is to introduce a budget friendly
smartphone with massive features. They launched different category of
smartphone focus on Budget, Midranger, And flagship model all at once.

1.10.2 Weaknesses
1.10.2.1 Competition from another company
The main weakness of BBK electronics confusing service policies and lack of
involvement from top management in developing a new service.

1.102.2 Quality is poor

The quality provided by the BBK electronics at they put is inferior and hence the
trade off is clearly seen in the price. Low price low quality

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1.10.3 Opportunities
1.10.3.1 Brand Association
BBK electronics try to associate with the events to market to wider and different
segments of customers that will help to enhance the customer base.
1.10.3.2 Flagship products
BBK electronics launch newer MP3 Players, Home appliances, smartphones that
can complete with other big market players like Samsung and Apple which will
help to increase the visibility of the brand in the market.

1.10.4 Threat’s
1.10.4.1 Competition from other company
The mobile market is intensively growing and it’s getting price competitive which
makes it very difficulties to survive in the industry.
1.10.4.2 Barriers to entry
The profitability of the mobile phone market attracts new players in the market
which eats away the market share further from the smart phone manufacture’s.

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1.11 ORGANIZATION CHART

Fig 1.04, Organization chart of BBK

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CHAPTER 2

AN OVERVIEW OF THE INDUSTRY

2.1 BRIEF HISTORY OF THE INDUSTRY

Electronic Industry traces its origins to the invention of the two-element electron
tube (1904) by John Ambrose Flemming, and the three-element tube (1906) by Lee De
Frost.These inventions led to the development of commercial radio in the 1920s, which
boosted radio sales to $300 million by the end of the decade. In 1947, the electronics industry
made important advance when John Bardeen, Walter Brattain, and William Shockley
invented the transistor .Smaller, lighter, and more durable than the vacuum tubes that had
been used in radios, transistors touched off a period of progressive miniaturization of
electronic devices. Integrated circuits, which were developed in the 1950s, allowed the
integration of several circuits into one circuit, and the introduction of analog devices in the
1960s vastly increased the amount of information that could be stored on a single silicon
chip. Advances in the field of electronics have also played a key role in the development of
space technology and satellite communications; inaugurated a revolution in the computer
industry that led to the introduction of the personal computer; resulted in the introduction
of computer-guided robots in factories; produced systems for storing and transmitting data
electronically; greatly expanded the market for popular music and culture; and, in the
process, transformed life at home, the office, and the factory. Many of these innovations, such
as the transistor, had their origins in military research, which needed increasingly complex
electronic devices for modern high-tech warfare.In the 1960s, the U.S. consumer electronics
industry went into decline as manufacturers were unable to compete with the quality and
pricing of foreign products, especially the electronic goods produced by Japanese companies
such as Sony and Hitachi. By the 1980s, however, U.S. manufacturers became the world
leaders in semiconductor development and assembly. In the 1990s semiconductors were

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essential components of personal computers and most other electronic items including
cellular telephones, televisions, medical equipment, and smart appliances. Electrical
industry during the 1950s and 1960s, there was considerable expansion to meet industrial
and domestic needs, as well as the electrification of the railways. Generation was mainly by
coal or nuclear power, and there was also substantial investment in hydroelectric schemes
in the Scottish Highlands. Alternative energy sources, mainly wind and tidal power, were
explored, but partly on economic grounds, and partly in line with decreasing demand in the
wake of the energy crisis in the 1970s, investment was limited to experimental plant. In line
with the policies of the Conservative government, denationalization and privatization of both
generating and supply took place in the late 1980s.

Electronics Industry expanded in the 20 th century .Products like smartphones,

televisions and other electrical home appliances are sold widely in the 20 th century.

Figure 2.01 Manufacture Electronic Components

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2.2 BUSINESS PROCESS OF THE INDUSTRY

The Electronics Industry is made up of companies that manufacture, design,

manufacture, assemble, and service electronic products. These products consist of materials,
parts, components, subassemblies, and equipment that use the principles of electronics to
perform their major functions. Electronics Industry is driven by innovation and a lot of
money and effort goes into research and development to design and make improved parts
and products, as well as improve manufacturing processes. Electronics Industry are
specializing in specific niches to guarantee sustainability and maintain profitability.
Electronics manufacturing companies are outsourcing manufacturing and production of
parts or products.

Key Functions in the Electronics Industry:

2.2.1 Product Development and Engineering:

Product development and engineering teams are expected to design, make

prototypes, perform quality and performance tests, and finally roll out the product or service.

2.2.2 Manufacturing:

Manufacturing department works in collaboration with design teams to explore how

best they can improve production lines to make products faster and with reduced
operational costs.

2.2.3 Supply Chain and Operations:

This function involves procurement and storage raw materials, and distribution of
final products to consumers.

2.2.4 Sales:

Sales department is tasked with generating revenue for the business through the sale
of products.

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2.2.5 Marketing:

Marketing involves promoting and creating a good image for the company‘s products

so as to grow the company’s market share and profit.

2.2.6 Customer Service:

This function involves communicating directly with customers, answer their

questions, process their requests and resolve their complaints.

2.2.7 Finance and Accounting:

This department is tasked with all financial operations of the company.

2.2.8 Information Technology:

The IT department is responsible for planning, establishing, and maintaining

networking, communication, and office-related infrastructure and equipment.

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2.3 MARKET DEMAND AND SUPPLY –CONTRIBUTION TO GDP–REVENUE GENERATION

2.3.1 Demand:

The demand for electronic devices is expected to rise from 80 billion US$ in 2012 to
400 billion US$ in 2020. Yet, the demand of around 60 to 70% is met mainly by imports,
which are rising much faster than the local production.

2.3.2 Supply:

The Electronic industry India had a solid boost in their supply, as there is a Mobile
Phones (24%), Consumer Electronics (22%), Strategic Electronics (12%), Computer
Hardware (7%), LEDs (2%) and Industrial Electronics (34%) comprising of Auto, Medical
and other industrial electronic products.

2.3.3 Contribution to GDP:

Indian technology and electronics sector, including telecom has a potential to

contribute no less than a fourth or 25% to India‘s GDP.Electronics Industry in India GDP is

crucial for the development of the IT and the ITES sector in India. Electronics and hardware
are the major components of several industrial sectors such as Information Technology
sector, Telecommunication sector, Automobiles sector, Electronic appliances sector, Special
Medical equipment’s sector, etc.

2.3.4 Revenue Regeneration:

Revenue in the Consumer Electronics segment is projected to reach US$375,615m in

2020.Revenue is expected to show an annual growth rate of 4.2%, resulting in a projected
market volume of US$443,195m by 2024.

The Global Consumer Electronics Manufacturing industry is expected to grow at an

annualized rate of 1.9% to $1.4 trillion over the five years to 2019, including a 3.8% increase
in 2019 alone. The past five years have been characterized by growth in emerging markets
and the introduction of new products, leading to more people buying consumer electronics.

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Innovative products, falling prices, growing household incomes and rising consumer
sentiment have supported demand for consumer electronics. Still, many industry products
have approached market saturation, leading to price competition and downward pressure
on profit margins across the industry. Rapidly increasing penetration of internet
connectivity & services in several developed and developing economies across the globe is
providing robust growth opportunities for the consumer electronics market. According to
the market data by the China Internet Network Information Center, internet penetration
reached 61.2% in 2019, increasing by 1.6% compared to 2018. The Central Intelligence
Agency reported 62.9 million active internet users in the UK as of 2019.

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2.4 LEVEL AND TYPE OF COMPETITION–FIRM OPERATING IN THE INDUSTRY

Electronic Industry is one of the largest global industries. Contemporary society uses
a vast array of electronic devices built in automated or semi-automated factories operated
by the industry. Industries within the electronics sector include telecommunications,
electronic components, industrial electronics, and consumer electronics.The most profitable
industry within the electronics sector is the semiconductor industry.Emerging market
economies are driving the growth of the electronics sector.The retail portion of the
electronics sector is becoming increasingly fragmented and competitive as there are new
entrants into the market, such as online retailers, and companies slowly cutting out the
middleman, such as Best Buy.Volatility in electronics stock is becoming more common due
to this fragmentation and competition.Companies in the electronics industry are always in
tough competition to implement innovative ideas and introduce the newest technology in
the market first.

Perfect competition describes a market structure where competition is at its greatest

possible level. Perfect competition is a hypothetical situation which cannot possibly exist in
a market. However, perfect competition is used as a base to compare with other forms of
market structure. No industry exhibits perfect competition in India.Perfect Competition
means that all firms sell an identical product.Under perfect competition, there are many
buyers and sellers, and prices reflect supply and demand. Companies earn just enough profit
to stay in business and no more. If they were to earn excess profits, other companies would
enter the market and drive profits down. In Electronic market there are a large number of
buyers and sellers in a perfectly competitive market. The sellers are small firms, instead of
large corporations capable of controlling prices through supply adjustments. They sell
products with minimal differences in capabilities, features, and pricing. This ensures that
buyers cannot distinguish between products based on physical attributes, such as size or
color, or intangible values, such as branding.In a perfectly competitive market, however,
such moats do not exist. Information is equally and freely available to all market participants.

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This ensures that each firm can produce its goods or services at exactly the same rate and
with the same production techniques as another one in the market.

Major Firms involved Electronic industry are :

2.4.1 China Electronics Corporation :

Majority owned by the Chinese government, CEC is among the largest providers of
telecoms equipment in China and employs close to 145,000 people, boasting a revenue of
$30.01bn and an overall ranking of 362 in the Fortune 500. In 2007 it acquired the mobile
division of Philips, which it had been researching, developing and producing phones for since
the turn of the century.

2.4.2 Mitsubishi Electric:

The Tokyo-based multinational manufactures a host of electronic and architectural

equipment, as well as photovoltaic panels. This year, Mitsubishi makes 262 on the list thanks
to its $39.12bn in revenue. From its founding way back in the 1920s, Mitsubishi Electric has
been at the cutting edge of Japanese technical innovation for nearly a century

2.4.3 Honeywell International :

Honeywell is based out of New Jersey and produces a range of products across its
consumer, commercial and aerospace divisions. The company takes an overall spot of 260
on the Fortune 500, with a revenue of $39.3bn.

2.4.4 LG Electronics:

LG Electronics comprises four units: Home Entertainment, Mobile Communications,

Home Appliance & Air Solution, and Vehicle Components. The firm is headquartered in Seoul,
South Korea, and after Samsung is the second-largest TV manufacturer on the planet.

2.4.5 Amer International Group

A Chinese company specialising in cable and copper, Amer is headed up by billionaire

Wang Wenyin, who Fortune christened “China‘s New Prince of Copper” in 2014, owing to the

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firm’s meteoric growth – indeed, its most recent recorded revenue came in at $49.67bn and

landed it 183rd spot on Fortune‘s list.

2.4.6 Sony:

The Tokyo-based monolith has a broad portfolio, covering electronics, gaming,

entertainment and financial services, and comes in at 105 on the Fortune 500. It was the first
company to produce direct-view portable transistor televisions, transistor video tape
recorders and, who can forget, the Walkman.

2.4.7 Hitachi:

While it is more than two decades since Hitachi hit its lifetime high of 13 in Fortune‘s

rundown.This Japanese company remains billions of dollars in profit, with an ever-

diversifying range of interests.

2.4.8 Hon Hai Precision Industry:

Trading as Foxconn Technology Group, Hon Hai is the 27 th company on the Fortune
500 and is more commonly known as ‘the company that makes the iPhone’. With an elite

stable of customers including Amazon, Hewlett-Packard, Nintendo, Sony, Toshiba, Intel,

Microsoft and Google – it is the largest contract electronics company in the world.

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2.5 PRICING STRATEGIES IN THE INDUSTRY

Pricing Strategy adopted by Electronics industry is Skimming Pricing. Skim pricing, is

a pricing strategy in which a firm charges a high initial price and then gradually lowers the
price to attract more price-sensitive customers. The pricing strategy is usually used by a first
mover who faces little to no competition. Price skimming is not a viable long-term pricing
strategy, as competitors eventually launch rival products and put pricing pressure on the
first company.Price skimming is used to maximize profits when a new product or service is
deployed. Therefore, the pricing strategy is largely effective with a breakthrough product,
where the firm is the first to enter the marketplace. In such a strategy, the goal is to generate
the maximum profit in the shortest time possible, rather than to generate maximum sales.
This enables a firm to quickly recover its sunk costs before increased competition and pricing
pressure arise.Consider the diffusion of innovation, a theory that explains the rate at which
a product spreads throughout a social system. Innovators are those who want to be the first
to get a new product or service. They are risk takers and price insensitive. A price skimming
strategy tries to get the highest possible profit from innovators and early adopters. As the
demand from these two consumer segments fills up, the price of the product is reduced, to
target more price-sensitive customers such as early majorities and late majorities.

Figure 2.02

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2.6 INDUSTRIAL PERFORMANCE GLOBAL, NATIONAL AND REGIONAL BASIS

The electronics industry emerged in the 20 th century and is today one of the largest
global industries. The Global Electronics Manufacturing industry is expected to grow at an
annualized rate of 1.9% to $1.4 trillion over the five years to 2019, including a 3.8% increase
in 2019 alone. The past five years have been characterized by growth in emerging markets
and the introduction of new products, leading to more people buying consumer electronics.

The Electronics industry in National level just take the case of Indan Electronics
industry .Electronics industry is one of the fastest-growing industries in India, both in terms
of production and export. In fact, software development and IT-enabled services (ITeS) have
made India‘s brand equity a force to reckon with.The Electronics and Computer Software

Promotion Council (ESC) was formed to provide a platform for India’s IT & electronics

industry. With exports to more than 200 countries, ESC has successfully steered the direction
of India‘s electronics and software exports. ESC offers a comprehensive database of industry

companies, and products and capabilities of all major players.

The Domestic electronics market in India is to reach $400 bn by 2025. With per capita
disposable income and private consumption having doubled in the past 7 years, India has
emerged as one of the largest markets for electronic products in the world domestic
electronics hardware manufacturing sector faces lack of level-playing field against
competing nations on account of “several disabilities which render the sector uncompetitive”,
Minister for Electronics and IT Ravi Shankar Prasad said in a written reply in Rajya Sabha.

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2.7 PROSPECTS AND CHALLENGES IN THE INDUSTRY

2.7.1 Prospects:

2.7.1.1 The global electronics market is estimated to be over $2 tn. India‘s share in global

electronics manufacturing has grown from 1.3% in 2012 to 3% in 2018.

2.7.1.2 Technology transitions such as the rollout of 5G networks and IoT are driving the
accelerated adoption of electronics products.

2.7.1.3 Demand for global consumer electronics faces an uncertain future. Volume sales of
consumer electronics grew by a 2% CAGR 2010-2015 inflated by novel and fashionable
products like smartphones and tablets.

2.7.1.4 Changes in cost structures are also expected to change where products are
manufactured. As of 2015, China produced 42% of all electronic/electric products in value
terms globally.

2.7.1.5 Growing prospects in Indian electronics industry, the growing sales figure for the
consumer electronic goods, a flourishing telecom/networking market and noteworthy
growth in the use of portable/wireless products are some of the significant trends observed
in India at present and they are providing stimulus to the growth of the electronics design
industry to a greater scale. India has a well-developed electronics design industry, with 120
design units and is ranked the second among the US, the UK, Germany, Sweden, China,
Taiwan and Israel in terms of design revenues. Electronics is essential for setting up
technology infrastructure, and semiconductors are the main component of electronics
products. Electronics sales in India, which totaled US$ 40.7 billion in 2009, will touch
US$ 400 billion by 2020. At present, local manufacturing accounts for about 40 per cent of
consumption and it could increase to 80 per cent by 2020.The key drivers for the electronics
market in India include telecom infrastructure equipment, wireless handsets, notebooks and
other IT and office automation products, set-top boxes and smart cards.

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2.7.2 Challenges:

2.7.2.1 Shrinking Operating Margins: Global competition and new innovations are driving
prices down. Companies must continually become more cost-efficient to remain profitable.

2.7.2.2 Complex Global Supply-Chain: More and more, companies have to juggle internal and
external resources while staying within international standards. Issues such as traceability
and compliance are increasing operational burdens. It is not unusual for components and
sub-components to embark on a journey that touches three or more continents before
reaching the end-consumer.

2..7.2.3 Service and Warranty Management: Leveraging the global supply-chain is putting
more focus on supplier quality management. Having a strong quality and traceability system
directly affects warranty reserve and post-production service hours.

2.7.2.4 Short Product Lifecycles: With quickly changing consumer tastes and preferences,
EMS companies and contract manufacturers need to have effective New Product
Introduction (NPI) processes in place. Closed-loop communication between sales,
manufacturing, and engineering is vital to ensure product launches hit time, volume, and
quality targets.

2.7.2.5 Uncertain Demand: Aggregately, economic volatility and cyclical demand cause
fluctuations in production.

2.7.2.6 Sustainability: Emerging regulations and standards are forcing companies to account
more and more for Corporate Social Responsibility (CSR) in decisions. E-Waste, a popular
topic today, is driving conversations about the disposal of products and their impact on the
environment. Companies must now consider of the complete product lifecycle in decisions.

Although these challenges may seem intimidating, companies have been dealing with
them at some level for a very long time. With help of integrating aspects of the value chain
with technology can help to battle these challenges, and catalyze shop floor drivers to move
companies closer to a model of operational excellence.

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CHAPTER 3

DISCUSSION

3.1OBJECTIVE ASSESSMENT – OBSERVATION BY THE CANDIDATE

A STUDY ON THE FUNCTIONING OF BBK ELECTRONICS

BBK Electronics as a Electronics manufacturing company does a number of functions

such as:

3.1.1 Production

BBK Electronics produces electronic products like television sets, MP3 players,
digital cameras and smartphones. The production function of BBK Electronics ensure the
position of BBK Electronics in the market. Production function undertakes the activities
necessary to provide the organization with products or services.

3.1.2 Research and Development

BBK Electronics perform research to determine what are the major changes that has
occurred in an economy. Research determines what are major technological changes
occurred in the market. Development involves adoption of this technologies to ensure the
smooth functioning of BBK Electronics. Research and Development function is also
concerned with developing new products or processes and improving existing products or
processes. Research and Development activities must be closely coordinated with the BBKs
marketing activities to ensure that the BBK provides exactly what the customer want.

3.1.3 Purchasing

BBK Electronics perform the purchasing function to ensure the acquiring of goods
and services for personal use of the BBK Electronics, for example, raw materials and
components for manufacturing and also production equipment. Purchasing function usually

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extend to buying goods and services for the use of BBK electronics not only for production
function but also other departments of BBK.

3.1.4 Marketing

BBK Electronics heavily relies on their Marketing activities for the successful sale of
their products. Marketing function is concerned with identifying and satisfying customers
needs at the right price. Marketing activities of BBK Electronics also deals with the research
of what customers want and analyzing how the organization can satisfy these wants.
Marketing activities range from the strategic activities to the operational activities, placing
advertisements in the appropriate media and so soon.BBK also perform all the four
fundamental activities of marketing like the ‘4Ps’: Product, Price, Promotion and Place.

3.1.5 Selling

BBK perform sale of goods and services to earn maximum profit and earn a position
for themselves in the market.BBK deals with the sale of electronics such as television sets,
MP3 players, digital cameras and smartphones. BBK has two major markets where their
goods are widely sold. They are India and Russia.

3.1.6 Human Resources function

BBK Electronics is an global electronics manufacturer, where there is expected to be

nearly 17,000 employees in their 10 hectares factory. Every organization including BBK
depends on their Human Resource for their smooth functioning,, thus it is important to
recruit select the most qualified person as their employees. It is the duty of the organization
to give their existing employees a opportunity to develop their personal skills and values.

3.1.7 Accounting and Finance

BBK Electronics as a global conglomerate perfect accounting and financing system to

keep a record of how much is invested, how much is the profit and how much is the loss
which is incurred by organization.

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3.2 SPECIFIC LEARNING OUTCOME

ANALYSIS AND UNDERSTANDING OF HOW BBK ELECTRONICS FUNCTIONS

Every organization mainly perform two types functions:

3.2.1 Front-office or front-end organizational functions

Functions that are closely related to customers are called Front-office or front-end
organizational functions. Marketing, Sales and Customer Service are the primary front office
functions. Front Office functions are those functions that are most visible in an organization.
Front Office functions of BBK Electronics are customer service, marketing activities like
advertisements performed by BBK, sale of Mobile Phones by BBK can also be considered as
a front office functions. Front office department of a organization can be considered as the
communication center of the organization. Lets take the case of a hotel, a front office function
of a hotel is Reservation, Guest service, Check-in, Check-out, Telephone, Finance &
Cashiering, Foreign Exchange, Room Assignment, Inquiry etc. All this functions are closely
related to the guest or customer who recieves service from the hotel. For a organization
Front Office department is the nerve center of the organization.

Major front office functions of an organization are the following:

3.2.1.1 Marketing

Marketing can be defined as the process of introducing new products in the market
also involves identifying customer needs and satisfying the customer needs by providing
goods and services. A fundamental activity in marketing is managing the Marketing Mix
consisting of the ‘4Ps’: Product, Price, Promotion and Place.

3.2.1.2 Sales

Sales is one of the most important function of an organization. Sales means all
activities involved in selling a product or service to a consumer or business. BBK Electronics
is an organization that deals with the sale of electronic products like television sets, MP3
players, digital cameras and smartphones.

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3.2.1.3 Customer Service

Customer Service means support an organization offers to a customer both before

and after they buy and use your products or services that helps them have an easy and
enjoyable experience with you. Customer Service is not just a support provided by
organization provide to a customer but it’s an important part of the promise your brand
makes to its customers.

3.2.1.4 Communication

Communication is an important front office function of an organization.

Communication between the customer and organization creates bond between the
organization and the customer.

3.2.1.5 Accounting

In some cases accounting can also be considered as front office function. Accounting
involve the recording of price paid by the customer.

3.2.2 Back Office Functions

Functions that has no close relationship with the customer is known as back office
functions. Back office functions support the front office functions. Important back office
functions are HR, finance, Information Technology and Warehousing. These functions are
necessary for the success of an organization, but they tend to receive less public attention.
The back office functions don‘t directly generate revenue for the organization, but provide

vital support and administration for the organization.

Major back office functions of an organization are the following:

3.2.2.1 Human Resource Activities

Every organization perform human resource activities, human resource activities act
as the central pillar of many organizations. Human resource department of organization are
responsible for activities spanning a wide variety of core functions. Human resource

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activities fall under the following five core functions: staffing, development, compensation,
safety and health, and employee and labor relations. Within each of these core functions,
human resource departments conducts a wide variety of activities. These activities are
linked together by an organization for employee well-being and to ensure equality between
all employees in an organization.

3.2.2.2 Finance

Finance is the lifeblood of an organization. Finance deals with utilization of funds

necessary for efficient operations in an organization. Finance is the source to run any
organization, it provides the money, it acquires the money. Finance keeps the organizations
going and without cost control, profitability, and efficiencies, organizations would cease to
exist .

3.2.2.3 Information Technology(IT)

The information technology department oversees the installation and maintenance

of computer network systems within a company. All the computer network system enables
the smooth functioning of the organization

3.2.2.4 Warehousing

Warehousing is storing of goods which is sold later. BBK Electronics as a global

organization typically own or rent space in a building that is specifically designed for
storage.

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3.3 CONTRIBUTIONS AND SUGGESTIONS BY THE STUDENT GROUP

The study has brought several new suggestion and contributions as the following:

3.3.1 BBK Electronics should ensure the longevity of their products.

BBK Electronics produce electronics products which are popular around the
world.BBK Electronics provided innovative products, but they failed provide products that
has no longevity. BBK Electronics produces products that has no durability and get damaged
easily. BBK Electronics is second largest producer of smartphone in the world, but
smartphones that the BBK produced have very short longevity. It is expected that the
average smartphone life expectancy was 4.7 years. BBK smartphones only barely has the life
expectancy of two years. However, not everyone wants to get rid of their smartphone every
two years, customer expect to use their smartphones more than two years. One of the
common BBK smartphones smartphone repairs are involves smashed and cracked screens.
BBK smartphones also has lower battery life.

3.3.2 BBK Electronics should give importance to quality management.

BBK Electronics as global electronics manufacturer should give importance to quality

of their products. Quality management of a product is as much important as the overall
functioning of the organization. Although BBK products satisfy customer wants and needs.
It is widely seen that BBK products are not of good quality, BBK products gets easily
damaged and malfunctions after extended use compared to their competitive brands. BBK
Electronics manufacture and assemble are at the center of the exciting, fast-moving, and
increasingly complex technologies that touch every aspect of modern life. n this fast-paced
and dynamic market space, BBK faces many challenges like increasing global competition, a
continual need to drive down costs and especially a need to produce the highest quality
products.

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3.3.3 BBK Electronics should concentrate on the Human resource management.

BBK Electronics should ensure the development of employees in the organization.

BBK Electronics as an organization should depend on their employees. If the employee
performance goes down then the overall performance of organization goes down as well.
Human Resource Management is the process of recruiting, selecting, inducting employees,
providing orientation, imparting training and development, appraising the performance of
employees, deciding compensation and providing benefits, motivating employees,
maintaining proper relations with employees etc.

Figure 3.01 Human Resource Management Process

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3.3.4 BBK Electronics should use all the Technological tools available to improve the
efficiency of the company.

BBK Electronics is an organization that has been producing innovative products. BBK
Electronics should adopt technological innovation, it helps to improve the management
efficiency of enterprises. The application of scientific and technological innovation in BBK
can propose more diversified management methods for enterprise management on the
traditional basis. Technological innovation can enable the long-term development of BBK
Electronics. Technological innovation is beneficial to improve the operating efficiency of the
enterprises.

3.3.5 BBK Electronics should improve their Research and Development department.

As an organization BBK Electronics perform researches to identify the changes in an

economy and development involves development of already existed process and product.
Development also adopts new process to increase the efficiency of the organization.
Research and development enable BBK to stay ahead of its competition.

3.3.6 BBK Electronics enable a new product to be in the market for a longer period of time.

BBK Electronics should allow a new product to exist in the market for a longer period
of time, so that the product can have more opportunities to increase their sale and market
demand.

3.3.7 BBK Electronics should be ready to expand their market range.

BBK Electronics claims that as an organization they want to provide electronics

products to people at an affordable price. BBK is second largest smartphone manufacturer
in the world. As a global corporate, BBK should expand their market range to more
countries. It is important for BBK to come out of their safe zones and move to a more
competitive market.

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3.3.8 BBK Electronics should try to be completely self reliant.

BBK Electronics should try to produce chipsets for their own electronic products and
should reduce their dependency on electronics manufacturers like MediaTek, M Star and Ali
Corporation

3.3.9 BBK Electronics should localize their products.

BBK Electronics introduce their product in the local market, so that the common
people has the opportunities use products.

3.3.10 BBK Electronics should more actively participate in the decision-making processes.

BBK should more actively select the best course of action through efficient decision
making. Decision making has close relationship with planning function, BBK should take
more decisions without wasting time as the competition in the electronic market is very
strong.
Company 2020 Shipment 2020 Market 2019 Shipment 2019 Market
Share Volumes Share
Volumes

Xiaomi 5.4 29.4% 10.4 28.4%

Samsung 4.8 26.3% 9.3 25.2%

Vivo 3.2 17.5% 5.6 15.1%

Realme 1.8 9.8% 2.8 7.7%

Oppo 1.8 9.7% 3.6 9.7%

Others 1.2 7.3% 5.1 13.9%

Total 18.2 100.0% 36.8 100.0%

Table No 3.01 Indian Smartphone Market Share

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CHAPTER 4

FINDINGS

4.1 FINDINGS OF THE STUDY

The main findings of the study are the following:

4.1.1 BBK Electronics is the 2nd largest smartphone producer in the world.

In 2020, BBK Electronics shipped 56.7 million smartphones, surpassing both Huawei
and Apple to become the 2nd largest smartphone manufacturer in the world, just behind
Samsung. BBK has five major sub brands which functions individually and even competes
with each other. The five major brands are Oppo, Vivo, Realme, OnePlus and finally the most
latest brand named IQOO.

4.1.2 BBK Electronics Produce goods and services on the basis of consumer wants.

BBK Electronics unlike Apple is not a luxurious brand. BBK produces their products
by keeping in mind that what the customer want and also whether the ordinary customer
have financial capacity to acquire their products.BBK strongly believe customer satisfaction
is the most appropriate method to acquire profit. BBK as an organization that the customer
is the king.

4.1.3 BBK Electronics is one of the leaders in Russian audio –video and home appliances

markets.

BBK got established in Russia year 2003.BBK became one of leading manufacturers
in the audio –video and home appliances industry.BBK products are used by almost all

Russian families.

4.1.4 BBK Electronics belong to the Electronics Industry.

BBK Electronics is the largest electronic manufacturer in China. BBK can also
considered as one most prominent Competitors in Electronics Industry.

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4.1.5 BBK Electronics owns 43% of Indian smartphone market.

In Indian smartphone market BBB Electronics is way ahead of Samsung, Xiaomi and
Asus. BBK introduced their five major sub brands in India Oppo, Vivo, OnePlus, Realme and
IQOO. Oppo, Vivo and Realme account for 43 per cent of the total Indian market. The market
share of one plus is expected to be 5 per cent. IQOO has only recently introduced to the
Indian Market. One of BBK strongest competitor Xiaomi, is on the second spot with 28 per
cent market share. The dominance of BBK has not reached as much as Nokia at its peak,
which is accounted to be 58 percent market share 2007.

Figure 4.01 Process Of Domination Of Chinese Brands In India.

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Figure 4.02 Global Smartphone Market Share in the year 2019

4.1.6 BBK Electronics fails to give satisfactory customer service.

It is widely seen that the Customer Service section of BBK Electronics fails satisfy
customers needs and wants. As an organization BBK Electronics has the duty to provide
the best customer service before and after the purchase of goods.

4.1.7 BBK products have a short period of life.

BBK products are very much technologically advanced, but the life period of BBK
products are very short. Take the Samsung products which have nearly 3–4 years of life

expectancy, while BBK products only has 2–3years of life expectancy before phone starts

malfunctions.
4.1.8 BBK products are of low quality.

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BBK Electronics fail to give higher quality product but their products satisfy all of the
consumer wants. BBK products has low endurance, their products get easily damaged. BBK
products are very difficult to be maintained.

4.1.9 BBK products can cause environmental pollution.

As any Electronics products, BBK products also release toxic material into the
environment, if not disposed properly. Most of these materials has the potential to cause
cancer and some of them heavily damages the kidney, the blood and the nervous system,
and other sensitive parts of the body.

4.1.10 BBK Electronics doesn’t give the domestic Electronics companies a chance to survive.

BBK Electronics completely dominated the Indian smartphone market and it doesn’t
benefit India much, because the profit BBK earns from India doesn’t benefit the people of
the nation but the domestic country which BBK belong to that is China. BBK slowly kills the
domestic smartphone companies. An the future there may not be any smartphone
manufacturers from India.

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BIBLIOGRAPHY

REFERENCE

Websites:

[1]One Brand To Rule Them [androidcentral.com]

[2]BBK Electronics[economictimes.com]

[3]BBK Electronics[bbk-electronics.com]

[4]BBK Electronics, India‘s largest smartphone company[indianexpress.com]

[5]BBK Electronics Strategy – Oppo, Vivo, OnePlus, Realme, IQOO[priteshpawar.com]

[6]BBK Elecronics Corporations[cbinsights.com]

[7]One Chinese company dominates the Indian smartphone market

[hindubusinessonline.com]

[8]The History of BBK Electronics – Parent Company of OPPO, OnePlus & Vivo Electronics

[phoneradar.com]

[9]The world‘s second largest phone manufacturer[androidauthority.com]

[10]BBK Electronics: Most Innovative Companies [fastcompany.com]

[11]Electronics industry [infoplease.com]

[12]Indian Electronics Industry [indianmirror.com]

[13]The Evolution Of Electronics Industry [mcrinc.com]

[14]Electronics Sector [invsetopedia.com]

[15]Electronics and Electronics Industry [caseedu.com]

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Videos:

[1]Case Study Of BBK Corporation-Tech Talk By RRR [youtube.com]

[2]Is BBK the real smartphone market king in India- Beebom [youtube.com]

[3]Why BBK has so many smartphone brands-AR Anand [youtube.com]

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