PROJECT REPORT

ON
MARUTI SUZUKI INDIA LTD.

(MSIL)

A study on section of management of Maruti Suzuki

India LTD.

SUBMITTED BY :-. SUBMITTED TO :-

KOMAL (10042) PROF. MEGHNA MALHOTRA
ACKNOWLEDGEMENT

The project would never have been a without the encouragement , guidance and motivation
of the mainly selfless souls. There are also some person to whom I am and will always be
grateful to.
First of all I would like to thank almighty God who has given me the opportunity to express
my sincere gratitude to the teachers ,guide, family members and other persons who have
guided and inspired me in completing my project report particularly and my b.com course as
a whole.
Secondly , I would like to express my thanks and due gratitude to my Prof. Meghna Malhotra
for his initiative , guidance and suggestions to prepare the project report.
My last but not least thanks goes to my friends and everyone who directly help me to
complete this report.
 INDEX

1. INTRODUCTION 1-2
2. COMPANY PROFILE
2.1 Company At A Glance 3-4
2.2 History 5
2.3 Awards 5
3. MANAGEMENT 6-7
4. FUNCTIONS OF MANAGEMENT 8-17
5. CONCLUSION 18
6. BIBLIOGRAPHY 19
1. INTRODUCTION

1981- Maruti Udyog LTD. Was incorporated on under the INDIA COMPANIES ACT, 1956.
1982- License and joint venture agreement signed between Maruti Udyog LTD. And Suzuki
Motor Corporation Japan .
1987- First lot of 500 cars exported to Hungary .
1992- Suzuki Motor Corporation increase its Stake in Maruti to 50 percent.
2002- Maruti finance in Mumbai with 10 Finance Companies is children’s park inaugurated in
Delhi. SMC acquire major stake in Maruti (54.2%).
2003- IPO (June – Issued oversubscribed 11.2)
Maruti gets listed on BSE and NSE – July .
2006- New car plant and the diesel engine facility commences operation during 2006-07 at
Manesar , Haryana .
In November, Maruti inaugurated a new institute of Driving Training and Research set up as a
collaborative project with Delhi Government at Sarai Kale Khan in South Delhi.
2007- Board of director gave approval to new name MUL to become Maruti Suzuki India
Limited .
Corporate social Responsibility adopts three villages in Manesar .
2008- M-800 crosses 25 lakh marks .
MSIL celebrate its Silver Jubilee.
MSIL launches National Road Safety program.
2009- A- Star Suzuki Alto debuts at Geneva Motor show sales begin.
Capacity to manufacture expanded from 800,000 to million units ( Gurgaon plus Manesar
plants ) annually.
2010- Launched Alto k10
 Page no. 1
2012 – Maruti Ertiga seven seater MPV R3 designed and developed in India, will compete
with Toyota Innova , Mahindra Xylo, and Tata Sumo Grande . In early 2012 , Suzuki Ertiga will
be exported first to Indonesia in completely knock down car .
2014 – Maruti XA alpha will be launched.
2015- 2400 cc kizashi , 6500 cc bandit bike launched.

2021 :-

UPCOMING MARUTI SUZUKI CAR IN INDIA

1. Maruti Suzuki Alto 2021
2. Maruti Suzuki Grand Vitara
3. Maruti Suzuki XL5
4. Maruti Suzuki Wagon R electric
5. Maruti Suzuki Jimmy
6. Maruti Suzuki Swift hybrid
7. Maruti Suzuki futuro-e
8. Maruti Suzuki solio.
 Background of Maruti Suzuki Ltd
Page no. 2

2. COMPANY PROFILE
2.1 Company At a Glance

KENICHI AYUKAVA
( CEO)
MARUTI SUZUKI LTD. Is the first automobile company in the world to be honored with
an ISO 9000:2000 certificate . The company has a joint venture with Suzuki Motor
Corporation of Japan . It is said that the company takes only 14 hours to make a car .
Few of the popular models of MUL are Alto , Baleno ,Swift ,Wagon – R and Zen. Maruti
Udyog limited established in 1981 , had a prime objective to meet the growing
demand of a personal mode of transport , which is caused due to lack of efficient
public transport system . The incorporation of the company was through an Act of
Parliament.
 Page no. 3.
Suzuki Motor Company of Japan was chosen from seven other prospective partners
worldwide . Suzuki was due not only to it’s undisputed leadership in small cars but
also to commitments to actively bring to MUL contemporary technology and Japanese
management practices at Maruti Udyog LTD.
A Licence and a joint Venture agreement was signed between Government of India
and Suzuki Motor Company ( now Suzuki Motor Corporation of Japan ) in Oct. 1982.

Maruti Suzuki is one of India's leading automobile manufacturers and the market leader in
the car segment , both in terms of volume of vehicles sold and revenue earned. Until
recently , 18.28% of the company was owned by the Indian government , and 54.2% by Suzuki
of Japan. The Indian government held an initial public offering of 25% of the company in June
2003 . As of May 10,2007 , Government of India sold it’s complete share Indian financial
institution . With this , Govt. Of India no longer has stake in Maruti Udyog .

2.2 History
Maruti Udyog Limited was founded by the Government of India on 24 February 1981 with
Suzuki Motor Corporation as a minor partner , only to become the formal JV partner and
license holder of Suzuki in October 1982 . The first manufacturing factory of Maruti was
established in Gurugram , Haryana , in the same year .Maruti Suzuki India Ltd. Is India's
largest passenger car Company accounting for over 50% of the domestic car market . The
company offers full range of cars from entry level Maruti Alto to stylish star Swift Wagon
Page no.4
R Estillo and sedans DZire SX4 and sports utility vehicle Grand Vitara . The company is a
subsidiary of Suzuki Motor Corporation of Japan .The Japanese car major held 56.21% stake in
Maruti Suzuki as on 31 December 2017. The company is engaged in the business of
manufacturing purchase and sale of motor vehicles and spare parts . The other activities of
the company include facilitation of pre-owned car sales fleet Management and car financing.
They have four plants three located at Palak Gurugram Road Haryana and one located at
Manesar Industrial Town Gurgaon Haryana .

The company was formed as a government Company with Suzuki as a minor partner to make
a people’s car for middle class India . Over the years the company product range has widened
ownership has changed hands and the customer has evolved .In October 2 ,1982 , the
company signed the license and joint venture agreement with Suzuki Motor Corporation
Japan . In the year 1983 , the company started their production and launched Maruti 800. In
the year 1984 they introduced Maruti Omni and during next year they launched Maruti Gypsy
in the market.
During 2017-18 the company posted a volume growth of 13.8% in passenger vehicles in the
domestic market including the LCV and the company domestic sales growth stood at 14.5%
.During the year Company added 203 dealer workshops to the network which is the highest
ever in a single financial year . During the year the business partnership very Suzuki Motor
Corporation and Toyota Motor Corporation Japan started taking place . During the fiscal 2020
the company the company registered an overall volume decline of 16.6 % due to weak
demand environment in both the domestic and export markets .
The company operation were suspended in the latter part of March 2020 due to
unprecedented COVID -19 outbreak which lead to a nationwide shutdown of economic
activities.

2.3 Awards
• Maruti Suzuki wons 'Hall of Fame ' at NDTV car and bikes award at 2015 , for consistent
performance in last 10 years.
• ' Manufacturer of year ' by CNBC TV18 overdrive.
• Maruti Suzuki shared the PCRA Green Award with Hero Moto Corp at NDTV Car and bike
award for best fuel efficiency.
• Won Golden Peacock Award for occupational health and safety.
Page no. 5

3. MANAGEMENT
Management :- Management is the process of conducting a set of functions
( planning , organizing , Staffing ,Directing and Controlling ) to get the work done on an
efficient and effective manner . Management is the act of getting people together to
accomplish desired goals and objectives using available resource efficiently and
effectively.
Management is needed in order to facilitate a coordinated effort towards the
accomplishment of a organizational goal.

• TEAM IN MARUTI SUZUKI INDIA LTD.

Board of Directors

NAME DESIGNATION
Mr. R. C. Chairman
Bhargawa
Mr. Kenichiro Director
Toyofuku
Mr. Hisashi Director
Takeuchi
Mr. O Suzuki Director
Mr. Kinji Saito Director
Mr. T Suzuki Director
Mr. Takahiko Director – Sales
Hashimoto and marketing
Mr. R P Singh Independent
Director
Mr. D S Brar Independent
Director
Ms. R S Karnad Independent
Director
Ms. Lira Goswami Independent
Director
Mr. Maheshwar Independent
 Sahu Director
Page no. 6

Numbers Of level of Management

1. Top level management
2. Middle level management
3. Lower level management.

Top level management :- In top level management , Board of directors , Chief executive
officer ,etc. are included. Chief executive officer can be called by many names like Managing
Director , General Manager , President ,etc.

Middle level management :- In middle level management , divisional heads , departmental

heads , deputy departmental head , operational manager are included .

Lower level management :- The lower level management consists of Superior and
subordinate that executes the orders and the command of top and middle level manager,
unite the individual efforts into a common direction and achieve organizational goal
effectively and efficiently .

• There are a total of 40000 employees at a present working in the organization .

 Page no.7

4. Functions of Management

There are 5 functions of Management

1. Planning
2. Organizing
3. Staffing
4. Directing
5. Controlling

• Planning :- It refers to thinking before hand . Planning is the determination of a

future course of action to achieve a desire results .
Planning to plan includes developing answer to the questions and making the necessary
decisions of any actual planning process. It is critically important not to rush to the
planning process. Without clarifying the different expectation held by people in the
organization related to plan. The first step in planning is to make certain that there is
organizational commitment to the planning process. The organization keys player is
especially the chief executive officer or executive director , who are view the planning
process as important and are willing to invest time and effort behind the planning
process of organization , without the kind of obvious commitment strategic planning
process can not be successful.
Page no. 8
Maruti Suzuki has developed a strategic plan which guides the long term operation of
the firm . The company is focused on lean manufacturing , customer satisfaction and
quality. This strategy has been adopted to minimize operational costs and at the same
time ensures that quality product are produced to meet customer requirements.
The 7 S framework developed by the McKinsey. This framework was originally
developed by deep thinking and more broadly about effectively organizing a company.
It's concept related on strategy implementation as a matter of structure and strategy .
These seven elements are:
• Shared value
• Strategy
• Structure
• System
• Skills
• Staff
• Style
Maruti Suzuki Ltd. Use benchmarking plan on new Zen Estilo sports car. MARUTI has
come with a refreshed version of Zen Estillo sports edition .It is not much difference
with original car , Estilo sports the MotoGP graphic sports decal on door panels and full
wheels cover on both the wheel. By applying benchmarking can not provide only
comparative data that can trigger the need for improvement, but it highlight new
improvement opportunity and gets good solution to problem
• ORGANIZING :- It refers to harmonious adjustment of various parts to achieve
common objective.
MARUTI has a functional organizational structure with horizontal linkages. The
activities are divided base on the following functions finance , marketing , engineering
and sales , spares ,production , material , parts inspection , human resources
Development, information technology and new business administration . The
 centralisation is very low in Maruti as the decision making authority is quite
decentralised and disturbed across all the levels .
It is a very big organization and further divided into smaller division. There are 29
divisions in Maruti and are headed by one divisional head which is a functional post.
These divisions are divided into 132 departments and which are headed by one
Page no. 9
departmental head which is again a functional post. In MARUTI formalization is very high all
the methods , procedure , standards are written down formally.

The structure of Maruti is flat. Generally the employees are divided into six functional
heads namely workers , technician , supervisor , executive , section manager ,
department manager and division manager.

In view of increasing competition the automotive sector for Maruti has tried to use a
project based structure to handle the problems effectively. Around two year back in
meeting of senior and middle level executives to form teams which would focus on
specific goals . Around 30 teams of 8-10 members are formed. These teams have
specific mandates in terms of cost reduction and new product development and were
given resources and authority in order to implement the project.

Page no. 10

ORGANIZING STRUCTURE

• Staffing :- It refers to filling and keeping filled the post with people .The success of an
organization is commensurate to how adroitly every employee performed his job , the
importance of staffing function increases even more.
Maruti Suzuki hires highly qualified and talented employees that add value to the
company. The company has a team of very competent employee that are hired through
a competitive process . Maruti employees are well compensated and they are taken
through frequent training exercises to sharpen their skills.
 Following steps are taken to culminate the staffing function of Management.
1. Estimating the manpower requirements
2. Recruitment
3. Selection
4. Placement and Orientation
5. Training and Development
Page no. 11
Recruitment for Fresher

Recruitment is a process to discover the source manpower to meet the requirements of the
staffing schedule and to employee effective measures for attracting the manpower in
Adequate numbers to facilitate effective selection of an efficient workforce.
Maruti recruites fresh Graduate from premier T- Schools and B- Schools across the country in
order to build our future leadership talent pipeline. At MSIL , they gave opportunities for
learning and growth through hand – on experience and rigorous training sessions.The young
talent undergoes a structured induction , buddy and umbrella mentoring session, periodic
management inputs and cross functional exposure.
With their exciting career paths coupled with hard work and dedication from your end ,they
believe that you will keep on creating success stories in MSIL.

Recruitment process :-
1. CV screening
2. Psychometric profiling and written test
3. Group discussion / Interview
4. Medical check – up
5. Offer and boarding

Recruitment process for experienced pro

For the last three decades , they have established themselves as the market leader in the
automobile sector of India . They appreciate the knowledge and expertise that the
experienced professional bring with them and they come from diverge background to
strengthen the business pillars and explore new horizon with us.
They invite applicants who :
• Are excellent performers with enthusiastic for constant improvement.
• Have intense desire to be a member of the organization and its success with a constant
yearn to learn.
• Are star performers, put in extra effort and are committed to engage in work that
contribute to business success.
Page no. 12

Fradulent Recruitment in MARUTI SUZUKI

The company's attention has been drawn by certain number of the public that they have
received communication through emails for job interview in our company wherein they are
amongst other things , demanding cash deposits in certain banks before the actual interview.
These recruitment companies are also wrongfully using the registered companies trademark
as they will using the names of certain officials of the company to lure innocent members of
the public to fall into this trip.
They like to categorically state that these communication are purely made with intend to
defraud the public and the company has not authorized any person to require any payment
deposit to the made by any candidate to our company and to any individual in the
recruitment process.
They urge the people not to be mislead by such communication purportedly made by our
company through emails . Should you require any further information about genuinity
otherwise of such communication which you receive , you are get in by official email :
recruitment @ maruti.co.in.

A Advertisement would be released in the city .

Applicants would be asked to appear for the test . The test would be available both
in CD and a paper and pen test .

The candidates who passed the test will be shortlisted for the interview.
• Selection

It is the process of searching a potential candidate. It is negative in nature in the Indian

context. But it is positive in the US context.
Page no. 13

Steps in Selection process at Maruti Udyog

Selection process consists of a series of stage , at each stages , facts may come light which
may lead to rejection of the applicant . It is a series of successive hurdles or barriers which an
applicant must cross. These hurdles or screen are designed to eliminate an unqualified
Candidate at any point in the selection process. There is no standard selection process to be
used in all the organization for all the jobs. The complexity of selection process increase with
the responsibility and level of the position to be filled.

1. Preliminary Interview
2. Application form
3. Selection test
4. Employment interview
5. Medical Examination
6. Reference checks
7. Final Approval
8. Employment
9. Induction
10. Follow up

• Training and Development

Maruti have invested about Rs. 12 crore in their training program. Recently they took a
decision to establish a world class Maruti training center which might come up on a 6-8 acre
plot. This kind of infrastructure will operate in decentralised manner. Maruti arranges
training at several intervals. The training is mandatory for all the employees. The training
schedule is maintained by the HR manager .
Maruti Suzuki understand it very well and trained their employees accordingly so that they
are always ahead of their competitors.

Training is a long term investment in HR :

Performance = ability × motivation

Page no. 14
Training can have an impact on both these factors . It can heighten the skills and abilities of
the employees and their motivation by increasing their sense of commitment and
encouraging them to develop and use new skills .
All the employees of Maruti Suzuki Ltd. are giving training covering the following contents :
1. Team building
2. Business communication
3. Interview
4. 7 QC tools
5. World class
6. Statistics process control
7. Logistic process control
8. Risk management
9. Information security awareness
10. Leadership
11. Finance for non finance people
12. Yoga

To meet this training objective , Maruti Suzuki Training Academy (MSTA ) was
established in the year 2012 . It ensures holistic Development of its employees , dealers ,
vendors and all its partner by focusing on technical and functional skills .

• Directing irecting
Directing refers to instructing , guiding , communicating and inspiring people so that the
objective can be achieved. It is that part of Management process which ensures the
efficiency and effectiveness of the employees. It is also called management – in – action.
 Directing is a management functions which deals with the Development of effective
working methods to ensures organizational purposes are met. It is the duty of the
manager to lead or direct employees in the organization and ensures that they are doing
the right job. The overall function of the organization is to supervise and give the
necessary guidelines to attain the intended objective easily. Management should lead in
a reasonable manner with realistic expectations from its employees . This will always
ensures that there is activity among employees and is beneficial to the organization as it
does add value .
Page no. 15

• Elements of directing :-

1. Supervision
2. Leadership
3. Communication
4. Motivation
• Leadership
Maruti Suzuki Ltd. Is one of the best managed Companies in the world. The company has a
strong leadership structure. The company top managers are highly competent and committed
to towards attainment of organizational goals . Team work is encouraged across all
hierarchical level and all members of staff are given an opportunity to participate in decision
making. Creativity and Innovation is highly encouraged among the employees in order to give
the firm a continuous competitive advantages. Customers are highly valued by the company
and the main focus is to provide the best service to the customer. This has enabled Maruti to
developed customers loyalty leading to a strong brand name . Maruti enjoys a great
relationship with other external stakeholders. This has contributed to the establishment of a
strong corporate brand that is organized in all the parts of the world.

• Motivation
It refers to the technique which is employed to motivate people , such as , bonus ,job security
, etc. Whenever a person does some work there is always a need behind it which motivates
him in doing so.
Various motivation and retention program at Maruti Suzuki Ltd.:-
• Orientation
• Training and Development
• Job design
• Career paths
• Compensation
• Benefits
• Management Skills
• Employment policy
• Recognization and rewards
Page no. 16

• Controlling
Control is a primary goal – oriented function of a management in an organization. It is the
process of comparing the actual performance with the set standards of the company to
ensures that activities are performed according to the plans and not then taking corrective
action .
Every managers needs to monitor and evaluate the activities of his subordinates. It helps in
taking corrective action by the manager in the given timeline to avoid contingency or
company loss.
Controlling is performed at the lower , middle and upper level of the management.
Controlling and planning are interrelated for controlling gives an important into the next
planning process. Controlling is a backwards looking function which brings the management
cycle back to the planning function. Planning is a forward looking process as it deals with the
forecast about the future condition.

Process of controlling :-
• Establishment of standards
• Measurement of actual performance
• Comparison of actual performance with standards
• Take corrective action
1. Establishing Standard :- It means setting up of targets which needs to be achieved to
meet organization goals eventually . Standards indicates the criteria of performance .
Control standard categories as Quantative and qualitative standards. Quantative
 standards are expressed in terms of money. Qualitative standards include intangible
items.
2. Measurement of actual performance :- The actual performance of the employees is
measured against the target . With the increasing levels of the management , the
measurement of performance will become difficult.
3. Comparison of actual performance with standards :- This compares the degree of
difference between the actual performance and the standard.

4. Taking corrective action :- It is initiated by the manager who corrects any defect in
actual performance .
Page no. 17

4 . CONCLUSION

Automobile market today is very dynamic and competitive with a range of players and
product . There are many reasons for the impressive growth of the Indian passenger car
industry. Some of these are easily availability of vehicles , finance , attractive rate of interest ,
convenient installments. In today’s cutthroat competition it is very difficult to survive . Stiff
competition has forced manufacturers to be innovative and responsive to customers
demands and needs . Maruti Suzuki India LTD. Is a leading company in Indian.
Automobile sector which occupies prominent placed due to its innovative strategic marketing
. In today’s scenario the success of the company lies in structuring and restructuring the
marketing strategies and continue innovation of the products.
The study shows that MSIL has the largest market share in the field of four wheelers in India.
Marketing strategy used by MSIL is satisfactory and appropriate to sustain in the competitive
era. The technology used by the MSIL as per economic needs and the positive EXIM policy of
India help to enhance the exports of cars.
MSIL moves towards present opportunities that is rise of Indian middle class and small cities
with booking economy.
 Page no. 18
5. BIBLIOGRAPHY

https://www.marutisuzuki.com/
https://www.researchgate.net
https://www.ukessays.com
https://managementstudygate.com
https://businessworld.com
https://auto.economictimes.indiatimes.com
Page no. 19