Sample Road Map

SEMESTER

DISCLAIMER:
This document is NOT a curriculum guide. This document was NOT created with the intention that you follow
it exactly. This document is a version of what one might do in their classroom if they had a semester to work
with. A few tips…
>> Do not do exactly what is on this document. Make it your own. Make it work for you, your class, your kids,

your schedule. Use your beautiful teacher brains and do some planning!
>> Buffer Week and Flex Days - use these days throughout the semester in the event that you need more time

to cover a topic or need to reiterate an activity.

>> Use all the resources you have available to you: Youth Entrepreneurs curriculum and resources, YE Staff, YE

teachers across the country, Business Model Generator book, the internet, etc.
>> If you need help…ASK!!!

Activities noted by an asterisk (*) can be repeated as desired.

WEEK 1
Pit with Name Cards
Introduce YE Currency and Auctions
DAY 1 What is YE? (Use YouTube channels videos, website, etc. to share about YE program and
opportunities students will have by being in the program)
Introduce Foundational Values using The Codec

What’s in a Handshake?
YE video featuring YE alum (James Harris, Jaren Hemphill, etc.) (YE YouTube channel)
DAY 2
Foundational Values Walkabout
Cinema Challenge

Networking using Human Treasure Hunt + knowledge from What’s in a Handshake?

Review Foundational Values and complete Codec for FVs
DAY 3 Zoom
Explain how Auctions will be ran in your classroom
Auction

Think Outside the Box

DAY 4 Complete the Codec – Foundational Values relative to any of the previous activities (Cinema
Challenge, Zoom, Think Outside the Box)

Vacant Lot Opportunity Mindset

DAY 5 S.M.A.R.T. Goals - Create S.M.A.R.T. Goals for what they want to achieve over the next year or in
the future

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 Sample Road Map
SEMESTER
WEEK 2

Discuss personal branding

DAY 1 Complete Personal Branding Project
Share personal brand with class

CORE: Towers – Use the FV Behavior Model to observe behavior

DAY 2
Complete The Codec – Foundational Values relative to Towers

CORE: Cowboy Inkblot and Find the Numbers

3 Simple but Not Easy
DAY 3
Money Bowl
Watch John Stossel’s “Greed” video: https://youtu.be/pja_dFqaQ5Y

CORE: Trading Game

DAY 4
CORE: CPV Triangle – Part 1

CORE: CPV Triangle – Part 2

CORE: Speak Out Cards*
DAY 5
Three-Legged Stool
Auction

WEEK 3

10 Economic Principles – The Four Ss

DAY 1 Fill out The Codec
Negotiating Game – relate to the Four Ss

Continue 10 Economic Principles – The Four Market Measures

DAY 2 Fill out The Codec
Bead-Ville – relate to the Four Market Measures

What is an Entrepreneur? What is Entrepreneurship? Discussion

Complete 100 Entrepreneurs Who Changed the World project OR Decade of Entrepreneurship
DAY 3
project
Begin Entrepreneurship presentations

Finish Entrepreneurship presentations

DAY 4 Fill out The Codec relative to Entrepreneurship project from this week
Auction

The Creativity Minute

IDEO shopping cart and/ or cubicle video (IDEO Shopping Cart video: https://youtu.be/
DAY 5 M66ZU2PCIcM; IDEO Cubicle video: https://youtu.be/iuzMTw37psg)
Innovation Activity – Ironing board
Pitch Innovation – students choose with YE bonds

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SEMESTER
WEEK 4

DAY 1 Labor Day – No School

The Creativity Minute

DAY 2 Pitch It – students vote using YE bonds
CORE: Disruptus

CORE: Pit*
DAY 3 Continue 10 Economic Principles – Ricardo’s Law of Comparative Advantage
Fill out The Codec

CORE: Paper Airplane Factory – relate to Ricardo’s Law of Comparative Advantage

DAY 4
Watch an episode of “The Profit” and complete The Codec

Garbology
DAY 5 Market research discussion – What is it? How do you conduct market research?
Auction

WEEK 5
CORE: Hershey’s Market Research
DAY 1
Student pitches

Target Market Person

DAY 2
Student pitches

LEGO COGS Activity

DAY 3
CORE: Dirt & Worms*

CORE: Back of the Napkin using Dirt & Worm calculations

Three-Legged Stool
DAY 4
Introduce Market Day and its expectations
Allow students time to get in groups and brainstorm ideas

Introduce Business Model Canvas:

9 Questions – Ask students to complete 9 Questions canvas for an idea that you provide (Shark
Tank episode, school problem, etc.)
Using 9 Questions, use the BIO Sheet Teacher Guide to help them add more ideas.
DAY 5
Demonstrate connection from 9 Questions to formal Business Model Canvas (have students place
sticky notes in corresponding BMC box)
Use BMC Cheat Sheet to help them add more ideas.
Auction

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WEEK 6
*Weeks 6-9 focus on Market Day prep activities (shaded in gray). If your Market Day falls earlier or later than
your Week 8, then move this block of prep activities together to allow your students to adequately prepare for
their Market Day experience.

Begin BMC for Market Day planning:

BMC – Value Proposition
DAY 1
BMC – Customer Segments
Conduct market research and gather data

Review market research

Make final decision of product or service to offer
DAY 2 Polish Value Proposition and Customer Segments
BMC - Channels
BMC – Customer Relationships

BMC – Revenue Streams

DAY 3
BMC – Cost Structure

Finish financials (Revenue Streams, Cost Structure)

DAY 4 Complete Back of the Napkin calculations for Market Day product
S.M.A.R.T. Goals – Have students compose 1-2 S.M.A.R.T. goals for Market Day

BMC – Key Partners

BMC – Key Activities
DAY 5 BMC – Key Resources
Polish Business Model Canvas
Auction

WEEK 7

Share expectations and requirements for Market Day oral pitch

DAY 1
Begin preparing Market Day oral pitch

DAY 2 Prepare Market Day pitch

DAY 3 Market Day pitches

Share feedback about Market Day pitches

Allow students time to revise their planning and submit their request for funds
DAY 4
The Codec for Market Day preparations
Submit Market Day loan request

Continue/complete Customer Relationships work

Place orders with vendors
Determine workflow and logistics
DAY 5
Get flyers approved by administration (if required)
Post flyers, print materials, etc.
Auction

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WEEK 8

Market Day prep:

• Design posters
DAY 1 • Create shopping list
• Update to-do list
Confirm orders, deliveries, and pick-ups

Flex day - Use as needed to make-up planning for Market Day, select activity from YE Academy,
DAY 2
finish Customer Relationships work, etc.

DAY 3 Review day-of Market Day plans one group at a time

Final Market Day prep:

• Hand out loans
• Confirm orders, deliveries, and pick-ups
DAY 4
• Check shopping list
• Create task list to remind students about what they need to do/remember/bring and who is
responsible for each item

DAY 5 MARKET DAY

WEEK 9

Market Day follow-up:

• Cash Out Form – Payback loan
DAY 1 • Individual Reflection – The Codec
• Team Reflection – The Codec
Market Day celebration!

Repeat Pit, Disruptus

DAY 2
Discuss Design Thinking How To Guide

DAY 3 Footwear Design Project

Footwear Design Project pitches

DAY 4
Complete The Codec

Flex day - Use as needed to make-up work, select activity from YE Academy, etc.
DAY 5
Auction

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SEMESTER
WEEK 10

DAY 1 I, Pencil

DAY 2 I, Pencil (Select alternate topic of discussion from I, Pencil activity guide)

Review BMC – Complete for a local business

DAY 3
Pitch BMC

CORE: Boneyard
DAY 4 Brainstorm ideas for CORE: BMC – Prospective Business project
Auction

BMC Teacher’s Guide – First Iteration of BMC – Prospective Business idea. Explain the process of
first iteration.
DAY 5 Allow opportunity for students to seek feedback.
Development of supporting materials
Use YE Academy activities to reinforce concepts.

WEEK 11
BMC Teacher’s Guide – First Iteration of BMC – Prospective Business idea. Explain the process of
first iteration.
DAY 1 Allow opportunity for students to seek feedback.
Development of supporting materials
Use YE Academy activities to reinforce concepts.
BMC Teacher’s Guide – Second Iteration of BMC – Prospective Business
Allow opportunity for students to seek feedback.
DAY 2
Development of supporting materials
Use YE Academy activities to reinforce concepts.

BMC Teacher’s Guide – Second Iteration of BMC – Prospective Business

Allow opportunity for students to seek feedback.
DAY 3
Development of supporting materials
Use YE Academy activities to reinforce concepts.

BMC Teacher’s Guide – Third Iteration

Allow opportunity for students to seek feedback.
DAY 4
Development of supporting materials
Use YE Academy activities to reinforce concepts.
BMC Teacher’s Guide – Third Iteration
Allow opportunity for students to seek feedback.
DAY 5 Development of supporting materials
Use YE Academy activities to reinforce concepts.
Auction

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WEEK 12
BMC Teacher’s Guide – Fourth Iteration
Allow opportunity for students to seek feedback.
DAY 1 Development of supporting materials
Allow opportunity for students to practice pitching and seek feedback (BMC – Partner Pitch)
Use YE Academy activities to reinforce concepts.
BMC Teacher’s Guide – Fourth Iteration
Allow opportunity for students to seek feedback.
DAY 2 Development of supporting materials
Allow opportunity for students to practice pitching and seek feedback (BMC – Partner Pitch)
Use YE Academy activities to reinforce concepts.
BMC Teacher’s Guide – Fifth Iteration
Allow opportunity for students to seek feedback.
DAY 3 Allow opportunity for students to practice pitching and seek feedback (BMC – Partner Pitch)
Development of supporting materials
Use YE Academy activities to reinforce concepts.
BMC Teacher’s Guide – Fifth Iteration
Allow opportunity for students to seek feedback.
DAY 4 Allow opportunity for students to practice pitching and seek feedback (BMC – Partner Pitch)
Development of supporting materials
Use YE Academy activities to reinforce concepts.

Share expectations and parameters for BMC Project Pitch

DAY 5
Craft BMC Project Pitch and supporting materials

WEEK 13
*Starting in Weeks 13-17, Market Day #2 prep activities (shaded in gray) begin. If your Market Day falls earlier or later than
your Week 14, then move this block of prep activities together to allow your students to adequately prepare for their Market
Day experience. Market Day #2 is OPTIONAL - Other capstones include the Vacant Lot or a capstone of your own design.

DAY 1 Craft BMC Project Pitch and supporting materials

Sharing of business ideas to public audience (classroom pitch, classroom competition, panel of
DAY 2
judges, gallery walk, video submission, etc.)

DAY 3 BMC Project Pitch celebration!

Begin BMC for Market Day planning:

BMC – Value Proposition
DAY 4
BMC – Customer Segments
Conduct market research and gather data

Review market research

Make final decision of product or service to offer
Polish Value Proposition and Customer Segments
DAY 5
BMC - Channels
BMC – Customer Relationships
Auction

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SEMESTER
WEEK 14

Finish financials (Revenue Streams, Cost Structure)

DAY 1 Complete Back of the Napkin calculations for Market Day product
S.M.A.R.T. Goals – Have students compose 1-2 S.M.A.R.T. goals for Market Day

BMC – Key Partners

BMC – Key Activities
DAY 2 BMC – Key Resources
Polish Business Model Canvas
Auction

Share expectations and requirements for Market Day oral pitch

DAY 3
Begin preparing Market Day oral pitch

DAY 4 Prepare Market Day pitch

DAY 5 Market Day pitches

WEEK 15
Share feedback about Market Day pitches
Allow students time to revise their planning and submit their request for funds
DAY 1
The Codec for Market Day preparations
Submit Market Day loan request
Continue/complete Customer Relationships work
Place orders with vendors
Determine workflow and logistics
DAY 2
Get flyers approved by administration (if required)
Post flyers, print materials, etc.
Auction

DAY 3 THANKSGIVING BREAK

DAY 4 THANKSGIVING BREAK

DAY 5 THANKSGIVING BREAK

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SEMESTER
WEEK 16
Market Day prep:
• Design posters
DAY 1 • Create shopping list
• Update to-do list
Confirm orders, deliveries, and pick-ups

Flex day - Use as needed to make-up planning for Market Day, select activity from YE Academy,
DAY 2
finish Customer Relationships work, etc.

DAY 3 Review day-of Market Day plans one group at a time

Final Market Day prep:

• Hand out loans
• Confirm orders, deliveries, and pick-ups
DAY 4
• Check shopping list
Create task list to remind students about what they need to do/remember/bring and who is
responsible for each item

DAY 5 MARKET DAY #2

WEEK 17
Market Day follow-up:
• Cash Out Form – Payback loan
DAY 1 • Individual Reflection – The Codec
• Team Reflection – The Codec
• Market Day #2 celebration!

DAY 2 Introduce Vacant Lot PBL Project

DAY 3 Continue Vacant Lot PBL Project

DAY 4 Continue Vacant Lot PBL Project

DAY 5 Vacant Lot PBL Project pitches

WEEK 18

DAY 1 Flex day - Use as needed to make-up work, select activity from YE Academy, etc.

Repeat Towers – observe behavior using FV Behavior Model; compare behavior to previous
DAY 2 experience playing Towers
Final game of Pit and Auction

DAY 3 Finals Day

DAY 4 Finals Day

DAY 5 Grade Day – No students

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