1

CHAPTER 1

EXECUTIVE SUMMARY

Name of the Proponents

The names of the proponents are; Krysthel Kate V. Ballesteros, 18

years old, taking up Accountancy, Business and Management strand under the

Academic Track, residing at Prinza,Teresa Rizal;

Lara katrina Lallen, 18 years old, taking up Accountancy, Business

Management strand under the Academic Track, residing at Prinza, Terersa Rizal;

Angel Micah S. Nepomuceno, 18 years old, taking up Accountancy,

Business and Management strand under the Academic Track, residing at

Dulumbayan, Teresa Rizal;

Julie Mae G. Pedrera, 17 years old, taking up Accountancy, Business and

Management strand under the academic Track, residing at Quisao, PilillaRizal;

Lady Lucille D. Ramirez, 17 years old, taking up Accountancy,

Business,and Management strand under the Academic Track residing at Baras

Rizal;

Kyla Vhea L. San Gabriel, 17 years old, taking up Accountancy, Business

and Management strand under the Academic Track residing at San Jose

Balante, Morong Rizal;

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Thom Genard C. Tibay, 17 years old, taking up Accountancy, Business

and Management strand under the Academic Track residing at Quisao, Pililla

Rizal and;

Dayana D.C. Valeros, 18 years old, taking up Accountancy, Business and

Management strand under the Academic Track residing at Quisao, Pililla Rizal.

Name of the Enterprise

The product to be proposed is a Katsa Bag, where in it is a personalized

bag made of a fabric cloth called Katsa. It may be small, medium, and large bag

and can be used for different purposes.

Location

The proponents decided to build up the business in the Public Market of

Tanay Rizal beside Maria Gracia pawnshop with approximately 50 square

meters. Tanay was founded as a separate pueblo (town) in 1606 under the name

"Monte de Tan-ay". In 1620, administration was moved to San Antonio (now

called Inalsan or Pantay) and Tandang Kutyo. In 1638, the town was burned

during an uprising of Chinese living in the area, and the town was rebuilt in 1640

at the present day location. The municipality of Tanay is a first

class municipality in the province of Rizal, Philippines, and according to the year

2015 census it has a population of 117,830 people. The proponents chose this

location because the proponents can see that there are many people whose

about to go to public markets because the people’s mind set is it’s cheaper and

affordable to that place which is the same like the proposed product and can also
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be a great opportunity for the product to be marketable because the people can

use it as a substitute to their plastic carry bags.

Brief Description of the Product

The product is a bag that is made out of a Katsa cloth which is used as a

sack of flour. The procedure of creating the product are the following:

First, the fabric will be cut according to what size and kind of the bag is, second

is it will then be sewn, and lastly is sew or print the cloths’ design.

The researchers conduct this feasibility study to create a recycled bag

that is made of Katsa cloth and used as a substitute to carry plastic bags.

To encourage the people to ban or lessen the use of plastic bags, knowing

that there are already municipalities who have ordinance for pertaining to the use

of plastic bags.

The person who will benefit the product is the Municipality in the chosen

location because it will be able to support the plastic bag ban project and also the

customers because it will be able to help them lessen the consumption of plastic

bags and offer them a much more good and high quality garments that they can

use as a substitute in plastic bags.

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Project/Product Summary

Market Feasibility

The uniqueness of the product is that it is made out of a Katsa cloth that is

barely being used as a cloth for a bag and there is no plastic material that will be

include in the bag. It is much stronger than the typical plastic carry bag that’s why

we can lessen the sudden cut off of the bag handles whenever we are carrying

something heavy. The bag may come in different forms and designs that our

target market may like.

The target market of our product is the population of Tanay, Rizal because

the stall of the business will be at the public market and the potential buyers is

also at Tanay.

The business will use different forms of marketing strategies such as

joining trade fair especially at the annual Tanay HANE Festival for the product to

gain more exposure in the public which will help increasing its sales. The

proponent will also use online selling style that they may visit our stall for other

designs or for others and customize designs to get the interest of people to buy

the product from the other places.

The business will use cost-plus pricing method for the product, when the

selling price are computed based on its actual cost plus the desired mark-up

which is 80%
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Technical Feasibility

The Katsa Bag will be located in the Public Market of Tanay Rizal wherein

the proponent is about to rent a 50 square meters space beside Maria Gracia

pawnshop. That place will be also the main stall and outlet of the business.

The machinery that the product will use is al sewing machine which is

suitable for bag making, wherein we are not going to use any electricity. The

sewing machine price is ranging from ₱30,000.00

The product katsa bag will undergo a four process of production such as

washing, drying, sewing and designing for a great quality type of bag and the

good distribution.

The operating hours of the business will be from eight o’clock in the

morning up to five o’clock in the afternoon.

The business will produce 3,000 pieces of Katsa bag in the first year or

may change depends on the demand and an average of 250 Katsa bag monthly

in the first year of operations. This meets the demands of Katsa bag in the first

year and the succeeding years. Each worker is expected to make 10 bags a day.

This meets the Katsa bag demand in the first succeeding years of the business

operation.
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Management Feasibility

The proposed project will be under control of the owners as it is the

management of a partnership. The two of the owners will be in charge in the final

operations and affairs of the business and the others are responsible for social

media as well as in the delivery of the product. The owners will hire 3 sewers, 1

person for the cashier and 1 person as a sales lady. The owners will be paid

according to the business yearly profit. Wage rate of ₱300 a day for staff.

The business owners will be providing rules for the employees as well as

for the owners itself these are the following:

 The must be no late and lessen the absences

 Must meet the demand of the products

 Respect and entertain customers both in personal meet or social

media.

 Keep the stall clean and presentable

 Follow the scheduled time of breaks.

 Always greet customers with a smile.

 Be responsible for the task given and participate in the business

activities.
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Financial Feasibility

The capital of the business is from the personal savings of the owners

from the individual source of financing. The fund will be used in the start-up

business cost associating all the operations and activities of Katsa bag. The

estimated capital will be ₱500,000.00 to be used in the operation and registration

of the business and other pre-organizational costs. In this project form the

partners will contribute equal amount of capital of ₱62,500.00 and will get equal

rights in the business. The distribution of profits and losses are distributed equal

and fair.

The business owners will be renting a 50 square meters stall worth

₱5,000.00 rent monthly

Socio-Economic Impact

The business will be able to support the plastic bag ban project

and also the customers because it will be able to help them lessen the

consumption of plastic bags and offer them a much more good and high quality

garments that they can use as a substitute in plastic bags.

The business will create profit not only for the staff and owners but also to

the Republic of the Philippines Financial System for its tax payments. And once a

year provide charitable activities for elders and children.

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CHAPTER 2

PROJECT BACKGROUND AND HISTORY

Project Background

The business name is Katsa Bag, to be situated in Tanay Public Market.

The business came from the idea of the proponents/owners.

The reason behind this study is the fact that this kind of business can be in

trend since we all know that Filipinos are trendy even in bags and it’s useful and

bags are part of peoples’ style. But the most important behind this study is that

the proponents want to make a product that can be a substitute in plastic carry

bags as well as being stylish.

Based on what the proponents can see and from the observation of the

people who goes and buy in the public market of Tanay are very fund of using

plastics specially when the food they bought are frozen.

Project History

A Katsa or flour sack or flour bag is a cloth sack, usually made of cheap

cotton, used to store flour. Flour sacks are often printed with simple designs and

trademarks to indicate the millers and companies making or selling the flour.  

Bag (also known regionally as a sack) is a common tool in the form of a

non-rigid container. The use of bags predates recorded history, with the earliest

bags being no more than lengths of animal skin, cotton, or woven plant fibers,
 9

folded up at the edges and secured in that shape with strings of the same

material.

Despite their simplicity, bags have been fundamental for the development

of human civilization, as they allow people to easily collect loose materials such

as berries or food grains, and to transport more items than could readily be

carried in the hands.

Cheap disposable paper bags and plastic shopping bags are very

common in the retail trade as a convenience for shoppers, and are often supplied

by the shop for free or for a small fee. Customers may also take their own

shopping bags to use in shops. Although, paper had been used for purposes of

wrapping and padding in ancient China since the 2nd century BC, the first use of

paper bags (for preserving the flavor of tea) in China came during the later Tang

Dynasty.

Project Promoter/Originator

The project proponents are Krysthel Kate V. Ballesteros, Shaila Layne A.

Garrovillas, Angel Micah S. Nepomuceno, Julie Mae G. Pedrera, Lady Lucille D.

Ramirez, Kyla Vhea L. San Gabriel, Thom Genard C. Tibay and Dayana D.C.

Valeros.

The story behind the business actually come from the idea of the

promoters. It started with the curiosity on how this kind of business will create a

big opportunity to those people who engage in this kind of industry and how we

can be able to help our natural surroundings. Promoters saw the potential market
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wherein they will be able to have the opportunity to expose and market the

product at the same time helping the environment.

Type of Business Organization

The business is a partnership composed of number of capitalist partners,

who will equally contribute to compensate ₱500,000.00 as the initial capital. The

people in the business is expected to share ₱62,500.00 as their initial share;

however the duties and responsibilities will be divided into separate functions.

Location of Head Office and Factory

The location of the business is near at Tanay Public market which

the nearest land mark is the Tanay town center (Savemore). The head office and

the factory of the business and product is also at Tanay together with the shop or

store.
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CHAPTER 3

MARKETING FEASIBILITY

Figure 1

Business Logo

The Business logo is a combination of the word “Fashion” and “Eco-

Friendly”. The icon of a bag symbolizes the main product of the business along

with it is a color blur background that symbolizes that it is air friendly product that

won’t cause pollutions. The color of the product is green that symbolizes the

nature. The font of Katsa which is bold symbolizes the products great quality as

well as the group name the font symbolizes of being stylish.

Demand

The demand for the product could be high since Filipinos love to discover

new product especially when it is stylish and in trend as well as they can use it in

different ways. Also, bags are very useful that everybody consumes and use it.
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Although the product is not that new to the market, the proponents is not

in doubt that the product will not be sold because there will be different designs

that the customers may choose.

Supply

The proposed business will manufacture a Bag made out of Katsa cloth

and will distribute the product in the business stall. It can also accept orders for

souvenirs. The equipment and other supplies have no suppliers since it will be

bought directly and put it in the shop.

Table 1

Supply and Suppliers

Supplier Materials Address

Yarns Art and Craft Katsa Cloth Antipolo City
Creation.
Sewing Materials:
Nene’s Tahe Pasig City
Needle and thread etc.
JM Print Shop All printing and other Quisao, Pililla Rizal
designs

Target Market

The proponents conducted a market survey that will ensure that the

products are well accepted in the market place. The target market of this study

are the residents of Tanay Rizal. The proposed business is suitable in demand

with the following:

The marketers of Tanay Public Market tend to use plastic or paper carry

bags that are not that suitable for heavy groceries and frozen goods.
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Teens and adults also love being stylish in expensive and cheapest ways,

they tend to be in trend and fashionable in a simple way. The group has themes

and style in different seasons that the target customers are also about to look out

such as Christmas, summer, Halloween, Valentines and more.

Table 2

Target Market

Town 2018
Tanay, Rizal 83,399

Promotion of the Product

Nowadays, internet has been part of our daily lives. Most of the people are

looking for a good and quality product in the internet that they can afford.

Through the help of Social Media, the proponents will be able to advertise the

product using different social media, the product will be able to extend its

influence and spread it to others through online.

Also through the word-of-mouth advertising will be the best of marketing.

Where the client value and see’s the product as something exciting and they

cannot wait to tell their friends and start a new trend. It will help the business to

get the attention of the market. In addition, Fashioneco will also provide a budget

of ₱10,000.00 for the flyers and tarpaulins to be used in advertising.

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Product

Figure 2

Sample Product

Brand and Packaging

The product which is the Katsa Bag by Fashioneco, the packing of our

product is simply be put in a drawstring pouch also made of Katsa cloth with the

logo printed on it as well as the contact information of Fashioneco.

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Figure 3

Packaging

Pricing and Range

The prices for the Katsa Bag will depend on the size of the bag and its

type, ₱100.00 for small, ₱150.00 for Medium and ₱200.00 for large. The prices

may vary according to the number of bags the buyer will buy since the prices are

negotiable. The cost-based pricing is a form of pricing method in which fixed sum

or percentage of the total cost is added to the product arrive in its selling price.

Distribution of the Product

The business will be distributed to the market through the main stall at

Tanay, Rizal wherein they can directly buy the product in the shop or pick up

their orders.
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And the proponents will also entertain customers who will send private

messages in accordance with their orders that need shipping and meet ups as

long as it is one to one and a half travel from our location.

SWOT Analysis

The following is the analysis for Strengths, Weaknesses, Opportunities,

and Threats of the business as foreseen by the proponents:

Strengths

The product’s strength is that it is an eco-friendly product that also has a

great quality as well as a wallet-friendly price that people may afford. One of the

strengths of the product is that there are designs that may also be liked by the

teenagers and can be trendy that will also help extend the product’s exposure to

the market. In that way, the proponents will be able to provide promos and

discounts to the customers. Because as observed, people like to be trendy and

stylish in a cheapest way.

Weakness

One of the business weakness is that how will it stand out to the market

wherein there are already other eco-bags that people first knew and also since

the location of the business is near the public market there are still competitors

that sells eco-bags in a low price.

Opportunities
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One of the opportunity of the business is to be known and have the

chance to be partners in other businesses wherein there product can be used for

another or other product. The business can also have the opportunity to expand

in different places.

Threats

The threat saw in our business product is that there are a lot of people

who also sells eco bags which is not different to ours except of the cloth used in

our product.
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CHAPTER 4

TECHNICAL FEASIBILITY

Product Offered

The product is a bag that is made out of a Katsa cloth which is used as a

sack of flour. The procedure of creating the product are the following:

First, the fabric will be cut according to what size and kind of the bag is,

second is it will then be sewn, and lastly is to sew or print the cloths’ design.

The researchers conduct this feasibility study to create a recycled bag that

is made out of Katsa cloth and used as a substitute to carry plastic bags. Also, to

encourage the people to ban or lessen the use of plastic bags, knowing that

there are already municipalities who have ordinance for pertaining to the use of

plastic bags.

The people who will benefit the product is the Municipality in the chosen

location because it will be able to support the plastic bag ban project and also the

customers because it will be able to help them lessen the consumption of plastic

bags and offer them a much more good and high quality garments that they can

use as a substitute in plastic bags.

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Figure 4

Procedure

CUTTING OR SHAPING SEWING OF THE

CLEANING OF THE KATSA CLOTH SHAPED KATSA
THE KATSA ACCORDING TO THE CLOTH/MAKING
CLOTH SIZE OF THE BAG AS THE BAG AND THE
WELL AS THE POUCHES POUCH FOR THE
FOR PACKAGING PACKAGING

SEWING OR PRINTING CREATING THE

CLEANING THE OF DESIGN IN THE BAG. LAYOUT OR
BAG / FINISHING SEWING THE POUCHES DESIGN OF THE
FOR THE PACKAGING BAG

FINISHED
PACKAGING THE BAG
PRODUCT.
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Table 3

Machineries and Equipment

MACHINERIES DESCRIPTION or FUNCTION

SEWING MACHINE Used in the process of sewing or making

the bag.

PRINTER Use in the printing of designs and other

important things that needs soft copies

COMPUTER SET Use for the online transactions.

AIRCONDITIONER For customers and workers comfortability

in the shop

CASHIER MACHINE Use to calculate the sales of the business

a day
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Table 4

Furniture and Fixture

ITEMS DESCRIPTION

Working table where we can put the computer as well as use

of the staff for business purposes

Bag Rack Stand Where we can put the bags for display.

Table and Chair Set Where we can entertain customers who will
order numbers of bags.

Glass Cabinet A cabinet to display the business permits and

display of designs.
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Utilities

1. Electricity

It is one of the primary utility requirement that is needed in our business.

The proponents will greatly need this for fast, smooth and proper business

operations.

2. Water

The business will operate in hours, the workers need a supply of water to

drink, use to wash the cloths and for the use of toilet.

3. Internet connection / Telecommunication

This is one of the best way to contact the business. The proponents want

to have a good relationship with the clients, to have proper and clear negotiations

and especially to know the customers feedback, suggestions and

recommendations to the product.

Waste Management
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One of the prime responsibilities of management will be the proper waste

management and disposal of waste fabrics. Proper waste disposal of waste

materials shall be strictly exercised and monitored by the proposed business will

segregate in to the following: non-biodegradable and biodegradable. And then

the waste fabrics will be segregated as trash materials such as the used threads

and cloth remains will be recycled and will be turned into a round rug. Katsa bag

will have its proper segregation system and will comply with the policy of the

barangay on how to dispose garbage properly.

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Figure 5

Floor Plan

CHAPTER 6
 25

FINANCIAL FEASIBILITY

Initial Capital Requirement

Table 5

Capital Distribution

Name Address Capital Contribution

Krysthel kate V. BLK4 LOT4 CHE1B, ₱62,500.00
Prinza, Teresa, Rizal
Ballesteros
Lara Katrina Lallen ₱62,500.0
Angel Micah S. 63 Natividad St. ₱62,500.0
Dulumbayan Teresa
Nepomuceno Rizal
Julie Mae G. Pedrera 0442 E. Acosta St. ₱62,500.0
Quisao Pililla, Rizal
Lady Lucille D. Ramirez Baras, Rizal ₱62,500.0
Kyla Vhea L. San Gabriel 271 J. Alegre St. Brgy ₱62,500.0
San Jose Balante
Morong, Rizal
Thom Genard C. Tibay 188 A Luna St. Quisao ₱62,500.0
Pililla Rizal
Dayana D.C. Valeros 033.J.P. Rizal Street ₱62,500.0
Quisao
Pililla,Rizal

Table 6

Start-up Expense

Katsa Bag

TOTAL PROJECT COST

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Republishing rented space ₱100,000.00

Purchase of machineries and ₱180,000.00

equipment
Purchase of furniture and fixture ₱60,000.00

Advertising and promotion ₱10,000.00

Office supplies ₱10,000.00

Fire and safety expense ₱20,000.00

Rent expense ₱20,000.00

Materials to be used in the bag ₱100,000.00

Total cost: ₱500,000.00

CHAPTER 7

SOCIO-ECONOMIC IMPACT FEASIBILITY

Contribution for the Philippine Economy

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Katsa bags have become popular alternative to plastic and paper

shopping bags because they cause harm to the environment. However, Katsa

bags are not only for the environmentally conscious consumer. Unlike the few

bagging alternatives, Katsa bags come with nominal price tag, but the

advantages of reusing Katsa bags, which makes them string enough to be used

again and again. The Katsa bag can contribute in the Philippine economy in the

the way of reducing the causes of floods, lessens air pollution and supports the

plastic bag ban in the location of its business.

Employment

The proposed business in terms of manpower requirement needs

employees that is very approachable and has knowledge to manage the

business operations as well as the owners. The positions provide job opportunity

to those individual who has the passion to work. This idea will be a beneficial to

those unemployed.

Customer

The business will provide quality and beneficial product and

services that ensure high standards of the customers’ service by all of the

employees to all the customers of the business and to ensure that the employees

are all trust worthy and presentable in doing their task in the working area.

BIBLIOGRAPHY

https://en.wikipedia.org/wiki/Tanay,_Rizal
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https://en.wikipedia.org/wiki/Katsa

https://psa.gov.ph/sites/default/files/attachments/cls/Tab%2021.pdf

https://en.wikipedia.org/wiki/Tanay,_Rizal

https://www.instructables.com/id/How-to-make-a-tote-bag/