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Learning Activity 3 Evidence: Getting The Hidden Message: Fuente: SENA

The document analyzes two advertisements for cleaning products and bottled water. [1] The first ad is for a cleaning product called "XTREME LQD" that promises no other product can match or be better. [2] However, the description is not honest since no product can truly be perfect. [3] The second ad is for a bottled water called "LPQ Sparkle" that claims to keep you healthy and in shape, but there is no certification that it has these effects.

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DIEGO VARGAS BERNAL
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77 views3 pages

Learning Activity 3 Evidence: Getting The Hidden Message: Fuente: SENA

The document analyzes two advertisements for cleaning products and bottled water. [1] The first ad is for a cleaning product called "XTREME LQD" that promises no other product can match or be better. [2] However, the description is not honest since no product can truly be perfect. [3] The second ad is for a bottled water called "LPQ Sparkle" that claims to keep you healthy and in shape, but there is no certification that it has these effects.

Uploaded by

DIEGO VARGAS BERNAL
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Learning activity 3

Evidence: Getting the hidden message

Look at the following advertisements and answer the questions:

Fuente: SENA

Questions Answers
a cleaning product called
What is being advertised?
"xtreme LPQ"
Why is a different color used in the product’s to give a highlighted look
name? to the product
that there is no other
What hidden messages does the ad seem to product that can match or
have? be better than XTREME
LQD
Si puede hacer su vida
más fácil, ese atractivo
Does the advertisement use emotional appeal? If
anima a la gente a
yes, how? If no, how could it?
comprarlo para mejorar
los aspectos cotidianos.
It is not honest, because
no product can be perfect
Is product’s description honest? Why or why not? according to what is
mentioned or highlighted
in advertising
that the cream is a
product with the potential
to improve areas of life
What do you think or conclude about the ad? for people but it promises
a lot to the consumer, of
which it may have been a
lie

Fuente: SENA

Questions Answers
a bottle of water called
What is being advertised?
"LPQ Sparkle”

it is a color that
Why is a different color used in the product’s
demonstrates or
name? distinguishes being
healthy
What hidden messages does the ad seem to that the water bottle is
have? only for healthy and
exercising people
yes, if you are healthy,
Does the advertisement use emotional appeal? If
you exercise and you are
yes, how? If no, how could it? in optimal conditions you
should take "LPQ
Sparkle"
It is not honest, because
Is product’s description honest? Why or why not? not being of that
reference will keep you in
shape.
The "LPQ Sparkle" water
bottle is considered a
What do you think or conclude about the ad? way to stay in shape but
is not certified to these
specifications.

When you finish your work, send the file to your instructor through the platform
as follows:

1. Click the title of this evidence.


2. Click Examinar mi equipo and look for the file in your computer. Make sure
the file is attached.
3. Leave a comment for the instructor (optional).
4. Click Enviar.

Note: This evidence is an individual activity. Remember to check the learning


guide in order to know if you have done all the assigned activities, know how to
develop them and deliver them correctly.

Criterios de evaluación
Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.

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