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Chapter 3 Assignments

This document discusses business innovation and provides examples. It begins by explaining how companies can listen to customers and apply new strategies to develop innovative products. It then discusses two innovators at GE, Beth Comstock and Sohrab Vossoughi, who helped make products and employees more creative. The document also defines key terms like innovation, CEO, and risk. It suggests hiring people with innovative mindsets like Beth Comstock if you were a CEO. Several discussion topics on innovations are presented, such as software and car innovations. The document concludes with an example presentation about innovations in cell phones and electric car company Tesla.

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Nguyen Kylie
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83 views3 pages

Chapter 3 Assignments

This document discusses business innovation and provides examples. It begins by explaining how companies can listen to customers and apply new strategies to develop innovative products. It then discusses two innovators at GE, Beth Comstock and Sohrab Vossoughi, who helped make products and employees more creative. The document also defines key terms like innovation, CEO, and risk. It suggests hiring people with innovative mindsets like Beth Comstock if you were a CEO. Several discussion topics on innovations are presented, such as software and car innovations. The document concludes with an example presentation about innovations in cell phones and electric car company Tesla.

Uploaded by

Nguyen Kylie
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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CHAPTER 3: BUSINESS INNOVATION

STEP 1: Listen and Apply new strategies

Part A:

1. I find mobile phone is the most interesting to me

2. In my opinion, the company got the idea for the product from customers’ insight and
demand that they have researched on

3. If I am the president of a company, I will hire employers who have professional manners,
responsibilities and experiences, high creativity and passions for the company’s field and
products.

Part C:

1. What innovations was Beth Comstock responsible for?

Beth Comstock is responsible for making GE products and 300,000 workers of the
company more creative and innovative

2. How did Sohrab Vossoughi make people want to buy the products he helped to design?

Sohrab Vossoughi make people want to buy the products he helped to design by giving
customers a very emotional experience when they bought the products he designed

3. What are the similarities between the two people described in the article?

Two people described in the article both has innovation and creativity in their work.
They had a different mindset that brought them to success

Part D:

1. Innovation – a new idea, invention, or way of doing something

2. CEO – Chief Executive Officer, the highest person in a company

3. Risk – a possibility that something bad might happen

4. Customer – a person who buys something

5. Product – something that is made in a factory or grown

6. Strategy – a plan that is used to achieve a goal

7. Profit – the money that you make from selling something


8. Market – a group of people who might buy something

Part E:

Think outside the box – think in a new and different way

Part F:

1. Was it a good idea for GE to hire Beth Comstock? Why or why not?

It was a good idea for GE to hire Beth Comstock because he worked with curiosity and
take risk in his thinking which had led to good results

2. If you were the CEO of the company, would you hire people like Beth Comstock and
Sohrab Vossoughi? Why or why not? What other kinds of people would you hire to think
of new products?

If I were the CEO of the company, I would hire people like Beth Comstock and Sohrab
Vossoughi because having employees who have new and innovative mindsets will help
the company to have a different prospect and have a different way to approach the
customers. Other kinds of people I would consider hiring to think of new products would
be ones who have soft skills such as: communication, critical thinking, creative
thinking…

Part J:

1. Greetings, everyone. I’m excited about today’s lecture. We are going to discuss
innovation…. That’s right… how businesses get new ideas, who thinks of the ideas, and
what they do with them. Are you ready?

Topic: business innovation

2. Good morning. Last week, we talked about how important innovation is to our economy.
But who are the innovators? Well, today I’m going to focus on the personality
characteristics of several famous innovators.

Topic: personality characteristics of several famous innovators

Part K:

1. Topic: today’s topic is software innovations. We are going to discuss some of the
software innovations

2. Topic: let’s get into our discussion: car innovations

What I want to talk today is…


3. Topic: today we are going to discuss innovations in food world

Part L:

General Electric makes many types of electric products. In fact, it makes over 100 kinds of
products just for the kitchen.

Step 4: Present your knowledge

Part E: presentation – an everyday product: cell phone

Have you guys ever imagined a life without our cell phones? I’m sure that everyone here will
definitely not enjoy living in that life. These days, people are so familiar with cell phone and
consider it to be the ride-or-die, the most important item in your life that we cannot live without.

Part F:

How many of you have ever heard of electronic cars? And have you ever heard of Tesla? Please
raise your hand. Today’s presentation is about innovations and to be more specific, innovations
of Tesla. Tesla is an electric vehicle manufacturer and clean energy company founded by Martin
Eberhard and Marc Tarpenning with its first name Tesla Motors in 2003. Its’ headquarter located
in California, US. Tesla manufactures and designs electric cars and many types of battery energy
storage products. Their purpose is to expedite the move to sustainable transport and energy,
obtained through electric vehicles and solar power. Tesla’s innovations focus on transforming
the auto industry into electric vehicles. For examples: self-driven cars powered by Over-the-air
Technology which has auto-pilot features and connection to our phones through their app. With
electric vehicles, our environmental problems which are air pollution, resource limitations will
be reduced. Although the company focus mainly on upper class customer with extremely high
cost, they are now making an attempt to manufacture more affordable products for all kinds of
customer. So I am very hopeful that we can own a Tesla car someday.

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