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Project Report ON Strategic Analysis OF

The document is a project report on the strategic analysis of Apple Inc. submitted by Rahul Ramchandani to fulfill the requirements of a Bachelor of Business Administration degree. It begins with an introduction to Apple's history and details its vision, mission and various products. The report then analyzes Apple's industry and competitive environment using Porter's Five Forces model, a value chain analysis and SWOT framework. Financial analysis of Apple's market value and performance is also presented. The report concludes with recommendations to strengthen Apple's strategic position and help it achieve continued success.

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Rahul Ramchandani
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49 views5 pages

Project Report ON Strategic Analysis OF

The document is a project report on the strategic analysis of Apple Inc. submitted by Rahul Ramchandani to fulfill the requirements of a Bachelor of Business Administration degree. It begins with an introduction to Apple's history and details its vision, mission and various products. The report then analyzes Apple's industry and competitive environment using Porter's Five Forces model, a value chain analysis and SWOT framework. Financial analysis of Apple's market value and performance is also presented. The report concludes with recommendations to strengthen Apple's strategic position and help it achieve continued success.

Uploaded by

Rahul Ramchandani
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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PROJECT REPORT

ON

STRATEGIC ANALYSIS

OF

INC.

IN PARTIAL FULFILLMENT OF DEGREE OF BACHELOR

OF BUSINESS ADMINISTRATION

MJPRU, BAREILLY

(SESSION-:2008-2011)

SUBMITTED TO:
SUBMITTED BY:

MR. SANTOSH SHARMA. RAHUL


RAMCHANDANI

BBA
VI SEM

991
5612

INVERTIS INSTITUTE OF MANAGEMENT STUDIES

BAREILLY
TO WHOM IT MAY CONCERN

This is to certify that Mr. RAHUL RAMCHANDANI student of BBA VI Semester has prepared
his project research report entitled “STRATEGIC ANALYSIS OF APPLE INC.” under my
supervision for the fulfillment of BACHELOR OF BUSINESS ADMINISTRATION (BBA)
degree from M.J.P. Rohilkhand University.

This works is original and have never been submitted before.

Mr. Santosh Kumar Sharma

ASST.PROF.IIMS
ACKNOWLEDGEMENT

Success is a host of hard work. Behind the success of any endeavor is the inspiration. This
project owes its own success to many people.

Firstly I would like to thank Mr. Santosh Sharma, for giving me an opportunity to work on the
project, whose invaluable support and guidance helped me in every aspect of this project.

I would like to extend my thanks to Mr. Anubhav Sir and the entire staff members of BBA for
their expert guidance and encouragement they have given me in spite of their demanding
schedule. Their informal discussion and constructive criticism has helped this project a
rewarding experience for me.

I am thankful to my project guide for his priceless and valuable inputs that helped me to frame
the essence of this project and my Co-coordinator Mrs. Prachi Pathak whose valuable co-
ordination and guidelines helped me to complete this project as per required norms.

I whole heartedly thank my college librarian and computer laboratory staff whose fulsome
support cannot be circumscribed.

Lastly I would like to thank each and every individual who directly or indirectly has assisted me
in collecting the date and defining a proper structure for my project.

RAHUL RAMCHANDANI
CONTENT

1. INTRODUCTION 1

1.1 ABOUT APPLE INC 2

1.2 EARLY AGES OF APPLE N INC 2-9

1.3 COMPANY PROFILE 10-11

1.4 VISION STATEMENT 12

1.5 EXPLANATION OF VISION 12

1.6 MISSION STATEMENT 12

2. OBJECTIVES 13

3. RESEARCH METHADOLOGY 14

4. INDUSTRY OVERVIEW 15

4.1 THE PC INDUSTRY 15

4.2 THE ONLINE MUSIC INDUSTRY 16

4.3 MARKET SHARE 17

4.4 PRODUCTS OF APPLE INC 18-22

4.5 LOGOS 13

5. LITERATURE REVIEW 24-27

5.1 EXTERNAL ANALYSIS 28-30

5.2 INDUSTRY ANALYSIS USING PORTERS FIVE FORCE MODEL 30-37

5.3 VALUE CHAIN ANALYSIS 38

5.4 S.W.O.T ANALYSIS 40-42

5.5 OTHER ANALYSIS 42-54

5.6 FINANCIAL ANAYSIS 55-59

5.7 MARKET VALUE ANALYSIS 60-68


6. RECOMMENDATIONS 69

7. CONCLUSIONS 70-72

8. BIBILOGRAPHY 73

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