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    Petal KV PPM Booklet

    Uploaded by

    berberoglubaris
    This document outlines the details of a photo shoot for a shampoo brand called Shamtu in Russia. It discusses the key visuals to be shot, including a main visual of a couple and secondary visuals of a woman alone. It provides details on the approved models, their wardrobe, props like a wedding bouquet, and aligned timing for the shoot and retouching process.

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    Petal KV PPM Booklet

    Uploaded by

    berberoglubaris
    204 views26 pages
    This document outlines the details of a photo shoot for a shampoo brand called Shamtu in Russia. It discusses the key visuals to be shot, including a main visual of a couple and secondary visuals of a woman alone. It provides details on the approved models, their wardrobe, props like a wedding bouquet, and aligned timing for the shoot and retouching process.

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    This document outlines the details of a photo shoot for a shampoo brand called Shamtu in Russia. It discusses the key visuals to be shot, including a main visual of a couple and secondary visuals of a woman alone. It provides details on the approved models, their wardrobe, props like a wedding bouquet, and aligned timing for the shoot and retouching process.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    204 views26 pages

    Petal KV PPM Booklet

    Uploaded by

    berberoglubaris
    This document outlines the details of a photo shoot for a shampoo brand called Shamtu in Russia. It discusses the key visuals to be shot, including a main visual of a couple and secondary visuals of a woman alone. It provides details on the approved models, their wardrobe, props like a wedding bouquet, and aligned timing for the shoot and retouching process.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 26

     

    PETAL KV SHOOT

    PPM BOOKLET – September 15, 2010


    ATTENDEES

    P&G
    Cemal Ozturk : ABM

    Camille Ricard : ABM

    Witek Solowiow : AIPM

    PH – Forward International
    Fernando Milani : Photographer

    Pavel Simbartl : Executive Producer

    Tomas Nekvasil : Line Producer

    LB
    Betty Francis : Creative Director

    Yasmina Baz : Associate Creative Director

    Pascale Succar : Producer

    Nabil Sargi : Communication Director

    Wassim Badr : Communication Executive

     
    SCOPE OF PROJECT

    • The brand is Shamtu, a mid-tier shampoo brand in


    Russia. Its equivalents in CEETISA are Blendax in
    Turkey and W&G in the Balkans.

    • We will be shooting five photos in total:

    1. One main visual featuring the male and female


    talents. This visual will be used for large, in-store
    support material.

    2. Two secondary visuals featuring the woman


    alone. These visuals will be used for
    magazine/print support.

    3. One visual featuring a wedding bouquet.

    4. One visual featuring the bottle, surrounded with


    rose petals.

     
    APPROVED KVs
    Primary KV

    Secondary KVs

     
    Bouquet KV

    Bottle KV

     
    KEY AREAS OF IMPORTANCE
    • Dramatic hair benefit visualization: unmistakably
    smooth hair

    • Romantic, in-love connection between the couple


    brought to life by their facial expressions and body
    language

    • For the third visual: She should come across as a


    confident and assertive woman, driving her quality of
    a smart shopper

     
    REFERENCE FOR CHARACTER
    INTERACTION IN PRIMARY VISUAL

    Disclaimer: The above reference is only for the couple’s interaction and NOT
    for the hair as this visual utilizes extensions and retouching.

    HEADLINES
    Primary Headline: Unmistakably smooth hair

    Secondary Headline: As thick as leading shampoos

     
    APPROVED CAST
    Chiara Sorru

    Gavin Dunne

     
    PACKS
    Chamomile Variant

    Shamtu Blendax Wash & Go


    (Blue bottle / Different Label)

     
    ALIGNED CPS
    Petal CPS
       

    Date Deliverable
    Monday, September 13, 2010
    Tuesday, September 14, 2010
    Wednesday, September 15, 2010 Pre PPM
    Thursday, September 16, 2010 PPM
    Friday, September 17, 2010 Preparation - Chiara
    Saturday, September 18, 2010 Shoot Chiara+ preparation Gavin
    Sunday, September 19, 2010 Shoot Chiara & Gavin
    Selections of Photos/Alignment on
    Monday, September 20, 2010 Final Photo
    Tuesday, September 21, 2010 Retouching
    Wednesday, September 22, 2010 Retouching
    Thursday, September 23, 2010 Retouching
    Friday, September 24, 2010 First KV Submission + Feedback
    Saturday, September 25, 2010
    Sunday, September 26, 2010
    Monday, September 27, 2010 Retouching
    Tuesday, September 28, 2010 Retouching
    Wednesday, September 29, 2010 Final KV Submission + Approval
    Thursday, September 30, 2010 Launch Artwork
    Friday, October 01, 2010 Upload Final KV

    10

     
    WARDROBE – BRIDE –WEDDING DRESS
    Option 1 (svatebni saty 4)
     

    11

     
    Option 2 (Jesus Peiro)
     

    12

     
    Option 3 (164)
     

    13

     
    Option 4 (165)
     

    14

     
    Option 5 (new_238)
     

    15

     
    WARDROBE – BRIDE – JEWELERY

    16

     
    WARDROBE – TOP (secondary KV with pack)
    brief reference:

    17

     
     

    18

     
     

    19

     
    WARDROBE – GROOM - SUIT
     

     
    20

     
     

    21

     
    WARDROBE – GROOM - TIE
     

    22

     
    WARDROBE – GROOM - BLINDFOLD
     

    23

     
    RINGS
     

    24

     
    PROPS - BOUQUET
     

    Agreed that the blue flowers should be more spread in the bouquet
    and not all ‘bunched together’.

    25

     
    PROPS - PETALS

    artificial

    real natural

    26

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