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Worldwide Quarterly Mobile Phone Tracker: Technology Coverage

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358 views2 pages

Worldwide Quarterly Mobile Phone Tracker: Technology Coverage

Uploaded by

John
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Worldwide Quarterly Mobile Phone Tracker

IDC's Worldwide Quarterly Mobile Phone Tracker® fills the demand for detailed and timely information on the total
mobile phone and smartphone markets for handset vendors, software developers, service providers, component
suppliers, and investors. It provides insightful analysis through quarterly market share data by region. IDC's
Worldwide Quarterly Mobile Phone Tracker® is built on the foundation of IDC's network of country-level mobile phone
tracking services, and its bottom-up methodology delivers an accurate view of the mobile phone market from those
closest to it. This IDC tracker product delivers a quarterly web database that details the performance of the market's
individual players and answers important product-planning and product-positioning questions.

Technology Coverage
This tracker provides total market size and vendor share for the following technology areas. Measurement is in unit shipments, value, and ASP.
Core Coverage:  Technical attributes: Aspect ratio, biometric authentication,
 Product category: Feature phone and smartphone Bluetooth, dual SIM, display, embedded memory band, form factor,
 Vendors: 350+ GPS, input method, megapixels band, multi-front camera, multi-rear
 Price bands: $25 bands/smartphone class camera, NFC, RAM, processor information, screen resolution,
storage, unfolded screen size, waterproofing, and wireless charging
 Screen size band: 0.5in. bands
 Channel: Store, etailer, retail, telco, internet, and others
 Air interface/generation: 2G, 2.5G, 3G, 4G, 5G/CDMA EV-DO, GSM,
GPRS, EDGE, HSPA, FD-LTE, TD-LTE, mmWave, and sub-6GHz  Segments: Consumer, education, government, very large business
only (1,000+), large business (500–999), medium business (100–499),
small business (10–99), and small office (1–9)
 Operating systems (OS) and versions: Android, Windows phone,
Symbian, iOS, BlackBerry OS, Firefox OS, Sailfish OS, Tizen, Optional Content Add-Ons:
RTOS, and KaiOS  Model name
 Operating system variant (Android): Android One, skinned Android,  Final tier channel add-on
and stock Android

Geographic Scope
 APEJC (16): Australia, Bangladesh, Hong Kong, India, Indonesia, Panama, Peru, Puerto Rico, Venezuela, Rest of Caribbean, rest of
Korea, Malaysia, Myanmar, Nepal, New Zealand, the Philippines, Central America, and rest of Latin America
Singapore, Sri Lanka, Taiwan, Thailand, Vietnam, and rest of  Middle East and Africa (19): Algeria, Bahrain, Egypt, Ghana, Israel,
Asia/Pacific Kenya, Kuwait, Morocco, Nigeria, Oman, Pakistan, Qatar, Saudi
 Canada Arabia, South Africa, Tanzania, Tunisia, Turkey, Uganda, the United
 Central and Eastern Europe (11): Bulgaria, Croatia, Czech Arab Emirates, rest of Africa, and rest of Middle East
Republic, Hungary, Kazakhstan, Poland, Romania, Russia, Serbia,  PRC
Slovakia, Ukraine, and rest of CEE  United States
 Japan  Western Europe (16): Austria, Belgium, Denmark, Finland, France,
 Latin America (14): Argentina, Brazil, Chile, Colombia, Costa Rica, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal,
Dominican Republic, Ecuador, El Salvador, Guatemala, Mexico, Spain, Sweden, Switzerland, and the United Kingdom

Data Deliverables
This tracker is delivered on a quarterly basis via a web-based interface for online querying and downloads. For a complete delivery schedule,
please contact an IDC sales representative. Deliverables for this tracker are:
 Preliminary top 10 vendors by region, product category, and OS
 Historical database
 Forecast database
 Qualitative historical reports on each region

Forecast Coverage
Forecasts for this tracker are updated quarterly and include historical data, up to two years of quarterly forecasts, and an additional three years of
annual market projections. Forecasts are available at the worldwide, regional, and country levels. Examples of the forecasts included are:
Core Forecast Coverage:  Segment group/segment (smartphone only)
 Product category  Channel group/channel (smartphone only)
 Air interface/generation Optional Forecast Add-Ons:
 Operating system  Price band forecast (units and $50 bands)
 Screen size band (smartphone only)  Installed base by product category and OS (units and semiannual)
IDC's Tracker Methodology
IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data
cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker
organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:
 In-country local vendor interviews  In-country local channel partner discussions
 Distribution data feeds  Import records
 Worldwide and regional vendor guidance  Feedback from component suppliers
 ODM data  Vendor briefings and public financial reports

Enabling Better Business Decisions Across the Organization


IDC trackers provide the accurate and timely market size, vendor share, and forecast information you need to identify market and product
expansion opportunities, increase revenue, and win market share. IDC's tracker research is a critical input to the planning and monitoring cycles of
the business process. Common uses of the tracker data include:
Planning Process
 Regional-, state-, or city-level planning — setting regional-, country-, state-, or city-level sales targets based on market opportunity
 Product marketing — creating a product strategy and road map based on currently available product features and expected growth
 Production planning — using customer demand data as an input in the creation of production schedules
 Product portfolio planning — accessing accurate and detailed data as an input into the product development process
Monitoring Process
 Performance measurement — comparing vendor performance on prior fiscal periods
 Competitive analysis — reviewing competitor performance across multiple dimensions: product, features, channel, segment, and geography
 Sales forecasting measurement — assessing internal sales forecast versus actual results
 Price benchmarking — comparing vendor versus market pricing data by model
 Marketing communications — using positive results for messaging in the press, at partner events, or in sales collateral

IDC's Global Tracker Process at Work

Tracker is a registered trademark of International Data Group, Inc.


www.idc.com IDC_P8397_0820

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