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Lesson 1

This chapter discusses 21st century communication. It contains 5 lessons that cover communication processes and principles, communication and globalization, communicating in multicultural settings, different language varieties and registers, and evaluating messages. The first lesson focuses on the communication process, including its components, principles of effective communication, and ethical considerations. It explains the communication process has a source, message, channel, receiver, feedback, environment, and context. It also outlines 9 principles of effective communication and how ethical communicators respect audiences and value truth.

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John Deguira
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117 views

Lesson 1

This chapter discusses 21st century communication. It contains 5 lessons that cover communication processes and principles, communication and globalization, communicating in multicultural settings, different language varieties and registers, and evaluating messages. The first lesson focuses on the communication process, including its components, principles of effective communication, and ethical considerations. It explains the communication process has a source, message, channel, receiver, feedback, environment, and context. It also outlines 9 principles of effective communication and how ethical communicators respect audiences and value truth.

Uploaded by

John Deguira
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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CHAPTER 1

UNDERSTANDING 21ST CENTURY COMMUNICATION

OVERVIEW

Communication is critical to student success. 21 st century educators used a


variety of technology tools to expand their ability to give students fast and effective
feedback, saving classroom time, developing students’ skills, and accelerating their
achievements.
Thus, this Chapter consists of five lessons focusing on understanding the 21 st
Century Communication. It details communication processes, principles, and ethics;
communication and globalization; local and global communication in multicultural
settings; varieties and registers of spoken and written language; and evaluating
messages and/or images of different types of texts reflecting different cultures.

GENERAL OBJECTIVES

 Demonstrate mastery in elucidating the nature, elements, and functions of verbal


and non-verbal communication in various and multicultural contexts.
 Manifest expertise in explicating how cultural and global issue after
communication.
 Respond through written or global communication to the challenges of diverse
and multicultural communication.

LESSON 1: Communication Process, Principles and Ethics

PRE-DISCUSSION

1. Why do people communicate?


2. What might happen to the world if communication does not exist?
3. Why do miscommunication and misunderstanding happen?
WHAT TO EXPECT?

At the end of the lesson, the students can:

 explain the Principles and process and process of communication and the
ethical considerations in communication;
 elucidate how communication skills help resolve problems, better understand
new concepts and aid in your profession; and
 frame a slogan about how the knowledge of the communication process aids
people in communicating effectively.

Communications is inevitable. Our need for self-expression leads us to


communicate not only our thoughts but also our feelings. Communication may be done
verbally or nonverbally. A simple yawn from a member of the audience in a public
speaking engagement is a non-verbal message sent to the speaker. On the other hand,
a phone call inquiring about a certain product is an example of a verbal message.

Communication is understood as the process of meaning-making through a


channel or a medium. It comes from the Latin communicares, meaning to share or to
make ideas common. The connection that encompasses interaction among partakers is
at the center of your learning of communication.

The Components of the Communication Process

Understanding the communication process may help you become a better


communicator.

1. Source. The sender carefully crafts the message. The sender maybe anyone: an
author of a book, public speaker in special occasion or even a traffic enforcer.
2. Message. The message is the reason behind any interaction. It is the meaning
shared between the sender and the receiver.
3. Channel. The channel is the means by which the message is conveyed. When we
answer a phone call, the phone is the channel. On the other hand, when your
parents receive a notification of your absences from school, the channel is the
letter. It is the responsibility of both the sender and the receiver to choose the best
channel for the interaction.
4. Receiver. The receiver is the person who receives the transmitted message. The
receiver may be a part of the audience in a public speaking event, a reader of the
letter o a driver who reads the road signs. The receiver is expected to listen or
read carefully, to be aware of different kinds of sender to joy down information
when needed, to provide response and to ask question for clarification.
5. Feedback. In any communication scenario, a feedback is essential to confirm
recipient understanding. Feedbacks, like messages, are expressed in varied
forms. A simple nod for a question of verification is considered a feedback. Thus,
feedbacks may be written, spoken or acted out.
6. Environment. The place, the feeling, the mood, the mindset and the condition of
both sender and receiver are called the environment. The environment may
involve the physical set-up of a location where communication takes place, the
space occupied by both the sender and the receiver, including the objects
surrounding the sender and receiver.
7. Context. This involves the expectations of the sender and the receiver and the
common or shared understanding through the environmental signals.
8. Interference. This is also known as a barrier or block, prevents effective
communication to take place.

Kinds of Interference

a. Psychological barriers are thoughts that hamper the message to be interpreted


correctly by the receiver.
b. Physical barriers include competing stimulus, weather and climate, health and
ignorance of the medium.
c. Linguistic and cultural barriers pertain to the language and its cultural
environment. Words may mean another in different cultures.
d. Mechanical barriers are those raises by the channels employed for
interpersonal, group or mass communication. These include cell phones,
laptops and other gadgets used in communication.

The Nine Principles of Effective Communication

Michael Osborn (2009) claims that communication must meet certain standards
for effective communication to takes place.

1. Clarity. This makes speeches understandable. Fuzzy language is absolutely


forbidden, as are jargons, cliché expression, euphemism and doublespeak
language.
2. Concreteness. This reduces misunderstandings. Message must be supported
by facts such as research data, statistic or figures. To achieve concreteness,
abstract words must be avoided.
3. Courtesy. This builds goodwill. It involves being polite in terms of approach
and manner of addressing an individual.
4. Correctness. Glaring mistakes in grammar obscure the meaning of a
sentence. Also, the misuse of language can damage your credibility.
5. Consideration. Message must be geared towards the audience. The sender
of a message must consider the recipient’s profession, level of education,
race, ethnicity, hobbies, interest, passion, advocacies, and age when drafting
or delivering a message.
6. Creativity. This means having the ability to craft interesting message in terms
of sentence structure and word choice.
7. Conciseness. Simplicity and directness help you to concise. Avoid using
lengthy expressions and words that may confuse the recipient.
8. Cultural Sensitivity. Today, with the increasing emphasis on empowering
diverse, cultures, lifestyle and races and pursuit for gender equality, cultural
sensitivity becomes an important standard for effective communication.
9. Captivating. You must strive to make messages interesting to command more
attention and better responses.
Ethical Consideration in Communication

Ethics is a branch of philosophy that focuses on issues of right and wrong in


human affairs. Ethical Communicators (a) respect audience; (b) consider the result of
communication; (c) value truth; (d) use information correctly; and, (e) do not falsify
information.

REFERENCES

Johannesen, R., Valde, K, &Whedbee, K. (2008).Ethics in human communication(6th


ed.). Waveland Press, Inc: Longgrove, IL.

Krizan, A. et al. (2014). Business communication theories and best practices.Cenage


Learning Asia Pte Ltd.

Wakat, G., Caroy, A., Dela Cruz, A., Dizaon, E.G., Jose, M., Ordonio, M.R., Palangyos, A., Sao-
an, M., & Paulino F. (2018). Purposive communication. Lorimar Publishing Inc.
Philippines.

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