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0 Media - Course Description

This document provides information about the "Studies in Media" course offered in the 4th semester at the Department of English. [1] The course is an introduction to concepts in media, communication, and media theories. [2] It will explore representation, language, audiences, and institutions through analyzing media texts. [3] Students will learn about media effects, control, and representation, as well as advertising, television, film, journalism, and new media.

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Sehamengli Falasou
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83 views4 pages

0 Media - Course Description

This document provides information about the "Studies in Media" course offered in the 4th semester at the Department of English. [1] The course is an introduction to concepts in media, communication, and media theories. [2] It will explore representation, language, audiences, and institutions through analyzing media texts. [3] Students will learn about media effects, control, and representation, as well as advertising, television, film, journalism, and new media.

Uploaded by

Sehamengli Falasou
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Department of English

SEMESTER 4

Course
Studies in Media

2019/2020

Prof: Elhoussain IDBAHSINE


Course Description
Prof: Elhoussain IDBAHSINE
[email protected]

This course “Studies in Media” is designed for students of semester 4 at the department
of English. It is an introduction to media, communication and other related concepts. The
classes are based on theoretical and analytical insights. During the semester, we will explore
different media theories such as Media representation, media language, audience, and
institutions. Students will be exposed to different theoretical frameworks and conceptual tools
which they can ultimately use in analyzing and reading specific media texts such as TV
commercials, advertising, films, billboards, tabloid newspapers, soap operas, and newspapers.

Course Objectives

 To define ‘media’ broadly and differentiate between different media outlets including oral,
print, performance, photographic, broadcast, cinematic and digital.
 To know how media influence the process of intercultural communication
 To become more literate and critical consumers and producers of media
 To make students develop critical thinking and analytical insight towards media.

 Course Volume

 Classes begin on the 15th February and end by the 24th April.
 Hours of Teaching per week: 1 hour and 30 minutes
 Total sessions: 11

Course Requirements

 Attendance and active participation in class discussions


 Assigned reading and homework must be done on time
 Extra-curricular assignment ( 20 minutes presentation)
 Writing reviews of reading materials (elective)

 Course Plan
*Week 1: course description/ Media, types of media/ discussion
Reading materials: “ None”

*Weeks 2- 3: Media and related concepts/ audience and media theories (Media
effect/ Gratification theory/..etc)
Reading materials: handout on “

1-Media Effect, hypodermic, gratification theories”

2-Media control by Noam Chomsky


Weeks 4-5: Media and representation
Reading materials:

1- Representation: Cultural Representation and signifying Practices by Stuart hall

2- Simplified edition of representation


*Weeks 5-6: Advertising
Assigned Reading: “Two approaches to the Study of Advertisements” in Social
Communication in Advertising, Persons, Products and Images of Well
being, William Levis et al
(billboards, tv ads, outdoor advertising…etc)
*Weeks 7: Television studies / race on TV
Reading materials: “encoding and decoding,” Stuart Hall

“Studies on Television and Race in America” Darnell M. Hunt

*Week 8-9: Film, melodrama and Soap opera


Assigned Reading: “Visual Pleasure and Narrative Cinema” Laura Mulvey (optional)

“Genre and Gender: The Case of Soap Opera” Christine Gledhill (simplified edition)

*Weeks 9-10: print Journalism / and tabloid news papers / news values
Assigned Reading: “Tabloidization Conquers Quality Press” Stepan Malovic, Gordana Vilovic
*Weeks 11-12 : New Media
Assigned Reading: “The Impact of New Media on intercultural Communication in Global
Context” Guo-Ming Chen

Suggested topics for presentations


Week 3: Review of Media control

Week 4: -On representation and media (do media reflect reality, express what the speaker wants to
say, or construct reality)
- Review of Media Control: The Spectacular Achievements of Propaganda by Noam Chomsky
Weeks 5-6: -The impact of TV in shaping youth identities
-Representation of women in Media (Moroccan media) Media in Morocco (The Instructive
and Moral Content of Movies, Dubbed Series, Advertisements, Radio, Press, etc.)
- Race on TV

Weeks -7: techniques of advertising (how does advertising influence the audience)
-The image of women/ gender in ads
-Analyzing Billboard ads
-The Ashelhi- The Arab in Moroccan mainstream media (TV commercials as an example)

Weeks 8-9: Soap opera and melodrama: similarities and differences


Gender in films
Weeks 10-11
 News Values
 Tabloids and Quality press (differences and similarities)
 Examining Tabloids (The Sun as a case study)
 Weblogging and print Journalism
Week 12:
 Recapitulation/ remedial session

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