Study On Customer Perception of Royal Enfield

STUDY ON CUSTOMER PERCEPTION OF ROYAL ENFIELD
BIKES WITH REFERENCE TO MARTHANDAM

Project Report Submitted to Manonmaniam Sundaranar University,
in partial fulfilment of the requirement for the award of degree in
BACHELOR OF COMMERCE
Submitted By
M.EBIN -20183201301124
R.ALBERT RAJ -20183201301206
J.JEYA STALIN -20183201301228
J.UJAY -20183201301109
Under the Guidance of
MR. M. SUGIN RAJ M.Com., M.Phil., NET., MBA.
DEPARTMENT OF COMMERCE
ST.ALPHONSA COLLEGE OF ARTS AND SCIENCE
SOOSAIPURAM , KARUNGAL
APRIL – 2021
MR. M. SUGIN RAJ M.Com., M.Phil., NET., MBA.
Asst.professor in Commerce,
Department of Commerce,
ST. ALPHONSA COLLEGE,
Soosaipuram, Karungal.
CERTIFICATE
This is to certify that the projected entitled, “STUDY ON CUSTOMER
PERCEPTION OF ROYAL ENFIELD BIKES WITH REFERENCE TO
MARTHANDAM” is a bonafide record of the work done by M.Ebin (20183201301124),
R.Albert raj (20183201301206), J.Jeya Stalin (20183201301228) and J.Ujay (20183201301109)
during the year 2018-2021 in partial fulfilment of the requirements for the award of the degree
of Bachelor of Commerce from Manonmaniam Sundaranar University, Tirunelveli. This has
not formed a basis for the award of any degree/diploma by this University or any other
University.
Place: karungal Internal Guide

Date:
Department Seal
Signature of HOD External Guide

DECLERATION
“STUDY ON CUSTOMER PERCEPTION

We declare that the project on
OF ROYAL ENFIELDBIKES WITH REFERENCE TO MARTHANDAM” for the
degree of bachelor of commerce is our original work and it has not previously formed the basis for
the award of any degree, diploma, or any other similar titles.
Place: karungal
Date:
NAME Reg.no Signature
1) M.EBIN 20183201301124
2) R.ALBERT RAJ 20183201301206
3) J.JEYA STALIN 20183201301228
4) J.UJAY 20183201301109
Acknowledgement
First and foremost,we wish to express our heart-felt thank,to the lord almighty who helped
with his blessings to make this project a successful one. We express our gratitude to very
Rev.Fr.AntonyJose,secretary &correspondent,St.Alphonsa college of Arts and
Science,soosaipuram,karungal for making availabir the needed facilities to complete the mini
project in time.
We are most grateful thanks to Dr.S.Isias,principal,St.Alphonsa college of arts and
Science,Soosaipuram,karungal for giving us opportunity to study here.
Our grateful thanks to Dr.R.Sivanesan.M.com.,M.Phil.,Ph.D.,M.B.A.,M.A. Head
&Assistant professor,Department of commerce for encouraging us to complete this Project.
We own our deep sense of gratitude and sincere thanks to our research supervisor Mr.M.
SUGIN RAJ, Assistant professor,Department of commerce, St.Alphonsa college of Arts and
Science,Soosaipuram,karungal for her most valuable guidance and supervisor through the period of
our project work.
We express our deep source of gratitude to all the faculty members of our college.
We express our sincere thanks to all people who provided as all the valuable information
which we wanted form them for our project.
We are extremely thankful to our beloved parents,guardians and friends who have directly
and indirectly helped us to bring out our project report successfully.
CONTENTS
Chapter Title Page. No
I Introduction 1-6
II Organization profile 7-50
III Analysis and 51-64

interpretation
IV Findings, Suggestions 65-68
And Conclusion
LIST OF TABLES
S. No List of tables Page No
3.1 Age wise classification 53

of the respondents
3.2 Marital status of the 54

respondents
3.3 Distribution of 55
respondents based on
income
3.4 Reasons for buying 56

ROYAL ENFIELD Bike
3.5 What made you to buy 57

this bike
3.6 Period of usage 59
3.7 Availability of spare 61

parts
3.8 Reason for preferring the 62

ROYAL ENFIELD
bikes
3.9 Opinion about this bike 64

LIST OF
FIGURES
S.NO List of figures Page No
3.1 FACTORS 58
INFLUENCED TO
PURCHASE
3.2 PERIOD OF USAGE 60
3.3 FACTORS
INFLUENCED TO
63
PREFER ROYAL
ENFIELD BIKES
CHAPTER 1
INTRODUCTION
1.1 INTRODUCTION
1.2 STATEMENT OF THE PROBLEM
1.3 OBJECTIVES OF THE STUDY
1.4 SCOPE OF THE STUDY
1.5 SAMPLING DESIGN
1.6 METHODOLOGY
1.7 OPERATIONAL DEFINITION OF THE CONCEPT
1.8 AREA PROFILE
1.9 LIMITATION OF THE STUDY
1.10 CHAPTERISATION SCHEME
1
Chapter-1
Introduction
1.1 Introduction
Perception is the cognitive factor of human behavior without perception.

There is no behavior without perception. Perception lies at the base of every
human behavior. Perception is a process “where by people select, organize
andinterpret survey stimulation into meaningful information about their
work environment”.
Perception is a subjective process; different people may perceive the same
environment differently. Thus, the reality is perceived differently by
different people. One should sharpen their perceptual skills to see the events
truly. Hence one has to understand the perception and its different aspects.
Perception means perceiving, that is giving meaning to the environment
around as. It perceives of object whatwe are faced with.
1.2 Statement of the problem
In the present-day competitive economy like any types of business this

motor vehicle companies also facing acute problems with the introduction
and innovation of new technology in motor cycles, it creates a temptation
and influence to prefer these bikes. There are a large number of motor
vehicle companies and one among them is Royal Enfield bikes. It may be
due to its availability, suitability, comfort ability, mileage, attractive design
with colors and models. In this context, it tempted the researcher to identify
the exact reason behind the change in its selection and preference of Royal
2
Enfield bikes as well as the various motivating factors that influence the
customers to buy Royal Enfield bikes.
1.3 Objectives of the study
The following are the objective of the study.

 To find out consumers perception towards the features of Royal
Enfield bikes.
 To ascertain the level of satisfaction of the users of Royal Enfield
bikes in Marthandam.
 To find out the reason why consumers prefer Royal Enfield bikes.
 To direct suggestion based on the findings of the study in order to
improve the customers perception and preference of study unit.
1.4 Scope of the study
 The present day has been undertaken from the point of view of
sampling of various groups like College students, Government
employees, private employees, Businessman and professionals.
 This study is confined to Marthandam town area and to prove the
perception of the users towards motor cycle.
 The researcher has attempted only in limited angles and it also allows
to undertake researcher in future.
1.5 Sampling design
In this study, the researcher has adopted convenient sampling technique.
For selecting 50 samples, the researcher has chosen from different classes of
customers such as College students, private employees, Government
employees, professionals and others.
3
1.6 Methodology
Thepresent study is a convenient research based on the questionnaire
methods. Primary data were collected directly from the customers of various
groups by adopting questionnaire. The relevant secondary data were collected
from various documentaries.
1.7 Operational definition of the concepts
1.7.1 Consumer
Consumer means one who consumes any product or service. In this study
consumer means one who buys and uses any of the Royal Enfield
motorcycle from the dealer freshly.
The term consumer often used to describe two different kinds of
consuming entities.
1.7.2 The personal consumer
The personal consumer buys goods and services for his/her own use for
the use of household or as gift for a friend. In each of this context individual,
who are referred to an end users or ultimate consumers, buy the products for
final use.
1.7.3 Organizational consumer
The organizational consumer includes profit and not-for-profit business,
like Government agencies and institutions all of which buy products,
equipment and service in order to run their organizations.
1.7.4 Perception
Perception is the process of selecting, organizing and interpreting or
attaching meaning to the events happening in the environment. Perception
may be defines as process by which individuals organize and interpret their
sensory impression in order to give meaning to their environment.
4
Perception is also defined as the process whereby we receive through our
five senses, we recognize this information and then we assign a meaning of
it.
1.7.5 Motor cycle
Motor cycle is generally a self-propelled two wheeled vehicle. There are

two main types. The moped, and heavier and more powerful motor cycle.
Consumer perception towards a particular motorcycle is the outcome of

various factors. Consumers buying decisions and the behavior are mainly
influenced by their own preference. Consumer preference refers to the
feeling of consumer towards a specific product ultimately that ends in
preference.
1.8 Area Profile

Marthandam is the largest town in the district. It derived its name from the
ruler of Travancore, Sri
PadmanabhadasaVanchipalaAnizhamTirunalBalaMarthandaVarma.Marthan
dam is famous for honey, cashew nut processing,rubber and hand-
embroidered motifs. The area is full of greenery, and there is a river
adjoining.it is also a major trade centre due its location bordering Kerala.it is
one of the most fertile lands of Tamilnadu and has the climatic conditions of
Kerala
1.9Limitations of the study
The present study is subject to some limitations, which caused the

researcher an obstacle in pursuing this research they are, since it is a short-
term project the researcher has taken only 50 samples for the study, which is
5
small when compared with the total population. Since the sample is small,
the conclusions of the project are also limited.
1.10 Chapterisation Scheme
The project report has been divided into four chapters.

 The first chapter deals with the introduction and design of the study
 The second chapter deals with the Royal Enfield bikes history
types, profile.
 The third chapter deals with analysis and interpretation of the
study.
 The final chapter describes the findings, suggestions and
conclusion.
6
CHAPTER 2
ORGANISATION PROFILE
2.1 ROYAL ENFIELD IN INDIA
2.2 HISTORY OF ROYAL ENFIELD
2.3 2015 FLOODS
2.4 INTERCEPTOR AND CONTINENTAL GT
2.5 OBJECT OF ROYAL ENFIELD
2.6 PRODUCT PROFILE
7
Chapter-2
Organization Profile
2.1 Royal Enfield in India:
Royal Enfield is an Indian Motorcycles manufacturing brand with the tag of”
the oldest global motorcycle brand in continuous production” manufactured in
factories in Chennai in India. Licensed from Royal Enfield by the indigenous
Indian Motors Limited, an Indian automaker. The company makes the Royal
Enfield Bullet, and other single-cylinder and twin-cylinder motorcycles. First
produced in 1901, Royal Enfield is the oldest motorcycle brand in the world still in
production, with the Bullet model enjoying the longest motorcycle production run
of all time.
2.2 History of Royal Enfield:
The Indian government looked for a suitable motorcycle for its police and
army, for patrolling the country’s border. The Royal Enfield Bullet was chosen as
the most suitable bike for the job. The government ordered 800 units of the 350 cc
model. In 1955, the Redditch company partnered with Madras Motors Limited in
India to form ‘Enfield India’ to assemble, under license, the 350 cc Royal Enfield
8
Bullet motorcycle in Madras (now called Chennai). The tooling was sold to Enfield
India so that they could manufacture components. By 1962, all components were
made in India. The Indian Enfield uses the 1960 engine (with matric bearing sizes),
Royal Enfield still makes an essentially similar bike in the 350 cc and 500 cc
models, along with several different models for different market segments.
In 1990, Royal Enfield collaborated with the Eicher Group, an automotive
company in India, and emerged with it in 1994. Apart from bikes, Eicher Group is
involved in the production and sales of commercial vehicles and automotive gears.
Although Royal Enfield experienced difficulties in the 1990’s, and ceased
motorcycle production at their Jaipur factory in2002, by 2013 the company opened
a new primary factory in the Chennai suburb of Oragadam on the strength of
increased demand for its motorcycles. This was followed in 2017 by the
inauguration of another new factory of a similar size to the facility at Oragadam
(capacity 600000 vehicles per year) at VallamVagadal. The original factory at
Tiruvottiyur became secondary, and continues to produce some limited-run
motorcycle models.
Royal Enfield announced its first takeover of another company in May, 2015
with the purchase of a UK motorcycle design and manufacturing firm, Harris
Performance Products, that had previously developed the chassis of the Royal
Enfield Continental GT Cafe Racer. Harris work with the UK-based part of Royal
9
Enfield’s development team, who are based at the UK Technology Centre at
Bruntingthrope Proving Ground in Leicestershire. The team was established in
January 2015, and moved into their new purpose-built facility in May 2017. By the
end or 2019, the team numbered 155 and carries out the full spectrum of design
and development activities, from concept generation and clay design to
engineering design, prototyping and validation.
Royal Enfield currently sells motorcycles in more than 50 countries. Royal
Enfield surpassed Harley-Davidson in global sales in 2015. In August 2015, Royal
Enfield Motors announced it is establishing its North American headquarters and a
dealership in Milwaukee, Wisconsin, with the intention to offer three bikes, the
Bullet 500, Classic 500 and Continental GT 535 Cafe Racer as they feel this engine
size represents an underserved market. The dealership will be Royal Enfield’s first
company owned store in the U.S., according to Rod Copes, president of Royal
Enfield North America. The company wants to establish about 100 dealerships in
American cities starting with Milwaukee.
“I live here, so I am biased. But in my mind, Milwaukee is kind of the center
of motorcycling in the United States”, said Copes, a former Harley-Davidson
executive. “We view this as kind of our first flagship dealership”, he added.
10
Later in August 2015, parent-business Eicher announced its entry in
Indonesia as a part of its global strategy in mid-sized (250-750 cc) motorcycle
segment, initially starting retail operations from a dealership in Jakarta. From April
to September, 2015, Royal Enfield’s domestic sales were 50 per cent higher than
the previous year, despite a declining motorcycle market in India.
In 2017, Royal Enfield added new variants of the classic 350 and 500
motorcycles. While the Royal Enfield Classic 350 gets Gunmetal Grey as a new
color option, the classic 500 will now come in Stealth Black color.
2.3 2015 floods:
Flooding, produced by the heaviest rainfall in Chennai in over a century,
caused Royal Enfield to cut production by 4000 motorcycles in November 2015,
followed by a shutdown of the plants in Tiruvottiyur and Oragadam in 1
December, as well as the company offices in Chennai. Production resumed at 50
per cent capacity on 7 December and operations at both plants were back to normal
on 14 December.
2.4 Interceptor and Continental GT:
Royal Enfield unveiled a 560 cc twin-cylinder engine at their Technology
Centre in Leiceetershire, England, in November 2017 to power a new generation of
11
Royal Enfield motorcycles. It was showcased at the Milan Motorcycle Show on 7
November 2017 in Italy, where two motorcycles based in the engine, the
Interceptor 650 and Continental GT 650 were revealed. Both models were
introduced to the US market in November 2018 to positive reviews. The
Interceptor is marketed as the INT650 in the United States where Honda has a
trademark on the Interceptor name.
2.5 Object of the Royal Enfield:
The company’s main object is to manufacture and marketing of Royal
Enfield bikes and spare parts thereof.
12
2.6 Product Profile:
2.6.1 Royal Enfield Bullet 350:
13
Engine:
Engine cc : 346cc
No. of cylinders 1
Max. Power : 19.8 bhp @ 5250 rpm
Max. Torque : 28 NM @ 4000 rpm
Valves per cylinder 12
Fuel delivery : 29 mm, constant vaccum carburetor
Cooling system : Air cooled
Starting mechanism : Kick start
Dimension and Weight:

Kerb weight : 183 kg
Length : 2140mm
Width : 810mm
Height : 1120mm
Wheelbase : 1370mm
Ground clearance :135mm
Seat height : 800mm
Transmission:
No. of gears : 5 Gears
Clutch : Wet, Multiplate
Chassis & Suspension:

Chassis type : Single downtube, using engine as stressed
14
Front suspension : Telescoping, 35mm Forks, 130 mm Travel
Rear suspension : Twin shock absorbers with 5-step

adjustable preload, 80mm Travel
Braking:
Front brake type : Disc
Rear brake type : Drum
Front disc : 280 mm
Rear disc : 153mm
Wheel &Tyres:
Wheel size & Type : 19 inches, spoke wheels
Front & Back tyre : 3.25x19
15
2.6.2 Royal Enfield Classic 350:
16
Key specs:
Bore x Stroke : 70 mm x 90 mm
Emission standard : BS IV
Engine:
Engine cc : 346 cc
No of cylinders 1
Max. Torque : 28 NM & 4000 rpm
Fuel delivery : 29 mm, constant vaccum carburetor
Starting mechanism : Self / Kick start
Dimension & Weight:

Length : 2160 mm
Width : 790 mm
Height : 1090 mm
Wheel base : 1370 mm
Ground clearance : 135 mm
Seat height : 800 mm
Transmission:
No of gears : 5 Gears
17
Clutch : Wet –multiplate

Chassis type : Single downtube, using engine as
stressed member
Front suspension : Telescopic, 35 mm Forks, 30 mm Travel
Rear suspension : Twin gas charged shock absorbers with 5

-step adjustable preload, 80 mm travel
Braking:
Front & Brake type : Disc
Front disc : 280 mm
Rear disc : 240 mm
Wheel &Tyres:
Wheel size : 19 inches
Wheel type : Spoke / Alloy wheels
Front tyre : 90/90 – 19
Rear tyre : 110/90 – 18
18
2.6.3 Royal Enfield Thunderbird 350X:
19
Engine:
Engine cc : 346cc
No of cylinders 1
Max. Torque : 28NM @ 4000rpm
Fuel delivery : Constant vaccum carburetor
Starting mechanism : Self/Kick start
Dimension & Weight:

Length : 2040 mm
Width : 830 mm
Height : 1140 mm
Wheelbase : 1350 mm

Chassis type : Single down tube
Front suspension : 41 mm Forks, 130 mm travel
Rear suspension : Twin gas charged shock absorbers

with 5-step adjustable preload, 80 mm travel
20
Braking:
Front brake type : Ventilated disc, double piston caliper
Rear brake type : Ventilated disc, single piston caliper
Front disc : 280 mm
Rear disc : 240 mm
Wheel &Tyres:
Wheel type : Alloy wheels
Front tyre : 90/90-19’ - 52P TL
Rear tyre : 90/90-19’ - 52P TL
21
2.6.4 Royal Enfield Himalayan:
22
Engine:
Engine cc : 411cc
No of cylinder 1
Max. Torque : 32NM @ 4250 rpm
Fuel delivery : Digital electronic ignition
Starting mechanism : Self start
Dimension & Weight:

Length : 2190 mm
Width : 840 mm
Height : 1360 mm
Wheelbase : 1465 mm

Chassis type : Half -duplex split cradle frame
Front suspension : Telescopic, 41 mm forks 200 mmtravel
Rear suspension : Monoshock with linkage, 180 mm wheel

travel
23
Braking:
Front brake type : Disc, 2-piston floating caliper
Rear brake type : Disc, single piston floating caliper
Front disc : 300 mm
Rear disc : 240 mm
Wheel &Tyres:
Wheel type : Spoke wheels
Front tyre : 90/90 – 21”
Rear tyre : 120/90 – 17”
24
2.6.5 Royal Enfield Interceptor 650:
25
Engine:
Engine cc : 648cc
No of cylinder :2
Max. Power : 47 bhp @ 7250 rpm
Valves per cylinder :4
Fuel delivery : Electronic fuel injection
Starting mechanism : Electric start
Dimension & Weight:

Length : 2122 mm
Width : 789 mm
Height : 1165 mm
Wheelbase : 1400 mm

Chassis type : Tubular steel frame
Front suspension : 41 mm dia front fork, 110 mm
Rear suspension : Twin, coli – over shocks, 88 mm
26
Transmission:
No of gears : 6 Gear
Clutch : Wet multi plate
Braking:
Front & Rear brake type : Disc
Front disc : 320 mm
Rear disc : 240 mm
Wheel &Tyres:
Wheel type : Spoke
Front tyre : 100/90 – 18” M / C56H
Rear tyre : 130/70 – 18” m / C63H
27
2.6.6 Royal Enfield Classic 500:
28
Engine:
Engine cc : 499 cc
No of cylinder 1
Max. Torque : 41.3 NM & 4000 rpm
Dimension & Weight:

Length : 2140 mm
Width : 790 mm
Height : 1090 mm
Wheelbase : 1360 mm

stressed member
Front suspension : Telescopic, 35 mm Forks, 130 mm

travel
29
Rear suspension : Twin gas charged shock absorbe
with 5-step adjustable preload, 80mm
travel
Braking:
Front brake type : Disc, 2-piston caliper
Rear brake type : Drum, single load internal expanding
Front disc : 280 mm
Rear disc : 153 mm
Wheel &Tyres:
Wheel type : Spoke/Alloy wheels
Front tyre : 90/90 – 19” – 52P
Rear tyre : 120/80 – 18” – 62P
30
2.6.7 Royal Enfield Thunderbird 350:
31
Key specs:
Compression : 8.5:1
Bore x Stroke : 70 mm x 90 mm
Engine:
Engine cc : 346 cc
No of cylinder 1
Vaves per cylinder 2
Fuel delivery : 29 mm, constant vaccum

carburetor
Cooling system : air cooled
Dimension & Weight:

Keb weight : 195 kg
Length : 2060 mm
Width : 790 mm
Height : 1205 mm
Wheelbase : 1350 mm
32
stressed member
Front suspension : Telescopic, 41 mm forks, 130 mm

travel
Rear suspension : Twin gas charged shock absorbers

with 5-step adjustable preload,
80 mm travel
Braking:
Front disc : 280 mm
Rear disc : 240 mm
Wheel &Tyres:
Front tyre : 90/90 – 19, 52P
Rear tyre : 120/80 – 18, 62P
33
2.6.8 Royal Enfield Continental GT 650:
34
Engine:
Engine cc : 648 cc
No of cylinder :2
Max. Power : 47 bhp @ 7250 rpm
Max. Torque : 999.9 NM @ 5250 rpm
Valves per cylinder :2
Starting mechanism : electric start
Dimension & Weight:

Length : 2122 mm
Width : 744 mm
Height : 1024 mm
Wheelbase : 1400 mm

Chassis type : Steel tubular, Double cradle
Front suspension : 41 mm dia front fork, 110 mm
Rear suspension : Twin, coil over shocks, 88 mm
35
Braking:
Front disc : 320 mm
Rear disc : 240 mm
Wheel &Tyres:
Wheel type : Spoke
Front tyre : 100/90 – 18”M/C56H
Rear tyre : 130/70 – 18”M/C63H
36
2.6.9 Royal Enfield Bullet 500:
37
Engine:
Engine cc : 499 cc
No of cylinder 1
Max. Torque : 41.3 NM@ 4000rpm
Dimension & weight:

Length : 2140 mm
Width : 790 mm
Height : 1090 mm
Wheelbase : 1360 mm

stressed member
Front suspension : Telescopic, 35 mm forks, 130 mm travel
Rear suspension : Twin gas charged shock absorbers with

5-step adjustable preload, 80 mm travel
38
Braking:
Front brake type : Disc
Rear brake type : Drum
Front disc : 280 mm
Rear disc : 153 mm
Wheel &tyres:
Front tyre : 90/90 – 19
Rear tyre : 120/80 – 18
39
2.6.10 Royal Enfield Classic Desert Storm:
40
Engine:
Engine cc : 499 cc
No of cylinder 1
Dimension & Weight:

Length : 2140 mm
Width : 790 mm
Height : 1090 mm
Wheelbase : 1360 mm

member
Rear suspension : Twin gas charged shock absorbers with 5-

step adjustable preload, 80 mm travel
41
Braking:
Front brake type : Disc, 2- piston caliper
Rear brake type : Drum, single load internal expanding
Front disc : 280 mm
Rear disc : 153 mm
Wheel &Tyres:
Front tyre : 90/90 – 19
Rear tyre : 120/80 – 18
42
2.6.11 Royal Enfield Thunderbird 500X:
43
Engine:
Engine cc : 499 cc
No of cylinder 1
Dimension & Weight:

Length : 2040 mm
Width : 830 mm
Height : 1140 mm
Wheelbase : 1350 mm

Chassis type : Single downtube
Front suspension : 41 mm forks, 130 mm travel

Braking:
Front brake type : Ventilated disc, double piston caliper
Rear brake type : Ventilated disc, single piston caliper
Front disc : 280 mm
Rear disc : 240 mm

44
Wheel &Tyres:
Wheel type : Alloy wheels
Front tyre : 90/90 – 19” – 52 P TL
Rear tyre : 120/80 -18” – 62 P TL
45
2.6.12 Royal Enfield Classic Chrome:
46
Engine:
Engine cc : 499 cc
No of cylinder 1
Dimension & Weight:

Length : 2140 mm
Width : 790 mm
Height : 1090 mm
Wheelbase : 1360 mm

member

Braking:
Front brake : Disc
Rear brake : Drum
47
Front disc : 280 mm
Rear disc : 153 mm
Wheel &Tyres:
Front tyre : 90/90 – 19
Rear tyre : 120/80 – 18
48
2.6.13 Royal Enfield Thunderbird 500:
49
Engine:
Engine cc : 499 cc
Dimension & Weight:
Length : 2060 mm
Width : 790 mm
Height : 1205 mm
Wheelbase : 1350 mm
Braking:
Front & Rear brake : disc
Front disc : 280 mm
Rear disc : 240 mm
Wheel &Tyres:
Wheel type : spoke
Front tyre: 90/90 – 19, 52 P
Rear tyre : 120/80 – 18, 62 P
50
CHAPTER 3
ANALYSIS AND INTERPRETATION
3.1 AGE WISE DISTRIBUTION OF RESPONDENTS
3.2 MARITAL STATUS OF THE RESPONDENTS
3.3 DISTRIBUTION OF RESPONDENTS BASED ON
INCOME
3.4 REASON FOR BUYING ROYAL ENFIELD BIKES
3.5 WHAT MADE YOU TO BUY THIS BIKE
3.6 HOW LONG YOU HAVE BEEN USING THIS
MOTORCYCLE
3.7 AVAILABILITY OF SPARE PARTS
3.8 REASONS FOR PREFER THE ROYAL ENFIELD
BIKES
3.9 RESPONDENTS OPINION ABOUT THIS BIKE
51
Chapter-3
Analysis and Interpretation

Analysis of data is the essential factor in its relevance to the solution of
the problem. Analysis and interpretation is the most significant step in research
problem. It is very much essential for an effective scientific story. It is the part
where new factor and new theories can be drawn. This helps the recorder to
understand how far the objectives there have been fixed by the research is real or
not. For the purpose of data questionnaire to find out “The customer perception of
Royal Enfield bikes with reference to Marthandam” The relevant data is obtained
were scored and tabulated for the statistical treatment like frequency analysis.
52
3.1 Table shows age wise distribution of Respondents
AGE WISE CLASSIFICATION OF THE RESPONDENTS
Age Respondents Percentage
20years-24years 24 48
25 years-29 years 14 28
30 years- 34 years 8 16
Above 35 years 4 8
Total 50 100
Source: Primary data
The above table indicates that 48 per cent of respondents are there to the group of
below 20 years-24 years. The age group of 25-29 have 28 per cent and 16per cent
of the respondents below the age group of 30-34. But above 35 age groups have 8
per cent of respondents.
53
3.2 Table shows marital status of the respondents
MARITAL STATUS OF THE RESPONDENTS
Opinion Respondents Percentage
Married 12 24
Unmarried 38 76
Total 50 100
From the above table 24per cent of respondents are married persons. But 76 per
cent of respondents are unmarried persons.
54
3.3 Table shows distribution of respondents based on income.
INCOME WISE CLASSIFICATION
Income Respondents Percentage
Below 5000 Rs 2 4
5001Rs-10000Rs 8 16
10001-20000 Rs 10 20
Above 20000 30 60
Total 50 100
4per cent of respondents are belongs to income group of below 5000 Rs

and 16per cent of respondents are belongs to income of 5001 Rs-10000 Rs. and per
20 of respondents are in the income group of 10001 Rs- 20000 . 60per cent of
Respondents are in the income group of above 20000 Rs.
55
3.4 Table shows reasons for buying Royal Enfield bikes
REASON FOR BUYING BIKES
Mileage 12 24
Low maintenance 10 20
Smooth riding 18 36
Wide range of products 5 10
Price 5 10
Total 50 100
24per cent of Respondents are belongs to the opinion of more mileage.

20per cent of Respondents are belongs to the opinion of low maintenance. 36per
cent of respondents are belongs to the opinion of smooth riding. 10per cent of
respondents are belongs to the opinion of wide range products and price.
56
3.5 Table shows the influencing factor to purchase
INFLUENCING FACTORS
Self-desire 30 60
Friends influence 6 12
Advertisement 12 24
Others 2 4
Total 50 100
From the above table 60pet cent Respondents have been influenced by their
self-desire. 12per cent of Respondents have been influenced by their friends. 24per
cent Respondents have been influenced by watching advertisement.4per cent
respondents have been influenced by others.
57
Fig 3.1FACTORS INFLUENCED TO PURCHASE
60
60%
50
40
30
24%
20
12%
4%
10
0
Self desire Friends influence Advertise ment Others
Inference
 Majority of respondents have been influenced by their self-desire to buy

the motor cycle.
 But 4per cent of Respondents have been influenced by others.
58
3.6 Table shows the period of usage
PERIOD OF USAGE

6 months 18 36
1-2 years 14 28
3 years 10 20
Above 3years 8 16
Total 50 100
Maximum 36per cent of Respondents are using Royal Enfield bikes for 6
months and below that 28per cent of respondents are using Royal Enfield bikes for
1 years-2 years and 20per cent of respondents are using motorcycle for 3 years and
16per cent of respondents are using motor cycle for above 3 years.
59
Fig 3.2 PERIOD OF USAGE
20%
1.6 28%
1.4
1.2 36% 16%
1
Series 3
0.8 Series 2
Series 1
0.6
0.4
0.2
0
6 months 1-2 years 3 years Above 3 years
Inference
 Majority of respondents have been using this bike for 6 months.

 But 16 per cent of respondents are using this bike for above 3
years.
60
3.7 Table shows availability of spare parts easily
AVAILABILITY OF SPARE PARTS
Yes 30 60
No 20 40
Total 50 100
60per cent of respondents are says they get their spare parts easily. But
remaining 40 per cent of respondents are says they get their spare parts not easily.
61
3.8 Table shows reasons for prefer the Royal Enfield bikes
REASONS FOR PREFERRING ROYAL ENFIELD BIKES
Factor Respondents Percentage

More mileage 10 20
Smooth riding 20 40
Stylish 16 36
Low 4 8
Total 50 100
20per cent of respondents prefer the Royal Enfield bikes for more mileage.
40per cent of respondents prefer the above Royal Enfield bike for smooth riding.
36per cent of respondents prefer the Royal Enfield bike for stylish. And 8 per cent
of respondents prefer the bike for low factor.
62
Fig 3.3FACTORS INFLUENCED TO PREFER ROYAL ENFIELD BIKES
40%
4
3.5
36%
2.5
20%
Series 3
2 Series 2
Series 1
8%
1.5
0.5
0
More mileage r
Smooth riding Stylish low
Inference
 Majority of respondents are prefer the bike for smooth riding.

 But 8 per cent of respondents are prefer the bike for low factor.
63
3.9 Table shows opinion about Royal Enfield bike
OPINION ABOUT ROYAL ENFILED BIKE

Good 26 52
Very good 12 24
Poor 4 8
Very poor 8 16
Total 50 100
The above table shows that 52 per cent of respondents opinion are
good, 24 per cent of respondents opinion are very good, 8 per cent of
respondents opinion are poor and 16 per cent of respondents opinion are
very poor.
64
CHAPTER 4
FINDINGS, SUGGESTIONS AND CONCLUSION
4.1 FINDINGS
4.2 SUGGESTIONS
4.3 CONCLUSION
65
Chapter-4
Findings, Suggestions and Conclusions

4.1 Findings
This study is an attempt to analysis the customer’s perception towards

Royal Enfield bikes. In the light of an analytical work the researcher had the
following findings.
 Majority of the respondents are falls under the age group of 20-24 and most
of the respondents are belonging to students.
 Majority of respondents are unmarried persons
 Majority of respondents getting monthly income of above 20000 Rs and
most of respondents are belongs to bachelors.
 Majority of respondents likes Royal Enfield bike is having smooth riding.
 Majority of respondents have their inner instinct to buy Royal Enfield bikes
with their own self desire.
 Majority of respondents are belongs to using motor cycle for the period of 6
months.
 While determining the spare parts majority of the respondents says they gets
their spare parts easily.
 Majority of respondents prefers the Royal Enfield bike for smooth riding.
 Majority of respondents makes their opinion about this bike is good.
66
4.2 Suggestions
As the product “Royal Enfield motorcycle” which has been taken for the
study has many positive attributes, there are only a few things to suggest and
they are.
Many respondents have opinioned that the price of Royal Enfield bike is
little high. When compared with the prices of other company bikes. Hence it is
considered relevant to suggest that the price of vehicles may be curtained if
possible. So that, there would be a change to convert the potential consumers
into actual buyers of Royal Enfield bikes.
And also many respondents are says there is no bike is for female members.
They should concentrate some more vehicles model to attract suitable bikes
for the age group of above 35.
4.3 Conclusion
No product can be successfully one without the support of the customers.

Now-a-days every concern had started charging its focus from customer
retention. So in order to keep the customer base interact, every manufacture has
to give the product in a superior quality of Royal Enfield bikes have ready
earned a very good reputation and considered as best especially in terms of
sales. So the Royal Enfield bike company has to maintain a place in the market
in the years to come also.
From the study the researcher has formed among the various brands of two
wheelers Royal Enfield bikes is attractable and suitable for youngsters. It
attracts the customers you its appealing appearances as good riding, comfort,
67
more pick up, power, better breaking system and superior performance in
relation to mileage. However the researcher wants to conclude the project report
by saying that if the given suggestion is duly taken by the Royal Enfield bikes
the customer would not have any negative aspect in relation to Royal Enfield
bike.
68
STUDY ON CUSTOMER PERCEPTION OF ROYAL ENFIELD
BIKES WITH REFERENCE TO MARTHANDAM
Questionnaires
1. Customer Name:
Address:
Vehicle Model:
2. Age
a) 20 years- 24 years
b) 25 years- 29 years
c) 30 years- 34 years
d) Above 35 years
3. Marital status
a) Married
b) Unmarried
4. Monthly income
a) Below 5000
b) 5001-10000
c) 10001- 20000
d) Above 20000
5. Period of usage
a) 6 months
b) 1-2 years
c) 3 years
d) Above 4 years
69
6. Reason for buying Royal Enfield bikes
a) Mileage
b) Low maintenance
c) Smooth riding
d) Wide range of products
7. Influencing factor
a) Self-desire
b) Friends influence
c) Advertise
d) Others
8. Period of usage
a) 6 months
b) 1-2 years
c) 3 years
d) Above 4 years
9. Availability of spare parts
a) Yes
b) No
10. Reasons for preferring Royal Enfield bikes
a) More mileage
b) Smooth riding
c) Stylish
d) Low
70
11. What is your opinion about this bike?
a) Good
b) Very good
c) Poor
d) Very poor
12. Which price range Royal Enfield is most preferable by customers
a) Below 1 lakh
b) 1,50,000
c) 2,00,000
d) 2,50,000
13. What is your preferable colours in Royal Enfield bike?
a) Stealth black
b) Redditch red
c) Classic black
d) Orange ember
14. Are you satisfied with the available bike in you?
a) Highly satisfied
b) Satisfied
c) Netural
d) Dissatisfied
15. Suggestions if any
71
72

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What is the project about?

What is the project about?

What are the different chapters covered in the project?

What are the different chapters covered in the project?

STUDY ON CUSTOMER PERCEPTION OF ROYAL ENFIELD

BIKES WITH REFERENCE TO MARTHANDAM

in partial fulfilment of the requirement for the award of degree in

R.ALBERT RAJ -20183201301206

J.JEYA STALIN -20183201301228

Under the Guidance of

MR. M. SUGIN RAJ M.Com., M.Phil., NET., MBA.

ST. ALPHONSA COLLEGE,

PERCEPTION OF ROYAL ENFIELD BIKES WITH REFERENCE TO

MARTHANDAM” is a bonafide record of the work done by M.Ebin (20183201301124),

R.Albert raj (20183201301206), J.Jeya Stalin (20183201301228) and J.Ujay (20183201301109)

of Bachelor of Commerce from Manonmaniam Sundaranar University, Tirunelveli. This has

Place: karungal Internal Guide

Signature of HOD External Guide

“STUDY ON CUSTOMER PERCEPTION

NAME Reg.no Signature

2) R.ALBERT RAJ 20183201301206

3) J.JEYA STALIN 20183201301228

Chapter Title Page. No

II Organization profile 7-50

III Analysis and 51-64

IV Findings, Suggestions 65-68

S. No List of tables Page No

3.1 Age wise classification 53

3.2 Marital status of the 54

3.4 Reasons for buying 56

3.5 What made you to buy 57

3.6 Period of usage 59

3.7 Availability of spare 61

3.8 Reason for preferring the 62

3.9 Opinion about this bike 64

S.NO List of figures Page No

3.2 PERIOD OF USAGE 60

1.2 STATEMENT OF THE PROBLEM

1.3 OBJECTIVES OF THE STUDY

1.4 SCOPE OF THE STUDY

1.5 SAMPLING DESIGN

1.7 OPERATIONAL DEFINITION OF THE CONCEPT

1.8 AREA PROFILE

1.9 LIMITATION OF THE STUDY

1.10 CHAPTERISATION SCHEME

Perception is the cognitive factor of human behavior without perception.

1.2 Statement of the problem

In the present-day competitive economy like any types of business this

1.3 Objectives of the study

The following are the objective of the study.

1.4 Scope of the study

Motor cycle is generally a self-propelled two wheeled vehicle. There are

Consumer perception towards a particular motorcycle is the outcome of

1.8 Area Profile

1.9Limitations of the study

The present study is subject to some limitations, which caused the

1.10 Chapterisation Scheme

The project report has been divided into four chapters.