Initiation: Guiding Questions and Tips: Determine Project Details
Initiation: Guiding Questions and Tips: Determine Project Details
The initiation phase is a crucial time for asking stakeholders the right questions, performing
research, determining resources, and clearly documenting the key components of a project.
These guiding questions and tips, compiled by dozens of project managers at Google, can help you
facilitate conversations with stakeholders and team members to uncover the details of your new project.
● What will be done? What are the actual steps of the project?
● Why is this project being undertaken? What is the problem you are trying to solve? How will the
project and its deliverables help?
● Who will actually benefit from the project? Customers? Stakeholders? Employees?
● When does the project need to be completed, if it has a specific deadline? Not all projects do.
● After asking questions, synthesize those conversations into one project summary.
● Who is the project being delivered to? ● What is the project timeline
● Who is the end user of the product or service? ● What is the project budget?
● What is the size and complexity of the project? ● What resources will be required?
● Clearly define the scope in writing at the beginning of the project, and get every stakeholder to sign
off on it. Refer back to what was defined and agreed to if someone suggests adding more.
● Challenge anything you believe is out of scope by suggesting what you think might be “scope
creep” and asking stakeholders if they agree.
● If stakeholders disagree on scope, facilitate a conversation where they can find common ground.
● What is the biggest problem you are trying to solve? How will your project solve it?
● How would you define “success” or “completion”?
● What are the direct or indirect benefits to the audience/users/organization?
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📔 Project Charter
● Defines project and outlines details in a clear, succinct format to ensure all project stakeholders
agree on what success is.
● Organizes vital project information in a skimmable format to ensure that busy senior stakeholders
have visibility and an opportunity to provide feedback.
● Is a living document that should be continually updated to provide a central source of truth that
all team members and stakeholders can reference.
● Is shared with stakeholders who must approve it to advance to the planning stage.
These guiding questions can help you better understand and leverage your stakeholders:
● What are your most important priorities and goals? How does this project align with those?
● What role would you like to play in this project?
● Who else do you recommend I reach out to regarding this project?
● Here’s how I plan to keep you informed—does that work for you?
● If there are senior-level stakeholders, consider seeing if they have an administrative business
partner or connecting with someone else on their team. Tell that person about your project, and
ask their opinion on what role the senior person may want, if any. Then, ask them for an
introduction, if necessary.